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In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads
e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more
As the new face of EaseMyTrip, Jacqueline will be featured in a series of television commercials and marketing campaigns
e4m Staff Aug 23, 2024 4:46 PM
DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to customers
Aditi Gupta Aug 14, 2024 8:37 AM
Averill Sequeria was overseeing the Creative Futures team at EssenceMediacom India
e4m Staff Jul 22, 2024 12:44 PM
As per reports, Tony Vinciquerra, Chairman & CEO of Sony Pictures Entertainment, has said during a meeting that the company was considering several candidates as NP Singh’s replacement
e4m Staff May 31, 2024 11:15 AM
By partnering with Raveena Tandon, the brand aims to send a message of long-term commitment and reliability to its customers and shareholders.
e4m Staff May 22, 2024 1:28 PM
France’s foremost advertising pioneer and former co-vice-chairman/chief creative officer at Havas will be honoured on stage in June
e4m Staff May 22, 2024 8:47 AM
At the e4m CTV Conference, industry leaders shared insights on how CTV can be leveraged for sports marketing and the opportunities that lie ahead concerning the upcoming Cricket World Cup
e4m Staff May 13, 2024 1:47 PM
Arunima Singh will be overseeing the brand experience and communications business
e4m Staff Apr 16, 2024 1:34 PM
The billboards feature brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez
e4m Staff Apr 11, 2024 4:52 PM
Sources say after Poran Malani, Azazul Haque and Kiran Ramamurthy from Media.Monks are now on their way out
Neeta Nair Mar 22, 2024 12:36 PM
Industry experts share how the synergy of tech and storytelling can create magic for brands and their campaigns but it entails challenges too
e4m Staff Mar 15, 2024 1:59 PM
The TVC is for Lotus Herbals’ White Glow Vitamin C Gold Radiance Serum
e4m Staff Feb 20, 2024 3:05 PM
Azazul Haque, Chief Content Officer, Media.Monks, and Kiran Ramamurthy, Chief Operating Officer, Media.Monks, share the success story of the agency
Neeta Nair Jan 30, 2024 8:50 AM
Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shared with us his admiration for Piyush Pandey, the adman who was then appointed as Ogilvy India's Chief Advisor
Azazul Haque Dec 28, 2023 8:55 AM
The TVC focuses on the newly launched Lotus Herbals WhiteGlow Vitamin C Gel- Crème SPF 20
e4m Staff Oct 25, 2023 1:46 PM
Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary adman who was recently appointed as Ogilvy India's Chief Advisor
Azazul Haque Oct 12, 2023 9:05 AM
Chelat became the First Indian to complete the Equestrian World Endurance Championship
exchange4media Staff Sep 4, 2023 2:57 PM
The account will be serviced from the agency’s Gurugram office
exchange4media Staff Aug 31, 2023 1:06 PM
The move is aimed at strengthening the brand’s connect in South India
exchange4media Staff Aug 25, 2023 2:15 PM
The issue of breached frequency caps has become a thorn in the industry's side. Experts recommend a multifaceted approach to tackle the problem
Shantanu David Aug 25, 2023 9:13 AM
The account will be serviced from the Gurgaon office of the agency
exchange4media Staff Aug 24, 2023 4:00 PM
Haque, Chief Content Officer, Media Monks, kickstarted the e4m Real Time Programmatic Advertising Conference, with his presentation on going from hyper-local to hyper-personal
exchange4media Staff Aug 24, 2023 1:44 PM
The government was planning to reserve the C-Band of radio frequencies for 5G and 6G use
exchange4media Staff Apr 26, 2023 11:14 AM
More than 200 Moj creators participated in the #darrkeaagejeethai challenge
exchange4media Staff Apr 18, 2023 5:36 PM
Star’s entertainment and sports channels will now be included in the base bouquets of the cable operators
exchange4media Staff Apr 3, 2023 9:03 AM
DQ joins Varun Dhawan as the brand’s ambassador for the south markets
exchange4media Staff Feb 26, 2023 6:00 PM
The actor has expressed her excitement about the association, saying that responsible gaming can be thrilling
exchange4media Staff Feb 22, 2023 12:31 PM
The company has rolled out a 360-degree campaign which includes a series of print, digital and TVC promotions
exchange4media Staff Feb 19, 2023 10:00 AM
The brands were mentioned in the Columbian pop star's latest song where she compared them to their 'more reputable' counterparts Rolex and Ferrari
exchange4media Staff Jan 14, 2023 2:04 PM
Guest Column: Averill Sequeira, Chief Product Officer at MediaCom, explores why ‘good old creatives are not cutting ice the way they used to’
Averill Sequeira Jan 11, 2023 8:30 AM
With Kantar, the addressable TV company will also unveil 'The Changing Landscape of Indian Television' report at the summit in Mumbai
exchange4media Staff Dec 6, 2022 4:28 PM
The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape this year
Kanchan Srivastava Dec 5, 2022 8:44 AM
The campaign has been produced by Good Morning Films and directed by Afhsan Hussain Shaikh
exchange4media Staff Nov 28, 2022 11:14 AM
Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and how it will bolster the TV ecosystem for advertisers and media partners
exchange4media Staff Oct 31, 2022 8:37 AM
The brand campaign focuses on tension-free motor insurance renewals
exchange4media Staff Sep 24, 2022 9:06 AM
The line to see the Queen's casket is reportedly five miles long and weary mourners have to wait close to eight hours to catch a glimpse of their beloved monarch
exchange4media Staff Sep 16, 2022 8:57 AM
Kickbacks and inflated production costs are besmirching the good name of the creative industry, say industry leaders reacting to exchange4media’s story
Neeta Nair Aug 22, 2022 8:24 AM
The campaign sees Jane once again take up her role as a workout instructor while JaQuel joins her in guiding the workout
exchange4media Staff Aug 8, 2022 4:19 PM
The TVC for Pepsi Black will be amplified via a 360-degree campaign spanning TV, digital, outdoor, and social media
exchange4media Staff Jul 16, 2022 8:21 AM
