viral
Viral Oza's term with the company ends on 30th September 2024, e4m has learnt
Ruhail Amin Aug 23, 2024 2:05 PM
An encore of Neeraj Chopra's 2021 win today would naturally boost his brand, say experts. However, some believe there has been an overestimation and brands queuing up are blind betting
Chehneet Kaur Aug 6, 2024 9:23 AM
The campaign challenges the perception that lower prices equate to lower quality
e4m Staff Jul 29, 2024 10:30 AM
Bhat’s first brush with advertising was in 2015 when AIB launched an advertising wing called VIgyapanti aimed at start-ups
Payal Gwalani Jun 23, 2024 10:00 AM
Aviral Jain, MD at Kroll, explains how the globalization of entertainment has paved the way for Indian celebrities to become global ambassadors for brands, according to the recent Kroll report
Sohini Ganguly Jun 19, 2024 8:55 AM
Netizens are amused by this all-out war against the country's two most competitive yet popular exams
e4m Staff Jun 11, 2024 3:53 PM
The video was shared on Instagram by a user named Ryan Shiju and was subsequently also promoted by Kerala Tourism Minister P A Mohamed Riyas
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Chehneet Kaur Mar 29, 2024 8:47 AM
The dubious 'dark' version of the biscuit has become a fodder for memes and dark jokes on the internet
Riding on these trends is a good way for brands to maintain relevance, say experts, but viral meme sensations aren't trained influencers and can backfire for the brand
Tanzila Shaikh Nov 24, 2023 9:03 AM
The IMDb list includes most popular Indian web series of all time
exchange4media Staff Jun 5, 2023 10:16 AM
While White Rivers Media won the ‘Agency of the Year’ award, The Viral Fever took home ‘Video Content Company of the Year’ honour
exchange4media Staff Apr 28, 2023 10:07 PM
Prior to joining Viral Pitch, Rahul was handling agency business at Momspresso
exchange4media Staff Apr 26, 2023 3:44 PM
Prior to joining Viral Pitch, Jain was leading the creative team at Mirum Agency
exchange4media Staff Apr 18, 2023 3:54 PM
Industry experts warn against advertisers losing sight of their purpose in their quest for virality
Tanzila Shaikh Mar 24, 2023 9:12 AM
The ad published in The Telegraph for a runaway groom was a cleverly disguised ad for a Kolkata-based clothing store
exchange4media Staff Jan 16, 2023 12:40 PM
The brain behind the viral CGI video is VFX and 3D artist Mostafa Eldiasty
exchange4media Staff Dec 26, 2022 7:54 AM
The association will enable the daily to leverage Taboola’s discovery platform and suites of products
exchange4media Staff Oct 4, 2022 12:23 PM
Viral Pitch will be working towards generating brand awareness through strategic engagements with selected categories of lifestyle, fashion and beauty influencers
exchange4media Staff Feb 28, 2022 12:34 PM
Starcom’s monthly report on what’s trending on the web highlights the most viral moments and ads of the month gone by
Mansi Sharma Dec 11, 2021 8:33 AM
Prior to his elevation, Jani was SVP Investment Operations since February 2018
exchange4media Staff Dec 6, 2021 6:42 PM
Prior to this, Kadakia worked as Assistant Vice President of Jaro Education
exchange4media Staff Oct 25, 2021 3:55 PM
Taking ahead this partnership, the firm has launched the #BeerCareForGreatHair campaign for Park Avenue’s beer shampoo range
exchange4media Staff Oct 22, 2021 2:28 PM
A question on 'Aspirants' featuring on KBC is a sign that TVF's shows have become enmeshed in popular culture, believes Koshy
Mansi Sharma Sep 16, 2021 12:35 PM
Baby Shark merchandise will include an array of products ranging from home linens, stationery, toys, apparels, games, fashion accessories, electronic items, etc.
exchange4media Staff Aug 31, 2021 1:01 PM
The campaigns aimed to spark off discussions on conservative and problematic views on gender roles and to spread positivity for those in need
exchange4media Staff Aug 23, 2021 12:35 PM
While the pandemic has managed to change the way brands communicate, experts weigh on the importance of maintaining consistency in a brand’s messaging across channels
Nafisa Shaheen Oct 30, 2020 8:48 AM
Rishi Pratim Mukherjee, Co-founder & COO at ScoopWhoop Media, says data enables them to figure out what topics are trending on the search and social media
Nafisa Shaheen Oct 13, 2020 9:14 AM
As per TAM Sports-IPL 13 Advertising Report, the overall count of sports celebrities doing endorsements in IPL 13 also grew 4.5 times over IPL 12
Sonam Saini Sep 28, 2020 9:33 AM
On the virtual roundtable, MarTech industry leaders will share insights on next-gen customer trends along with digital marketing strategies, video marketing & AI
exchange4media Staff Aug 14, 2020 8:42 AM
According to media reports, among those who have quit TVF are Sameer Saxena, Chief Content Officer and Head, and Saurabh Khanna, Executive Creative Director
exchange4media Staff Aug 10, 2020 8:14 AM
The campaign comprises positive viral creatives from almost 19 agencies like Ogilvy & Mather, Wunderman Thompson, Publicis, 82.5 Communications, R K Swamy BBDO, Rediffusion Y&R, and SOS Ideas
exchange4media Staff Jul 24, 2020 5:16 PM
The virtual roundtable will see heads from the gaming industry share insights on evolution in the gaming technology ecosystem, user expectations, challenges and much more
exchange4media Staff Jun 30, 2020 8:13 AM
Lulla, the chief content officer of Eros Group, talks to e4m about creating a web series during the lockdown, the challenges they faced as a team and plans for more original content in the future
Sonam Saini May 12, 2020 8:51 AM
Pinto, the National Creative Director of FCB Ulka, spoke to exchange4media about crafting the acclaimed ad on sanitation workers for Tata Trusts and more
exchange4media Staff May 8, 2020 8:28 AM
The new norms will prevent these platforms from using end-to-end encryption as an excuse against weeding out harmful content
exchange4media Staff Apr 11, 2020 9:26 AM
The campaign will be leveraged across TV, print and digital platforms
exchange4media Staff Feb 10, 2020 11:50 AM
Akshay Kumar took the second spot with a brand value $104.5 million and Bollywood couple Ranveer Singh and Deepika Padukone took the third spot with a brand value of $93.5 million each
exchange4media Staff Feb 5, 2020 2:25 PM
Swetha Ashok, Narayani Gopan and Nanda J Devan are the magical voices behind the latest viral song 'Kanne Kanne'
exchange4media Staff Jan 27, 2020 11:39 AM
