Anuradha Razdan gets new roles at Unilever
Anuradha Razdan has been elevated to CHRO, Beauty and Wellbeing and Global Chief DEI Officer
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Budget: Insufficient measures for agricultural growth & rural infrastructure, say experts
The Union Budget includes an increase in funding for the Pradhan Mantri Kisan Samman Nidhi (PM-Kisan) scheme, which provides direct financial aid to farmers
Will start something new, a consumer tech product: Koo founder
Mayank Bidawatka took to LinkedIn to say that a seven-member team is already working on the project
Koo to shut down as partnership talks fail
Founder Aprameya Radhakrishna said that the microblogging platform will cease operations following unsuccessful negotiations for sale or merger with companies like DailyHunt
Are advertisers tightening their purse strings due to elections?
Many advertisers are in wait-and-watch mode due to uncertainty over the poll outcome. They await the budget which will be tabled after the new government is installed, ad experts say
HUL unveils changes in Management Committee
BP Biddappa to join as Exec Director, HR and Chief People, Transformation and Sustainability Officer-South Asia; Anuradha Razdan to move to global role as Chief Reward & Organization Devpt Officer
'It's always a woman inspiring and uplifting another woman'
Guest Column: As part of e4m’s She is Strength series, Shradha Agarwal, Founder and CEO- Grapes, writes about the women who taught her the importance of self-love
Meta sees 9% YoY decline in avg price per ad in 2023, experts decode why
A classic case of demand and supply, say experts who weigh in on the curious dynamics between Meta's ad impressions and ad prices as seen in its Q4 and annual results
'Indians are pioneers of exploiting emotional quotient when it comes to brands'
Advertising and marketing industry veterans discussed the scope of using emotions to craft unique experiences for consumers at the e4m RedCarpet Experiential Marketing Summit
Pranshu Mishra appointed Resident Editor, HT, Lucknow
Mishra joined the organisation in June from CNN TV18 where he was the Uttar Pradesh Bureau Chief
Avinash Pandey re-elected as NBDA President
MV Shreyams Kumar re-elected as Vice President and Anuradha Prasad Shukla too will continue as Honorary Treasurer of NBDA for the year 2023-24
Sonam Pradhan exits Mahindra, set to join Kellogg’s
Pradhan was Head-Integrated Media & Agency Relations at Mahindra Rise
Walled gardens to remain significant for marketers: Unny Radhakrishnan, Digitas India
The CEO of Digitas India spoke to e4m about the diversity and complexity of the Indian market, the impact of AI on business processes and much more
Anuradha Srinivasan quits NDTV Group as Head of HR
From front office executive to Head of HR, Srinivasan rose through the ranks during her long stint
Can ONDC usher in a new dawn of D2C marketing?
Industry watchers believe that GoI's new initiative will cause a paradigm shift, leading to a thriving D2C ecosystem with empowered brands and customers
Garima Singh to host News 24’s flagship show ‘Sabse Bada Sawal'
Singh has nearly two decades of experience in the media industry
Gen AI is the answer to every marketer’s prayer: Anuradha Sehgal, Coforge
Sehgal, CMO, Coforge, opens up about the brand’s $1billion campaign, and the intricacies of managing marketing for B2B companies and IT service sector
Tanushree Radhakrishnan to take on as Nexus Biddable Head - APAC
Radhakrishnan was Head – Biddable for over 2 years
‘No more brand love, consumers shifting preferences’
On Day 1 of Goafest 2023, a panel of industry heads deliberated on how marketing concepts are evolving with the changing consumer choices
Vermmillion Communications creates campaigns for Radha Rhino 600+
The campaigns capture the essence of robustness and dependability of Rhino 600+
Will tech industry ad reports make advertisers think over their marketing mix?
With a stark difference between the results of some of the biggest ad platforms, experts discuss what should be the way ahead for marketers
Anuradha Sengupta moves on from CNBC-TV18
Sengupta was most notably known for creating CNBC TV18’s flagship feature show 'Storyboard'
e4m-DNPA Future of Digital Media Conference & Awards today
The day-long conference will bring together the best minds from across the world to explore the future of digital news media and the various challenges it faces
Koo launches emotive advertising for brands
The like button will convert to a floating brand icon on clicking, for a period of 24 hours
DDB Mudra Group names Menaka Menon as National Strategy Head
Nitin Pradhan appointed Creative Head – South
'Commerce media gives us a perspective on how we shape our business'
At the e4m-Xaxis Programmatic Summit 2023, a panel of experts discussed the many possibilities of commerce media
Adani Group gains 99.5% shares of NDTV promoter firm RRPR Holding
With the transfer of shares, Adani Group will now have 29.18% stake in the network
Motilal Oswal Private Wealth ropes in Shradha Bhat to lead marketing
Apurva Kothari will lead Ultra HNI/ Family Office & offshore business; Srinivas Mendu to head business in the south & Narender Reddy to oversee investment advisory function
Faces Canada entrusts Grapes with digital media duties
The mandate will be handled by the agency’s Mumbai office
Country Delight motivates people to ‘Live Better’
The brand has come up with a new digital campaign and features two films
Zee TV to air fiction shows seven days a week
The shows Meet, Main Hoon Aparajita, Pyaar Ka Pehla Naam Radha Mohan, and Bhagya Lakshmi will now air across the week starting October 16
Anuradha Ramachandran joins TVS Capital Funds as Managing Partner
Ramachandran has more than 22 years of experience in venture capital and investment banking domains
Want to up the transparency game on social media: Aprameya Radhakrishna, Koo
The Co-Founder and CEO of Koo tells exchange4media that the more genuine a platform is, the more valuable it is for users, advertisers, and the whole ecosystem
Wavemaker appoints Radhika Radhakrishnan as new global CFO
Radhakrishnan will take up the role from mid-June 2022
NEWS 24 announces launch of PODCAST 24- AWAAZ SABKI
The podcast will cover news and stories on a variety of subjects including Politics, Bollywood, Crime, Women, Health, History, Education & Sports
Anuradha Aggarwal joins Amazon Pay as Director, User Growth and CMO
In her previous stints, Aggarwal has worked with HUL, Marico, Mondelez International among others
'Any colour one price' proposition will help JSW Paints stand out in IPL: Anuradha Bose
CMO Bose and creative agency TWBA’s CEO talk about the brand's ‘Sawalia’ campaign with Alia Bhatt
ED attaches Bengali media journalist’s assets worth Rs 5 crore in chit fund case
The action against Suman Chattopadhyay is part of an ongoing investigation on ICore Group of Companies
Grapes elevates Shradha Agarwal as CEO
Agarwal takes over from Himanshu Arya who is moving on to a higher role
Digital AdEx set to overtake TV: How are advertisers keeping pace?
From tweaking media strategies to seeking out hybrid planners, ad agencies are planning to leave no stone unturned, say industry observers
Digitas India ropes in Abraham Varughese as Chief Creative Officer
Varughese moves from Publicis Groupe Malaysia and will be now based out of Mumbai
Anuradha Roy Chowdhury joins DP World as Head of Communications
Chowdhury’s previous stint was with Marico Limited
Screenage 2021: Join e4m’s Mobile Marketing Conference today at 2.30 PM
The virtual conference will comprise keynote sessions, fireside chats, panel discussions and speaker sessions
Pizza Hut launches marketing campaign with actor-comedian Anuradha Menon
With their new brand platform ‘Dil Khol Ke Delivering,’ Pizza Hut aims to make its association with delivery even stronger
‘Branding helps in driving primary sales’
Shradha Agarwal, COO & Strategy Head, Grapes Digital makes a case for products and industries to invest in branding
Varadharajan Ragunathan joins BigBasket as Head-Monetization & Customer Engagement
He has moved on from Amazon
Agencies who thought of digital before others are in a better position: Unny Radhakrishnan
Digitas CEO Unny Radhakrishnan talks about his one year at the agency, the work they created during lockdowns and how he sees the future of the agency to be like
Fremantle India will grow its presence in scripted and factual space: Aradhana Bhola
FremantleMedia India MD Aradhana Bhola spoke about content trends, challenges faced by production houses due to the pandemic, and the company's plans going forward
Dettol's Covid warrior campaign: Perceptive or purpose washing?
The brand has replaced its iconic logo with faces of Covid-warriors on four million packs
Koo plans to foray into Nigeria as Twitter gets banned
Recently, Koo had raised $30 million in Series B funding