The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen
Guest Column: Advit Sahdev, Digital Marketing & Performance Marketing Expert writes on how programmatic advertising offers dynamic creatives
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects
At e4m Real-Time Programmatic Advertising Conference, a panel of experts discuss ‘AI in Programmatic Advertising’
The super app from Tata Group bagged 2 silver and 1 bronze metals across categories for its creativity and innovation
The other gold winners include MiQ, Mobavenue Media, Bajaj Finserv, Swiggy Food, Daawat, Tally Solutions, OnePlus, Kotak 811, Tata Motors, Madison Media, iProspect and Lemma
Haque, Chief Content Officer, Media Monks, kickstarted the e4m Real Time Programmatic Advertising Conference, with his presentation on going from hyper-local to hyper-personal
The second edition of the summit will be held in Mumbai tomorrow
The awards aim to honour and felicitate brands & agencies that effectively embraced programmatic creative strategies
In this edition of e4m TechTalk, we ask experts how well the industry is utilising programmatic advertising and what more needs to be done
IAS India head Saurabh Khattar talks to e4m about emerging marketing trends, ad frauds in digital marketing and available solutions
But the increasing use of AI/ML in programmatic marketing also requires careful consideration of the ethical and privacy implications, say experts
In today's TechTalk, Jason Barnes, CRO, APAC, PubMatic, talks about the opportunities in the CTV space
Speaking at the e4m-Xaxis Programmatic Summit, Yadav, General Manager, Xaxis, shed light on discovery commerce as a concept and why advertisers need to focus on it
As per the report, the Indian Entertainment and Media sector is expected to reach Rs 4,30,401 crore by 2026
The report will be unveiled at the e4m-Xaxis Programmatic Summit on December 16
The campaign won gold for ‘Best Use of AI’ at e4m Real Time Programmatic Advertising Awards 2022
The shortlists will be announced tomorrow
The unique set of awards look at recognizing and appreciating the brands and agencies that have embraced programmatic creative strategies
PubMatic Co-founder & President shares that SPO's demand will increase further as more & more buyers are looking to consolidate supply paths for advanced targeting solutions & best ad inventory
The firm plans to invest in developing programmatic advertising and data analysis technology
Industry leaders opine that the surge in programmatic ads is the biggest challenge before brands and agencies to get the skilled workforce at the earliest
According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers
Yadav, General Manager, Xaxis India, and Nawal Ahuja, Co-founder, exchange4media.com unveiled the Xaxis-e4m 'The New Age of Programmatic Advertising- India Report 2022' on Friday
The company will manage the programmatic advertising platform’s inventories in India and globally
This partnership will enable and empower Interactive Avenues to leverage mediasmart’s unique capabilities to deliver precise, targeted, engaging, and measurable CTV ads
Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising
Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal will share insights on optimizing Digital with programmatic advertising
Amitt Sharma, CEO & Founder VDO. AI, on the video advertising platform’s plans, and its increasing relevance in the Indian video content and advertising space
According to the platform's latest report on programmatic video advertising, India has seen a 7% increase in video ad spends since Q1 2019