Sanchar Saathi App: Government withdraws mandatory pre-installation rule
Designed purely for cybersecurity, the app helps citizens stay protected from online threats
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Noise film with Virat & Taapsee encourages all to embrace voices that fueled their success
Conceptualized in-house, the campaign emphasizes that the interplay between internal and external noise is essential to personal growth
Urge all stakeholders to stand against threats to press freedom: Subhash Chandra
A free and independent media is crucial for the health of our country, said Subhash Chandra, the founder of Zee TV
Noise’s new campaign with Taapsee Pannu encourages women to shine with confidence
Campaign is for Shine by Noise, a collection of Noise smartwatches designed for women
Vogue Eyewear unveils campaign with Taapsee Pannu
The campaign goes with the brand motto of ‘Keep Playing’
Dunki: Brands hitch a ride on the Shah Rukh Khan film
From Astral Pipes to Apple, all the brand integrations we spotted in the latest Shah Rukh Khan movie Dunki
2nd edition of e4m Party Spokespersons 50: BJP's Dr. Sudhanshu Trivedi tops the list
BJP's Gaurav Bhatia, Shazia Ilmi and Dr. Sambit Patra; Congress' Abhishek Manu Singhvi, Pawan Khera, Supriya Shrinate and AAP’s Raghav Chadha and Sanjay Singh featured among the top 10
Sometimes people reveal their true position by mistake: S Jaishankar on Rahul Gandhi
The Union External Affairs Minister was speaking to India TV Chairperson and Editor-in-Chief Rajat Sharma in his show ‘Aap Ki Adalat’
Raj Nayak appointed to the advisory board of YAAP
YAAP is a specialised content and influencer marketing company
From the silver screen to the ad world: Birthday girl Taapsee Pannu’s charm
Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world
YAAP appoints V Gokulakrishnan Pillai as Creative Head
Pillai has 15 years of experience in digital content and advertising
Taapsee Pannu & Swiss Beauty talk about expressing fearlessly
The campaign was kicked off with the actor sharing the teaser on Instagram
Vogue Eyewear comes up with new campaign featuring Taapsee Pannu
The campaign talks of every individual being a superstar in their own right
India Ahead management issues statement after the arrest of former employee
The statement said that the channel has nothing to do with allegations being made in sections of media
Swiss Beauty onboards Taapsee Pannu as brand ambassador
Pannu has signed up with the makeup brand to help them connect with modern-day audiences
Our goal is to showcase Reebok's new focus on sports & performance in India: Manoj Juneja
Juneja, the COO of sports apparel company Reebok, tells e4m about the brand's recent campaign with actor Taapsee Pannu and cricketer Suryakumar Yadav
Reebok launches ‘I am the New’ brand campaign
The campaign features actor Taapsee Pannu and cricketer Suryakumar Yadav
YAAP hires Nandita Saggu as Partner to drive growth in the Middle East
Prior to joining YAAP, she was the Chief Growth Officer at DViO
'Tagger Media & YAAP aim to influence influencer marketing'
YAAP founder Atul Hegde and Tagger Media CEO Dave Dickman talk about keeping pace in a rapidly evolving influencer market and staying relevant in a highly competitive environment
Taapsee Pannu wants the youth to listen to the 'Noise' within
Lifestyle tech brand Noise has released a film starring Pannu for Women's Day
Furnish affidavit about not airing Aap Ki Adalat episodes: HC tells Rajat Sharma, India TV
The court order came in response to a suit filed by Zee Media
Taapsee Pannu & Nivea India say #SkincarePeNoBreak
The TVC has been conceptualised by Publicis One Touch
Probus Insurance Broker launches campaign
The ‘Aapka Saathi, Aapka Saarathi’ campaign will be promoted through digital platforms including OTTs, gaming apps, YouTube and popular audio apps
Digital marketing company YAAP acquires Middle East based Crayons Communications
The 100% acquisition will see Crayons Communications merge with YAAP
In Nivea’s new ad, Taapsee Pannu tells women to flaunt underarms confidently
The film is for the brand’s roll-on deo range
Noise collaborates with Taapsee Pannu's 'Shabaash Mithu'
The #ShabaashNoisemaker campaign celebrates the story of Indian cricketer Mithali Raj
Vogue eyewear launches summer campaign with Taapsee Pannu
The campaign tells audiences to ‘celebrate their individuality’
Disney Star launches campaign for Women’s T20 Challenge
Taapsee Pannu has been roped in for the promo film on Star Sports Network
Is it time for influencers to take the authenticity test?
Although social media is a private space, influencers have the responsibility to exercise caution and due diligence, say industry observers
MIB directs TV channels to comply with CCPA orders on misleading ads
CCPA had passed two orders against Sensodyne and Naaptol Online Shopping advertisements
How Brandmovers localised the global #LetsVogue campaign for Vogue Eyewear
e4m interacts with the brand and the agency behind the campaign headlined by Taapsee Pannu in India
Taapsee Pannu wants to break the tyranny of mirrors & validation in new SUGAR Cosmetics ad
The #BoldAndFree campaign went live on 22nd September
Taapsee Pannu reveals what's lacking in NIVEA's new range
The ad for the brand's healthy and sustainable skincare range underscores what NIVEA products have cut down on — harmful chemicals and plastics
DD Free Dish sells five MPEG-2 slots for Rs 34-35 crore
The platform has added Showbox, Ishara TV, Sun Marathi, Naaptol, and Enterr10 Bangla
Taapsee Pannu is now Vogue Eyewear’s brand ambassador
Brand launches campaign with the actress
Plenty of takers for CRED's Covid drive despite demands for transparency
As people came out in droves to donate their CRED coins for oxygen cylinders, many donors are questioning as to how the money will fix the low supply problem
This Women’s Day #ChooseToChallenge say Taapsee Pannu and Mithali Raj
In this women’s day special video, Taapsee and Mithali are encouraging women from all walks of life to stand up, challenge the norm and take charge of their own stories
Netflix takes next big leap in India, unveils 41 titles for 2021
The platform plans to launch 13 films and 15 web series apart from six comedy shows, four documentaries, and three reality series
YAAP wins social media and brand development mandate for NIXI
YAAP will also be responsible for revamping the brand’s identity and managing their digital and social media presence
InsuranceDekho launches its first TV campaign
The ‘Aap Insurance Dekho. Baaki Hum Dekh Lenge’ campaign has been created by Leo Burnett
TikTok to downsize India team following govt move to extend ban on Chinese apps
TikTok CEO Vanessa Pappas and VP of Global Business Blake Chandlee informed that the downsizing will be carried out with immediate effect
YAAP onboards 20 new businesses, including NPCI, MPL & NITI Aayog
The agency will be responsible for strategy & development, influencer marketing, media buying and social media of these new mandates
Mobile Premier League appoints YAAP as social media & content strategy agency
The digital content company will be in charge of conceptualizing, creating and amplifying content for the e-Sports platform’s digital presence
Construction mgmt software firm Zepth names YAAP Digital as creative & digital agency
The digital content company will take charge of Zepth’s digital and creative presence in light of its upcoming revamp
Nivea’s ad with Taapsee Pannu urges consumers to not ‘face wash’ but instead ‘milk wash’
Conceptualized by FCB, the 360-degree campaign will be launched on Digital and will further be amplified through various other mediums of the media
No info on who created Arogya Setu app: Ministry of Electronics & Information, NIC
According to an RTI filed by one Saurav Das, neither NIC nor the Ministry of Electronics and Information Technology has any information about the app
Bolo Indya onboards Priyanka Jain as AVP, Communications & Campaigns Outreach
Prior to this, Jain was with ShareChat as Lead - Corporate Communications and Regional Outreach
In Sprite’s ad, Taapsee Pannu & Ayushmann Khurrana depict funny sides of relaxing at home
The campaign refreshes the art of advertisement; takes virtual route to shoot
Instagram likely to become new digital home for many following TikTok ban
Guest Column: Irfan Khan, Partner, YAAP Digital, writes Instagram is set to be an effective channel for brands looking to increase sales & app downloads
Fever Network launches Bounce Back Bharat campaign
The campaign will feature a series of e-conclaves with the who’s who of the Indian corporate world