While global outdoor advertising is expanding at 5%, India’s market is growing faster, driven by smart-city projects, metro network expansion, and a shift toward digital and programmatic
Manushi Chhillar will be the face of a series of marketing campaigns that showcase the portfolio of real estate projects at Geetanjali Homestate
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
The civic body has received 38 representations over the draft policy so far
BMC’s draft policy refers to Railways at many places
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
In the campaign, Sanya portrays a homebody who never wants to leave her home
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
The film aims to reinforce trust in home and business finance
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of display options for different timespans
State Minister Uday Samant informed the legislative assembly on Monday
BMC has drafted stringent rules for OOH advertising which seek to redefine the entire out-of-home advertising including DOOH. It will be made public once 'model code of conduct' is lifted
CIDCO has reportedly issued notices to errant ad agencies in light of the billboard collapse incident in Ghatkopar on May 13
In a letter by IOAA President Pawan Bansal, the association said that it is committed to assisting in efforts to ensure that such tragedy does not occur again
The awards ceremony was held on May 9 in Mumbai
Prior to this, Pinaki Gupta has held key positions in organizations like Kansai Nerolac Paints, Mahindra & Mahindra, Lifestyle International, Arvind, and Nilkamal
The jury will be chaired by Kavita Chaturvedi, Chief Operating Officer, Snacks ITC Limited
Vishal Lathwal is a founding member of Max@Home, the homecare division of Max Healthcare
Delhi Metro Rail Corporation (DMRC) awards the naming rights for Inderlok, South Extension & Rajouri Garden metro stations to Bank of Baroda
The home décor company has roped in Talented for the two-part ad series
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their audience, say experts
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium
At the e4m Pride of India summit held in Chennai, industry leaders came together to discuss their journey of being a homegrown brand and promoting Bharat in the world
Yusuf Merchant has over 24 years of experience in sales, media, and leadership roles at agencies like Rediffusion, Madison, Kinetic and Max (DDB)
The campaign focuses on a sustainable approach to celebrations
From quirky selfie spots to dog-friendly water dispensers, Pet Fed 2023 in Delhi saw brands going all out to get noticed
It talks about the experience of watching cricket world cup in the comfort of one’s home
The tribunal has reportedly given its nod to a joint proposal by luggage manufacturer Goblin India and financial services firm Khandwala Finstock to acquire the bankrupt network
Netizens are praising a smartly executed OOH campaign that places billboards of the two brands strategically one above the other in a way that the messages read connected
Drawing inspiration from the ICC Cricket World Cup's tagline, ‘It takes ONE DAY’, the brand announced ‘ONE DAY' as the slogan for its new campaign
The paint brand's Beautiful Homes Service addresses the challenges faced by homeowners in bringing their vision for the perfect homes to life
The new AV released under the brand thought of #ZindagiHit
#DiwaliApneGharShiftingWali campaign has been extended across digital platforms, including YouTube, Facebook and LinkedIn
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign for Taj Mahal Tea and more
The campaign features three Digital Video Commercials
Through the campaign, JK Lakshmi Cement encourages people to reflect on the issues of homelessness and the transformative impact that even the smallest acts of kindness can have
The 'Tested by Fans' is a 3-film series for the ICC Men's Cricket World Cup that will run digitally with extensions on print, outdoor and surround platform
Some categories within the sector, however, may spend more in the quarter that follows the festive season
Sudhir Chaudhary, Saravanan Hari, Sugumar, Gayan Senanayaka (Sri Lanka), and Shoaib ‘Tiger’ Bukhari (Bangladesh) feature in film
The initiative is aimed at empowering young generation to make smart living choices
As per the report, the company’s net worth stood at Rs 166,086 lakh in financial year 2022-23
With Bhumi's support, we are poised to accelerate the global adoption of sustainable products, the company said
Suraksha – Chikni, Chamakti Deewaron Ki is the wall products brand's latest campaign
Giving a head start to the brand’s social media presence, Schbang Delhi has executed an onboarding reel
The brand has launched its inaugural digital brand campaign
Saif Khan was earlier Head of Sales and Marketing Central Asia, Near East and North Africa for BSH Home Appliances
We are immensely grateful to our amazing team, loyal clients, and valued customers who made this possible, says CEO Haresh Nayak
At the e4m NEONS OOH Conference, Mehta, Chairman of the Board of Selvel One and Chairman, The Indian Outdoor Advertising Association, delivered a valedictory address about the future of OOH