real
From ‘Real’ to ‘Reel’, real estate is embracing social influencers. From listings to likes, the paradigms are changing. Let’s hear it from the influencers themselves. nitintest
e4m Staff Sep 1, 2025 10:41 AM
The Jury Chair for the third edition is Vipul Mathur, Executive Director-Personal Care, HUL & Unilever South Asia
Alia Bhatt's latest global collaboration with L'Oréal Paris is on the heels of her successful stint with Gucci as its first Indian global ambassador
Sohini Ganguly Sep 4, 2024 8:42 AM
The actor has joined the league of celebrated figures like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others
The decision has drawn criticism due to potential impacts on public health and the vulnerability of young audiences to targeted marketing
e4m Staff Aug 20, 2024 8:48 PM
Sidharth Parashar has joined hands with Aveen Dhall who has extensive experience in broadcast sales and the real estate sector
e4m Staff Jul 29, 2024 3:21 PM
Industry experts say factors such as lack of innovative formats, competition from OTT platforms and rising content costs are discouraging advertisers
Aditi Gupta & Sonam Saini Jul 25, 2024 9:11 AM
Abhijeet Maheshwari joins Piramal Realty from Tata Realty Infrastructure
e4m Staff Jul 2, 2024 12:43 PM
Kanika Mittal, Country Manager, India, Taboola & Rahul Goyal, Co-Founder, Realatte, share how leveraging Taboola can help brands navigate the dynamic real estate market with confidence and creativity
NATIVE CONTENT Jun 14, 2024 8:24 AM
Rolls out 360-degree marketing campaign across platforms and a refreshing TVC campaign titled "The Greatest Living Experience
The hyperlocal nature of radio allows real estate players to target specific geographic areas, reach potential buyers or renters, shared players from both industries
Chehneet Kaur Apr 29, 2024 8:49 AM
Industry experts share how the synergy of tech and storytelling can create magic for brands and their campaigns but it entails challenges too
e4m Staff Mar 15, 2024 1:59 PM
The series will focus on stories about entrepreneurship with a spotlight on the trials, tribulations, and triumphs faced by industry leaders in their pursuit of success
e4m Staff Mar 15, 2024 12:05 PM
As per EY's latest report on the media and entertainment sector, gaming is the fourth largest segment in the M&E sector; expected to be worth Rs 38,800 crore by 2026
Kanchan Srivastava Mar 6, 2024 8:22 AM
This 3D OOH execution is part of Piramal Realty's marketing campaign for its latest phase at Piramal Revanta
e4m Staff Feb 26, 2024 9:31 AM
L’Oréal Paris has unveiled its latest innovation for the Indian market – the Glycolic Bright Dark Circle Eye Serum
The agency will oversee the real estate company’s creative, digital media, social media and performance marketing needs
e4m Staff Nov 30, 2023 9:38 AM
The integrated campaign features AR filters and social media amplification
Hyundai, Dabur BAE Fresh Red Gel, TRESemmé, Appy Fizz, Harpic, Ching’s Schezwan Chutney and Glance among sponsors
e4m Staff Oct 12, 2023 5:54 PM
Endorsing a greener and more prosperous India the 1st edition of Realty+ Harit Bharat Leadership Summit & Awards 2023 pressed on sustainability as the need of the hour.
Maruti Suzuki India, Dabur India, Mondelez India, HUL among the sponsors
Premiering on National Geographic on 30th September, the show will feature nine contestants
e4m Staff Sep 27, 2023 1:04 PM
Guest Column: S Krishnamoorthy, Co-Founder, Xeno Reality, and Dr. Srinath Sridharan, policy researcher & corporate advisor, explain marketer's increasing reliance on data-driven insights
S Krishnamoorthy Sep 26, 2023 11:35 AM
Google has announced that it will be extending a grace period for a year-long pilot project set to conclude by the end of September; the new deadline is January 2024
Shantanu David Sep 7, 2023 8:36 AM
Bhandari will now spearhead sales, marketing, strategy, corporate communications, and CRM functions
exchange4media Staff Aug 30, 2023 3:35 PM
At e4m Real-Time Programmatic Advertising Conference, a panel of experts discuss ‘AI in Programmatic Advertising’
exchange4media Staff Aug 28, 2023 6:17 PM
At the exchange4media Real Time Programmatic Summit, industry experts and brand custodians shared their thoughts on the future of digital advertising & digital transformation through data
exchange4media Staff Aug 28, 2023 3:54 PM
At the e4m Real Time Programmatic conference, industry leaders spoke about how programmatic can be a one-stop solution for brands to maximize creativity and output
exchange4media Staff Aug 28, 2023 3:43 PM
Saraon, director- digital media, India and Middle East, Publicis Epsilon, was speaking at e4m Real Time Summit
exchange4media Staff Aug 25, 2023 8:46 AM
The super app from Tata Group bagged 2 silver and 1 bronze metals across categories for its creativity and innovation
exchange4media Staff Aug 24, 2023 8:00 PM
The agency won 1 gold, 7 silver and 7 bronze metals across categories
exchange4media Staff Aug 24, 2023 7:56 PM
The other gold winners include MiQ, Mobavenue Media, Bajaj Finserv, Swiggy Food, Daawat, Tally Solutions, OnePlus, Kotak 811, Tata Motors, Madison Media, iProspect and Lemma
exchange4media Staff Aug 24, 2023 7:50 PM
Haque, Chief Content Officer, Media Monks, kickstarted the e4m Real Time Programmatic Advertising Conference, with his presentation on going from hyper-local to hyper-personal
exchange4media Staff Aug 24, 2023 1:44 PM
The second edition of the summit will be held in Mumbai tomorrow
exchange4media Staff Aug 23, 2023 9:21 AM
Industry players say over 50 per cent users have logged out since the announcement of the rule
Kanchan Srivastava Aug 23, 2023 8:32 AM
'The couple’s elegance, sophistication, exquisite taste, and extraordinary accomplishments perfectly represent this luxurious project,' said the company's Business Head
exchange4media Staff Aug 22, 2023 3:44 PM
Kapoor's unassailable stature that can connect across audience age groups in the entertainment realm is the idea behind the collaboration, the company said
exchange4media Staff Aug 9, 2023 4:08 PM
The media mandate will continue to rest with Havas Media's Gurgaon office
exchange4media Staff Aug 8, 2023 6:18 PM
The theme of the conclave was ‘Future-ready Flexi Spaces in Design, Technology & Collaboration’
exchange4media Staff Aug 4, 2023 7:01 PM
Shah succeeds Gaurav Anand who moves on after close to two years with the company
exchange4media Staff Jul 11, 2023 8:08 AM
The event brought together the who’s who of the real estate sector of Gujarat and celebrated the achievement and the good work of the sector
exchange4media Staff Jul 7, 2023 4:11 PM
An entirely new way of creating and consuming branded content and advertising is in the making, share industry heads
Shantanu David Jun 26, 2023 8:53 AM
