Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
The number of fans attending matches has surged by over 50%, reflecting increasing enthusiasm and support for WPL, says IPL Valuation Report 2024 by D&P Advisory
The cause of his death is not yet known
The Premier League began on August 17
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
The TVC talks of the brand's commitment to quality and value across various industries and lifestyles
The inauguration ceremony saw Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, handing over the keys to the first lucky customers
The commercials have been crafted by Mullen Lintas
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings
TV viewership for Premier League has grown 125% in last 2 years with 70% of its metro viewership coming from NCCS A households
Premier League takes center stage on Disney+ Hotstar from August 17, 2024, to May 25, 2025
The boutique executive search company has onboarded industry veteran Rohit Adya as co-founder and director
'The collaboration is aimed at connecting with the young, tech-savvy audience of the country,' said the company
Introductory annual subscription is available at Rs 315, offering a substantial 85% discount from the regular price of Rs 2099
Industry leaders and heads of D2C brands engaged in conversations about the diversity of channels and their role in the growth of the business and path to profitability
Bigg Boss OTT 3 is set to premiere on 21st June with Anil Kapoor as the host
Prior to joining HiveMinds, Pradeep served as Vice President at Sprinklr
Platform releases trailer of the reality show
The campaign 'Bharosa Jeet Liya' has been created by Tilt Brand Solutions
The campaign has been conceptualised by Ogilvy India
Shabbir Motiwala to be at the helm
Guest Column: Prabal Basu Roy, a Sloan Fellow from the London Business School, Director and Advisor to Chairmen of corporate boards, writes how Brand Dubai has taken a big hit due to Emirates
This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
The campaign featuring hip-hop star Emiway Bantai and kids from The Dharavi Dream Project has been conceptualized by Ogilvy India
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play
The account will be serviced from the agency’s Chennai office
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
Pankaj Khelkar, who was associated with India Today Group, suffered heart attack on Monday night
Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia
PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship
Recently Gemini found itself under netizen’s scrutiny after it offended them by generating results declining to depict white people
Some users have claimed the tool refuses to create images of white people
The tournament this year will be held entirely in India, said the chairman
As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots
Gemini will be available in 40 languages as a paid application; out in English as of now
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
Neha Pandey’s role at HiveMinds is set to oversee business expansion in India, the UAE and the US
Categories like alcohol products, real money gaming, betting, cryptocurrency, tobacco, etc. have been barred from bidding
'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of the commercials
The film makes the point that homemakers know what is best for the health of the family
The brand's recent campaign, #GentleCareForEverydayYou, places a strong emphasis on transparency, natural solutions, and the essence of gentle care, redefining its journey
The series aims to be a cultural milestone that inspires women in sports and other fields
Musk said the post in question was his 'dumbest ever'
This shatters the previous record of 4.4 crore during the India vs South Africa match earlier this month
The account was won following a multi-agency pitch and will be serviced by HiveMinds Mumbai office
As per a Bloomberg report, government officials in India have been told about Saudi Arabia's interest in acquiring a significant stake in a holding company for IPL that could be valued at $30 billion
The rapper has teamed up with the children of The Dharavi Dream Project to encourage handwashing among young Indians