After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
Given the large number of elections taking place across the globe, Google said that poll ads will be under scrutiny with an increased focus on election advertisers
The campaign is part of the #TVSRide4Safety initiative
The EY M&E report notes that 95% of respondents had taken some precautions regarding the placement of ads in unsafe environments/ platforms
Sushant Chopra, an expert in digital ad space and Director of Sales (North) at Hybrid India, shares how AI-driven contextual targeting leads to brand safety in online advertising ecosystems
Experts say it's a wild ride as brands struggle to keep their good names intact in the unpredictable world of social media algorithms
The 3 minute song 'Road Paatu' highlights Kerala's alarming road fatality stats
Khullar, AVP and Vertical Head of Marketing, Hyundai Motors, lets us in on the carmaker's latest marketing campaign, media mix, product launches and more
The film, which has been created in partnership with NGO MISSING, is supported by NCPCR
This campaign is further supported by a 9-part YouTube series
Artists of popular show Bhabiji Ghar Par Hai urge commuters to follow safety rules
Kanpur to host opener on September 10; final to be played in Raipur on Oct 1, 2022
Kaul, Bumble Head of Public Policy, APAC, says the ‘Stand for Safety’ campaign was launched in response to growing safety concerns, especially since the onset of the pandemic
Through our policies, products, and partnerships, we’re already seeing progress happen, and we’ll continue to invest in brand safety to make Twitter a safer place for all
The company is launching a new and updated Google Safety Centre that will serve as a single destination dedicated to educating and empowering users on the importance of digital safety
The safety app from Truecaller claims the total number of downloads has crossed one million; India accounts for 60% of this
The joint initiative will include a nation-wide social media awareness campaign, and capacity building for 100,000 school children on online safety, digital literacy, and psychosocial support
As part of the agreement, ASCI will identify contentious ads and FSSAI will investigate them
Experts to discuss the challenges advertisers are facing with the proliferation of digital media channels/platforms & explore the best practices in ensuring brand safety
The pin login feature will help the parents monitor children's viewing habits and protect them from unsuitable content for the age group
The company has updated standard operating procedures for the prevailing second wave with the focus on expediting vaccinations, providing support to affected employees and their family members
Over 99 million of these ads were from bad actors trying to capitalize on the pandemic, stated Google's annual Ad Safety Report
Bangladesh Legends replaces Australia Legends who pulled out of the series and England Legends have been included as the sixth team
Media Rating Council (MRC) is a United States-based non-profit organisation that manages accreditation for media research and rating purposes
The series that was launched last year had come to a halt after four games on March 11, 2020, due to COVID-19
Guest Column: Pankaj Sharma, Country Head of MGID, India, discusses in detail the steps taken to ensure keeping a brand’s reputation safe when they advertise online
The objective of this campaign is to reiterate the effective measures against the pandemic
BIG FM RJs will interview a talking Parrot who will respond to the RJ on the issue
OTTs with their regulated content and stringent quality checks have made them a favourite of advertisers. But lack of a common system of measurement has been hindering their ad potential, say experts
The 360-degree campaign amplification plan will leverage print, radio, digital, social media, and other channels to ensure widespread awareness about Uber’s safety standards
The campaign brings to light the considerable increase in child pornography material that has been put across various social media platforms in the past five months
The SOP mandates that all transactions be digital and show timings be staggered to avoid crowding
As more and more users are making OTT platforms their primary source of entertainment, brands too are shifting their media budgets towards OTT
The brand has launched a digital video campaign to announce the same
The production house for the film is Content Factory while it has been directed by Tarannum Pasricha
The SOP mandates the compulsory use of Aarogya Setu app, maintaining social distancing and following respiratory etiquette
Varun Alagh, Co-founder of Mamaearth talks about the brand’s first campaign film and explains why its purpose-driven approach will find resonance with millennial consumers
The partnership will enable a fully Immersive movie viewing experience for the customers with safety & sanitisation measures powered by Dettol
The network has said it is working closely with production partners to ensure shoots resume in a controlled environment with strict compliance to protocols
The brand has also started an initiative to educate the barber community about COVID safety as they return to business
An advantage that OTT platforms have over other online video streaming platforms is brand safety as the content that goes live on OTT platforms is already checked
John Montgomery, Global Executive Vice President of Brand Safety, GroupM, spoke to exchange4media Editor Naziya Alvi Rahman on the changes brought about by COVID-19, news & advertising and much more
The report highlights social, technological and political factors that will impact brand safety in future
The film focuses on the safety measures that the packaged foods manufacturer is following during production and distribution
The campaign urges families to keep problems out of their homes by not stepping out -- not even for their TV bill
The new controls help limit screen time, restrict certain features and stop the direct messaging function on the app
The Leo Burnett India campaign is based on the outer grid of HDFC Bank’s logo; physical markers have been created on the ground to help people follow social distancing
Parents can tailor their children's viewing experience by PIN protecting individual profiles and turning off autoplay options
Offering holistic ad-fraud elimination and brand safety analytics to brands across 14 countries help them take real-time actions saving millions