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Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
Shantanu David Sep 2, 2024 9:28 AM
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
e4m Staff Aug 14, 2024 9:04 AM
The campaign transcends makeup, celebrating qualities that make someone unique
In Bahal’s honor, PROI made a US$1,000 donation to the Yoga Institute in Mumbai
e4m Staff Jul 15, 2024 6:06 PM
With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities
Sohini Ganguly Jul 8, 2024 8:34 AM
Rachna Oberoi was overseeing Special Projects and Brand Solutions at NDTV
Ruhail Amin May 8, 2024 11:31 AM
Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they are not able to show ‘immediate ROI’
Sohini Ganguly Mar 18, 2024 8:47 AM
Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about the various innovations the broadcaster has in store for IPL 2024
Sonam Saini Feb 14, 2024 8:19 AM
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the tech giant has come out with a blog
Kanchan Srivastava Jan 12, 2024 8:52 AM
e4m Content Jam 2023 brought together industry heads to share insights on measuring the ROI, power and relevance of content marketing in today’s times
The agency will oversee the real estate company’s creative, digital media, social media and performance marketing needs
e4m Staff Nov 30, 2023 9:38 AM
The e4m Confluence saw industry leaders engage in an insightful discussion about the return on investments and measurement in the new media landscape
Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the phone was satisfactory
Shantanu David Jul 18, 2023 8:25 AM
The court has asked all parties to make their submissions by October 3
exchange4media Staff Jul 15, 2023 9:01 AM
Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American majors to grab the world’s largest consumer market, experts say
Kanchan Srivastava Jul 10, 2023 8:51 AM
Google has moved the Supreme Court for quashing CCI’s order asking the tech major to make changes to its business model
exchange4media Staff Jul 7, 2023 9:24 AM
The full-service agency expands the global network’s reach in India
exchange4media Staff Jun 19, 2023 2:50 PM
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers
exchange4media Staff Jun 5, 2023 12:48 PM
The tech giant has paid the entire fine as per the CCI order
exchange4media Staff May 2, 2023 12:46 PM
At the conference, experts shared how brands choose magazines as their media vehicle in the regional market
exchange4media Staff Mar 27, 2023 1:47 PM
As per CCI, the Rs 1337.76-crore penalty on the tech giant was based on 'sound economic principles'
exchange4media Staff Mar 16, 2023 11:27 AM
Industry players say there has been a shift towards regional marketing and the south market has been attracting a large chunk of ad spends
Nilanjana Basu Mar 10, 2023 9:51 AM
The summit will be held in New Delhi between March 13 and 16
exchange4media Staff Mar 9, 2023 5:18 PM
Users are now likely to be able to choose their apps from Playstore
exchange4media Staff Feb 23, 2023 9:19 AM
PROI Worldwide encompasses 85 PR and communications businesses in 165 cities and 60 countries
exchange4media Staff Feb 14, 2023 4:18 PM
The apex court has said there was no need to furnish any clarification, as asked by the tech giant
exchange4media Staff Feb 10, 2023 3:43 PM
Google had challenged the CCI order saying it would hurt consumers and businesses
exchange4media Staff Jan 19, 2023 6:49 PM
The apex court has asked Google to come up with an explanation on the same by Wednesday
exchange4media Staff Jan 16, 2023 5:09 PM
The brand has launched a campaign to focus on the benefits of their long-term income plan
exchange4media Staff Jan 14, 2023 7:26 PM
In a blog post, Google has said Android takes accountability for apps on the Play Store and ensures that only apps that work in accordance with local laws get the benefit of the platform
exchange4media Staff Jan 14, 2023 9:20 AM
The actor has had an eventful brand journey with a fair share of controversies
exchange4media Staff Jan 7, 2023 9:23 AM
Reports say that CCI has concluded its investigation into Google's alleged abuse of 'market dominance' in the smart TV market
exchange4media Staff Nov 7, 2022 12:21 PM
Oberoi’s most recent stint was with Ogilvy India where she was the Director of Client Services
exchange4media Staff Oct 28, 2022 10:26 AM
The tech giant has been pulled up by the regulator again after a week for unfair practices that affect competition
exchange4media Staff Oct 27, 2022 3:50 PM
The 360-degree campaign has been released in multiple languages on digital platforms
exchange4media Staff Aug 14, 2022 6:00 PM
Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans
exchange4media Staff Jul 13, 2022 4:21 PM
IBDF, NBDA, INS, and AROI made comments in response to TRAI’s consultation paper on media ownership following a reference from the MIB
Javed Farooqui Jul 4, 2022 8:45 AM
Glance TV experiences to include LIVE interactive talk shows with top celebrities, community watch parties for live sports, interactive fitness and more
exchange4media Staff Apr 11, 2022 6:44 PM
The latest marketing campaign #ChampionsKaChampion is the first in a series of films
exchange4media Staff Mar 25, 2022 1:25 PM
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts
Mansi Sharma Feb 4, 2022 8:30 AM
According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is expected to reach about 33% by the end of 2022
exchange4media Staff Jan 4, 2022 8:57 AM
Guest Column: Manas Mishra, Co-founder, Mediant, suggested that simple solutions like Cloud Telephony can improve the ROI of newspapers, challenging the AdEx shift to digital media
Manas Mishra Dec 31, 2021 8:52 AM
The latest e4m Business Leaders Roundtable, powered by Google, brought together a distinguished panel to discuss how businesses can keep pace with consumers in the age of digital
exchange4media Staff Dec 21, 2021 6:14 PM
Launched originally in 2019, DataPOEM is an AI based SaaS platform that works on the principles of “deep learning” technique, powered by the wisdom of marketing & AI domain experts
exchange4media Staff Oct 5, 2021 6:32 PM
The report had reportedly said that Google was abusing its dominant position of Android in India to hurt local competitors
exchange4media Staff Sep 23, 2021 5:27 PM
In a joint statement, Reliance Jio and Google said that JioPhone Next is in advanced trials and will be rolled out before Diwali
exchange4media Staff Sep 13, 2021 8:14 AM
