versa

On his 61st birth anniversary today, e4m pays tribute to the legacy of Rituparno Ghosh, who was renowned not only as a celebrated filmmaker but also as a brilliant advertising veteran
Tasmayee Laha Roy Aug 31, 2024 9:19 AM

Mimi Deb has over 25 years of experience in the media and communications industry and will also head Madison Media’s Delhi branch
e4m Staff Aug 28, 2024 9:05 AM

Prior to joining Universal Sompo, Priti Singh served as Head of People & Capability at Mastercard for seven years
e4m Staff Aug 8, 2024 12:13 PM

VML and Durex worked with students, teachers, school body heads and government officials to create a course specifically focused on educating the educators on having these difficult conversations
e4m Staff Jul 8, 2024 12:50 PM

UMG for Brands is the Music & Brands business of Universal Music Group
e4m Staff May 21, 2024 12:42 PM

Prior to this, Krishan Bhatia was associated with NBC Universal for 13 years
e4m Staff Apr 12, 2024 11:29 AM

By featuring kids in the film, the brand communicates that its products and services are designed to be straightforward and easy to understand
e4m Staff Feb 27, 2024 3:58 PM

The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
Kanchan Srivastava Jan 24, 2024 1:52 PM

The deal includes all of the label’s recordings and where held, publishing rights
e4m Staff Jan 5, 2024 12:10 PM

According to the company, their growth can be attributed to its robust partnerships with leading brands & advertisers and publications
e4m Staff Oct 5, 2023 12:16 PM

He has over 19 years of experience in marketing leadership
exchange4media Staff Jun 16, 2023 11:36 AM

Viewers will have access to shows like Downton Abbey, Suits and The Office
exchange4media Staff May 29, 2023 2:29 PM

NBC Universal will be buying shareholding in Uday Shankar and James Murdoch's BTS Investment and BTS VCC
exchange4media Staff Apr 13, 2023 10:36 AM

He has also taken on the additional role of SVP, Strategy for Asia Pacific, Middle East and Africa
exchange4media Staff Mar 2, 2023 10:11 AM

Vasudev joins Universal Beverages Limited from AB InBev India
exchange4media Staff Nov 29, 2022 6:06 PM

The campaign is part of the brand's Marriage Conversations initiative
exchange4media Staff Nov 26, 2022 9:01 AM

As Genesis BCW India celebrates its pearl (30th) anniversary, we speak to the founding chairperson of BCW India Group, Prema Sagar, on the agency's journey, most memorable campaigns, and more
exchange4media Staff Nov 4, 2022 6:24 PM

Twitter has partnered with Publicis to study 2400 consumers in India on leading social platforms
exchange4media Staff Oct 19, 2022 11:36 AM

TM Ventures will work with the resources of UMI locally as well as UMG globally
exchange4media Staff Sep 28, 2022 1:13 PM

The agency marked its anniversary with the announcement of a second location in Mumbai
exchange4media Staff Aug 10, 2022 5:26 PM

Guest Column: Sonia Kaul, VP - Product Marketing & Digital Enablement, Karix, shares how brands can confront marketing oversaturation problem head-on
Sonia Kaul Aug 5, 2022 12:34 PM

Guest Column: Amit Tiwari, Global Head - Marketing Demand Center, TCS, writes on the potential of conversational marketing in helping businesses create more meaningful relationships with customers
Amit Tiwari Jul 4, 2022 8:43 AM

The event was headlined by stand-up comic Zakir Khan and supported by other comics such as Rahul Subramanian, Kaneez Surka, Sahil Shah, Rahul Dua, Kiran Dutta, and Shraddha Jain
exchange4media Staff Jun 22, 2022 11:46 AM

Four filmmaking teams from four different countries will be commissioned, with an aim to find more diverse voices in film
exchange4media Staff May 2, 2022 6:45 PM

The acquisition will strengthen Gupshup’s AI-powered conversational solutions for e-commerce, retail and consumer goods industries
exchange4media Staff Apr 20, 2022 2:09 PM

Alok Jalan, MD, Laqshya Media Group, shares the group's incredible journey of 25 years, COVID's impact on the OOH sector, its recovery plans, and more
Sonam Saini Mar 28, 2022 8:51 AM

Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts
Kanchan Srivastava Feb 8, 2022 8:39 AM

One of the biggest editions of the magazine, the 30th anniversary issue has seven covers, 162 pages of editorial content, and 75 pages of advertisements from across categories
exchange4media Staff Feb 7, 2022 8:39 AM

Johar will be working closely with the brand’s in-house design, marketing, and creative teams and provide direction for their upcoming campaigns
exchange4media Staff Jan 11, 2022 2:49 PM

After second lockdown restrictions lifted earlier this year, both Newsstand Sales and Subscription sales gave the magazine a healthy 14% m-o-m growth
exchange4media Staff Dec 28, 2021 4:48 PM

Christine Fellowes, Managing Director, NBCUniversal International Networks & DTC, Asia Pacific, spoke to e4m about the company's expansion strategy for the Indian market
Javed Farooqui Dec 10, 2021 9:05 AM

The ad-free subscription offering is available in 28 territories
exchange4media Staff Dec 2, 2021 11:42 AM

The virtual event, livestreamed on Facebook and YouTube, was introduced by Earshot co-founder and editor-in-chief Abhijit Majumder
exchange4media Staff Oct 20, 2021 2:43 PM

On the 29th anniversary of ZEE, MD & CEO Punit Goenka said that the power of passion and perseverance paid off
exchange4media Staff Oct 4, 2021 8:31 AM

News First CEO S Ravikumar shared that feedback from the market and audience has been encouraging but there is always room for improvement
exchange4media Staff Sep 20, 2021 4:23 PM

As Media Mantra turns 9 today, Founder-Director Pathak shares that the firm is in the process to devise a media management tech platform in an attempt to pioneer digital adoption in the industry
Nafisa Shaheen Aug 26, 2021 5:15 PM

The Top 20 chart is reviewed by the IMI Charts committee that includes experts from record labels such as Universal Music Group, Sony Music Entertainment, Times Music & Warner Music Grou
exchange4media Staff Jun 22, 2021 4:48 PM

Unilever EVP - Digital Transformation and Digital Business Rahul Welde took to LinkedIn to share highlights of his career on his 30th work anniversary
exchange4media Staff Jun 10, 2021 5:24 PM

Published from 7 locations, Namasthe Telangana has been instrumental in supporting & realising the demand of statehood for the Telangana region
exchange4media Staff Jun 8, 2021 6:09 PM

Guest Column: Rita Sahajpaul, National Head- Product & Marketing Science, Xaxis India, shares that conversational media offers a personalised experience, deepening customer's relationships with brands
Rita Sahajpaul Apr 27, 2021 8:52 AM

The edition was created with the aim to apprise readers of the future prospect of the city with respect to its industries, education, infrastructure, etc.
exchange4media Staff Apr 22, 2021 1:19 PM

The 76-inch panoramic edition, with 3000 diamonds studded masthead, was a visual delight with the panoramic picturesque images along with cutting-edge content
exchange4media Staff Apr 19, 2021 11:38 AM

The issue contains multiple innovations like an 8-page panorama and French window with content designed for promoting the Vaccination drive which under the current scenario needs attention
exchange4media Staff Apr 19, 2021 11:14 AM

A series of initiatives will focus on encouraging informed and healthy conversations between candidates, political parties, citizens, media, and society
exchange4media Staff Mar 15, 2021 3:28 PM

The cloth jacket was printed to celebrate the 9th anniversary with a special 16-page pull-out
exchange4media Staff Mar 8, 2021 3:27 PM

The deal marks the first co-production agreement for NBCUniversal Formats in India
exchange4media Staff Feb 25, 2021 12:49 PM

The network started its journey in February 2013 with the launch of a national Hindi news channel
exchange4media Staff Feb 15, 2021 11:17 AM