interactive
Interactive Avenues will handle the account out of their Mumbai office
e4m Staff Aug 22, 2024 12:41 PM
HGS Interactive will spearhead the creation of all content related to the brand’s e-commerce launch
e4m Staff Aug 21, 2024 11:52 AM
Interactive Avenues will handle the account out of their Mumbai office
e4m Staff Jul 16, 2024 10:03 AM
Nair's sudden demise marks a significant loss in the tech and entrepreneurial community
e4m Staff May 23, 2024 10:27 PM
In his new role, Siddharth Raman will lead the business development and client success teams and identify new opportunities to expand the company’s footprint across sports and geographies
e4m Staff Jan 5, 2024 11:10 AM
Aparna Tadikonda, EVP – South, Interactive Avenues, talks about the idea behind Sunfeast Dark Fantasy’s latest ad with Shah Rukh and its impact
Tanzila Shaikh Oct 25, 2023 9:00 AM
Industry watchers discuss the 'digital diplomacy opportunities' presented by India's large-scale adoption of digital public goods and the challenges that lie therein
Shantanu David Sep 18, 2023 8:40 AM
The agency will handle the account from its Gurugram office
exchange4media Staff Aug 22, 2023 1:08 PM
Interactive Avenues Co-founder and CEO Amardeep Singh shares strategies to connect with digital-first audiences, the rise of OTT and more
NATIVE CONTENT Jul 12, 2023 1:59 PM
Interactive and innovative ads are big on impact but one must keep a check on content quality, brand messaging and overall user experience, note industry observers
Shantanu David Jul 3, 2023 8:25 AM
The agency won this mandate through a highly competitive pitch process and will handle the account through their Mumbai office
exchange4media Staff Jan 9, 2023 3:40 PM
Barjatya will be based out of the company’s Mumbai office and will report to COO Shantanu Sirohi
exchange4media Staff Dec 13, 2022 12:27 PM
The eighth edition of the Mobile Marketing Awards’ 2022 was held on Tuesday
exchange4media Staff Nov 23, 2022 11:13 AM
Madison Media, Interactive Avenues, InMobi, PHD Media, OMD among other key winners
exchange4media Staff Nov 22, 2022 10:10 PM
Nagare will be based out of Mumbai, and will report to Harish Iyer, Executive Vice President, Media
exchange4media Staff Oct 21, 2022 1:46 PM
The mandate spans the entire digital media spectrum including online brand building, social media management, content development and digital activations
exchange4media Staff Oct 18, 2022 12:37 PM
Daru was previously with Interactive Avenues for 12 years
exchange4media Staff Oct 12, 2022 10:14 AM
The ad film has been conceptualised by Interactive Avenues
exchange4media Staff Oct 11, 2022 12:24 PM
The playbook aims to empower marketers with a comprehensive understanding of the CTV landscape and more
exchange4media Staff Sep 9, 2022 12:54 PM
Guest Column: Debarshi Chakravorti, VP Head, Business Communication & Planning, Interactive Avenues, believes that the only constant in consumers' behaviour today is their absolute empowerment
Debarshi Chakravorti Sep 9, 2022 8:50 AM
In conversation with exchange4media, Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, spoke about how 2022 was panning out for the OOH industry
Sonam Saini Jul 27, 2022 8:35 AM
The centre is set to handle the company's data analysis work of North America and other international markets
exchange4media Staff Apr 20, 2022 10:00 AM
Prior to this, Sarkar was with Fulcrum, heading the Unilever Personal Care category
exchange4media Staff Mar 17, 2022 1:00 PM
Chakraborty was last with Mahindra & Mahindra (Automotive) and was leading their digital strategy, creative, and media planning across brands
exchange4media Staff Feb 25, 2022 10:57 AM
The agency will drive the entire paid media mandate for Emami Ltd., Emami Agrotech Ltd. and The Man Company
exchange4media Staff Feb 11, 2022 12:40 PM
We speak to Amardeep Singh, CEO, Interactive Avenues – A Reprise Network Company, in part eight of our interview series with the big winners of IDMA 2021
exchange4media Staff Aug 20, 2021 8:44 AM
The account will be handled by Interactive Avenues’ Mumbai office
exchange4media Staff Jul 19, 2021 11:04 AM
These phygital ad formats take traditional physical advertising surfaces like billboards, bus stops, airports, cabs, etc., and convert them into interactive surfaces with the addition of a QR code
exchange4media Staff Jul 14, 2021 5:15 PM
This partnership will enable and empower Interactive Avenues to leverage mediasmart’s unique capabilities to deliver precise, targeted, engaging, and measurable CTV ads
exchange4media Staff Jul 2, 2021 6:45 PM
For OTT platforms, the festive quarter of October-November-December had marked the recovery in ad spends followed by decent growth in the January-February-March quarter
Javed Farooqui Jun 10, 2021 8:48 AM
The suite aims to solve endemic business problems like local asset readiness, last-mile optimization, centralized or de-centralized modules for a business generating demand pan India
exchange4media Staff Mar 17, 2021 11:03 AM
This investment will help LivePools provide a holistic experience to its consumer in the current fantasy sports market in India
exchange4media Staff Feb 23, 2021 12:51 PM
In her new role, Sachdev will be responsible for driving the entire media practice for the region
exchange4media Staff Feb 11, 2021 8:48 AM
The mandate will include brand and communication development across social and digital media channels as well as other key touchpoints
exchange4media Staff Jan 29, 2021 12:52 PM
Integrating a number of interactive features and sensors, the ads provide users across North and South India with a seamless brand experience on mobile
exchange4media Staff Jan 28, 2021 2:49 PM
Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums to data-driven & technology-enabled mediums
Ajay Mehta Dec 23, 2020 8:59 AM
The 3 week-long campaign has received a phenomenal response from the local citizens
exchange4media Staff Aug 4, 2020 11:02 AM
Guest Column: Sportz Interactive, which deals with sports data and fan engagement, believes there is a pressing need to re-establish the equilibrium between sports and fans
Sportz Interactive Jul 3, 2020 8:37 AM
Greater impact to be felt in immediate terms, majority ad buyers and sellers haven’t changed revenue forecasts for Q3 and Q4
Dipali Banka Jun 25, 2020 8:51 AM
Raman, Chief Business Officer, Sportz Interactive, shares how the company is fuelling fandom on the back of digital innovations despite sporting events being on halt
Misbaah Mansuri Jun 16, 2020 9:08 AM
Hosted by Maniesh Paul, the show is live and can be played through the day from 9 am - 9 pm
exchange4media Staff Apr 24, 2020 3:40 PM
The microsite is designed to engage users coming in from various social platforms with a gamified message of the campaign's core thought
exchange4media Staff Feb 10, 2020 3:01 PM
Idea #IndiaKaLiveNetwork and Flipkart's Big Billion Days Sale were among some of the top interactive ads of 2019
exchange4media Staff Jan 21, 2020 6:03 PM
The mandate includes strategising and executing video-first content to interact with fans over social media platforms of the team
exchange4media Staff Jan 6, 2020 3:59 PM
