Janvi Kothari and Zahadali Tinwala appointed to senior positions, Yashvi Shah elevated to Senior Account Strategist
At India Today Business Today Budget Round Table 2024, Finance Minister Nirmala Sitharaman says details of scheme to be worked out
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
Industry players were looking forward to government easing the 5% newsprint cost duty
A low-down of what players from each of the sectors hope this Budget will deliver
Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the Cinematography Act
Sharma described the meeting as ‘very cordial and fruitful’
The new TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign
Slice set to unveil new campaign with the actress later this summer
WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship
Tamil Nadu bags Best State for Sports Promotion Award
The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings
Gaurish Pathare was earlier Associate Vice President at BCCL
The interim budget lays the foundation of inclusive growth and ignites optimism, share industry heads
The network has also claimed to be the most-watched channel on YouTube Live at 12 PM on Budget Day
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from newsprint and considering advertising at par with R&D
The channel will be launched by Finance Minister Nirmala Sitharaman
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts with broadcasters, say experts
Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts
The tax will be applied not to each value of the bets placed but to the entry amount that users pay
The Lok Sabha MP was speaking at an event organized by Pepper Creative Awards Trust to honour the ad legend
Previously, she held the position of Head of Marketing and Corp Comm at Bharti AXA Life Insurance
The finance ministry is working with MeitY to eradicate Ponzi applications, Sitharaman said recently
The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
He was earlier Marketing Manager, Asia Pacific
Prasar Bharati has been allotted Rs 2,808.36 crore
The measures announced by the finance minister are likely to have direct and indirect impact on the media and entertainment industry
Finance minister Nirmala Sitharaman announced that the revamped scheme will enable additional collateral-free credit of Rs 2 lakh crore
These AI centres will have collaborations between top educational institutions and relevant industry leaders, said the FM
The book launch was attended by Shashi Tharoor, ICCR Chairman Vinay Sahasrabuddhe, Dilip Cherian among others.
Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the field
e4m Content Jam got industry experts to share their thoughts on ‘The Future of Content: Emerging Technologies’
The government will soon work towards actioning the recommendations that come out of the report, the MIB Secretary said at the CII summit
The bot was brought to life with the GPT3 platform and was specially trained to find rhyme structures of popular rappers
The editing option is being tested and will be soon available to Twitter Blue users at a cost
Nirmala Sitharaman has asked the state to identify products that can be showcased at the G-20 summit
Thariyan was previously CEO of DT Nxt, the English language newspaper of Daily Thanthi
Seetharaman will be responsible for managing global sales, partnerships, marketing and overall P&L of the organization
The senior Congress leader and Member of Parliament, Lok Sabha, was speaking at ABP Network’s inaugural ‘Ideas of India’ summit
The IT Committee headed by Congress MP Shashi Tharoor had recommended setting up a media commission in Dec 2021 to look into all aspects of the 'Ethical Standards in Media Coverage' report
Raja Varatharaju, Business Head – Personal Care, CavinKare, talks about the 30-year journey of brand Meera, the launch of Meera Music, strengthening the brand’s proposition among youngsters, and more
While the move will help catalyze the growth of start-ups in the blockchain segment, the proposal for a 30% tax on digital assets seems too high, say experts
The FM also said in her Budget speech that the tax incentive scheme for startups will be extended by one more year to 2023
Finance Minister Nirmala Sitharaman said during her Union Budget speech that the AVCG sector offers immense potential to employ youth
The film connects back to the SUV heritage of Mahindra by incorporating a modern rendition of an iconic Bollywood song that features a Mahindra 4x4 vehicle
The sector also looks forward to measures for business recovery and support for MSMEs & startups
Kothari has previously worked with companies like BIG Magic, Viniyard Films, Shashi Sumeet Productions, and Endemol, among others
At the inaugural edition of The Dakshin Diaries, panellists discussed the distinct ways in which brands are built in the South