safety
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
Kanchan Srivastava Aug 6, 2024 8:17 AM
The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
Payal Gwalani Jun 7, 2024 7:22 PM
Given the large number of elections taking place across the globe, Google said that poll ads will be under scrutiny with an increased focus on election advertisers
Shantanu David Mar 27, 2024 6:35 PM
The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe environments/ platforms
Sohini Ganguly Mar 6, 2024 2:20 PM
Sushant Chopra, an expert in digital ad space and Director of Sales (North) at Hybrid India, shares how AI-driven contextual targeting leads to brand safety in online advertising ecosystems
e4m Staff Feb 28, 2024 1:44 PM
Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of social media algorithms
Sohini Ganguly Dec 8, 2023 9:01 AM
The 3 minute song 'Road Paatu' highlights Kerala's alarming road fatality stats
Khullar, AVP and Vertical Head of Marketing, Hyundai Motors, lets us in on the carmaker's latest marketing campaign, media mix, product launches and more
Aditi Gupta Oct 30, 2023 9:37 AM
The film, which has been created in partnership with NGO MISSING, is supported by NCPCR
exchange4media Staff Aug 21, 2023 2:48 PM
This campaign is further supported by a 9-part YouTube series
exchange4media Staff Apr 21, 2023 6:36 PM
Artists of popular show Bhabiji Ghar Par Hai urge commuters to follow safety rules
exchange4media Staff Jan 19, 2023 4:51 PM
Kanpur to host opener on September 10; final to be played in Raipur on Oct 1, 2022
exchange4media Staff Sep 2, 2022 4:10 PM
Kaul, Bumble Head of Public Policy, APAC, says the ‘Stand for Safety’ campaign was launched in response to growing safety concerns, especially since the onset of the pandemic
Mansi Sharma Jul 14, 2022 8:36 AM
Through our policies, products, and partnerships, we’re already seeing progress happen, and we’ll continue to invest in brand safety to make Twitter a safer place for all
Twitter Marketing india Dec 15, 2021 9:02 AM
The company is launching a new and updated Google Safety Centre that will serve as a single destination dedicated to educating and empowering users on the importance of digital safety
exchange4media Staff Aug 26, 2021 8:30 AM
The safety app from Truecaller claims the total number of downloads has crossed one million; India accounts for 60% of this
exchange4media Staff Aug 11, 2021 6:36 PM
The joint initiative will include a nation-wide social media awareness campaign, and capacity building for 100,000 school children on online safety, digital literacy, and psychosocial support
exchange4media Staff Aug 9, 2021 3:41 PM
As part of the agreement, ASCI will identify contentious ads and FSSAI will investigate them
exchange4media Staff Jul 6, 2021 8:48 AM
Experts to discuss the challenges advertisers are facing with the proliferation of digital media channels/platforms & explore the best practices in ensuring brand safety
exchange4media Staff Jun 16, 2021 8:42 AM
The pin login feature will help the parents monitor children's viewing habits and protect them from unsuitable content for the age group
exchange4media Staff Apr 30, 2021 12:12 PM
The company has updated standard operating procedures for the prevailing second wave with the focus on expediting vaccinations, providing support to affected employees and their family members
exchange4media Staff Apr 26, 2021 6:19 PM
Over 99 million of these ads were from bad actors trying to capitalize on the pandemic, stated Google's annual Ad Safety Report
exchange4media Staff Mar 17, 2021 5:17 PM
Bangladesh Legends replaces Australia Legends who pulled out of the series and England Legends have been included as the sixth team
exchange4media Staff Feb 18, 2021 11:25 AM
Media Rating Council (MRC) is a United States-based non-profit organisation that manages accreditation for media research and rating purposes
exchange4media Staff Feb 10, 2021 5:23 PM
The series that was launched last year had come to a halt after four games on March 11, 2020, due to COVID-19
exchange4media Staff Feb 10, 2021 12:01 PM
Guest Column: Pankaj Sharma, Country Head of MGID, India, discusses in detail the steps taken to ensure keeping a brand’s reputation safe when they advertise online
Pankaj Sharma Jan 28, 2021 8:43 AM
The objective of this campaign is to reiterate the effective measures against the pandemic
exchange4media Staff Jan 15, 2021 5:00 PM
BIG FM RJs will interview a talking Parrot who will respond to the RJ on the issue
exchange4media Staff Jan 14, 2021 5:41 PM
OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts
Javed Farooqui Jan 6, 2021 8:38 AM
The 360-degree campaign amplification plan will leverage print, radio, digital, social media, and other channels to ensure widespread awareness about Uber’s safety standards
exchange4media Staff Nov 9, 2020 4:50 PM
The campaign brings to light the considerable increase in child pornography material that has been put across various social media platforms in the past five months
exchange4media Staff Oct 31, 2020 9:51 PM
The SOP mandates that all transactions be digital and show timings be staggered to avoid crowding
exchange4media Staff Oct 6, 2020 11:36 AM
As more and more users are making OTT platforms their primary source of entertainment, brands too are shifting their media budgets towards OTT
exchange4media Staff Sep 26, 2020 11:47 AM
The brand has launched a digital video campaign to announce the same
exchange4media Staff Sep 13, 2020 10:00 AM
The production house for the film is Content Factory while it has been directed by Tarannum Pasricha
exchange4media Staff Aug 28, 2020 1:28 PM
The SOP mandates the compulsory use of Aarogya Setu app, maintaining social distancing and following respiratory etiquette
exchange4media Staff Aug 23, 2020 11:48 AM
Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers
Christina Moniz Aug 7, 2020 11:40 AM
The partnership will enable a fully Immersive movie viewing experience for the customers with safety & sanitisation measures powered by Dettol
exchange4media Staff Jul 24, 2020 12:57 PM
The network has said it is working closely with production partners to ensure shoots resume in a controlled environment with strict compliance to protocols
exchange4media Staff Jun 25, 2020 8:26 AM
The brand has also started an initiative to educate the barber community about COVID safety as they return to business
exchange4media Staff Jun 22, 2020 7:14 PM
An advantage that OTT platforms have over other online video streaming platforms is brand safety as the content that goes live on OTT platforms is already checked
exchange4media Staff Jun 18, 2020 6:06 PM
John Montgomery, Global Executive Vice President of Brand Safety, GroupM, spoke to exchange4media Editor Naziya Alvi Rahman on the changes brought about by COVID-19, news & advertising and much more
Naziya Alvi Rahman Jun 12, 2020 8:18 AM
The report highlights social, technological and political factors that will impact brand safety in future
exchange4media Staff Jun 10, 2020 6:33 PM
The film focuses on the safety measures that the packaged foods manufacturer is following during production and distribution
exchange4media Staff May 12, 2020 12:00 AM
The campaign urges families to keep problems out of their homes by not stepping out -- not even for their TV bill
exchange4media Staff Apr 24, 2020 12:41 PM
The new controls help limit screen time, restrict certain features and stop the direct messaging function on the app
exchange4media Staff Apr 17, 2020 8:50 AM
The Leo Burnett India campaign is based on the outer grid of HDFC Bank’s logo; physical markers have been created on the ground to help people follow social distancing
exchange4media Staff Apr 15, 2020 4:46 PM
Parents can tailor their children's viewing experience by PIN protecting individual profiles and turning off autoplay options
exchange4media Staff Apr 8, 2020 11:43 AM
Offering holistic ad-fraud elimination and brand safety analytics to brands across 14 countries help them take real-time actions saving millions
exchange4media Staff Mar 3, 2020 3:43 PM
