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Manushi Chhillar will be the face of a series of marketing campaigns that showcase the portfolio of real estate projects at Geetanjali Homestate
The campaign has a 360-degree launch strategy, incorporating digital platforms, television, OTT, print media and out-of-home (OOH) advertising
e4m Staff Aug 28, 2024 4:10 PM
The civic body has received 38 representations over the draft policy so far
Kanchan Srivastava Aug 27, 2024 8:29 AM
The draft policy proposes 10% hike in licence fee annually, blacklisting of advertisers for non-payment of fee; insurance up to Rs 1 crore, stringent norms for banners and posters as well
Kanchan Srivastava Aug 11, 2024 11:55 AM
In the campaign, Sanya portrays a homebody who never wants to leave her home
e4m Staff Jul 30, 2024 4:02 PM
The IOAA has drafted a letter to agencies with the suggestion in order to prevent them from engaging with illicit media owners in light of the Ghatkopar billboard tragedy
Chehneet Kaur Jul 26, 2024 9:14 AM
Industry watchers say that for brands leveraging home screen advertising on CTV, performance measurement is critical and tailored to their specific goals
Shantanu David Jul 16, 2024 9:33 AM
Products with Swiggy Instamart branding appeared on the conveyor belt, mixed in with other luggage, surprising the passengers
e4m Staff Jul 15, 2024 3:25 PM
Industry watchers share that the CTV home screen has found takers from across categories – retail, automotive, luxury & CPG brands; offers advertisers array of display options for different timespans
Shantanu David Jul 15, 2024 8:42 AM
BMC has drafted stringent rules for OOH advertising which seek to redefine the entire out-of-home advertising including DOOH. It will be made public once 'model code of conduct' is lifted
e4m Staff Jun 14, 2024 5:33 PM
CIDCO has reportedly issued notices to errant ad agencies in light of the billboard collapse incident in Ghatkopar on May 13
e4m Desk May 27, 2024 11:23 AM
In a letter by IOAA President Pawan Bansal, the association said that it is committed to assisting in efforts to ensure that such tragedy does not occur again
Prior to this, Pinaki Gupta has held key positions in organizations like Kansai Nerolac Paints, Mahindra & Mahindra, Lifestyle International, Arvind, and Nilkamal
e4m Staff Apr 30, 2024 10:42 AM
The jury will be chaired by Kavita Chaturvedi, Chief Operating Officer, Snacks ITC Limited
e4m Staff Apr 24, 2024 8:30 AM
Vishal Lathwal is a founding member of Max@Home, the homecare division of Max Healthcare
Delhi Metro Rail Corporation (DMRC) awards the naming rights for Inderlok, South Extension & Rajouri Garden metro stations to Bank of Baroda
e4m Staff Mar 26, 2024 5:51 PM
The home décor company has roped in Talented for the two-part ad series
e4m Staff Mar 6, 2024 12:42 PM
Given the substantial number of users actively engaging with these platforms, they have become a significant and intriguing space for advertisers to connect with their audience, say experts
Shantanu David Jan 30, 2024 8:39 AM
As the out-of-home industry gears up for the general elections in India, experts weigh in on the challenges and opportunities presented by the medium
Chehneet Kaur Jan 29, 2024 8:26 AM
At the e4m Pride of India summit held in Chennai, industry leaders came together to discuss their journey of being a homegrown brand and promoting Bharat in the world
Tanzila Shaikh Jan 26, 2024 10:55 AM
Yusuf Merchant has over 24 years of experience in sales, media, and leadership roles at agencies like Rediffusion, Madison, Kinetic and Max (DDB)
From quirky selfie spots to dog-friendly water dispensers, Pet Fed 2023 in Delhi saw brands going all out to get noticed
Chehneet Kaur Dec 19, 2023 5:25 PM
It talks about the experience of watching cricket world cup in the comfort of one’s home
e4m Staff Nov 20, 2023 1:36 PM
The tribunal has reportedly given its nod to a joint proposal by luggage manufacturer Goblin India and financial services firm Khandwala Finstock to acquire the bankrupt network
e4m Staff Nov 17, 2023 1:57 PM
Netizens are praising a smartly executed OOH campaign that places billboards of the two brands strategically one above the other in a way that the messages read connected
e4m Staff Nov 14, 2023 7:38 PM
Drawing inspiration from the ICC Cricket World Cup's tagline, ‘It takes ONE DAY’, the brand announced ‘ONE DAY' as the slogan for its new campaign
e4m Staff Nov 10, 2023 4:25 PM
The paint brand's Beautiful Homes Service addresses the challenges faced by homeowners in bringing their vision for the perfect homes to life
#DiwaliApneGharShiftingWali campaign has been extended across digital platforms, including YouTube, Facebook and LinkedIn
Garg of Rapport India shared his hopes for the OOH industry that has impressively navigated the pandemic effects, his insights on the 'Megh Santoor' campaign for Taj Mahal Tea and more
Sonam Saini Nov 8, 2023 8:58 AM
Through the campaign, JK Lakshmi Cement encourages people to reflect on the issues of homelessness and the transformative impact that even the smallest acts of kindness can have
e4m Staff Oct 15, 2023 1:14 PM
The 'Tested by Fans' is a 3-film series for the ICC Men's Cricket World Cup that will run digitally with extensions on print, outdoor and surround platform
e4m Staff Oct 11, 2023 1:17 PM
Some categories within the sector, however, may spend more in the quarter that follows the festive season
Sonam Saini Oct 11, 2023 8:47 AM
Sudhir Chaudhary, Saravanan Hari, Sugumar, Gayan Senanayaka (Sri Lanka), and Shoaib ‘Tiger’ Bukhari (Bangladesh) feature in film
The initiative is aimed at empowering young generation to make smart living choices
e4m Staff Sep 25, 2023 11:36 AM
As per the report, the company’s net worth stood at Rs 166,086 lakh in financial year 2022-23
exchange4media Staff Aug 21, 2023 5:53 PM
With Bhumi's support, we are poised to accelerate the global adoption of sustainable products, the company said
exchange4media Staff Aug 14, 2023 5:50 PM
Suraksha – Chikni, Chamakti Deewaron Ki is the wall products brand's latest campaign
exchange4media Staff Aug 8, 2023 4:59 PM
Giving a head start to the brand’s social media presence, Schbang Delhi has executed an onboarding reel
exchange4media Staff Aug 3, 2023 2:09 PM
The brand has launched its inaugural digital brand campaign
exchange4media Staff Jun 11, 2023 1:16 PM
Saif Khan was earlier Head of Sales and Marketing Central Asia, Near East and North Africa for BSH Home Appliances
exchange4media Staff Jun 6, 2023 11:58 AM
We are immensely grateful to our amazing team, loyal clients, and valued customers who made this possible, says CEO Haresh Nayak
exchange4media Staff May 31, 2023 3:18 PM
At the e4m NEONS OOH Conference, Mehta, Chairman of the Board of Selvel One and Chairman, The Indian Outdoor Advertising Association, delivered a valedictory address about the future of OOH
exchange4media Staff May 20, 2023 8:52 AM
At e4m NEONS OOH Conference, industry leaders discussed the future of out-of-home advertising
exchange4media Staff May 19, 2023 1:19 PM
