Experts told e4m that most brands and quick commerce platforms use this downtime to build capacity, launch new categories, or expand into new towns
The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and OTT viewers and collaboration with SERA for its new space exploration-based reality show
The study claims that the show has enhanced brand disposition for brands across 19 different categories associated with the show
According to Ormax Media-Streaming Originals Mid-Year Report, TVF’s Panchayat Season 3 on Amazon Prime Video is the most watched Hindi web series in H12024
Industry watchers say the hyper-segmented market, supportive government initiatives, and a competitive startup ecosystem make the country a hotbed for testing for tech companies
While the show’s makers say roping Anil Kapoor was to maximise engagement & reach across different platforms while scaling profitably, industry observers say the move is likely for streamlining costs
At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead for radio in the digital era’
The radio channel won 9 golds, 14 silver and 6 bronze metals across categories
In an exclusive chat with e4m, Alok Jain, President-General Entertainment, Viacom18, shared the network’s strategy in roping Anil Kapoor as the new host of Bigg Boss OTT, advertisers’ response & more
Deepak Chaurasia is a contestant in the ongoing Bigg Boss OTT Season 3
While in the Bigg Boss house, Chaurasia plans to leverage his communication skills to maintain transparency with the audience
Bigg Boss OTT 3 is set to premiere on 21st June with Anil Kapoor as the host
The reality show will premiere on JioCinema Premium
The duties include creating marketing materials, producing a brand film, digital marketing, media campaigns, and innovative ideas.
The campaign promotes Flipkart’s ‘Big End of Season Sale’
DHL Express is the principal sponsor and official logistics service provider for the Mumbai Indians team
Platform releases trailer of the reality show
As per the plan, Sapphire Media Limited will pay Rs. 261 crores to secured and operational creditors as against the total claims of Rs. 947.5 crore
While digital is still evolving, increasing competition, uncertain regulation and oversight, along with more than a sprinkling of bad actors and outlaws make it a hard nut to crack
The initiative has been carried out in association with Big FM
The network claims that it is the highest ratings among all seasons of Bigg Boss Kannada
The awards saw 374 entries from 42 agencies and 109 clients across 13 cities and 9 states
The Big Bang Awards will be held on January 19
In the unscripted shows category, Bigg Boss OTT S2 was the leader with 19.5 mn viewers, followed by Koffee With Karan with 15.4 mn viewers
Across the Telugu-speaking market, the show’s finale rating was 19.3 (HD+SD), the network has said
The campaign is to promote the Katrina Kaif-Vijay Sethupathi-starrer movie ‘Merry Christmas’
With 2023 coming close to its end, e4m sums up the year. We begin our year-ender series with a look at the major top-level movements in the General Entertainment Channels
According to sources, Radio Mirchi is close second
The order grants Viacom18 the authority to stop infringement of its ongoing reality shows, including Bigg Boss Hindi, Bigg Boss Kannada and the upcoming Bigg Boss Marathi
The awards cover a wide spectrum of creative, design, media, digital, and marketing achievements
Hyundai, Dabur BAE Fresh Red Gel, TRESemmé, Appy Fizz, Harpic, Ching’s Schezwan Chutney and Glance among sponsors
From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands
The channel has onboarded 11 sponsors
The fitness icon has launched an exciting campaign #PerformanceHiPehchaan
Some industry watchers believe that KBC 15 may not see a 100% ad inventory sell-out as there could be a shift of eyeballs and ad spends
With an increasing number of businesses adapting to digital transformation and AI, there will be an uptick in ad spends, assert industry heads
According to industry experts, BBOTT 2 right after IPL could prove to be a great strategic move for Jio Cinema in retaining the new subscribers
The season is being telecast Live 24 hours and is available at no cost
The company saw its advertising promotional expenses grow more than two-fold for 2022-2023
In its case before the apex court, Google said that it looked forward to presenting how Android fuelled India's digital transformation
The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket World Cup
Mondelez India was the client of the year
The event will be held at the Mukta Outdoor Arena, Bengaluru
BIG FM topped in Bangalore and Radio Mirchi in Kolkata
BIG FM led in Bangalore and Radio Mirchi in Kolkata between 27th Nov and 24th Dec'22
BIG FM led in Bangalore and Radio Mirchi in Kolkata between 20th Nov and 17th Dec'22
The inaugural edition of the report captures 23 strategic focus areas and observations curated by a team of digital experts at Wavemaker India
The Hershey’s Kisses station will be located in the captain’s room
Between Nov 6 and Dec 3, BIG FM took and Radio Mirchi took lead in Bangalore and Kolkata respectively
In Kolkata and Bangalore, Radio Mirchi and BIG FM topped the charts respectively