programmatic-advertising
The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
e4m Blog: In this post, we decode the relation between AI and programmatic advertising, the role of programmatic advertising in digital era and more
e4m Blog: In this post, we explore how Generative AI is gaining popularity due to its ability to enhance creativity, optimise efficiency, and drive personalisation
Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications Pvt. Ltd., delves into the evolution, mechanisms and impact of programmatic advertising
Shantomoy Ray Jul 29, 2024 11:22 AM
Along with the power of programmatic advertising, industry players say marketers are opting for CTV as it is an effective channel to reach & influence premium consumers on a big screen
Shantanu David Mar 28, 2024 8:36 AM
Guest Column: Advit Sahdev, Digital Marketing & Performance Marketing Expert writes on how programmatic advertising offers dynamic creatives
Advit Sahdev Feb 23, 2024 8:43 AM
As per dentsu e4m Digital Advertising Report 2024, programmatic buying of digital media contributed 42% (Rs 17,088 crore) to digital media industry by 2023-end, experiencing a growth rate of 37%
Shantanu David Feb 19, 2024 9:05 AM
At the PubMatic round table, experts from the digital advertising and marketing industry discussed the significance of programmatic advertising and its various aspects
Tanzila Shaikh Dec 19, 2023 8:06 AM
At e4m Real-Time Programmatic Advertising Conference, a panel of experts discuss ‘AI in Programmatic Advertising’
exchange4media Staff Aug 28, 2023 6:17 PM
The super app from Tata Group bagged 2 silver and 1 bronze metals across categories for its creativity and innovation
exchange4media Staff Aug 24, 2023 8:00 PM
The other gold winners include MiQ, Mobavenue Media, Bajaj Finserv, Swiggy Food, Daawat, Tally Solutions, OnePlus, Kotak 811, Tata Motors, Madison Media, iProspect and Lemma
exchange4media Staff Aug 24, 2023 7:50 PM
Haque, Chief Content Officer, Media Monks, kickstarted the e4m Real Time Programmatic Advertising Conference, with his presentation on going from hyper-local to hyper-personal
exchange4media Staff Aug 24, 2023 1:44 PM
The second edition of the summit will be held in Mumbai tomorrow
exchange4media Staff Aug 23, 2023 9:21 AM
The awards aim to honour and felicitate brands & agencies that effectively embraced programmatic creative strategies
exchange4media Staff Jun 16, 2023 8:57 AM
In this edition of e4m TechTalk, we ask experts how well the industry is utilising programmatic advertising and what more needs to be done
Shantanu David May 2, 2023 8:23 AM
IAS India head Saurabh Khattar talks to e4m about emerging marketing trends, ad frauds in digital marketing and available solutions
Kanchan Srivastava Mar 9, 2023 9:05 AM
But the increasing use of AI/ML in programmatic marketing also requires careful consideration of the ethical and privacy implications, say experts
Shantanu David Mar 3, 2023 9:01 AM
In today's TechTalk, Jason Barnes, CRO, APAC, PubMatic, talks about the opportunities in the CTV space
Jason Barnes Feb 23, 2023 8:53 AM
Speaking at the e4m-Xaxis Programmatic Summit, Yadav, General Manager, Xaxis, shed light on discovery commerce as a concept and why advertisers need to focus on it
exchange4media Staff Dec 19, 2022 8:14 AM
As per the report, the Indian Entertainment and Media sector is expected to reach Rs 4,30,401 crore by 2026
exchange4media Staff Dec 16, 2022 11:58 AM
The report will be unveiled at the e4m-Xaxis Programmatic Summit on December 16
exchange4media Staff Nov 19, 2022 8:43 AM
The campaign won gold for ‘Best Use of AI’ at e4m Real Time Programmatic Advertising Awards 2022
exchange4media Staff Aug 18, 2022 5:51 PM
The unique set of awards look at recognizing and appreciating the brands and agencies that have embraced programmatic creative strategies
exchange4media Staff May 11, 2022 8:38 AM
PubMatic Co-founder & President shares that SPO's demand will increase further as more & more buyers are looking to consolidate supply paths for advanced targeting solutions & best ad inventory
Kanchan Srivastava Apr 18, 2022 8:54 AM
The firm plans to invest in developing programmatic advertising and data analysis technology
exchange4media Staff Mar 30, 2022 10:01 AM
Industry leaders opine that the surge in programmatic ads is the biggest challenge before brands and agencies to get the skilled workforce at the earliest
Kanchan Srivastava Mar 17, 2022 8:36 AM
According to industry experts, extra visibility via targeted DOOH, flexibility, real-time metrics and reporting at a glance, are some of the benefits that pDOOH offers to media buyers
Rasika Kiran Upasani Jan 20, 2022 8:49 AM
Yadav, General Manager, Xaxis India, and Nawal Ahuja, Co-founder, exchange4media.com unveiled the Xaxis-e4m 'The New Age of Programmatic Advertising- India Report 2022' on Friday
exchange4media Staff Dec 17, 2021 3:36 PM
The company will manage the programmatic advertising platform’s inventories in India and globally
exchange4media Staff Dec 10, 2021 12:06 PM
This partnership will enable and empower Interactive Avenues to leverage mediasmart’s unique capabilities to deliver precise, targeted, engaging, and measurable CTV ads
exchange4media Staff Jul 2, 2021 6:45 PM
Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising
exchange4media Staff Oct 31, 2020 8:02 AM
Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal will share insights on optimizing Digital with programmatic advertising
exchange4media Staff Oct 30, 2020 8:58 AM
Amitt Sharma, CEO & Founder VDO. AI, on the video advertising platform’s plans, and its increasing relevance in the Indian video content and advertising space
Dipali Banka Oct 2, 2020 9:56 AM
According to the platform's latest report on programmatic video advertising, India has seen a 7% increase in video ad spends since Q1 2019
exchange4media Staff Jun 3, 2020 1:35 PM
