Deepak Srivastava named Head of Digital Marketing at Star Bazaar
Prior to this, Deepak Srivastava was Digital Marketing Manager at StarQuik
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Akanksha Srivastava Byrnes joins Vahdam India as Senior VP - Marketing
Akanksha will be based in New York and will be responsible for spearheading overall brand-building, global marketing strategy, and more
Oh OOH! Mumbai's sky-high risk
After Ghatkopar and Navi Mumbai, another billboard collapsed in Kalyan City, even as the drive to conduct structural audit and remove illegal hoardings continues in the state
BBC Hindi appoints Nitin Srivastava as Editor
Nitin Srivastava has been associated with the BBC for about 18 years
Vivek Srivastava to head Growth & Business Management at Amazon Prime Video India
Vivek Srivastava joined Prime Video in February 2022 as Head of Partnerships and was promoted to Head of Prime Video Channels India in 2023
'All businesses start with a social purpose in mind'
A panel of experts at the e4m Do Good Summit 2024 exchanged views about aligning business goals with social purposes and the challenges that lie therein
Predictive analytics in communication: Maneuvering the ethical minefield
Surabhi Srivastava, Manager – Public Relations, Panasonic Life Solutions India, shares her views on the importance of navigating the ethical quagmire while using predictive analytics in communications
Shifting dynamics of consumer preferences: How marketers can navigate the ‘new normal’
On Day 3 of Goafest 2024, Shashank Srivastava and Sunil Kataria spoke about the evolving market landscape
Goafest 2024: Industry leaders to share insights & experiences
The three-day advertising fest will kickstart on 29 in Mumbai for the first time
Tushar Srivastava joins Zee Media’s editorial team
Tushar Srivastava earlier was responsible for Zee Hindustan’s UP region
'foundIt sets itself apart by harnessing cutting-edge technology and innovation'
Sekhar Garisa, CEO, foundit & Saurabh Srivastava, CMO, foundit speak on the challenges faced post the company’s rebranding
Partho Banerjee replaces Shashank Srivastava as Maruti Suzuki's Head-Marketing & Sales
Shashank Srivastava is now designated as a Member of the Executive Committee, effective April 1, 2024
Nissan appoints Saurabh Vatsa new Managing Director
Saurabh Vatsa will take over from Rakesh Srivastava, current Managing Director who retires effective March 31, 2024
Anuraag Srivastava joins the Times of India as Director - Finance & CFO
Anuraag Srivastava has nearly 3 decades of experience with various leadership roles
BBH India appoints Nisheeth Srivastava as Executive Creative Director
Srivastava's mandate involves working across brands handled by both offices of the agency
Maruti’s Adex to touch Rs 1,400 Cr in coming fiscal: Shashank Srivastava
From cookie deprecation to AI investment, Shashank Srivastava, Senior Executive Officer (Marketing & Sales), Maruti Suzuki, explains what is setting the tone of his marketing strategy for FY25
Losing ad monies due to 'flawed' NCCS: Advertisers
The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say
Nat Habit onboards Ankita Srivastava as Chief Marketing Officer
Ankita Srivastava has been earlier associated with companies like L’Oreal, Reckitt, Marico and Raymond Consumer Care
CARS24 appoints Arpit Srivastava as Head of Brand
Arpit Srivastava has been with CARS24 since 2022
Today’s consumers have evolved into digital media experts: Shashank Srivastava
Shashank Srivastava, Senior Executive Officer - Marketing & Sales at Maruti Suzuki India, delivered a keynote at IBC 2024, discussing how marketing helps build stronger connections with the audience
Rediffusion's Kalyani Srivastava joins Ogilvy as Associate President
Kalyani Srivastava was with Rediffusion for 13 years
Maruti Suzuki's overall ad spends have been higher than before: Shashank Srivastava
Srivastava, Senior Exec Director, Maruti Suzuki, shares how the brand’s festive season growth numbers are at par with the industry, surpassing the 1-million mark in sales for the first time & more
'Content marketing has become the most important aspect for marketers'
Shashank Srivastava, Amin Lakhani and Ajay Mehta offered a glimpse into the Mindshare-e4m Content Marketing Trends Report on Wednesday
Mitali Srivastava Hough is Head of Strategic Planning Mumbai at McCann Worldgroup
Hough joined the company in August 2023 and was previously with Famous Innovations as its Planning Head
Parag Milk Foods appoints former Amul MD Rahul Kumar Srivastava as COO
He has also served as Managing Director of Lactalis India
Zee TV’s Sa Re Ga Ma Pa secures 18 sponsors for new season
Maruti Suzuki India, Dabur India, Mondelez India, HUL among the sponsors
Shailesh Gupta, Shashank Srivastava elected MRUCI Chairman and Vice Chairman
Rajeev Beotra and Anupriya Acharya appointed to the Board of Governors
Our marketing budget is up by 15% this year: Shashank Srivastava, Maruti Suzuki
Srivastava, Senior Executive Officer, Marketing and Sales, Maruti Suzuki, talks marketing strategies and budgets on the 6th anniversary of the company's retail channel ARENA
e4m Conclave 2023 to be held on July 20
Adam Gerhart, Global CEO, Mindshare; Aman Gupta, Co-founder of boAt and Priyanka Gill, Group Co-founder, Good Glamm Group & CEO Good Media Co. will be among the key speakers
Shemaroo Entertainment names Saurabh Srivastava as COO - Digital Business
He previously held key positions at Disney Star India, Marico and Coca-Cola India, and was also the co-founder of Studio Samsara
‘CTV has potential for increasing ad spends and reaching a targeted audience’
Shashank Srivastava, Maruti Suzuki India’s Senior Executive Officer - Marketing & Sales, spoke on ‘Becoming Future Ready with CTV Advertising’ at the e4m Connected TV Conference 2023
Archika Srivastava joins Hikal Ltd as Head of Corporate Communications and CSR
Prior to this, she was associated with Roche Diagnostics India, Neighbouring Markets
GroupM dissolves APAC-level management, sub-regional units to report to global leadership
Ashutosh Srivastava’s role as APAC CEO to end; GroupM to now have four market clusters in the region
Xotik Frujus eyeing Rs 1,000 crore revenue in 5 years: Anjana Ghosh
Ghosh, the CEO of Xotik Frujus, speaks to e4m about evolving customer preferences, the beverage company's rebranding exercises and more
Maruti’s AdEx will be around Rs 1,000 crore in FY24: Shashank Srivastava
Senior Executive Director (Marketing & Sales) Shashank Srivastava spoke to e4m on the sidelines of an event. He explains the rationale behind targeting GenZ, more investment in digital, and more
IPL on TV helps garner mass reach at a scale, create positive impact: Shashank Srivastava
Srivastava, Executive Director at Maruti Suzuki India Ltd, talks of the impact of IPL and more
EVs will become mainstream in India: Shashank Srivastava, Maruti Suzuki India
At ABP Network’s summit, former British PM Liz Truss spoke of the greater role for India as a key player internationally
Pocket Aces lays off 20% staffers
Co-Founder & CEO Aditi Srivastava has said via a social media post that the company is taking steps to keep the operating model resilient
Reliance Digital's new ads tell a sweet tale of befriending technology
The campaign has been curated by L&K Saatchi & Saatchi
TV9 Network names Vikas Srivastava as President – Marketing
Srivastava has nearly 18 years of experience
Shlok Srivastava named Best Influencer of the Year at Impact Digital Influencer Awards
Zakir Khan adjudged Most Viral Content Creator of the Year award, while Kiara Nautiyal walked away with the Best Child Influencer Award
Maruti Suzuki True Value launches new brand campaign #SirfTrueValuePe
The 360-degree campaign will be rolled out across multiple channels like TVCs, print ads, OOH and digital media
In future, we could travel within digital platforms in the metaverse: Shashank Srivastava
In his special address at e4m MarTech 2022, Srivastava, Senior Executive Director of Marketing & Sales, Maruti Suzuki, shared glimpses of the brand's journey into the metaverse
Remembering Raju Srivastava and the memorable ads he's starred in
Srivastava passed away at age 58 after being on life support for over a month
Gaurav Srivastava joins NDTV India as Head-Ad Sales, North & East
Srivastava was earlier with B4U Television
Creative kickbacks: Marketers enforce checks but corruption rampant
Even though marketers are telling exchange4media that they have put in place mechanisms to prevent kickbacks to ad agencies from production houses, corruption appears to be as rampant as ever.
Publicis Worldwide India appoints Oindrila Roy as Managing Director
Roy will report to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide, India
Isos Capital Management appoints Sheetesh Srivastava as MD, India
Sheetesh has more than two decades of operator experience across consumer products, media, entertainment, sports and EdTech
Abhinav Srivastava joins Madison Public Relations as CEO
Srivastava will be based in the agency’s Mumbai office
Organisations need to make data-driven decision making a norm: Shashank Srivastava
While speaking at the Pitch CMO Summit, the Maruti Suzuki India Senior Executive Director said data-driven targeted marketing helped their new model Brezza get 42K+ pre-bookings