party
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Aditya Roy Kapur will feature in a series of upcoming marketing initiatives
e4m Staff Aug 12, 2024 1:26 PM
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Shantanu David Aug 5, 2024 9:37 AM
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
Shantanu David Aug 2, 2024 9:27 AM
After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake
Sohini Ganguly Jul 23, 2024 1:25 PM
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people to ‘make an informed choice’
Sohini Ganguly Jul 23, 2024 9:23 AM
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
Shantanu David May 28, 2024 8:10 AM
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
Kanchan Srivastava Apr 18, 2024 8:44 AM
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
Sohini Ganguly Feb 28, 2024 8:43 AM
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the cookie phaseout, say experts
Shantanu David Jan 8, 2024 8:36 AM
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
e4m Staff Dec 6, 2023 11:18 AM
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Nilanjana Basu Nov 2, 2023 9:02 AM
Antony, BJP national secretary, spoke at the e4m Top 50 Party Spokespersons conference, shedding light on how party representatives can bolster trust among viewers
e4m Staff Oct 4, 2023 10:16 AM
BJP's Gaurav Bhatia, Shazia Ilmi and Dr. Sambit Patra; Congress' Abhishek Manu Singhvi, Pawan Khera, Supriya Shrinate and AAP’s Raghav Chadha and Sanjay Singh featured among the top 10
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
Nilanjana Basu Sep 13, 2023 9:09 AM
At the Silverpush conference, industry experts shared insights on leveraging first-party data in the cookie-less world, and about Generative AI and predictive tools making advertising more effective
exchange4media Staff May 16, 2023 2:06 PM
The Managing Director and Group CEO of Infomo, Ananda Rao, spoke to exchange4media on his vision for the company, the business in India, expansion plans and major challenges
Kanchan Srivastava May 1, 2023 9:01 AM
The event is being held in collaboration with Paytm Insider
exchange4media Staff Jan 31, 2023 12:44 PM
With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for advertisers
Shantanu David Jan 16, 2023 9:06 AM
Jab Prestige sambhale kitchen ka kaam, party host karna hoga aasan, says the film
exchange4media Staff Jan 1, 2023 10:00 AM
At the e4m-Xaxis programmatic summit, a panel of industry heads came together to share insights on the topic - Death of cookies: A threat to programmatic
exchange4media Staff Dec 21, 2022 10:44 AM
Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out
Nilanjana Basu Nov 21, 2022 8:29 AM
Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only readable and meaningful in the limited context of their direct relationship
Javed Farooqui Oct 21, 2022 9:09 AM
The company plans to extend its sales, delivery and legal services in the Dubai office
exchange4media Staff Aug 22, 2022 1:13 PM
Taranjeet Singh, Criteo Managing Director, SEA and India, spoke to e4m about the company’s new brand identity and emerging trends in digital marketing
Mansi Sharma Jul 5, 2022 8:42 AM
Five BJP spokespersons and five non-BJP spokespersons feature in the top 10 of the top 50 list
exchange4media Staff Apr 29, 2022 9:22 AM
The Alliance of Digital India Foundation calls the move an ‘illusion of choice’
exchange4media Staff Mar 26, 2022 9:12 AM
Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology
Kanchan Srivastava Mar 22, 2022 8:34 AM
The brand will host the Holi party in the virtual world on March 18 & 19
exchange4media Staff Mar 19, 2022 2:14 PM
Guest Column: Deloitte India Consulting Partner Ashvin Vellody & Director Monika Bagchi emphasized that the ban on the use of third-party cookies is nothing less than a structural transformation
Ashvin Vellody Feb 1, 2022 8:49 AM
Topics API is receiving mixed reactions from the industry as some feel that it will need further iterations while others say it will provide better insights to advertisers
Javed Farooqui Jan 28, 2022 8:31 AM
Guest Column: Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India, shares 2022 would be the year of personalisation, video, social commerce, voice search & privacy
Sujata Dwibedy Jan 24, 2022 8:43 AM
Goa CM Pramod Sawant speaks to Kailashnath Adhikari, MD, Governance Now during the webcast of the Visionary talk series
exchange4media Staff Oct 2, 2021 7:30 AM
The audit will assess risk areas, dependency on currently deployed solutions, and where the brand can pivot or redesign its marketing strategies to best mitigate the impact of cookie removal
exchange4media Staff Jul 21, 2021 11:17 AM
Aroscop's data science-driven programmatic platform allows advertisers to onboard, visualize, and deploy their first-party data to empower their online advertising
exchange4media Staff Jun 28, 2021 8:31 AM
While speaking at the e4m eTechManch conference, Kaganovsky, the Global CTO at Wakemaker, reiterated that investing in AR at the right time will help brands reap its benefits when it goes mainstream
exchange4media Staff Jun 25, 2021 9:14 AM
The tech giant said that the Privacy Sandbox initiative needs more time to get it right
exchange4media Staff Jun 25, 2021 7:01 AM
The product allows advertisers to effectively deliver ads across MGID’s portfolio
exchange4media Staff Jun 7, 2021 2:30 PM
This unique solution precedes the need for cookie syncing that enables targeting, retargeting, behavioral attribution and other critical benefits to advertisers and publishers
exchange4media Staff May 4, 2021 2:48 PM
Jason Barnes, Chief Revenue Officer, APAC at PubMatic, says that privacy restrictions by tech giants are being further complicated by regulators throwing additional challenges at targeted advertising
exchange4media Staff May 4, 2021 8:47 AM
Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies
exchange4media Staff Apr 30, 2021 5:45 PM
Media reports say that the company has also decided to not press charges against the vandals who ransacked its Mumbai office
exchange4media Staff Apr 28, 2021 1:14 PM
The phasing out of cookies will give us an opportunity to collaborate on a better internet that respects consumer privacy, said Iván Markman, Chief Business Officer, Verizon Media
Javed Farooqui Mar 26, 2021 7:59 AM
Industry experts say this could be an opportunity for marketers and publishers to look for an alternative to the walled gardens
Javed Farooqui Mar 22, 2021 8:50 AM
Sorrell has reacted to Google's announcement that once third-party cookies are phased out, it will not build alternate identifiers to track individuals as they browse across the web
exchange4media Staff Mar 4, 2021 3:57 PM
Instead, Google web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers
exchange4media Staff Mar 3, 2021 7:45 PM
Google is testing an alternative to third-party cookies called Federated Learning of Cohorts (FLoC). The tech giant has claimed that FLoC can work as effectively as third-party cookie-based ads
Javed Farooqui Feb 11, 2021 8:55 AM
