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Janvi Kothari and Zahadali Tinwala appointed to senior positions, Yashvi Shah elevated to Senior Account Strategist
e4m Staff Jul 30, 2024 3:59 PM
At India Today Business Today Budget Round Table 2024, Finance Minister Nirmala Sitharaman says details of scheme to be worked out
e4m Staff Jul 29, 2024 10:44 AM
While industry experts express disappointment over the government giving the M&E sector a miss, they say several other initiatives that have been announced would spur ad revenue
e4m Staff Jul 24, 2024 9:07 AM
These allocation could enhance economic activity and ad industry growth, provided implementation is effective, say experts
e4m Staff Jul 24, 2024 9:01 AM
Industry players were looking forward to government easing the 5% newsprint cost duty
e4m Staff Jul 23, 2024 3:15 PM
A low-down of what players from each of the sectors hope this Budget will deliver
e4m Staff Jul 23, 2024 8:41 AM
Several stakeholders, e4m spoke to, shared suggestions like facilitating subsidies to filmmakers & web series creators, easing the TDS framework and making tweaks in the Cinematography Act
Aditi Gupta & Sonam Saini Jul 18, 2024 9:02 AM
The new TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign
WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship
Sohini Ganguly & Tanzila Shaikh Feb 29, 2024 8:40 AM
The series of digital films encourages individuals to proactively manage their financial well-being with FGILI’s innovative approach to tax savings
e4m Staff Feb 15, 2024 12:52 PM
The interim budget lays the foundation of inclusive growth and ignites optimism, share industry heads
The network has also claimed to be the most-watched channel on YouTube Live at 12 PM on Budget Day
e4m Staff Feb 2, 2024 10:23 AM
Major portion of the outlay, Rs 2,960 crore, allocated to broadcasting
Although it's just Vote of Account, stakeholders have high hopes from the govt which range from higher DAVP ad rates to waiving import duty from newsprint and considering advertising at par with R&D
e4m Staff Jan 31, 2024 8:25 AM
More than a loss of money, brands may experience a loss in value for campaigns, but provisions for compensation can offset it through strong contracts with broadcasters, say experts
Nilanjana Basu Oct 17, 2023 8:56 AM
Pathaan and the rising brand value of SRK have played a major role in building anticipation for Jawan, leading to a spike in brands who want to associate with the film, say experts
exchange4media Staff Sep 7, 2023 9:27 AM
The tax will be applied not to each value of the bets placed but to the entry amount that users pay
exchange4media Staff Aug 3, 2023 8:39 AM
The Lok Sabha MP was speaking at an event organized by Pepper Creative Awards Trust to honour the ad legend
exchange4media Staff Jul 4, 2023 10:30 AM
Previously, she held the position of Head of Marketing and Corp Comm at Bharti AXA Life Insurance
exchange4media Staff May 25, 2023 12:10 PM
The finance ministry is working with MeitY to eradicate Ponzi applications, Sitharaman said recently
exchange4media Staff Apr 25, 2023 7:11 PM
The COO of the conversational AI marketing solution company speaks to e4m on how the company has been partnering with tech and e-commerce firms
Nilanjana Basu Apr 6, 2023 9:09 AM
The measures announced by the finance minister are likely to have direct and indirect impact on the media and entertainment industry
exchange4media Staff Feb 1, 2023 1:18 PM
Finance minister Nirmala Sitharaman announced that the revamped scheme will enable additional collateral-free credit of Rs 2 lakh crore
exchange4media Staff Feb 1, 2023 12:43 PM
These AI centres will have collaborations between top educational institutions and relevant industry leaders, said the FM
exchange4media Staff Feb 1, 2023 12:19 PM
The book launch was attended by Shashi Tharoor, ICCR Chairman Vinay Sahasrabuddhe, Dilip Cherian among others.
exchange4media Staff Jan 13, 2023 8:14 PM
Experts discuss their intrigue, optimism and concerns about the elusive metaverse and what the coming years may bring for the field
Shantanu David Dec 16, 2022 9:01 AM
e4m Content Jam got industry experts to share their thoughts on ‘The Future of Content: Emerging Technologies’
exchange4media Staff Dec 14, 2022 11:01 AM
The government will soon work towards actioning the recommendations that come out of the report, the MIB Secretary said at the CII summit
exchange4media Staff Nov 18, 2022 8:48 AM
The bot was brought to life with the GPT3 platform and was specially trained to find rhyme structures of popular rappers
exchange4media Staff Oct 31, 2022 12:57 PM
The editing option is being tested and will be soon available to Twitter Blue users at a cost
Tanya Dwivedi Oct 4, 2022 5:45 PM
Nirmala Sitharaman has asked the state to identify products that can be showcased at the G-20 summit
exchange4media Staff Sep 30, 2022 2:59 PM
Thariyan was previously CEO of DT Nxt, the English language newspaper of Daily Thanthi
exchange4media Staff May 31, 2022 10:04 AM
Seetharaman will be responsible for managing global sales, partnerships, marketing and overall P&L of the organization
exchange4media Staff May 4, 2022 12:27 PM
The senior Congress leader and Member of Parliament, Lok Sabha, was speaking at ABP Network’s inaugural ‘Ideas of India’ summit
exchange4media Staff Mar 26, 2022 2:19 PM
The IT Committee headed by Congress MP Shashi Tharoor had recommended setting up a media commission in Dec 2021 to look into all aspects of the 'Ethical Standards in Media Coverage' report
exchange4media Staff Mar 25, 2022 8:23 AM
Raja Varatharaju, Business Head – Personal Care, CavinKare, talks about the 30-year journey of brand Meera, the launch of Meera Music, strengthening the brand’s proposition among youngsters, and more
Ritika Raj Mar 7, 2022 8:27 AM
While the move will help catalyze the growth of start-ups in the blockchain segment, the proposal for a 30% tax on digital assets seems too high, say experts
exchange4media Staff Feb 2, 2022 8:59 AM
The FM also said in her Budget speech that the tax incentive scheme for startups will be extended by one more year to 2023
exchange4media Staff Feb 1, 2022 2:11 PM
Finance Minister Nirmala Sitharaman said during her Union Budget speech that the AVCG sector offers immense potential to employ youth
exchange4media Staff Feb 1, 2022 1:17 PM
The film connects back to the SUV heritage of Mahindra by incorporating a modern rendition of an iconic Bollywood song that features a Mahindra 4x4 vehicle
exchange4media Staff Jan 30, 2022 10:00 AM
The sector also looks forward to measures for business recovery and support for MSMEs & startups
Mansi Sharma Jan 24, 2022 8:55 AM
Kothari has previously worked with companies like BIG Magic, Viniyard Films, Shashi Sumeet Productions, and Endemol, among others
exchange4media Staff Nov 10, 2021 4:55 PM
At the inaugural edition of The Dakshin Diaries, panellists discussed the distinct ways in which brands are built in the South
exchange4media Staff Oct 12, 2021 1:47 PM
