While distribution methods (terrestrial, cable, satellite, streaming) have changed, the core value of TV, which is mass impact, remains relevant, say experts
Given the universal appeal of humour and India's love for a big belly laugh, Netflix has doubled down on expanding its comedic content slate with shows like The Great Indian Kapil Show
Production costs have reached Rs 4 crore a pop, but Kapil Sharma’s Netflix numbers pale in comparison to SET, say sources. However, experts say that it isn't fair to compare TV’s mass reach with OTT's
‘Aalor Pujo’ highlights the traditional Indian art forms, spotlighting the artistic capabilities of lights in a captivating, creative and innovative manner
Pinto, Naqvi and Deshpande join as Jury Chair for Public Relations category, Jury Chair of Mobile Category, and Jury Chair of Design category respectively
Artists and co-founders Heetal Dattani and Shweta Iyer attempt to narrate the story of sorrow, hope, compromise, and rebellion through colours, textures, typography and form, in their exhibit
For brands and advertisers, JioCinema has a dedicated zone that will demonstrate a new feature called ‘Brands You Love’, which will give advertisers additional exposure even after their ad is served
Content volume has risen due to increase in the number of TV channels, but revenue of production houses has not increased as much because the ad revenue is not growing satisfactorily, say producers
Kevin Vaz, Head of Network Entertainment channels, Disney Star, talks about the growth of 'Ravivaar With Star Parivaar' and what makes it click with the audiences and advertisers
Also, BookMyShow Stream crossed 52,000 streams sold for global & Indian on-demand content, showcasing the rising interest for compelling content as well as acceptance of the TVOD model in India