big

The Founder and Group CEO of Banijay Asia & Endemol Shine India talks about Bigg Boss, evolution of TV and OTT viewers and collaboration with SERA for its new space exploration-based reality show
Aditi Gupta Aug 29, 2024 9:21 AM

The study claims that the show has enhanced brand disposition for brands across 19 different categories associated with the show
e4m Staff Aug 14, 2024 6:54 PM

According to Ormax Media-Streaming Originals Mid-Year Report, TVF’s Panchayat Season 3 on Amazon Prime Video is the most watched Hindi web series in H12024
e4m Staff Jul 20, 2024 4:40 PM

Industry watchers say the hyper-segmented market, supportive government initiatives, and a competitive startup ecosystem make the country a hotbed for testing for tech companies
Shantanu David Jul 17, 2024 8:58 AM

While the show’s makers say roping Anil Kapoor was to maximise engagement & reach across different platforms while scaling profitably, industry observers say the move is likely for streamlining costs
Sonam Saini Jun 28, 2024 8:49 AM

At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead for radio in the digital era’
e4m Staff Jun 27, 2024 8:54 AM

The radio channel won 9 golds, 14 silver and 6 bronze metals across categories
e4m Desk Jun 26, 2024 10:40 PM

In an exclusive chat with e4m, Alok Jain, President-General Entertainment, Viacom18, shared the network’s strategy in roping Anil Kapoor as the new host of Bigg Boss OTT, advertisers’ response & more
Sonam Saini Jun 25, 2024 8:41 AM

Deepak Chaurasia is a contestant in the ongoing Bigg Boss OTT Season 3
e4m Staff Jun 24, 2024 12:55 PM

While in the Bigg Boss house, Chaurasia plans to leverage his communication skills to maintain transparency with the audience
e4m Staff Jun 24, 2024 8:56 AM

Bigg Boss OTT 3 is set to premiere on 21st June with Anil Kapoor as the host
e4m Staff Jun 10, 2024 4:05 PM

DHL Express is the principal sponsor and official logistics service provider for the Mumbai Indians team
e4m Staff May 23, 2024 1:46 PM

While digital is still evolving, increasing competition, uncertain regulation and oversight, along with more than a sprinkling of bad actors and outlaws make it a hard nut to crack
Shantanu David Apr 23, 2024 8:45 AM

The network claims that it is the highest ratings among all seasons of Bigg Boss Kannada
e4m Staff Feb 13, 2024 12:29 PM

The awards saw 374 entries from 42 agencies and 109 clients across 13 cities and 9 states
e4m Staff Jan 22, 2024 10:42 AM

In the unscripted shows category, Bigg Boss OTT S2 was the leader with 19.5 mn viewers, followed by Koffee With Karan with 15.4 mn viewers
e4m Staff Jan 16, 2024 8:49 AM

Across the Telugu-speaking market, the show’s finale rating was 19.3 (HD+SD), the network has said
e4m Staff Jan 11, 2024 11:58 AM

The campaign is to promote the Katrina Kaif-Vijay Sethupathi-starrer movie ‘Merry Christmas’
e4m Staff Dec 31, 2023 10:00 AM

With 2023 coming close to its end, e4m sums up the year. We begin our year-ender series with a look at the major top-level movements in the General Entertainment Channels
e4m Staff Nov 20, 2023 9:21 AM

The order grants Viacom18 the authority to stop infringement of its ongoing reality shows, including Bigg Boss Hindi, Bigg Boss Kannada and the upcoming Bigg Boss Marathi
e4m Staff Oct 18, 2023 12:27 PM

The awards cover a wide spectrum of creative, design, media, digital, and marketing achievements
e4m Staff Oct 17, 2023 1:02 PM

Hyundai, Dabur BAE Fresh Red Gel, TRESemmé, Appy Fizz, Harpic, Ching’s Schezwan Chutney and Glance among sponsors
e4m Staff Oct 12, 2023 5:54 PM

From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands
e4m Staff Oct 11, 2023 7:27 AM

The fitness icon has launched an exciting campaign #PerformanceHiPehchaan
e4m Staff Sep 29, 2023 12:28 PM

Some industry watchers believe that KBC 15 may not see a 100% ad inventory sell-out as there could be a shift of eyeballs and ad spends
Aditi Gupta Aug 18, 2023 9:07 AM

With an increasing number of businesses adapting to digital transformation and AI, there will be an uptick in ad spends, assert industry heads
Shantanu David and Nilanjana Basu Jul 28, 2023 8:46 AM

According to industry experts, BBOTT 2 right after IPL could prove to be a great strategic move for Jio Cinema in retaining the new subscribers
Aditi Gupta Jul 12, 2023 8:50 AM

The season is being telecast Live 24 hours and is available at no cost
exchange4media Staff Jul 7, 2023 11:37 AM

The company saw its advertising promotional expenses grow more than two-fold for 2022-2023
exchange4media Staff Jun 30, 2023 11:32 AM

In its case before the apex court, Google said that it looked forward to presenting how Android fuelled India's digital transformation
exchange4media Staff Jun 27, 2023 2:14 PM

The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket World Cup
Aditi Gupta Jun 9, 2023 9:27 AM

The event will be held at the Mukta Outdoor Arena, Bengaluru
exchange4media Staff Mar 13, 2023 12:52 PM

BIG FM led in Bangalore and Radio Mirchi in Kolkata between 27th Nov and 24th Dec'22
exchange4media Staff Jan 27, 2023 3:52 PM

BIG FM led in Bangalore and Radio Mirchi in Kolkata between 20th Nov and 17th Dec'22
exchange4media Staff Jan 23, 2023 10:18 AM

The inaugural edition of the report captures 23 strategic focus areas and observations curated by a team of digital experts at Wavemaker India
exchange4media Staff Jan 18, 2023 8:58 AM

The Hershey’s Kisses station will be located in the captain’s room
exchange4media Staff Jan 9, 2023 3:28 PM

Between Nov 6 and Dec 3, BIG FM took and Radio Mirchi took lead in Bangalore and Kolkata respectively
exchange4media Staff Jan 4, 2023 8:37 AM

In Kolkata and Bangalore, Radio Mirchi and BIG FM topped the charts respectively
exchange4media Staff Dec 28, 2022 8:59 AM

As the year comes to an end, we look back at some of the key people movements in the tech universe
exchange4media Staff Dec 27, 2022 8:22 AM