mou
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
Sohini Ganguly Sep 4, 2024 8:42 AM
The shelf life of a cricketer or sportsperson is already small as compared to stars, but Dhawan's post-retirement path will decide the fate of his brand value, say experts
Soumya Gawri Aug 27, 2024 9:20 AM
Sindhu Sharma joins Enormous from Lowe Lintas where she was the Executive Creative Director
e4m Staff Aug 8, 2024 11:12 AM
Skydance Media CEO David Ellison talks about forming a technology-media hybrid company
e4m Staff Jul 10, 2024 11:59 AM
Tushar Goculdas, MD of Underdog Athletics, tells us about the unconventional approach the brand took in crafting the campaign
Payal Gwalani Jul 2, 2024 2:12 PM
The campaign stars Saif Ali Khan, Sunil Grover, Mouni Roy, Vijay Raaz and Abhay Deol
e4m Staff Jun 27, 2024 6:48 PM
Experts outline the rules for brands to win back consumer trust after the recent spate of food safety issues that see no signs of abating
Payal Gwalani Jun 26, 2024 9:29 AM
A debate has broken out in the Instagram comment section of one Prami Sridhar who claimed to have found a mouse carcass in a bottle of Hershey's chocolate syrup
e4m Staff Jun 20, 2024 3:09 PM
The ad has been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi with Moonshot as the agency
e4m Staff Apr 12, 2024 3:21 PM
Kunal Joshi was previously with Lowe and has worked on brands like Unilever, Tata Motors, Axis Bank, Etisalat, Flipkart and Swiggy
e4m Staff Apr 1, 2024 11:13 AM
'In 2024, 316 brands improved their Brand Trust rankings, while 358 brands saw their rankings decline,' said TRA CEO Chandramouli Nilakantan
e4m Staff Mar 28, 2024 12:18 PM
A news report says that the companies are in the midst of preliminary talks about the acquisition
e4m Desk Mar 15, 2024 11:28 AM
The campaign has adopted a new storyline for the brand’s tagline - ‘Darr ke Aage Jeet Hai’
e4m Staff Mar 14, 2024 12:45 PM
With the purchase, Reliance's equity stake in Viacom18 will reportedly increase to 70.49% on a fully diluted basis
Paramount, which is currently trying to reduce its debts through the sale of assets could reportedly generate $550 million through the stake
Sumit Chaurasia elevated as Creative Head; Neeraj Toor joins as Creative Head, Tarkendra Kaul named Business Head
e4m Staff Feb 27, 2024 9:04 AM
Mouni Roy will play a pivotal role in BlackZone's advertising campaigns, branding endeavours, and social media activities over the coming year
e4m Staff Feb 20, 2024 2:23 PM
Talks at a very early stage and may not even lead to an agreement, say media reports
e4m Staff Dec 22, 2023 8:43 AM
Senior players may have left the pitch a long time ago, but their brand equity stays undiluted and authentic, say experts
Tanzila Shaikh Nov 8, 2023 9:17 AM
A fun approach is what we had in mind for this campaign, says Ankit Pathak, Creative Director at Enormous Brands, the agency that created the ad
Tanzila Shaikh Oct 14, 2023 9:07 PM
Memes are enjoying more popularity because of its inherent nature of being topical. This creates multiple opportunities for the brand to ride on and get viral, say experts
Kanchan Srivastava Oct 6, 2023 8:39 AM
The company said it has realised a gain of $168 million from dilution of stake in Viacom18
e4m Staff Sep 22, 2023 9:53 AM
The ad by Famous Innovations marks the launch of Plum Coconut Milk & Peptides Strength & Shine Shampoo
exchange4media Staff Sep 4, 2023 11:35 AM
At the recently-concluded Goafest, the Managing Partner of Enormous Brands shared with e4m how he unwinds on the weekends, his love for breakfast and more
exchange4media Staff Jun 3, 2023 8:26 AM
e4m NEONS OOH Awards 2023 honoured creative excellence in out-of-home advertising design & innovation
exchange4media Staff May 18, 2023 9:28 PM
Prior to this, Ramachandran was with MullenLowe Lintas Group as VP
exchange4media Staff May 11, 2023 11:43 AM
The brand joins Famous Innovations' roster of clientele, including Haier, Titan, Times Group, Unilever
exchange4media Staff May 10, 2023 4:30 PM
The Managing Partner of Enormous Advertising talks to e4m about the agency’s two entries for the festival of creativity
exchange4media Staff May 10, 2023 9:03 AM
Ankit Pathak & Ushna Chowdhuri join from Leo Burnett, Amy Bahulekar from Siriti Mumbai
exchange4media Staff Apr 25, 2023 6:08 PM
The anthem titled ‘Darr Nu Darra’ is a homage to the Punjabis
exchange4media Staff Apr 25, 2023 12:04 PM
'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy
Tanzila Shaikh Apr 20, 2023 2:03 PM
More than 200 Moj creators participated in the #darrkeaagejeethai challenge
exchange4media Staff Apr 18, 2023 5:36 PM
The partnership is for offering original shows across genres
exchange4media Staff Apr 11, 2023 1:07 PM
The partnership is for the sports series ‘WOW – Women Of Wrestling’
exchange4media Staff Apr 6, 2023 2:48 PM
In his last stint, he was the Managing Director of Havas Worldwide (Creative) India
exchange4media Staff Apr 4, 2023 11:30 AM
Mishra was previously leading the content strategy and music partnerships for Moj
exchange4media Staff Mar 1, 2023 5:01 PM
The campaign films show the duo gearing up to perform a never-done-before freefall stunt
exchange4media Staff Feb 26, 2023 10:00 AM
