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Colgate-Palmolive leads the charge in health-first, high-tech brand storytelling
Saugata Gupta, MD and CEO of Marico Limited, is the Jury Chair for the 17th edition of the e4m Indian Digital Marketing Awards
Manisha Verma is Additional Chief Secretary- Skills, Employment, Entrepreneurship & Innovation Dept., Government of Maharashtra
Rajkumar Remalli, Founder Director, BidVid, discusses the inefficiencies that continue to plague digital media buying, the role of AI in programmatic advertising, why transparency remains a challenge
L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
Creators are reshaping food marketing in India as brands shift from traditional ads to influencer-led content focused on trust, culture and consumer engagement
Aparajita Puri joins Microsoft after nearly 12 years at McKinsey & Company, where she was most recently a Partner
As original compositions give way to nostalgia-fuelled remixes, the Indian advertising industry is caught between the craft of sonic identity and the pull of instant recall
Aryendra Khan Jun 15, 2026 5:41 PM
Market observers and players say ruling a positive move for leader brands, opens a route for legal recourse & levels playing field; category, brand keyword investment likely to see an acceleration
Anuja jain Jun 15, 2026 5:11 PM
Brands, technology platforms are increasingly using AI for behavioural prediction, automated decision-making, functions where the Court has stressed the need for human oversight and accountability
RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online
Reliance Digital’s latest campaign also highlights its omnichannel retail strategy, combining in-store experiences with digital accessibility across its nationwide network
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
The ruling, which ends a 13-year legal battle between broadcasters and the regulator, is expected to disproportionately impact news broadcasters and free-to-air (FTA) channels
e4m Staff May 31, 2026 4:27 PM
The objective is not merely to generate visibility, but to create campaigns that stand out, spark conversation and connect with entirely new consumer groups
e4m Staff May 31, 2026 3:48 PM
From nostalgia and qawwalis to algorithm-age fashion and Parkinson's empathy: Indian advertising finds its cultural footing this week
e4m Staff May 31, 2026 3:44 PM
Shashi Shekhar Vempati takes over as Chairperson of the Central Board of Film Certification (CBFC) from Prasoon Joshi, who was recently appointed Chairman of Prasar Bharati
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
e4m Staff Mar 17, 2026 2:41 PM
According to PMAR 2026, sports’ TV AdEx share rose from high teens to 23–25% in 2025—but how has the sports marketing universe evolved?
e4m Staff Mar 13, 2026 2:00 PM
Speaking at India AI Impact Summit 2026, Prince argued that while AI today appears concentrated and expensive, the factors driving that concentration are unlikely to remain permanent
e4m Staff Feb 23, 2026 4:27 PM
Asad Ayaz assumes this new role after eight years as President of Marketing for The Walt Disney Studios, and leading marketing for Disney+
e4m Staff Jan 15, 2026 11:47 AM
From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
e4m Staff Jan 7, 2026 11:41 AM
Disney+ unveils its festive campaign and new creative platform, ‘A lifetime of great stories’, created by creative agency of record VCCP.
Let’s take a look at the OOH ads that defined October, from kadhais to karaoke trams, showcasing brands’ strategic creativity
Chehneet Kaur Nov 14, 2025 2:00 PM
In an interview with IMPACT, Hari Marar, MD & CEO, and Shalini Rao, CMO of BIAL, share how BLR Airport is evolving into a cultural hub besides a transit centre
The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?
Will India hosting the Women’s Cricket World Cup turn it into the hottest pitch for brands? Experts weigh in
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
e4m Staff Aug 29, 2025 3:48 PM
As online scams get smarter, so do the ads fighting them. This Independence Day, we're batting for freedom from fraud
The company reported advertising and publicity expenses of Rs 363.95 crore for the quarter ended September 30, 2024
e4m Staff Nov 12, 2024 10:27 AM
As the world is going green, Jyoti Kumar Bansal, Tata Power’s Chief of Brand Communication, discusses how Tata Power is pioneering the change in the power sector
e4m Staff Sep 30, 2024 4:30 PM
This week, we look back at Holi 2014 and the rise of vibrant festive ads from the season; also throwback to Jury Meet for IMPACT 50 Most Influential Women
IMPACT interviews eight stalwarts who are redefining the Talent Management industry one viral moment at a time
e4m Staff Sep 30, 2024 4:21 PM
The green light from the CCI comes with a caveat: the companies must comply with certain voluntary modifications to address potential competition concerns
e4m Staff Sep 10, 2024 9:40 AM
Ayushmann Khurrana has also booked 400% returns on his angel investment in the men's grooming company
In this role, Del Pozzo will lead Hershey's next phase of growth in the US with a portfolio of brands including Hershey's, Reese's and Jolly Rancher
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
As part of the ‘Engineered for Emotion’ campaign, JBL has produced a series of short films that highlight the unique emotions their products can evoke
The campaign underscores the bank's policy to give customers the freedom to bank at their convenience
The Man Company is owned by Helios Lifestyle Pvt Ltd is already a subsidiary of Emami Ltd, where Emami currently holds 50.40% stake
e4m Staff Aug 31, 2024 10:05 AM
Tan Jeslyn, Stellar Ace's CEO, will be stepping down from the OOH company after almost 20 years
e4m Desk Aug 29, 2024 11:42 AM
A high-powered jury led by Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman, McCann APAC, is set to finalize the 30 young achievers from the agency ecosystem
e4m Staff Aug 29, 2024 8:34 AM
Kalki will be seen donning the hat of a standup comic for the first time in a series of three video commercials that will be launched digitally
e4m Staff Aug 28, 2024 6:39 PM
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
Here's the list of our favourite ad campaigns for Raksha Bandhan that celebrated jibes, jokes and the whole spectrum of sibling dynamics
e4m Staff Aug 19, 2024 9:01 AM
