Industry observers say the feature has been quietly squeezing organic visibility for healthcare players who have historically relied on search-led discovery
Punt Creative, led by Harsh Shah and Rohan Naterwalla, will manage digital, social and campaign responsibilities for three of PCH’s brands – Lactocalamine, the i-range including i-pill, and Littles
Mansi Khanna was earlier Nestle’s Category Marketing Manager-Dairy
The campaign features actor Mohammed Zeeshan Ayyub
The campaign is a tribute to the power of everyday actions that collectively contribute to the nation's progress
Prior to this, Shantaprasad Nagarmath was Head, Consumer Business (OTC plus Nutrition) at Dr. Reddy's Laboratories
During a panel discussion at the e4m Health and Wellness Marketing Conference, experts shared insights on crafting authentic brand stories, choice of influencers, and more
At a fireside chat, Emami’s Gul Raj Bhatia shared insights on the evolution of India’s healthcare consumers and market
Industry experts shared their opinions on harnessing the potential of social media with the help of influencers, at the e4m Health and Wellness Marketing Conference
Shivam Puri, MD and CEO, Cipla Health, addressed a keynote session at the e4m Health and Wellness Marketing Conference, on the diverse needs of a global market
At e4m Health & Wellness Marketing Conference, Sandeep Verma, Country Head (India, B’desh, SL), Bayer, spoke to Dr Annurag Batra, Chairman & Editor-In-Chief- BW Businessworld and e4m
The brand bagged 16 metals including 8 golds, 3 silver and 5 bronze metals across categories
The agency took home 8 metals including 4 golds and 4 silver metals across categories
The agency bagged 9 metals including 4 golds, 2 silver and 3 bronze metals for their outstanding work and creativity
The brand won 7 golds, 4 silver and 4 bronze metals across categories for their outstanding work and innovation
The brand also won 15 metals including 6 gold, 6 silver and 3 bronze metals across categories
The other key winners are Havas Life Mumbai, Dr Reddy's Laboratories Ltd, Alembic Pharmaceuticals Ltd and Brandcare among others
Available in both print and digital formats every Wednesday, TOI Health+ features the latest in health, nutrition, wellness, and prevention with a special focus on health tech
The fifth edition of the conference will focus on the theme ‘The Interplay of Culture and Wellness: Embracing Diversity in Global Health’
The upcoming edition of the conference will shed light on ‘The Interplay of Culture and Wellness: Embracing Diversity in Global Health’
The ministry will particularly highlight surrogate ads from gutka manufacturers endorsed by Bollywood celebrities and former cricketers
The campaign highlights how Omnigel can relieve everyday pains
While marketers laud MIB’s decision to leave out other sectors from the SDC mandate, they say the new order lacks clarity on what products can be categorised in the Food & Health categories
The certificates will have to be submitted annually
Neeta Linz, General Manager- Brand Marketing, LG Electronics India, shares insights about the brand's campaign, shifting brand perception, connecting with consumers and more
The account will be handled by the agency’s Bengaluru office
Campaigns by brands like Pee Safe, Sirona and Paree this year focus on dispelling myths, fostering empathy and creating the right workplace conditions for women in light of their menstrual health
Ritu Mittal has been associated with Bayer Consumer Health for 4 years now
The summit took place on the 9th of May, 2024 at The Imperial Hotel in New Delhi
Rajat Jadhav, the co-founder and CEO of Bold Care, talks about marketing challenges for brands in the sexual wellness category
The campaign aims to educate consumers on the importance of gum health
PGHH’s operating revenue for the quarter rose 13.4% yoy to Rs 1002.2 crore from Rs 889.1 crore
Before joining Glenmark, Zoya Pandey was with Abbott for over 13 years
The campaign covered 21 markets over three weeks
A beacon of knowledge and support for cancer patients, survivors and caregivers
The collaboration is a part of the brand's #Bread Badlo Aadat Nahi campaign
The campaign is for the brand's newly launched product, Resource Activ
The awards shine the spotlight on innovative campaigns and strategies by brands that promote healthier lifestyles
Kapur, who was previously associated with Pernod Ricard India, has joined as EVP & Head - Corporate Brand, Communications & Sustainability
The TVC has been conceptualized by Ogilvy & Mather, India and developed by Director Surjo Deb of Ubik Films
The brand has also released a new TVC with the athlete
The campaign has been designed by Mullen Lintas
The 7th annual edition of the BW Healthcare World of BW Businessworld Excellence Summit & Awards took place recently in the national capital
Mayank Bathwal, CEO at Aditya Birla Health Insurance Co. Ltd, (ABHICL), talks about the brand's recent 'Activ One’ ads with Vikrant Massey among other nuances of the campaign
Mayank Bathwal, CEO of Aditya Birla Health Insurance, talks about their recent campaign with actor Vikrant Massey and the BFSI sector in general
Diana Monteiro is a Corporate Communication and Brand Management strategist with 16 years’ experience
#TuJaantaNaiMeraBreadwalaKaunHai is aimed at redefining the way consumers percieves healthy eating
The Health Digital HealthComms 2024 offers an in-depth exploration into the rapidly evolving digital landscape within India's healthcare sector
The mandate was won in a multi-agency pitch
The campaign talks about empowering young adults to navigate adulthood with the financial security of health insurance