interactive

Interactive Avenues will handle the account out of their Mumbai office

e4m Staff Aug 22, 2024 12:41 PM

HGS Interactive will spearhead the creation of all content related to the brand’s e-commerce launch

e4m Staff Aug 21, 2024 11:52 AM

Interactive Avenues will handle the account out of their Mumbai office

e4m Staff Jul 16, 2024 10:03 AM

Industry veteran Dr Kushal Sanghvi remembers Ratish Nair

Dr Kushal Sanghvi May 27, 2024 9:16 AM

Nair's sudden demise marks a significant loss in the tech and entrepreneurial community

e4m Staff May 23, 2024 10:27 PM

The campaign has 5 films translated into 6 languages

e4m Staff Apr 23, 2024 9:49 AM

In his new role, Siddharth Raman will lead the business development and client success teams and identify new opportunities to expand the company’s footprint across sports and geographies

e4m Staff Jan 5, 2024 11:10 AM

Interactive Avenues’ Chennai office will service the account

e4m Staff Dec 21, 2023 4:11 PM

The account will be serviced by the agency’s Gurugram office

e4m Staff Oct 31, 2023 1:09 PM

Aparna Tadikonda, EVP – South, Interactive Avenues, talks about the idea behind Sunfeast Dark Fantasy’s latest ad with Shah Rukh and its impact

Tanzila Shaikh Oct 25, 2023 9:00 AM

Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein

Shantanu David Sep 18, 2023 8:40 AM

The agency will handle the account from its Gurugram office

e4m Desk Aug 22, 2023 1:08 PM

Interactive Avenues Co-founder and CEO Amardeep Singh shares strategies to connect with digital-first audiences, the rise of OTT and more

NATIVE CONTENT Jul 12, 2023 1:59 PM

Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry observers

Shantanu David Jul 3, 2023 8:25 AM

The agency won this mandate through a highly competitive pitch process and will handle the account through their Mumbai office

e4m Desk Jan 9, 2023 3:40 PM

Barjatya will be based out of the company’s Mumbai office and will report to COO Shantanu Sirohi

e4m Desk Dec 13, 2022 12:27 PM

The eighth edition of the Mobile Marketing Awards’ 2022 was held on Tuesday

e4m Desk Nov 23, 2022 11:13 AM

Madison Media, Interactive Avenues, InMobi, PHD Media, OMD among other key winners

e4m Desk Nov 22, 2022 10:10 PM

Nagare will be based out of Mumbai, and will report to Harish Iyer, Executive Vice President, Media

e4m Desk Oct 21, 2022 1:46 PM

The mandate spans the entire digital media spectrum including online brand building, social media management, content development and digital activations

e4m Desk Oct 18, 2022 12:37 PM

Daru was previously with Interactive Avenues for 12 years

e4m Desk Oct 12, 2022 10:14 AM

The ad film has been conceptualised by Interactive Avenues

e4m Desk Oct 11, 2022 12:24 PM

The playbook aims to empower marketers with a comprehensive understanding of the CTV landscape and more

e4m Desk Sep 9, 2022 12:54 PM

Guest Column: Debarshi Chakravorti, VP Head, Business Communication & Planning, Interactive Avenues, believes that the only constant in consumers' behaviour today is their absolute empowerment

Debarshi Chakravorti Sep 9, 2022 8:50 AM

In conversation with exchange4media, Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, spoke about how 2022 was panning out for the OOH industry 

Sonam Saini Jul 27, 2022 8:35 AM

The centre is set to handle the company's data analysis work of North America and other international markets

e4m Desk Apr 20, 2022 10:00 AM

Prior to this, Sarkar was with Fulcrum, heading the Unilever Personal Care category

e4m Desk Mar 17, 2022 1:00 PM

Chakraborty was last with Mahindra & Mahindra (Automotive) and was leading their digital strategy, creative, and media planning across brands

e4m Desk Feb 25, 2022 10:57 AM

The agency will drive the entire paid media mandate for Emami Ltd., Emami Agrotech Ltd. and The Man Company

e4m Desk Feb 11, 2022 12:40 PM

Prior to this, Raman worked at DDB Mudra Group

e4m Desk Jan 14, 2022 11:34 AM

We speak to Amardeep Singh, CEO, Interactive Avenues – A Reprise Network Company, in part eight of our interview series with the big winners of IDMA 2021

e4m Desk Aug 20, 2021 8:44 AM

The account will be handled by Interactive Avenues’ Mumbai office

e4m Desk Jul 19, 2021 11:04 AM

These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code

e4m Desk Jul 14, 2021 5:15 PM

This partnership will enable and empower Interactive Avenues to leverage mediasmart’s unique capabilities to deliver precise, targeted, engaging, and measurable CTV ads

e4m Desk Jul 2, 2021 6:45 PM

For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter

Javed Farooqui Jun 10, 2021 8:48 AM

The account was won post a multi-agency pitch

e4m Desk Apr 6, 2021 3:28 PM

The suite aims to solve endemic business problems like local asset readiness, last-mile optimization, centralized or de-centralized modules for a business generating demand pan India

e4m Desk Mar 17, 2021 11:03 AM

This investment will help LivePools provide a holistic experience to its consumer in the current fantasy sports market in India

e4m Desk Feb 23, 2021 12:51 PM

In her new role, Sachdev will be responsible for driving the entire media practice for the region

e4m Desk Feb 11, 2021 8:48 AM

The mandate will include brand and communication development across social and digital media channels as well as other key touchpoints

e4m Desk Jan 29, 2021 12:52 PM

Integrating a number of interactive features and sensors, the ads provide users across North and South India with a seamless brand experience on mobile

e4m Desk Jan 28, 2021 2:49 PM

Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums to data-driven & technology-enabled mediums

Ajay Mehta Dec 23, 2020 8:59 AM

The 3 week-long campaign has received a phenomenal response from the local citizens

e4m Desk Aug 4, 2020 11:02 AM

Guest Column: Sportz Interactive, which deals with sports data and fan engagement, believes there is a pressing need to re-establish the equilibrium between sports and fans

Sportz Interactive Jul 3, 2020 8:37 AM

Greater impact to be felt in immediate terms, majority ad buyers and sellers haven’t changed revenue forecasts for Q3 and Q4

Dipali Banka Jun 25, 2020 8:51 AM

Raman, Chief Business Officer, Sportz Interactive, shares how the company is fuelling fandom on the back of digital innovations despite sporting events being on halt

Misbaah Mansuri Jun 16, 2020 9:08 AM

Hosted by Maniesh Paul, the show is live and can be played through the day from 9 am - 9 pm

e4m Desk Apr 24, 2020 3:40 PM

The microsite is designed to engage users coming in from various social platforms with a gamified message of the campaign's core thought

e4m Desk Feb 10, 2020 3:01 PM

Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019

e4m Desk Jan 21, 2020 6:03 PM

The mandate includes strategising and executing video-first content to interact with fans over social media platforms of the team

e4m Desk Jan 6, 2020 3:59 PM