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Rodrigo Kede Lima succeeds Ahmed Mazhari, who has served in the role for five years
e4m Staff Sep 6, 2024 12:30 PM
Conceptualized by Scarecrow M&C Saatchi, the film emphasizes that the school syllabus shouldn’t be restricted to academics but should also include sports
Prior to this, Vaishali Kasture was with Amazon Web Services as Director & Country Head, Commercial Business, India and South Asia
The campaign features the duo of Karan Johar and Orry in a series of witty and engaging videos
e4m Staff Aug 23, 2024 12:34 PM
According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform
Sonam Saini Aug 20, 2024 8:51 AM
Shalini Pillai Banerjee was with Google for over eight years, last serving as Head of Consumer Apps Marketing for India
Prior to this, Linda Cronin was with Initiative for over 7 years as Global Managing Partner
Industry vets from AB InBev, Microsoft, Merkle, and more appointed to Global Chief Marketing Officer, Global Chief Product and Technology Officer, and Senior Vice President of Media Solutions roles
e4m Staff Jul 24, 2024 6:50 PM
Media reports say Google has been adding a provision in the partnerships that enables it to revoke the deal at the end of each year
e4m Staff Jul 22, 2024 1:41 PM
The global outage that affected Microsoft’s Azure cloud and Microsoft 365 services has hit businesses, banks and flights across the world
Industry heads say that with users upset about the diminishing relevance of Google search results and AI working on every aspect of advertising, it might be time for new ad layouts
Shantanu David Jul 5, 2024 8:51 AM
Onboards marquee brands like FedEx, Digi Yatra, Pernod Ricard and ResMed
Kathleen Hall who has been associated with the tech giant for the last 16 years will be 'taking some time off'
The campaign features global dance sensation Quickstyle and Indian actor Shantanu Maheshwari and influencers Ruhee Dosani, Sheetal Perry, and Aakash Thapa
e4m Staff Jun 23, 2024 10:00 AM
The account will be handled by Team Pumpkin’s team based out of Gurgaon
e4m Staff May 21, 2024 3:35 PM
This is Shekhar's second stint with the Group after 11 years with Microsoft
This is the third book by Sunil Gupta, former CEO of JWT, and currently Managing Partner in Results International LLP
e4m Staff Apr 17, 2024 9:36 AM
With the upcoming elections in India and in other countries, X's decision to fill the crucial role is also driven by the company's broader need to restore advertiser trust, say experts
Shantanu David Apr 9, 2024 8:30 AM
The full-service creative duties of the brand will be handled by the agency’s Mumbai office
After firing the first salvo with an ad spoofing I.N.D.I.A Alliance, the party has followed up with three other films
e4m Staff Mar 28, 2024 9:04 AM
Prior to this, Mustafa Suleyman was with Greylock as Venture Partner
e4m Staff Mar 20, 2024 12:52 PM
The two bagged the account after competing with over a dozen agencies, said the report quoting people privy to the matter
The #ComeAsYouAre campaign has been conceptualized and produced by Supari Studios
e4m Staff Mar 16, 2024 7:48 AM
The association is aimed at celebrating self-expression, the brand said
e4m Staff Mar 11, 2024 12:36 PM
Pallavi Walia has served as the Vice President of Corporate Communications at Vodafone-Idea before making the transition to Microsoft
e4m Staff Feb 21, 2024 10:35 AM
At the unveiling of PMAR 2024, Shantanu Khosla, Executive Vice Chairman, Crompton Greaves Electrical Ltd., spoke on where marketing was headed, advancement in tech, the challenges & much more
Anjana Naskar Feb 16, 2024 9:06 AM
The company's profit for the October-December quarter soared to 33%, thanks to its investments in artificial intelligence technology
e4m Staff Jan 31, 2024 8:44 AM
Prior to this, Priyanka Biisht was with Adidas as Head-Brand Marketing & Comms, adidas Originals, Sportswear and Cricket
e4m Staff Jan 11, 2024 10:45 AM
Korla is a seasoned professional with 13 years of experience in communication and public relations
The Mumbai Police Instagram post is a reminder about social media evils like trolling and hate speech
The Croma campaign will be out across various channels, including digital platforms, social media, and retail stores
As per The New York Times, OpenAI and Microsoft used the newspaper’s articles for training AI tech and are responsible for damages amounting to "billions of dollars"
e4m Staff Dec 28, 2023 11:22 AM
Altman returns with a new initial board of Bret Taylor (Chair), Larry Summers, and Adam D'Angelo
e4m Staff Nov 22, 2023 2:00 PM
The Indian arm of the US-based tech giant recorded a 39% jump in its revenue for the financial year 2022-23
e4m Staff Oct 19, 2023 2:23 PM
Launches Festival of Dreams campaign with ad films for TV and digital media
The Swarn Banga film has been conceived and executed by Team Scarecrow M&C Saatchi
Reddy, who was Microsoft’s Senior Director - Mixed Reality Engineering and Head of XR regulatory affairs, APAC & MEA, joins Google at a time when the tech major is facing antitrust challenges
The collaboration is part of the brand's endeavours to penetrate new markets
e4m Staff Sep 21, 2023 2:30 PM
