As people, creators and AI shape belief earlier in the journey, advertising is being repositioned—from persuasion engine to trust amplifier: marketers and advertising leaders tell e4m
Arvind Lakshmiratan has over two decades of experience in IT marketing
Karan Johar has promoted the same on social media
Brands join in on the celebration as Kolkata Knight Riders lifted the IPL trophy last night, clinching their 8-wicket victory over Sunrisers Hyderabad
Nyrika Holkar will take on the same role for Godrej Enterprises Group
As part of the sponsorship agreement contract, the Centuary Mattress logo will be prominently displayed on the leading leg of the player’s trousers
Sebi has been reportedly directed to file its reply with SAT posting the matter for further hearing on March 8
The Quint has acquired Lee Enterprises’ 5,13,000 shares
According to the media company, it is in the process of providing all the comments, information or explanation as requested by SEBI in the matter
Experts say startups/SMBs are set to revolutionize the advertising landscape, injecting innovation and agility into the ecosystem
The Zee-Sony merger deal was terminated due to 'non-compliance with terms of agreement', Sony Corp has said
The partnership over four seasons will begin from the 2023-24 season and go on till 2026/27
Venkata Ramana Murthy Pinisetti, Shishir Babubhai Desai and Uttam Prakash Agarwal have been named Additional Directors for a three-year term
At the e4m English Journalism 40 Under 40 Summit, journalists spoke about the daily challenges of providing unbiased news and how to navigate in a polarized news landscape
The agency will provide creative support, branding, strategy, and digital marketing support to the brands
The campaign has been conceptualised and executed by BBH India
Shah has a big task at hand- aligning talent with the fresh strategic direction of the NDTV Group
Along with FMCG firms seeing good growth in volume & sales in the April-June quarter, industry experts say ICC World Cup and the upcoming festive season will give a further fillip to ad spends
The Country Marketing Leader for Zoom in India spoke to us about tapping into the Indian market, the platform’s latest offerings for marketers and more
The #PitchPerfectView aims at strengthening the market position of TCL in the Indian TV industry
The deal was done with a Rs 486.3 crore cash transaction
Gandhi stepped down as MX Player’s COO in March
Adani Enterprise Ltd divulged that it acquired the stake on March 27 in a stock exchange filing
The association is for the fourth time in a row
She was previously with IBM
Morrisett was known as an experimental educator for using TV as a medium of education
The company has planned a 360-degree campaign across multiple channels featuring Trisha
Barjatya will be based out of the company’s Mumbai office and will report to COO Shantanu Sirohi
Adani Group has written to SEBI saying that the transaction has not been ‘consummated due to the stance being taken by RRPR’
Prior to joining RISE, Nagle was Associate Vice President at the Internet and Mobile Association of India
The concession has been reportedly offered to allay CCI's concerns and to secure approval for its $10 billion merger with Sony Pictures Networks
They have also agreed to appointing Adesh Kumar Gupta as a Director and reappointing R Gopalan as an Independent Director
The 3-part docu series showcasing iconic footballer Sunil Chhetri is now live on FIFA’s digital streaming platform
The playbook aims to empower marketers with a comprehensive understanding of the CTV landscape and more
This is Lancer Capital’s first investment in the cricket ecosystem
The approvals permit the company to proceed with the next steps in the overall merger process
Promises mass reach & hyperlocal influence for brands
Patel was at the helm of Zee Studios for almost four years
Ad revenue grew by 30.84% while subscription revenue declined by 3.73% in FY22
The Centre will build the metaverse network for the Company with the help of AR, VR & NFT led delivery models
Munch has introduced limited-edition packs featuring RCB, Punjab Kings, Sunrisers Hyderabad and KKR players
Fans of KKR, RR, MI, RCB & SRH can use the hashtag #No1YaariCheers and share their fun cheers to win exciting prizes
As part of the partnership, Open will give fans an opportunity to participate in exciting contests, match-day predictions and more
RISE Worldwide will be Ultimate Kho Kho’s Broadcast Production Partner & league consultant
The team jersey will sport the blue & orange Cars24 logo on the front
Produced by Small Fry Productions, the film features Gajraj Rao and Priyamani
Banerjee’s previous stint was with HDFC Bank where he worked for more than nine years
ZEE had filed a suit before the HC under ordinary original civil jurisdiction in a stock exchange filing
On the 29th anniversary of ZEE, MD & CEO Punit Goenka said that the power of passion and perseverance paid off
Eros International Media's group CEO and executive director Pradeep Dwivedi has been appointed as VP