A wide spectrum of brands has lined up behind the WPL this season, cutting across FMCG, automotive, consumer durables, BFSI, technology, lifestyle and home-improvement categories
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
Champions Trophy 2025: India’s final clash sends ad rates soaring 20-25%
Payment delays cripple creator economy: Will the industry wake up?
TRAI service authorisation: Some radio players on board, others seek smartphone FM push
Be Unstoppable: Foxtale’s first-ever brand film celebrates woman-power and resilience
The number of fans attending matches has surged by over 50%, reflecting increasing enthusiasm and support for WPL, says IPL Valuation Report 2024 by D&P Advisory
The platform has asked Rs 1.75 crore for co-powered sponsorship and Rs 1 crore for associate sponsorship
Lakshmi Narayanan B, Chief Marketing Officer, CEAT, talks about the tyre manufacturer’s decades-old association with sports, especially cricket, and how this association has built brand salience
TV viewership for women’s cricket grew by 57% to 254 million in 2023, showcasing a paradigm shift in scale for brands advertising
According to sources, the co-presenting sponsorship is priced at Rs 7-8 crore, and the associate sponsorship is being offered for Rs 3-5 crore
Partnership engages 1.6 million women students across 8,200+ technical colleges
The platform will have a multi-language broadcast for the tournament to be held from 19th to 28th July
The coverage will be available across the Sports18 Network and for free on JioCinema
According to Bumble, the campaign was supposed to be a quirky take on those "frustrated by modern dating"
Guest Column: Swati Bhattacharya, ex-Creative Chairperson of FCB India, pens a note asking women not to shy away from celebrating their success
At the 4th edition of e4m Women Achievers’ Awards 2023, Shweta Sharma, Kommune Brand Communications won the ‘Emerging Leader in PR’ award
Ragini Hariharan, Marketing Director - Personal Care & Hygiene, Himalaya Wellness talks about a shift in the marketing message, the Women’s T20 campaign, promoting empowerment and more
Sanya won the 'Emerging Entrepreneur of the Year' award at the 4th edition of e4m PR & Corp Comm Women Achievers' Awards 2023
Shalini Gupta won the ‘Entrepreneur of the Year’ award at the 4th edition of PR & Corp Comm Women Achievers’ Awards
In today’s series, we have Apoorva Verma who was felicitated as the ‘Emerging leader in Corp Comm’ at the e4m Women Achievers’ Awards 2023
The summit is centred on actionable strategies, valuable connections and a deeper understanding of the diverse facets of entrepreneurship in India's dynamic ecosystem
Hiren Gada, CEO, Shemaroo Entertainment, on the incredible women in his life – his mother, sister and wife
Pooja Thakran won the ‘Communication of the Year’ title at the e4m Women Achiever Awards 2023
Marketing expert Vishesh Sharma remembers his senior who taught him the ropes of journalism in the early days of his career
Adman Titus Upputuru writes about the sacrifices of his beloved sister, Usha Hephzibah Upputuru, who raised him and his brothers following their mother's untimely death
Writing for e4m’s She is Strength, Sumeet Singh, Info Edge India, tells us how her friend has stood by her in tough times
As part of e4m ‘She is Strength’ series, Krishnarao Buddha, Senior Category Head, Parle Products, writes about his journey with BhramaKumari’s Sister Shivani
PG Aditiya, Founder & CCO at Talented, on his mother-in-law is an old-school feminist who prioritises actions over words
Rajdeepak Das, CCO, Publicis Groupe South Asia & Chairman Leo Burnett South Asia, writes about his wife’s strength, resilience and unwavering support
Guest Column: As part of e4m’s She is Strength series, Shradha Agarwal, Founder and CEO- Grapes, writes about the women who taught her the importance of self-love
In this edition of ‘She is Strength’, Dr. Sandeep Goyal, Chairman of Rediffusion, shares why Shashi Vandrevala is even today his Shero
The campaign delivers personalized micro-messages designed to connect with the growth aspirations of women entrepreneurs and aspiring female homeowners
Prasoon Joshi, Chairman McCann World Group Asia and CEO & CCO McCann World Group India recounts his grandmother’s unstoppable zeal
In this series of She Is Strength, Tejinder Gill, General Manager, The Trade Desk (TTD), shares how his sister Navtej embodies the essence of womanhood
The upcoming edition of BW Disrupt's WEISA will be held on March 28
In today’s edition of our Women’s Day series, Amit Wadhwa, CEO, Dentsu Creative India, shares his admiration for the incredible women in advertising and his pillars of support – his mother and wife
At the heart of the #PowerThePotential campaign is a digital film that tells the story of a woman and her mother-in-law embarking on an entrepreneurial venture together
Upendrra Rai, CMD and Editor-in-Chief of Bharat Express News Network, was honored at 'Bharat Dialogues: Women and Mental Health Summit and Awards 2024'
The special issue features interviews with leading figures such as Nandini Piramal of Piramal Pharma, Diageo India’s Hina Nagarajan, and Vibha Padalkar from HDFC Life
Guest Column: Writing for e4m’s ‘She is Strength’ series, Rana Barua, Group CEO India, SEA & North Asia (Japan & South Korea), shares how his wife is the "shero" of his life
As brands jostle to get women's attention, some stood out in terms of creativity, impact and sincerity this year
Guest Column: As part of e4m’s ‘She is Strength’ series, Swati Bhattacharya, CCO at FCB India, shares how these women have helped her become a better person and a better professional
Woloo and Harmanpreet Kaur will address the critical issue of washroom hygiene for women in India
Young female leaders share their journey of how they entered the PR and Comms industry, gained experience, and rise through the ranks
e4m picks the best social media posts by leading brands on Women’s Day
Guest Column: Aparna Garg, Head- Corporate Communications and Investor Relations, Indian Energy Exchange writes about the importance of investing in a female workforce
The video showcases inspiring testimonials and success stories of women breaking barriers in a traditionally male-dominated industry
The initiative was based on the insight that while India has the most number of enrollments in STEM education, the conversion of women who actually get into the workstream after that is just 17%
Guest Column: On Women’s Day, Anita Kotwani, CEO Dentsu Media South Asia, shares how her sister and friend have taught her to live life to the fullest