Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts
Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
The actor has joined the league of celebrated figures like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others
The decision has drawn criticism due to potential impacts on public health and the vulnerability of young audiences to targeted marketing
The campaign has been conceptualized by Lowe Lintas
Sidharth Parashar has joined hands with Aveen Dhall who has extensive experience in broadcast sales and the real estate sector
Industry experts say factors such as lack of innovative formats, competition from OTT platforms and rising content costs are discouraging advertisers
Abhijeet Maheshwari joins Piramal Realty from Tata Realty Infrastructure
Kanika Mittal, Country Manager, India, Taboola & Rahul Goyal, Co-Founder, Realatte, share how leveraging Taboola can help brands navigate the dynamic real estate market with confidence and creativity
Prior to this, Madhur Gupta served as CEO of Hero Steels
Rolls out 360-degree marketing campaign across platforms and a refreshing TVC campaign titled "The Greatest Living Experience
The hyperlocal nature of radio allows real estate players to target specific geographic areas, reach potential buyers or renters, shared players from both industries
Industry experts share how the synergy of tech and storytelling can create magic for brands and their campaigns but it entails challenges too
The series will focus on stories about entrepreneurship with a spotlight on the trials, tribulations, and triumphs faced by industry leaders in their pursuit of success
Shahid Kapoor will promote the upcoming NARZO 70 Pro 5G
Aishwarya Rai Bachchan is the global ambassador for L'Oréal Paris
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth Rs 38,800 crore by 2026
This 3D OOH execution is part of Piramal Realty's marketing campaign for its latest phase at Piramal Revanta
L’Oréal Paris has unveiled its latest innovation for the Indian market – the Glycolic Bright Dark Circle Eye Serum
The agency will oversee the real estate company’s creative, digital media, social media and performance marketing needs
The integrated campaign features AR filters and social media amplification
The beauty brand’s advertising promotional expense grew by 50.67%
The event was held on Oct 19 at Taj Santacruz, Mumbai
Hyundai, Dabur BAE Fresh Red Gel, TRESemmé, Appy Fizz, Harpic, Ching’s Schezwan Chutney and Glance among sponsors
Endorsing a greener and more prosperous India the 1st edition of Realty+ Harit Bharat Leadership Summit & Awards 2023 pressed on sustainability as the need of the hour.
The campaign will run during the ICC World Cup 2023
Maruti Suzuki India, Dabur India, Mondelez India, HUL among the sponsors
Premiering on National Geographic on 30th September, the show will feature nine contestants
Guest Column: S Krishnamoorthy, Co-Founder, Xeno Reality, and Dr. Srinath Sridharan, policy researcher & corporate advisor, explain marketer's increasing reliance on data-driven insights
Google has announced that it will be extending a grace period for a year-long pilot project set to conclude by the end of September; the new deadline is January 2024
Punamiya joined Loreal in 2019
Bhandari will now spearhead sales, marketing, strategy, corporate communications, and CRM functions
At e4m Real-Time Programmatic Advertising Conference, a panel of experts discuss ‘AI in Programmatic Advertising’
At the exchange4media Real Time Programmatic Summit, industry experts and brand custodians shared their thoughts on the future of digital advertising & digital transformation through data
At the e4m Real Time Programmatic conference, industry leaders spoke about how programmatic can be a one-stop solution for brands to maximize creativity and output
Saraon, director- digital media, India and Middle East, Publicis Epsilon, was speaking at e4m Real Time Summit
The super app from Tata Group bagged 2 silver and 1 bronze metals across categories for its creativity and innovation
The agency won 1 gold, 7 silver and 7 bronze metals across categories
The other gold winners include MiQ, Mobavenue Media, Bajaj Finserv, Swiggy Food, Daawat, Tally Solutions, OnePlus, Kotak 811, Tata Motors, Madison Media, iProspect and Lemma
Haque, Chief Content Officer, Media Monks, kickstarted the e4m Real Time Programmatic Advertising Conference, with his presentation on going from hyper-local to hyper-personal
The second edition of the summit will be held in Mumbai tomorrow
Industry players say over 50 per cent users have logged out since the announcement of the rule
'The couple’s elegance, sophistication, exquisite taste, and extraordinary accomplishments perfectly represent this luxurious project,' said the company's Business Head
Kapoor's unassailable stature that can connect across audience age groups in the entertainment realm is the idea behind the collaboration, the company said
The media mandate will continue to rest with Havas Media's Gurgaon office
The theme of the conclave was ‘Future-ready Flexi Spaces in Design, Technology & Collaboration’
Shah succeeds Gaurav Anand who moves on after close to two years with the company