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Alia Bhatt is an investor and brand ambassador for the cloth diaper company

e4m Staff Sep 4, 2024 2:13 PM

Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say

Kanchan Srivastava Jul 1, 2024 9:06 AM

Sanchita Johri was previously with Adidas as Director of Digital Activation

e4m Desk May 7, 2024 1:33 PM

Before joining Glenmark, Zoya Pandey was with Abbott for over 13 years

e4m Staff May 1, 2024 8:48 AM

Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India

Shantanu David Apr 18, 2024 8:40 AM

Milton and Vserv AudiencePro have joined forces to seamlessly blend brand awareness and user engagement

NATIVE CONTENT Jan 24, 2024 11:23 AM

Shrutika More moves from Abbott Healthcare

e4m Staff Jan 19, 2024 5:55 PM

IVT, or Invalid Traffic, can result in wasted advertising spend and decreased campaign efficacy, which is a major drawback for advertisers, publishers, and ad networks

Shantanu David Nov 15, 2023 9:18 AM

Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act swiftly and smartly, say industry leaders

Kanchan Srivastava Oct 17, 2023 8:53 AM

AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors, industry watchers shared

Kanchan Srivastava Oct 9, 2023 8:50 AM

The new campaign highlights the brand promise of sourcing finest ingredients

e4m Staff Oct 5, 2023 1:28 PM

Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is still far away

Nilanjana Basu Sep 4, 2023 8:46 AM

Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective marketing solutions

Nilanjana Basu Jun 30, 2023 9:13 AM

Industry experts chime in on how brands are leveraging Real Time AI to engage with the Indian consumer market's appetite for instant gratification

Shantanu David Jun 22, 2023 9:15 AM

The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad revenue, share industry observers

Kanchan Srivastava May 15, 2023 8:24 AM

The film highlights the brand’s innovative approach of integrating technology in routine household tasks

e4m Desk Apr 26, 2023 2:52 PM

Digitas will focus on creating effective messaging structures for the AI platform’s audience

e4m Desk Apr 3, 2023 9:53 AM

New TVC conceptualised by McCann Worldgroup Bangalore

e4m Desk Mar 27, 2023 6:48 PM

The short video brings together women from different generations, urging them to stop negative self talk

e4m Desk Mar 8, 2023 1:47 PM

Take a personal and conversational approach while talking to users, say experts who warn brands against treating WhatsApp as a broadcast tool

Tanzila Shaikh Feb 28, 2023 9:31 AM

With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts

Shantanu David Feb 14, 2023 9:16 AM

Experts believe that Bard will create some unique opportunities for brands to reach their audiences in a manner more natural than before

Shantanu David Feb 8, 2023 7:43 AM

The platform has tied up with Integral Ad Science and DoubleVerify to ensure that the ads are seen by potential customers

e4m Desk Jan 27, 2023 11:26 AM

Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year

Tanya Dwivedi Dec 27, 2022 2:38 PM

The account will be handled by the agency’s Mumbai office

e4m Desk Nov 9, 2022 1:33 PM

The bot was brought to life with the GPT3 platform and was specially trained to find rhyme structures of popular rappers

e4m Desk Oct 31, 2022 12:57 PM

#EscapeInABottle campaign has a series of videos showing daily dilemmas of people, like the nervousness one faces before a job interview

e4m Desk Oct 29, 2022 8:15 AM

The brand has released a brand film featuring the actress that unveils the Ecovacs Deebot robotic vacuum cleaners

e4m Desk Oct 12, 2022 6:51 PM

The campaign, which includes a muscle age test and information, will roll out across digital media platforms and target community engagement

e4m Desk Sep 20, 2022 1:10 PM

The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with consumers, the emergence of B2C communication & new growth drivers

Kanchan Srivastava Jul 29, 2022 8:12 AM

Prior to this, Amjad was associated with Godrej Group as Group Global Head Corporate Affairs

e4m Desk Jun 7, 2022 10:27 AM

While some observers say the turmoil involving Twitter is making the industry wary, others don’t see a big cause for concern & doubt if the platform’s appeal as an advertising medium would take a hit

Kanchan Srivastava May 19, 2022 8:41 AM

The Tesla CEO has sought data on the proportion of fake accounts on Twitter

e4m Desk May 14, 2022 10:00 AM

In her last role, Agrawal was with Flipkart as Sr.Brand Manager looking after babycare and personal care segments

e4m Desk May 10, 2022 11:47 AM

The campaign highlights the many kinds of wear and tear that hair goes through everyday

e4m Desk Apr 25, 2022 12:42 PM

As businesses seek to personalize the way they engage with their customers, AI-powered third party-chatbots are helping them to reach out to consumers directly through WhatsApp, Insta Messenger

Kanchan Srivastava Dec 23, 2021 9:00 AM

With the association, the brand aims to attract new generations of consumers

e4m Desk Dec 2, 2021 12:50 PM

Social media is becoming the first place for spotting a new movie trailer and an unbiased source of information from release to performance

Mansi Sharma Sep 10, 2021 8:19 AM

Talks about his latest period drama Bell Bottom

e4m Desk Aug 25, 2021 4:46 PM

The Bengaluru-based creative agency won the mandate following a multi-agency pitch

e4m Desk Jul 28, 2021 2:00 PM

Other eminent wins include Times Network, Future Generali, Viacom18 Media, Teamwork Communications Group & Abott Heathcare Pvt. Ltd

e4m Desk Jun 29, 2021 3:16 PM

The campaign addresses consumer queries about Mi Robot Vacuum Mop-P

e4m Desk May 22, 2021 8:01 AM

The former CEO of Electrolux Kelvinator succumbed to Covid-related complications

e4m Desk May 12, 2021 10:53 AM

Iyer joined Basking Robbins in 2019

Ruhail Amin Apr 21, 2021 12:01 PM

The ad film reinforces the benefits of the new spray’s double-strength formulation, delivered with a unique one-shot spray that ensures only the needed amount is sprayed on

e4m Desk Mar 23, 2021 3:24 PM

Through this campaign, the brand has introduced a new heart-shaped logo with the tagline ‘Think Robots, Think Milagrow'

e4m Desk Feb 22, 2021 3:59 PM

The digital and social campaign for the range launches today

e4m Desk Feb 16, 2021 12:38 PM

At the e4m-Infobip webinar, Max Bupa Health Insurance’s Ashish Gupta and Infobip’s Milind Kadam discussed how consumers are adopting digital solutions in the BFSI sector

e4m Desk Jan 29, 2021 8:47 AM

Launches a range of products including face mask, anti-acne creams, face wash, face mask and others

e4m Desk Jan 18, 2021 6:59 PM

Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs

Nafisa Shaheen Dec 21, 2020 9:00 AM