As the founder of Music Boutique, a one-stop music solutions enterprise, Shamir Tandon has been at the forefront of redefining how brands tell stories through sound
In a LinkedIn post, Azazul Haque, Group Chief Creative Officer at Creativeland Asia, flags the use of memes without context in ads
e4m Blog: In this post, let’s dive deep into the evolving marketing automation techniques, benefits of marketing automation, the use of marketing automation platforms and more
As the new face of EaseMyTrip, Jacqueline will be featured in a series of television commercials and marketing campaigns
DPOs want TRAI to reduce broadcaster discount on channel bouquets from 45% to 15%, saying that the current discount makes broadcasters push unwanted channels to customers
Averill Sequeria was overseeing the Creative Futures team at EssenceMediacom India
Urvashi Khanna has over 15+ years of industry experience
As per reports, Tony Vinciquerra, Chairman & CEO of Sony Pictures Entertainment, has said during a meeting that the company was considering several candidates as NP Singh’s replacement
Azazul Haque was earlier the Chief Content Officer at Media.Monks
By partnering with Raveena Tandon, the brand aims to send a message of long-term commitment and reliability to its customers and shareholders.
France’s foremost advertising pioneer and former co-vice-chairman/chief creative officer at Havas will be honoured on stage in June
At the e4m CTV Conference, industry leaders shared insights on how CTV can be leveraged for sports marketing and the opportunities that lie ahead concerning the upcoming Cricket World Cup
The eyewear brand is gearing up for its launch
Arunima Singh will be overseeing the brand experience and communications business
The billboards feature brand ambassadors, stand-up comedian Zakir Khan and Bollywood actor Jacqueline Fernandez
Sources say after Poran Malani, Azazul Haque and Kiran Ramamurthy from Media.Monks are now on their way out
Industry experts share how the synergy of tech and storytelling can create magic for brands and their campaigns but it entails challenges too
The campaign is named ‘Trends with Benefits’
The TVC is for Lotus Herbals’ White Glow Vitamin C Gold Radiance Serum
An exclusive event for CMOs & media agency heads was held in Mumbai
Azazul Haque, Chief Content Officer, Media.Monks, and Kiran Ramamurthy, Chief Operating Officer, Media.Monks, share the success story of the agency
Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shared with us his admiration for Piyush Pandey, the adman who was then appointed as Ogilvy India's Chief Advisor
The TVC focuses on the newly launched Lotus Herbals WhiteGlow Vitamin C Gel- Crème SPF 20
Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary adman who was recently appointed as Ogilvy India's Chief Advisor
Chelat became the First Indian to complete the Equestrian World Endurance Championship
The account will be serviced from the agency’s Gurugram office
The move is aimed at strengthening the brand’s connect in South India
The issue of breached frequency caps has become a thorn in the industry's side. Experts recommend a multifaceted approach to tackle the problem
The account will be serviced from the Gurgaon office of the agency
Haque, Chief Content Officer, Media Monks, kickstarted the e4m Real Time Programmatic Advertising Conference, with his presentation on going from hyper-local to hyper-personal
The government was planning to reserve the C-Band of radio frequencies for 5G and 6G use
More than 200 Moj creators participated in the #darrkeaagejeethai challenge
Star’s entertainment and sports channels will now be included in the base bouquets of the cable operators
DQ joins Varun Dhawan as the brand’s ambassador for the south markets
The film explains the tech behind the brand’s melts range
The actor has expressed her excitement about the association, saying that responsible gaming can be thrilling
The company has rolled out a 360-degree campaign which includes a series of print, digital and TVC promotions
The campaign is called ‘Let Time Wait’
The brands were mentioned in the Columbian pop star's latest song where she compared them to their 'more reputable' counterparts Rolex and Ferrari
Guest Column: Averill Sequeira, Chief Product Officer at MediaCom, explores why ‘good old creatives are not cutting ice the way they used to’
With Kantar, the addressable TV company will also unveil 'The Changing Landscape of Indian Television' report at the summit in Mumbai
The digital landscape evolved rapidly in 2022 as the pandemic drove communities and businesses online. exchange4media tracks down top key trends in the digital landscape this year
The campaign has been produced by Good Morning Films and directed by Afhsan Hussain Shaikh
Kazi, President - Data, Performance & Digital Products at GroupM, lets us in on the inner workings of Finecast and how it will bolster the TV ecosystem for advertisers and media partners
The brand campaign focuses on tension-free motor insurance renewals
The line to see the Queen's casket is reportedly five miles long and weary mourners have to wait close to eight hours to catch a glimpse of their beloved monarch
Here's looking back at some of the Majesty's cameos in ads
Launches campaign ‘Real is really beautiful’
Kickbacks and inflated production costs are besmirching the good name of the creative industry, say industry leaders reacting to exchange4media’s story
The campaign sees Jane once again take up her role as a workout instructor while JaQuel joins her in guiding the workout