radha

The Union Budget includes an increase in funding for the Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) scheme, which provides direct financial aid to farmers
e4m Staff Jul 29, 2024 11:13 AM

Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government is installed, ad experts say
Kanchan Srivastava May 8, 2024 8:07 AM

BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief Reward & Organization Devpt Officer
e4m Desk Apr 25, 2024 12:44 PM

Guest Column: As part of e4m’s She is Strength series, Shradha Agarwal, Founder and CEO- Grapes, writes about the women who taught her the importance of self-love
Shradha Agarwal Mar 13, 2024 8:52 AM

A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
Sohini Ganguly Feb 3, 2024 8:29 AM

Advertising and marketing industry veterans discussed the scope of using emotions to craft unique experiences for consumers at the e4m RedCarpet Experiential Marketing Summit
Shantanu David Dec 27, 2023 2:59 PM

MV Shreyams Kumar re-elected as Vice President and Anuradha Prasad Shukla too will continue as Honorary Treasurer of NBDA for the year 2023-24
e4m Staff Sep 18, 2023 4:44 PM

Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise
exchange4media Staff Sep 1, 2023 8:19 AM

The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of AI on business processes and much more
Shantanu David Aug 9, 2023 9:11 AM

From front office executive to Head of HR, Srinivasan rose through the ranks during her long stint
exchange4media Staff Aug 8, 2023 9:03 AM

Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers
Shantanu David Aug 7, 2023 9:09 AM

Singh has nearly two decades of experience in the media industry
exchange4media Staff Jul 23, 2023 11:48 AM

Sehgal, CMO, Coforge, opens up about the brand’s $1billion campaign, and the intricacies of managing marketing for B2B companies and IT service sector
Shrabasti Mallik Jul 5, 2023 3:43 PM

On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices
exchange4media Staff May 25, 2023 8:14 AM

The campaigns capture the essence of robustness and dependability of Rhino 600+
exchange4media Staff May 22, 2023 7:48 PM

With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers
Nilanjana Basu May 18, 2023 9:14 AM

Sengupta was most notably known for creating CNBC TV18’s flagship feature show 'Storyboard'
exchange4media Staff May 9, 2023 4:56 PM

The day-long conference will bring together the best minds from across the world to explore the future of digital news media and the various challenges it faces
exchange4media Staff Jan 20, 2023 8:43 AM

The like button will convert to a floating brand icon on clicking, for a period of 24 hours
exchange4media Staff Jan 19, 2023 6:22 PM

At the e4m-Xaxis Programmatic Summit 2023, a panel of experts discussed the many possibilities of commerce media
exchange4media Staff Dec 20, 2022 2:55 PM

With the transfer of shares, Adani Group will now have 29.18% stake in the network
exchange4media Staff Nov 29, 2022 8:13 AM

Apurva Kothari will lead Ultra HNI/ Family Office & offshore business; Srinivas Mendu to head business in the south & Narender Reddy to oversee investment advisory function
exchange4media Staff Nov 14, 2022 4:24 PM

The brand has come up with a new digital campaign and features two films
exchange4media Staff Oct 11, 2022 12:17 PM

The shows Meet, Main Hoon Aparajita, Pyaar Ka Pehla Naam Radha Mohan, and Bhagya Lakshmi will now air across the week starting October 16
exchange4media Staff Oct 10, 2022 5:38 PM

Ramachandran has more than 22 years of experience in venture capital and investment banking domains
exchange4media Staff Oct 7, 2022 12:40 PM

The Co-Founder and CEO of Koo tells exchange4media that the more genuine a platform is, the more valuable it is for users, advertisers, and the whole ecosystem
Ruhail Amin Jun 27, 2022 8:45 AM

The podcast will cover news and stories on a variety of subjects including Politics, Bollywood, Crime, Women, Health, History, Education & Sports
exchange4media Staff May 23, 2022 6:57 PM

In her previous stints, Aggarwal has worked with HUL, Marico, Mondelez International among others
exchange4media Staff May 6, 2022 1:45 PM

CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhatt
Mansi Sharma Apr 14, 2022 8:28 AM

The action against Suman Chattopadhyay is part of an ongoing investigation on ICore Group of Companies
exchange4media Staff Apr 1, 2022 7:36 PM

Agarwal takes over from Himanshu Arya who is moving on to a higher role
exchange4media Staff Mar 8, 2022 12:10 PM

From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers
Kanchan Srivastava Mar 4, 2022 8:32 AM

Varughese moves from Publicis Groupe Malaysia and will be now based out of Mumbai
exchange4media Staff Feb 9, 2022 10:09 AM

The virtual conference will comprise keynote sessions, fireside chats, panel discussions and speaker sessions
exchange4media Staff Oct 22, 2021 8:42 AM

With their new brand platform ‘Dil Khol Ke Delivering,’ Pizza Hut aims to make its association with delivery even stronger
exchange4media Staff Oct 16, 2021 8:36 AM

Shradha Agarwal, COO & Strategy Head, Grapes Digital makes a case for products and industries to invest in branding
Neeta Nair Sep 21, 2021 9:15 AM

Digitas CEO Unny Radhakrishnan talks about his one year at the agency, the work they created during lockdowns and how he sees the future of the agency to be like
Mansi Sharma Aug 24, 2021 8:39 AM

FremantleMedia India MD Aradhana Bhola spoke about content trends, challenges faced by production houses due to the pandemic, and the company's plans going forward
Javed Farooqui Jun 16, 2021 8:40 AM

The brand has replaced its iconic logo with faces of Covid-warriors on four million packs
Mansi Sharma Jun 11, 2021 8:56 AM