Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be able to deliver better ROI for brands
Industry leaders weigh in on AI adoption and its impact on advertising ROI, adding that AI capabilities with human guidance will shape the future of the sector
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
The campaign transcends makeup, celebrating qualities that make someone unique
In Bahal’s honor, PROI made a US$1,000 donation to the Yoga Institute in Mumbai
With increasing pressure on cutting down on spends, marketing teams are re-evaluating strategies, looking to improve visibility without the overhead of in-person activities
Rachna Oberoi was overseeing Special Projects and Brand Solutions at NDTV
Serveral marketers from different industries have told exchange4media that they are under pressure from the top management to cut down on tech spends because they are not able to show ‘immediate ROI’
Ajit Varghese, Head – Network Advertising Sales, Disney Star, shares his optimism for TV as a medium and talks about the various innovations the broadcaster has in store for IPL 2024
In response to stakeholders' worries about Google’s preparedness to meet the cookie deprecation deadline and capabilities of Privacy Sandbox, the tech giant has come out with a blog
e4m Content Jam 2023 brought together industry heads to share insights on measuring the ROI, power and relevance of content marketing in today’s times
The agency will oversee the real estate company’s creative, digital media, social media and performance marketing needs
The e4m Confluence saw industry leaders engage in an insightful discussion about the return on investments and measurement in the new media landscape
The new mandate will be serviced by ROIsted
Analysts believe it could give advertisers the scope to explore other platforms beyond Android, provided the market penetration of the phone was satisfactory
The court has asked all parties to make their submissions by October 3
Google’s accusations against the CCI of protecting the business interests of Amazon, will intensify the tussle between the two American majors to grab the world’s largest consumer market, experts say
Google has moved the Supreme Court for quashing CCI’s order asking the tech major to make changes to its business model
The full-service agency expands the global network’s reach in India
According to sources, Nilesh Patil, Abhinav and Kartic Raghav have put down their papers
The tech giant has paid the entire fine as per the CCI order
At the conference, experts shared how brands choose magazines as their media vehicle in the regional market
As per CCI, the Rs 1337.76-crore penalty on the tech giant was based on 'sound economic principles'
Industry players say there has been a shift towards regional marketing and the south market has been attracting a large chunk of ad spends
The summit will be held in New Delhi between March 13 and 16
Sree is an Emmy and Cannes Grand Prix winner
Users are now likely to be able to choose their apps from Playstore
PROI Worldwide encompasses 85 PR and communications businesses in 165 cities and 60 countries
The apex court has said there was no need to furnish any clarification, as asked by the tech giant
Google had challenged the CCI order saying it would hurt consumers and businesses
The apex court has asked Google to come up with an explanation on the same by Wednesday
The brand has launched a campaign to focus on the benefits of their long-term income plan
In a blog post, Google has said Android takes accountability for apps on the Play Store and ensures that only apps that work in accordance with local laws get the benefit of the platform
The actor has had an eventful brand journey with a fair share of controversies
Reports say that CCI has concluded its investigation into Google's alleged abuse of 'market dominance' in the smart TV market
Oberoi’s most recent stint was with Ogilvy India where she was the Director of Client Services
The tech giant has been pulled up by the regulator again after a week for unfair practices that affect competition
The 360-degree campaign has been released in multiple languages on digital platforms
Nielsen’s global ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans
IBDF, NBDA, INS, and AROI made comments in response to TRAI’s consultation paper on media ownership following a reference from the MIB
Glance TV experiences to include LIVE interactive talk shows with top celebrities, community watch parties for live sports, interactive fitness and more
The latest marketing campaign #ChampionsKaChampion is the first in a series of films
Lack of standardization in the industry and practices like bidding need to be addressed for influencers across levels to get fair pay, believe experts
According to the CII BCG Big Picture 2021 report, digital’s share of spend has grown from 20% in 2019 to 29.4% in 2021 and is expected to reach about 33% by the end of 2022
Guest Column: Manas Mishra, Co-founder, Mediant, suggested that simple solutions like Cloud Telephony can improve the ROI of newspapers, challenging the AdEx shift to digital media
The latest e4m Business Leaders Roundtable, powered by Google, brought together a distinguished panel to discuss how businesses can keep pace with consumers in the age of digital
The #ClickKaroInsurekaro campaign has six films
The Hindi interface will be available for Android users
Launched originally in 2019, DataPOEM is an AI based SaaS platform that works on the principles of “deep learning” technique, powered by the wisdom of marketing & AI domain experts
The report had reportedly said that Google was abusing its dominant position of Android in India to hurt local competitors