The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Aditya Roy Kapur will feature in a series of upcoming marketing initiatives
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
The prevailing belief is that irrespective of Google's designs for third-party cookies, agencies should invest well in collecting first-party data for more sustainable benefits
After Google’s Anthony Chavez announced that the tech giant won't deprecate third part cookies, the industry welcomes 'fresher ideas and fewer headaches' in its wake
Anthony Chavez VP, Privacy Sandbox, has said that instead of deprecating third-party cookies Google will introduce a ‘new experience’ in Chrome that will allow people to ‘make an informed choice’
Industry watchers share how advertisers can use PAIR and target customers with relevant ads without sharing sensitive identifiers
'We will not complete third-party cookie deprecation during the second half of Q4,' said the tech giant in a blog post on Tuesday
Tech giant earned Rs 135 crore since January this year through political advertising alone, even before polls
FMCG companies are currently the biggest investors in first-party data with some big spenders even considering investing in data-mining models, say expert sources
With Google testing Tracking Protection that curbs cross-site tracking, brands will adopt a multi-faceted approach to measure their digital ads in the aftermath of the cookie phaseout, say experts
At the e4m Programmatic Summit, experts discussed the future of marketing in the cookieless times
In a post-third-party cookie world, experts talk about how data analysis using different technologies like AI could boost performance campaigns, although brands need to tread steadily
Antony, BJP national secretary, spoke at the e4m Top 50 Party Spokespersons conference, shedding light on how party representatives can bolster trust among viewers
BJP's Gaurav Bhatia, Shazia Ilmi and Dr. Sambit Patra; Congress' Abhishek Manu Singhvi, Pawan Khera, Supriya Shrinate and AAP’s Raghav Chadha and Sanjay Singh featured among the top 10
Better outcomes in store for brands, shoppers and retailers alike with first-party data sans dependence on third-party cookies, say experts
At the Silverpush conference, industry experts shared insights on leveraging first-party data in the cookie-less world, and about Generative AI and predictive tools making advertising more effective
The Managing Director and Group CEO of Infomo, Ananda Rao, spoke to exchange4media on his vision for the company, the business in India, expansion plans and major challenges
New TVC conceptualised by McCann Worldgroup Bangalore
The event is being held in collaboration with Paytm Insider
With walled gardens and regulatory changes reducing available third-party data signals and driving new privacy requirements, first-party data will be more valuable than ever for advertisers
Jab Prestige sambhale kitchen ka kaam, party host karna hoga aasan, says the film
At the e4m-Xaxis programmatic summit, a panel of industry heads came together to share insights on the topic - Death of cookies: A threat to programmatic
Industry experts believe that impressions and influencer marketing could help with personalized advertising once third-party cookies are phased out
Google claims the process ensures that no user-level data is ever shared between parties and the aggregated data is only readable and meaningful in the limited context of their direct relationship
The company plans to extend its sales, delivery and legal services in the Dubai office
Publishers’ revenue too may take a hit, say industry experts
Taranjeet Singh, Criteo Managing Director, SEA and India, spoke to e4m about the company’s new brand identity and emerging trends in digital marketing
Five BJP spokespersons and five non-BJP spokespersons feature in the top 10 of the top 50 list
The Alliance of Digital India Foundation calls the move an ‘illusion of choice’
Industry experts opine that marketers are flocking to metaverse largely to keep youth engaged with their products and technology
The brand will host the Holi party in the virtual world on March 18 & 19
Guest Column: Deloitte India Consulting Partner Ashvin Vellody & Director Monika Bagchi emphasized that the ban on the use of third-party cookies is nothing less than a structural transformation
Topics API is receiving mixed reactions from the industry as some feel that it will need further iterations while others say it will provide better insights to advertisers
Guest Column: Sujata Dwibedy, Group Trading Director, Amplifi, dentsu India, shares 2022 would be the year of personalisation, video, social commerce, voice search & privacy
Goa CM Pramod Sawant speaks to Kailashnath Adhikari, MD, Governance Now during the webcast of the Visionary talk series
The audit will assess risk areas, dependency on currently deployed solutions, and where the brand can pivot or redesign its marketing strategies to best mitigate the impact of cookie removal
Aroscop's data science-driven programmatic platform allows advertisers to onboard, visualize, and deploy their first-party data to empower their online advertising
While speaking at the e4m eTechManch conference, Kaganovsky, the Global CTO at Wakemaker, reiterated that investing in AR at the right time will help brands reap its benefits when it goes mainstream
The tech giant said that the Privacy Sandbox initiative needs more time to get it right
The product allows advertisers to effectively deliver ads across MGID’s portfolio
This unique solution precedes the need for cookie syncing that enables targeting, retargeting, behavioral attribution and other critical benefits to advertisers and publishers
Jason Barnes, Chief Revenue Officer, APAC at PubMatic, says that privacy restrictions by tech giants are being further complicated by regulators throwing additional challenges at targeted advertising
Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies
Media reports say that the company has also decided to not press charges against the vandals who ransacked its Mumbai office
The phasing out of cookies will give us an opportunity to collaborate on a better internet that respects consumer privacy, said Iván Markman, Chief Business Officer, Verizon Media
Industry experts say this could be an opportunity for marketers and publishers to look for an alternative to the walled gardens
Sorrell has reacted to Google's announcement that once third-party cookies are phased out, it will not build alternate identifiers to track individuals as they browse across the web
Instead, Google web products will be powered by privacy-preserving APIs which prevent individual tracking while still delivering results for advertisers and publishers
Google is testing an alternative to third-party cookies called Federated Learning of Cohorts (FLoC). The tech giant has claimed that FLoC can work as effectively as third-party cookie-based ads