Viral Oza to step down as CMO of Mahindra Lifespace Developers Ltd
Viral Oza's term with the company ends on 30th September 2024, e4m has learnt
viral
Will Brand Neeraj Chopra strike gold at the Paris Olympics 2024?
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Juice spill on Sara Ali Khan was a campaign for Shopsy
The campaign challenges the perception that lower prices equate to lower quality
The man behind many viral ads: Tanmay Bhat turns a year older
Bhat’s first brush with advertising was in 2015 when AIB launched an advertising wing called VIgyapanti aimed at start-ups
We saw 36 brands fusing South & Bollywood for endorsements in 2023: Aviral Jain, Kroll
Aviral Jain, MD at Kroll, explains how the globalization of entertainment has paved the way for Indian celebrities to become global ambassadors for brands, according to the recent Kroll report
NEET vs CLAT ad goes viral; ‘Peak capitalism,’ says the internet
Netizens are amused by this all-out war against the country's two most competitive yet popular exams
Kerala Tourism ad on a London bus goes viral
The video was shared on Instagram by a user named Ryan Shiju and was subsequently also promoted by Kerala Tourism Minister P A Mohamed Riyas
Are women in cricket smashing boundaries of the endorsement game?
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Dark Parle G real or AI-generated? Internet goes bonkers for the viral choco biscuit
The dubious 'dark' version of the biscuit has become a fodder for memes and dark jokes on the internet
Collaborating like a Wow! Why brands are drawn to viral sensations
Riding on these trends is a good way for brands to maintain relevance, say experts, but viral meme sensations aren't trained influencers and can backfire for the brand
11 TVF shows on IMDb’s top 50 list
The IMDb list includes most popular Indian web series of all time
The Viral Fever is ‘Video Content Company of the Year' at e4m Play Streaming Media Awards
TVF won the award in the Excellence Awards Category
e4m Play Streaming Media Awards 2023: Prime Video bags OTT Platform of the Year title
While White Rivers Media won the ‘Agency of the Year’ award, The Viral Fever took home ‘Video Content Company of the Year’ honour
Viral Pitch appoints Rahul Sharma as Vice President - Growth and Strategy
Prior to joining Viral Pitch, Rahul was handling agency business at Momspresso
Viral Pitch onboards Hitesh Jain as Creative Lead
Prior to joining Viral Pitch, Jain was leading the creative team at Mirum Agency
Go viral or go home? Why brands need to rethink their approach
Industry experts warn against advertisers losing sight of their purpose in their quest for virality
Plea for 'missing' groom to return turns out to be ad for sherwani shop
The ad published in The Telegraph for a runaway groom was a cleverly disguised ad for a Kolkata-based clothing store
Emirates 'sleighs' it with Christmas video showing reindeer pulling an Airbus
The brain behind the viral CGI video is VFX and 3D artist Mostafa Eldiasty
Taboola announces exclusive 2-year partnership with Sandesh
The association will enable the daily to leverage Taboola’s discovery platform and suites of products
Viral Pitch bags influencer marketing mandate for Lotus Herbals
Viral Pitch will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers
Culture round-up: Celeb weddings and controversies rule the internet in November
Starcom’s monthly report on what’s trending on the web highlights the most viral moments and ads of the month gone by
Times Bridge elevates Viral Jani to EVP & Country Head, India
Prior to his elevation, Jani was SVP Investment Operations since February 2018
Edtech firm Results and Outcomes appoints Viral Kadakia as GM- Sales
Prior to this, Kadakia worked as Assistant Vice President of Jaro Education
Viral Pitch wins influencer marketing mandate for Park Avenue
Taking ahead this partnership, the firm has launched the #BeerCareForGreatHair campaign for Park Avenue’s beer shampoo range
'Our shows are travelling on their merit': Vijay Koshy on TVF's KBC moment
A question on 'Aspirants' featuring on KBC is a sign that TVF's shows have become enmeshed in popular culture, believes Koshy
Viacom18 Consumer Products, Pinkfong partner to launch Baby Shark merchandise in India
Baby Shark merchandise will include an array of products ranging from home linens, stationery, toys, apparels, games, fashion accessories, electronic items, etc.
Zee TV mounts viral social media campaigns for Meet and Rishton Ka Manjha
The campaigns aimed to spark off discussions on conservative and problematic views on gender roles and to spread positivity for those in need
How consistency has taken the centre stage in brand communications
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels
40% of our revenues come from IPs like OK Tested & Unscripted: Rishi Pratim Mukherjee
Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media
Celebrity endorsements in IPL up 92% this year. Is it Covid impact?
As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12
e4m MarTech League Fridays: A conversation on unleashing the power of video marketing
On the virtual roundtable, MarTech industry leaders will share insights on next-gen customer trends along with digital marketing strategies, video marketing & AI
TVF sees core members calling it quits
According to media reports, among those who have quit TVF are Sameer Saxena, Chief Content Officer and Head, and Saurabh Khanna, Executive Creative Director
The #GoViralToStopTheVirus campaign reaches 61 countries around the world
The campaign comprises positive viral creatives from almost 19 agencies like Ogilvy & Mather, Wunderman Thompson, Publicis, 82.5 Communications, R K Swamy BBDO, Rediffusion Y&R, and SOS Ideas
e4m-Limelight Networks Webinar to bring India's top gaming minds together today
The virtual roundtable will see heads from the gaming industry share insights on evolution in the gaming technology ecosystem, user expectations, challenges and much more
There are no restrictions in the way we can tell stories: Ridhima Lulla, Eros Group
Lulla, the chief content officer of Eros Group, talks to e4m about creating a web series during the lockdown, the challenges they faced as a team and plans for more original content in the future
I wish the brain drain from advertising was lesser: Keegan Pinto, FCB Ulka
Pinto, the National Creative Director of FCB Ulka, spoke to exchange4media about crafting the acclaimed ad on sanitation workers for Tata Trusts and more
Govt finalising guidelines to hold social media platforms liable for unlawful content
The new norms will prevent these platforms from using end-to-end encryption as an excuse against weeding out harmful content
upGrad unveils #RahoAmbitious campaign with two TVCs
The campaign will be leveraged across TV, print and digital platforms
Virat Kohli is India’s Most Valuable Celebrity: Duff & Phelps study
Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each
SaReGaMaPa Keralam contestants’ song for Shylock crosses 1M views on YouTube
Swetha Ashok, Narayani Gopan and Nanda J Devan are the magical voices behind the latest viral song 'Kanne Kanne'