bot
Alia Bhatt is an investor and brand ambassador for the cloth diaper company
Bots and fakes on Instagram have been an open secret for years, yet brands rely on influencer marketing as it still offers them better ROI than traditional methods, advertisers say
Kanchan Srivastava Jul 1, 2024 9:06 AM
Sanchita Johri was previously with Adidas as Director of Digital Activation
Before joining Glenmark, Zoya Pandey was with Abbott for over 13 years
Experts decode what Meta AI chatbot means for the digital advertising ecosystem in India
Shantanu David Apr 18, 2024 8:40 AM
Milton and Vserv AudiencePro have joined forces to seamlessly blend brand awareness and user engagement
NATIVE CONTENT Jan 24, 2024 11:23 AM
IVT, or Invalid Traffic, can result in wasted advertising spend and decreased campaign efficacy, which is a major drawback for advertisers, publishers, and ad networks
Shantanu David Nov 15, 2023 9:18 AM
Ad frauds are getting more sophisticated by the day, leading to bigger losses, and so it is time to act swiftly and smartly, say industry leaders
Kanchan Srivastava Oct 17, 2023 8:53 AM
AI-generated rip-offs of books, fake memoirs and the use of deep fakes pose grave ethical and social issues for the media, publishing and advertising sectors, industry watchers shared
Kanchan Srivastava Oct 9, 2023 8:50 AM
The new campaign highlights the brand promise of sourcing finest ingredients
Experts believe that AI anchors are a cost-effective solution for media houses, but the replacement of human news presenters is still far away
Nilanjana Basu Sep 4, 2023 8:46 AM
Industry experts are unanimous in their view that brands are increasingly recognizing the potential of AI as it offers more agile and cost-effective marketing solutions
Nilanjana Basu Jun 30, 2023 9:13 AM
Industry experts chime in on how brands are leveraging Real Time AI to engage with the Indian consumer market's appetite for instant gratification
Shantanu David Jun 22, 2023 9:15 AM
The Search Generative Experience is expected to cause a significant drop in traffic coming to news websites, thus creating a further dent to their ad revenue, share industry observers
Kanchan Srivastava May 15, 2023 8:24 AM
The film highlights the brand’s innovative approach of integrating technology in routine household tasks
exchange4media Staff Apr 26, 2023 2:52 PM
Digitas will focus on creating effective messaging structures for the AI platform’s audience
exchange4media Staff Apr 3, 2023 9:53 AM
The short video brings together women from different generations, urging them to stop negative self talk
exchange4media Staff Mar 8, 2023 1:47 PM
Take a personal and conversational approach while talking to users, say experts who warn brands against treating WhatsApp as a broadcast tool
Tanzila Shaikh Feb 28, 2023 9:31 AM
With AI, advertisers can create unique experiences for each customer based on their behaviour, preferences and demographic information, say experts
Shantanu David Feb 14, 2023 9:16 AM
Experts believe that Bard will create some unique opportunities for brands to reach their audiences in a manner more natural than before
Shantanu David Feb 8, 2023 7:43 AM
The platform has tied up with Integral Ad Science and DoubleVerify to ensure that the ads are seen by potential customers
exchange4media Staff Jan 27, 2023 11:26 AM
Experts share insights on how social media trends will alter brand marketing strategies in the upcoming year
Tanya Dwivedi Dec 27, 2022 2:38 PM
The bot was brought to life with the GPT3 platform and was specially trained to find rhyme structures of popular rappers
exchange4media Staff Oct 31, 2022 12:57 PM
#EscapeInABottle campaign has a series of videos showing daily dilemmas of people, like the nervousness one faces before a job interview
exchange4media Staff Oct 29, 2022 8:15 AM
The brand has released a brand film featuring the actress that unveils the Ecovacs Deebot robotic vacuum cleaners
exchange4media Staff Oct 12, 2022 6:51 PM
The campaign, which includes a muscle age test and information, will roll out across digital media platforms and target community engagement
exchange4media Staff Sep 20, 2022 1:10 PM
The Co-founder & CEO of Gupshup, spoke to e4m on how the Silicon Valley-based Unicorn was helping businesses engage with consumers, the emergence of B2C communication & new growth drivers
Kanchan Srivastava Jul 29, 2022 8:12 AM
Prior to this, Amjad was associated with Godrej Group as Group Global Head Corporate Affairs
exchange4media Staff Jun 7, 2022 10:27 AM
While some observers say the turmoil involving Twitter is making the industry wary, others don’t see a big cause for concern & doubt if the platform’s appeal as an advertising medium would take a hit
Kanchan Srivastava May 19, 2022 8:41 AM
The Tesla CEO has sought data on the proportion of fake accounts on Twitter
exchange4media Staff May 14, 2022 10:00 AM
In her last role, Agrawal was with Flipkart as Sr.Brand Manager looking after babycare and personal care segments
exchange4media Staff May 10, 2022 11:47 AM
The campaign highlights the many kinds of wear and tear that hair goes through everyday
exchange4media Staff Apr 25, 2022 12:42 PM
As businesses seek to personalize the way they engage with their customers, AI-powered third party-chatbots are helping them to reach out to consumers directly through WhatsApp, Insta Messenger
Kanchan Srivastava Dec 23, 2021 9:00 AM
With the association, the brand aims to attract new generations of consumers
exchange4media Staff Dec 2, 2021 12:50 PM
Social media is becoming the first place for spotting a new movie trailer and an unbiased source of information from release to performance
Mansi Sharma Sep 10, 2021 8:19 AM
The Bengaluru-based creative agency won the mandate following a multi-agency pitch
exchange4media Staff Jul 28, 2021 2:00 PM
Other eminent wins include Times Network, Future Generali, Viacom18 Media, Teamwork Communications Group & Abott Heathcare Pvt. Ltd
exchange4media Staff Jun 29, 2021 3:16 PM
The campaign addresses consumer queries about Mi Robot Vacuum Mop-P
exchange4media Staff May 22, 2021 8:01 AM
The former CEO of Electrolux Kelvinator succumbed to Covid-related complications
exchange4media Staff May 12, 2021 10:53 AM
The ad film reinforces the benefits of the new spray’s double-strength formulation, delivered with a unique one-shot spray that ensures only the needed amount is sprayed on
exchange4media Staff Mar 23, 2021 3:24 PM
Through this campaign, the brand has introduced a new heart-shaped logo with the tagline ‘Think Robots, Think Milagrow'
exchange4media Staff Feb 22, 2021 3:59 PM
The digital and social campaign for the range launches today
exchange4media Staff Feb 16, 2021 12:38 PM
At the e4m-Infobip webinar, Max Bupa Health Insurance’s Ashish Gupta and Infobip’s Milind Kadam discussed how consumers are adopting digital solutions in the BFSI sector
exchange4media Staff Jan 29, 2021 8:47 AM
Launches a range of products including face mask, anti-acne creams, face wash, face mask and others
exchange4media Staff Jan 18, 2021 6:59 PM
Arya, Executive Director- Marketing, Dalmia Cement (Bharat) Limited, discusses leveraging technology for the brand's marketing and customer care needs
Nafisa Shaheen Dec 21, 2020 9:00 AM
