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From its early humorous storytelling in 2015 to commanding attention during the IPL in 2023, Fogg’s iconic ‘chal raha hai’ campaigns transformed a deodorant tagline into a national catchphrase
e4m Staff Jan 7, 2026 11:41 AM
OPPO India launched the much-awaited OPPO Find X9 Series with its latest brand campaign, ‘Make Your Moment’. The film celebrates a vibrant generation of storytellers who see the world differently
editor@exchange4media.com & exchange4media Kolkata Bureau Nov 20, 2025 11:38 AM
Sehgal’s expected move comes at a crucial time for Times TV Network, signaling renewed stability, sharper growth plans, and a strategic leadership reboot for the broadcaster.
e4m Staff Nov 20, 2025 9:54 AM
Farewell to the legend who found stories in every brand — from Asian Paints to Fevicol, Piyush Pandey was truly the heart of Indian advertising
e4m Desk Nov 14, 2025 10:14 AM
Udyan Ghai, Group Head of Marketing, Apollo Tyres, shares how the Rs 579-crore Team India jersey deal strengthens brand and dealer engagement
e4m Staff Oct 6, 2025 10:40 AM
ITW Arc debuts as ITW Universe’s new arm, offering legal and compliance expertise to help brands navigate complex regulatory landscapes
A P Sriram Sep 3, 2025 11:44 AM
WeWork India signs leases for two new centres - WeWork EON Free Zone in Pune, and WeWork Ramanujan Intellion Park in Chennai.
e4m Desk Jun 20, 2025 10:01 AM
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
e4m Desk Jun 13, 2025 12:44 PM
The 5-acre prime land parcel on Soukya Road in East Bengaluru is projected to generate a revenue of Rs500 crore upon completion of an upcoming residential project.
e4m Desk Jun 13, 2025 12:40 PM
This transition follows Kim Johnson's decision to pursue new opportunities after three successful years as Global CEO of Ogilvy Health
e4m Staff Oct 24, 2024 10:20 AM
The actor represents brands such as Udaan, Policybazaar, Tata Tea, Abzorb, Bail Kolhu, and Baidyanath Chyawanprash
Soumya Gawri Sep 5, 2024 6:07 PM
Samantha Scott joins Assembly from Dentsu X, where she served as the Managing Partner.
The rising brand value of Neeraj Chopra, Vinesh Phogat, and Manu Bhaker has positively impacted their endorsement game. But can they beat cricketers? Experts weigh in
Chehneet Kaur Aug 26, 2024 9:09 AM
As the new face of EaseMyTrip, Jacqueline will be featured in a series of television commercials and marketing campaigns
e4m Staff Aug 23, 2024 4:46 PM
Public properties, playgrounds, schools, state buses and Govt vehicles are to be prohibited for political ads
Kanchan Srivastava Aug 12, 2024 8:09 AM
The Bill proposes every broadcaster to appoint a grievance redressal officer to receive and hear complaints in contravention of the Programme Code and the Advertisement Code
e4m Staff Aug 1, 2024 12:29 PM
The government has reportedly proposed amendments to the Drugs and Cosmetics Rule, 1945, to include regulations on medicine advertisements containing Schedule G drugs
The acquisition is part of the brand expansion strategy to diversify its portfolio and has translated as a cash deal
e4m Staff Apr 1, 2024 11:36 AM
TRESemmé will be launching a series of TV & digital campaigns featuring Ananya Panday
While the guidelines will promote responsible brand building, it will benefit in the long run if enforced well, say industry observers
Chehneet Kaur Jan 15, 2024 1:18 PM
D’Artist Plus is a service for celebrity-brand associations tailored for start-up brands
The travel platform has invited the ire of the Indian internet despite the portal openly supporting the government's initiatives to promote Lakshadweep
The network cited BARC's comparative analysis conducted during the peak hours from 08:00 to 12:00 on Sun 03 Dec 2023
e4m Staff Dec 15, 2023 1:54 PM
Show-cause notices have been sent out to editors of several newspapers
e4m Staff Nov 25, 2023 9:26 AM
The advertising film will be rolled out in the television and digital media space
e4m Staff Nov 23, 2023 11:29 AM
This shatters the previous record of 4.4 crore during the India vs South Africa match earlier this month
e4m Staff Nov 16, 2023 9:17 AM
The former Indian tennis player celebrates her 37th birthday today. Here's looking at some of her recent endorsements
e4m Staff Nov 15, 2023 8:43 AM
If a brand is spending a hefty sum on marketing during WC, they would want to make the campaign idea pristine enough rather than depend on a celebrity who may overshadow the messaging, say experts
Tanzila Shaikh & Chehneet Kaur Oct 13, 2023 9:24 AM
According to a report by TAM AdEX, Akshay was the most visible star, with an average visibility of 31 hours per day across all channels in the H1 of 2023
exchange4media Staff Sep 9, 2023 8:28 AM
From refined roles to captivating brand endorsements, Khan’s journey continues to influence and inspire audiences worldwide
Tanya Dwivedi Aug 16, 2023 9:02 AM
The young actor's endorsement portfolio looks like a tapestry of brands spanning fashion, beauty, lifestyle and more
Tanya Dwivedi Aug 12, 2023 8:40 AM
Besides winning hearts in theatres, Kajol has created an everlasting impression in the brand world too
Tanya Dwivedi Aug 5, 2023 9:22 AM
Pannu’s versatility has not only earned her critical acclaim in the film world but also made her a significant face in the branding world
Tanya Dwivedi Aug 1, 2023 9:25 AM
The actor, who turns 31 today, has been a brand favourite, endorsing products across industry segments – from personal care to gadgets
Tanya Dwivedi Jul 31, 2023 1:05 PM
As the actress celebrates her 40th birthday tomorrow, we look at her interesting brand associations
Tanya Dwivedi Jul 15, 2023 8:36 AM
Gupta has been associated with the brand since 2018 as its President Alliance
exchange4media Staff Jun 20, 2023 3:28 PM
The actor who turns 31 today has represented a gamut of Indian brands from beverages to lifestyle tech
Tanya Dwivedi Jun 13, 2023 9:01 AM
The collaboration provides comprehensive travel solutions to players, officials and fans attending the highly anticipated World Padel League
exchange4media Staff Jun 9, 2023 6:51 PM
The actress is the face of several brands, including Myntra and Puma
exchange4media Staff May 1, 2023 7:23 PM
Prior to this, Kaushik was the Senior Creative Specialist at VDX.tv
exchange4media Staff Apr 17, 2023 6:14 PM
Prior to this, Sharma was with Dentsu as Senior Director - Digital Marketing
exchange4media Staff Apr 5, 2023 10:33 AM
Women's Premier League has boosted the public profiles of women cricketers, enhancing their brand value and share in AdEx
Nilanjana Basu Mar 14, 2023 8:56 AM
Hyper-local categories including real estate, coaching centres, hospitals, and food chains expected to be the next big advertisers across digital & traditional media
exchange4media Staff Jan 19, 2023 11:28 AM
Besides being one of the most sought-after actresses, Padukone has been the top choice for brand endorsements as well
exchange4media Staff Jan 5, 2023 9:31 AM
The TAM AdEx report reveals that film stars featured in 80% of advertisements in the July-Sept '22 period
exchange4media Staff Dec 15, 2022 8:35 AM