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Yamaha launches ‘The Call of the Blue’ 4.0 campaign for young riders. Vijay Kaul, GM - Marketing Strategy, Yamaha India, reflects on the brand’s journey in India
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
Sohini Ganguly Sep 4, 2024 8:42 AM
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts
Soumya Gawri Aug 27, 2024 9:20 AM
Skydance Media CEO David Ellison talks about forming a technology-media hybrid company
e4m Staff Jul 10, 2024 11:59 AM
Guest Column: Dr Ajay Kummar Pandey, SC Advocate and Spokesperson of Lok Janshakti Party, writes about his memorable first meeting with the legendary Ramoji Rao
Dr Ajay Kummar Pandey Jun 10, 2024 6:13 PM
Guest Column: Ambarnath Sinha, Former Creative Director - ETV Network (NEWS & Entertainment), Ramoji Film City, recollects lessons in life from the man who never broke a promise
Ambarnath Sinha Jun 10, 2024 6:06 PM
Kale was also an angel investor, an industrialist and a trustee in Tirumala Tirupati Devasthanam
e4m Staff Jun 10, 2024 5:40 PM
Dr Kushal Sanghvi, Business Mentor, National HRD Network, writes that Ramoji Rao was a man with several credits and it was his constant need to give back to society that made him a genius
Dr Kushal Sanghvi Jun 10, 2024 1:11 PM
In a social media post, Rajeev Jalnapurkar, Director- IAAPI & Former Director - Ramoji Film City, shared his admiration for Ramoji Rao
e4m Staff Jun 10, 2024 11:16 AM
Yesudas Pliiai, Founder and CEO of Y&A Transformation and Channel Factory, offers his tribute to Ramoji Rao
Yesudas Pliiai Jun 9, 2024 5:58 PM
Ramoji Rao left an indelible mark on all the industries he touched, writes Mukund Setlur, EVP, TV9 Network
Mukund Setlur Jun 9, 2024 3:13 PM
Jagyasi is the Chief Business Officer & Strategic advisor to the board of Bharat 24
Roy is the former Business Head of ETV India and was associated with Ramoji Rao for over 15 years
e4m Staff Jun 9, 2024 11:38 AM
The campaign "Fabulously Futuristic" is a series of six digital films
e4m Staff Jun 9, 2024 10:00 AM
By collaborating with Deepika Padukone, TECNO hopes to elevate the smartphone experience and inspire youth
e4m Staff May 18, 2024 4:00 PM
The venture aims to leverage the business potential of the gaming sector, particularly in engaging GenZ demographic
e4m Staff May 3, 2024 11:07 AM
The ad has been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi with Moonshot as the agency
e4m Staff Apr 12, 2024 3:21 PM
'In 2024, 316 brands improved their Brand Trust rankings, while 358 brands saw their rankings decline,' said TRA CEO Chandramouli Nilakantan
e4m Staff Mar 28, 2024 12:18 PM
A news report says that the companies are in the midst of preliminary talks about the acquisition
e4m Desk Mar 15, 2024 11:28 AM
With the purchase, Reliance's equity stake in Viacom18 will reportedly increase to 70.49% on a fully diluted basis
Paramount, which is currently trying to reduce its debts through the sale of assets could reportedly generate $550 million through the stake
Sumit Chaurasia elevated as Creative Head; Neeraj Toor joins as Creative Head, Tarkendra Kaul named Business Head
e4m Staff Feb 27, 2024 9:04 AM
This 3D OOH execution is part of Piramal Realty's marketing campaign for its latest phase at Piramal Revanta
e4m Staff Feb 26, 2024 9:31 AM
Shekhar Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about Enamor's new campaign, transforming bridal couture, digitally-driven marketing, product innovation and more
Ritika Raj Jan 18, 2024 1:12 PM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
Dr Annurag Batra Dec 29, 2023 6:34 PM
Dr Annurag Batra, Chairman & Editor-in-Chief, BW Business World & exchange4media, writes on Amazon’s deal with Diamond Sports and the big developments in the Indian sports broadcasting arena
Dr Annurag Batra Dec 29, 2023 4:31 PM
On his India visit, the Co-Founder and Creative Chairman of GUT, Anselmo Ramos, engaged in a chat with admen and industry leaders on his journey, creating an independent network and much more
Tanzila Shaikh Dec 29, 2023 1:33 PM
Anselmo Ramos, Co-Founder and the Creative Chairman at GUT, shares his thoughts on the global ad business, changing ad landscape and the recent merger with Globant
Tanzila Shaikh Dec 28, 2023 8:52 AM
Talks at a very early stage and may not even lead to an agreement, say media reports
e4m Staff Dec 22, 2023 8:43 AM
As per media networks, Diamond Sports filed for bankruptcy earlier this year and is on the negotiating table with Amazon for a multi-year partnership
e4m Staff Dec 19, 2023 10:00 AM
The campaign was conceptualised and executed by Outdoor Advertising Professionals
e4m Staff Dec 18, 2023 12:56 PM
Ramon Jones is Executive Vice President and Chief Marketing Officer of Nationwide Mutual Insurance Company
e4m Staff Dec 13, 2023 9:51 AM
Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say experts
Tanzila Shaikh Nov 8, 2023 9:17 AM
The campaign has been conceptualised by Publicis Worldwide India and Saatchi & Saatchi Propagate
e4m Staff Oct 19, 2023 12:27 PM
The campaign film captures the homecoming spirit and passionate exuberance of Bengalis during Durga Puja
The company said it has realised a gain of $168 million from dilution of stake in Viacom18
e4m Staff Sep 22, 2023 9:53 AM
The ad by Famous Innovations marks the launch of Plum Coconut Milk & Peptides Strength & Shine Shampoo
exchange4media Staff Sep 4, 2023 11:35 AM
Marketing and ad space have become dynamic with growing experimentations in digital and social media advertising, according to the Group Chairman of the jewellery brand
Tanya Dwivedi Aug 17, 2023 8:55 AM
Publicis Worldwide India will continue to be the brand’s mainline agency
exchange4media Staff Jul 5, 2023 11:16 AM
As an in-film branding partner, Senco Gold and Diamonds will showcase their exquisite jewellery in the movie and unveil an exclusive limited edition bridal collection
exchange4media Staff Jun 26, 2023 2:59 PM
