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IMPACT speaks to Varun Koorichh, VP of Marketing, Diageo India, as he shares his insights on McDowell’s entry into the white spirits market and the key role of continuity in building legacy brands
e4m Staff Nov 28, 2024 5:28 PM
In a regulatory filing, Star India has attributed the loss to a Rs 12,319 crore provision for an "onerous contract" related to the ICC media rights deal
e4m Staff Nov 25, 2024 10:41 AM
The campaign with Sen will play out on her channels to attract maximum visibility
Abdul Khan Sep 13, 2024 10:52 AM
Powered by Philips lights, the modak is 16-feet tall with a glowing 4-foot base
Prior to this, Aisha Khan held the role of Amazon Commercial Development - US Portfolio Lead at L'Oréal
e4m Desk Aug 28, 2024 12:52 PM
The initiative aims to create a more inclusive and accessible world for people with disabilities through awareness, support, and accessibility improvements
NATIVE CONTENT Aug 23, 2024 6:48 PM
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Simran Sabherwal Aug 23, 2024 9:09 AM
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Kanchan Srivastava Aug 10, 2024 10:00 AM
The campaign transcends makeup, celebrating qualities that make someone unique
Prathyusha Agarwal, Business Head of Shopsy, speaks about the latest campaign, targeting the value-conscious consumer in Tier II and Tier III cities, growth drivers and more
Simran Sabherwal Aug 5, 2024 9:24 AM
Both brand films, Light Up Your Rakshabandhan and #MaketheMmmmomentperfect, will be leveraged across social & digital platforms
The campaign challenges the perception that lower prices equate to lower quality
e4m Staff Jul 29, 2024 10:30 AM
#IVFkiPehel is an initiative by the company that will emphasize the crucial role of seeking professional guidance with Kareena Kapoor Khan at the campaign's helm
e4m Staff Jul 1, 2024 12:31 PM
While the show’s makers say roping Anil Kapoor was to maximise engagement & reach across different platforms while scaling profitably, industry observers say the move is likely for streamlining costs
Sonam Saini Jun 28, 2024 8:49 AM
The campaign stars Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz and Abhay Deol
e4m Staff Jun 27, 2024 6:48 PM
Aviral Jain, MD at Kroll, explains how the globalization of entertainment has paved the way for Indian celebrities to become global ambassadors for brands, according to the recent Kroll report
Sohini Ganguly Jun 19, 2024 8:55 AM
84% of the shareholders approved Manoj Dobhal as CEO who was appointed as the chief executive in May last year
The actor will be seen in Myntra’s ‘Trend IRL’ (trend is real life) campaign
e4m Staff Jun 14, 2024 3:30 PM
The campaign announces the launch of a new range within the Castrol EDGE line
e4m Staff Jun 10, 2024 12:21 PM
This is the first campaign with SRK as the brand ambassador; the campaign has been conceptualised and created by Havas Worldwide India
e4m Staff Jun 7, 2024 12:46 PM
Shah Rukh Khan will be seen in MPG’s campaigns across multiple channels, promoting their services
e4m Staff May 29, 2024 11:48 AM
The film is built on the insight that people often end their meals with sweets/desserts at home, but this practice is overlooked in lunchboxes
e4m Staff May 27, 2024 4:07 PM
e4m was the first to break the story about Aparna Purohit's exit from Amazon Prime Video to join hands with Aamir Khan Productions
Purohit is likely to join Aamir Khan Productions in a leadership role, according to sources
Sonam Saini May 4, 2024 2:03 PM
Prashant Khanna, Head - Field Operations, Studios & R&D for Sports, Disney Star, tells us how technology has improved
Aditi Gupta May 2, 2024 10:26 AM
With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered, the company said
PUMA adds Ibrahim Ali Khan Pataudi to its large roster of celebrity endorsers like Kareena Kapoor Khan, Virat Kohli, Neymar Jr and Dua Lipa
e4m Staff Apr 30, 2024 1:48 PM
A video circulated online showed the actor supporting a particular political party
Shah Rukh Khan has been associated with deodorant brand as its brand ambassador for seven years
e4m Staff Apr 15, 2024 11:23 AM
The billboards feature brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez
e4m Staff Apr 11, 2024 4:52 PM
The campaign is for the brand's newly launched product, Resource Activ
e4m Staff Apr 10, 2024 5:19 PM
The star duo have been featured in the commercial of the brand launched during IPL 2024
e4m Staff Mar 28, 2024 12:13 PM
‘The Steel of India’ campaign has been executed by Ayappa K.M. and Bharat Sikka
e4m Staff Mar 23, 2024 11:35 AM
