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At Google, Noam Shazeer held the role of Vice President of Engineering at Google and co-lead of its Gemini artificial intelligence models
e4m Staff Jul 7, 2026 11:58 AM
Dr. Fixit will be prominently visible through branding on umpire jerseys and exclusive integration during Decision Review System (DRS) moments across TV and digital platforms
e4m Staff Jun 18, 2026 12:31 PM
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
e4m Staff Jun 18, 2026 10:00 AM
IPL chairman Arun Dhumal said the league’s scheduling could be reviewed as expansion plans take shape
e4m Staff Jun 18, 2026 9:56 AM
Quick commerce is beginning to influence not just how FMCG brands sell, but also what they innovate, price, and prioritise
e4m Staff Jun 17, 2026 11:32 AM
As original compositions give way to nostalgia-fuelled remixes, the Indian advertising industry is caught between the craft of sonic identity and the pull of instant recall
Aryendra Khan Jun 15, 2026 5:41 PM
Brands may have to make sharper choices on media allocation, campaign timing and budget phasing if India’s biggest sporting property collides with its biggest consumption season
Pizza Hut introduces Crafted Flatzz, a new pizza featuring cricketers Shivam Dube, Varun Chakravarthy, and Harshit Rana, perfect for match-day gatherings.
e4m Staff Feb 27, 2026 11:51 AM
Laqshya Media Group will orchestrate the entire spectator experience across all 22 matches
e4m Staff Jan 9, 2026 11:54 AM
The shift, industry experts say, is from priced premium to perceived premium, where marketing, storytelling, and experience do the heavy lifting
e4m Staff Jan 9, 2026 11:50 AM
Gen Z’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
e4m Staff Aug 29, 2025 3:48 PM
The number of fans attending matches has surged by over 50%, reflecting increasing enthusiasm and support for WPL, says IPL Valuation Report 2024 by D&P Advisory
e4m Staff Sep 4, 2024 10:09 AM
While total income from IPL 2023 rose 78% YoY to Rs 11,769 crore, expenditure increased 66% to Rs 6,648 crore, said a news report
The TVC talks of the brand's commitment to quality and value across various industries and lifestyles
e4m Staff Aug 16, 2024 12:40 PM
The inauguration ceremony saw Dr. Pawan Munjal, Executive Chairman of Hero MotoCorp, handing over the keys to the first lucky customers
NATIVE CONTENT Aug 9, 2024 12:53 PM
D2C founders say with every passing year, the trend of premiumisation is on the rise, as a result of which they are noticing an increasing consumer interest in the brands’ premium product offerings
Sohini Ganguly Jul 26, 2024 9:11 AM
TV viewership for Premier League has grown 125% in last 2 years with 70% of its metro viewership coming from NCCS A households
NATIVE CONTENT Jul 24, 2024 1:40 PM
Premier League takes center stage on Disney+ Hotstar from August 17, 2024, to May 25, 2025
NATIVE CONTENT Jul 23, 2024 10:20 AM
The boutique executive search company has onboarded industry veteran Rohit Adya as co-founder and director
e4m Staff Jul 11, 2024 2:33 PM
'The collaboration is aimed at connecting with the young, tech-savvy audience of the country,' said the company
Introductory annual subscription is available at Rs 315, offering a substantial 85% discount from the regular price of Rs 2099
e4m Staff Jun 26, 2024 4:41 PM
Industry leaders and heads of D2C brands engaged in conversations about the diversity of channels and their role in the growth of the business and path to profitability
e4m Staff Jun 11, 2024 1:25 PM
Bigg Boss OTT 3 is set to premiere on 21st June with Anil Kapoor as the host
e4m Staff Jun 10, 2024 4:05 PM
Prior to joining HiveMinds, Pradeep served as Vice President at Sprinklr
e4m Staff May 28, 2024 2:44 PM
The campaign 'Bharosa Jeet Liya' has been created by Tilt Brand Solutions
e4m Staff May 14, 2024 5:12 PM
Guest Column: Prabal Basu Roy, a Sloan Fellow from the London Business School, Director and Advisor to Chairmen of corporate boards, writes how Brand Dubai has taken a big hit due to Emirates
Prabal Basu Roy Apr 22, 2024 6:45 PM
This collaborative tool has the potential to free up millions of dollars for Indian brands to re-invest in only the best-performing campaigns
Shantanu David Apr 22, 2024 8:35 AM
The campaign featuring hip-hop star Emiway Bantai and kids from The Dharavi Dream Project has been conceptualized by Ogilvy India
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Chehneet Kaur Mar 29, 2024 8:47 AM
At the Pitch CMO Summit 2024, held in Mumbai, Amrutha Nair, Disney Star’s Head of Entertainment, Ad Sales and Strategy, unveiled a new ad product in collaboration with DTH player, Tata Play
Aditi Gupta Mar 22, 2024 8:59 AM
Experts believe deal closures are taking longer as brands are hoping broadcasters will lower rates closer to the start; the upcoming elections is also being seen as a factor
Naziya Alvi Rahman Mar 14, 2024 9:01 AM
Pankaj Khelkar, who was associated with India Today Group, suffered heart attack on Monday night
e4m Staff Mar 12, 2024 4:17 PM
Before joining HiveMinds, Srinath was the Managing Director at Reprise Digital, Indonesia
PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
e4m Staff Feb 29, 2024 10:57 AM
WPL is no longer a tentative experiment, but a strategic investment for brands seeking to connect with the future, say experts about the surge in the league's sponsorship
Sohini Ganguly & Tanzila Shaikh Feb 29, 2024 8:40 AM
Recently Gemini found itself under netizen’s scrutiny after it offended them by generating results declining to depict white people
Sohini Ganguly Feb 28, 2024 5:45 PM
Some users have claimed the tool refuses to create images of white people
e4m Staff Feb 26, 2024 2:27 PM
The tournament this year will be held entirely in India, said the chairman
As per media reports, companies like Ceat, Aramco, RuPay and Dream11 are in the fray for associate and special partner slots
Gemini will be available in 40 languages as a paid application; out in English as of now
Kanchan Srivastava Feb 9, 2024 10:18 AM
The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks
Kanchan Srivastava Jan 24, 2024 1:52 PM