From title sponsorships and hydration partnerships to data-driven runner engagement and community-building initiatives, brands are no longer viewing marathons merely as sporting events
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
Bajaj Auto’s General Manager Rishabh Bajaj and President – Marketing, Sumeet Narang, spoke to e4m on the strategy behind the newly launched Chetak C25 & more
Datta is leaving after a short tenure of one year
The perfume retails for $190 which is approx Rs 17,000
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
He joins Lumio after serving as Head of Brand Marketing at POCO India
Santoor, according to parent company Wipro Consumer Care, has emerged as India’s largest soap brand, clocking an estimated revenue of Rs 2,850 crore in 2025
Sehgal, a 1988 batch IAS officer from the Uttar Pradesh cadre, was appointed Chairman of Prasar Bharati on March 16, 2024
Arun Kumar has earlier led teams at brands like Paytm, Flipkart, and Razorpay
Malik was CEO of Aditya Birla Lifestyle Brands’ innerwear business
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
Top Indian cricketers are not just endorsing brands they are actually owning a stake in it too, will this help the brands score?
President attacks Democrats in post on Truth Social after US lawmakers swiftly move bill through Congress
The campaign has been conceptualised by McCann Worldgroup India
Binaifer Dulani, Founding Partner & Creative, Talented, on reimagining the agency model for today’s creators
Yashovardhan Agarwal, MD of Welspun, BAPL & Director at Sintex, speaks to IMPACT about steering the 50-year-old brand toward health-first innovation and more
Coca-Cola India, with Thums Up XForce and BodyArmor Lyte ORS, will refresh fans and players at the ICC Women’s Cricket World Cup 2025
Bhumi Pednekar & Samiksha Pednekar discuss the inception and vision behind their new water brand, Backbay, a purpose-driven, lifestyle beverage brand
Vikas Shah, Co-Founder, BigCity Promotions, talks about the evolution of brand activations surrounding the IPL and offers insights into the future of these initiatives
Lakshmi Idupuganti, Senior Director - Brand and Design, Head Digital Works, A23 talks about repositioning to target skilled players looking for challenge, the focus on responsible gaming and more
Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression on our hearts
Previously, Karan Kumar served as the first CMO for DLF Residential, bringing a wealth of experience to his new role
Scent, sound and sips: How sensory marketing is stirring up Indian market
Amit Kumar is the MD and CEO at Olx India
Sourav Majumdar has three decades of experience in financial journalism
From unconventional influencer alliances to cross-industry tie-ups, these partnerships have not only captivated attention but al
Sonal, Head of Marketing, Qualcomm India shares the insights behind the Power To Move campaign, reinforcing consumer-facing brand identity, expanding AI capabilities, the India market and more
Rakesh Sharma held the President’s position for the term 2023-24
Speaking at the e4m D2C Revolution Summit 2024, T Koshy, Managing Director and CEO of ONDC, addressed the open commerce ecosystem’s growth in Bharat's D2C landscape
Govt is inviting bids for a contract to develop an AI-powered platform for translation, transcription, and localisation of government content
testWith the focus now being on zero-party, first-party data, for marketers aiming to deliver tailored experiences the news ecosystem presents challenges & opportunities, say industry observers
Badam Amla's new film shows education's life-changing power
Acer is the club’s Official Technology Partner
Before joining TV9 Network Tiwari was part of India Today Magazine (Hindi)
Nikhil Kamath unveils first cohort of innovators under 25
At the e4m Pitch BFSI Summit 2024, marketing leaders explored how advancements in data analytics and consumer insights are reshaping brand strategies
At the e4m Pitch BFSI Summit 2024, a panel discussion saw industry experts exploring the delicate balance between personalisation and intrusiveness
Prior to this, Kumar was the Chief Data and Marketing Technology Officer at Interpublic Group (IPG)
Vishal Subharwal, CMO and Group Head-Strategy, HDFC Life, spoke about key strategies to attract the consumers in an ever-evolving market at the Pitch BFSI Marketing Summit
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
The brand won the gold metal under the ‘Best Use of User Generated Content’ sub-category
This investment by CarDekho aligns with its vision of creating a greener, more sustainable mobility ecosystem, the company said
HT Media has launched its 2024 Consumer Trends and Festive Insights Report, a vital resource for marketers navigating the upcoming festive season
Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
Gunjan Arya has stepped down as CEO after a stint of 9 years
Neeta Nair speaks to BFSI leaders at a roundtable during the second edition of Pitch BFSI Marketing Summit hosted by e4m in Mumbai
At Pitch BFSI Marketing Summit, Dhiraj Relli, MD-CEO, HDFC Securities, & Dr Annurag Batra, Chairman, Editor, BW BusinessWorld & Founder-e4m Group, spoke about the dynamics of consumer behaviour
Previously, she was Director Marketing Communications at Axtria - Ingenious Insights