Across India, e-commerce giants are investing heavily in content-driven commerce, recognising creators as powerful full-funnel growth engines
The report notes that with notifications welcomed and intrusions tolerated by customers on apps, festive season is the best time to collect first party data
Millennials are predicted to lead the charge with women shoppers increasing their budgets by 70% over the previous year
Industry watchers share that despite the recent Wayanad tragedy the Kerala market is expected to show resilience, contributing to robust advertising growth across TV, print and digital platforms
The media company occupied the office for over two decades
The 145-second film weaves together a tapestry of stories featuring archetypes of sellers and showcasing the journey of individuals from various walks of life
The tribunal has reportedly given its nod to a joint proposal by luggage manufacturer Goblin India and financial services firm Khandwala Finstock to acquire the bankrupt network
As part of the report ‘The Mood of Bharat this Festive Season’, The Bharat Lab spoke to 1,027 consumers in the Hindi Heartland to identify shopping trends
The eCommerce platform has come with innovation offers for consumers for the Aadi Sale
The platform will also introduce the Myntra FWD Fam, comprising 500+ creators
The campaign comprises four-films that will be released in stages over the next three months
The 3-second spot 'All in the Phone' has been produced by McGarrah Jessee
The study states that more than 3 out of every 5 users visit Amazon for browsing/window shopping of products while 1 in every 3 users start their product research journey on Amazon
While the launch of the framework is a welcome baby-step, implementing this is far more complicated than what’s outlined, say experts
The film is part of the brand’s #TaiyaarHokarAaiye campaign
The campaign asks consumers to break the monotony of staying indoors and to go out shopping
The Head of Marketing at Pepperfry shares insights on the new festive campaign, strengthening the brand’s positioning, marketing strategies, online vs offline sales and more
A report by InMobi and Branch has been released as a marketers’ guide for this festive season
Marketers can leverage the festive spirit of the Indian consumer by utilising HT Media’s reach of 240 million across Print, Digital & Radio
Disney+ Hotstar’s Festive Shopping Sentiment survey reveals online advertisements will be the preferred mode for higher engagement
Customers can now browse the JioMart catalog, add products to cart and make purchases all within WhatsApp
The campaign highlights why the south Indian festival is all set to be one of the biggest shopping seasons in the country as well
Roposo VP Abhinav Jain tells e4m that based on global trends live commerce is expected to make up 10-15% of the country’s e-commerce GMV in 2 years
Created by Leo Burnett India, the campaign showcases the ease of shopping with Amazon India
CCPA had passed two orders against Sensodyne and Naaptol Online Shopping advertisements
Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts
The two e-commerce giants are expected to reap rich dividends due to an increasing number of brands and categories taking to advertising in this space and the huge consumer base of these platforms
Four times faster growth of digital channels than offline channels, Blue toppled Black smartphone colour, and 55” inch TV were observed as some of the key trends
Shopping app installs on India’s app stores reached over 80 mn in July 2021 with Meesho contributing to more than 12 million installs
Between 01 September 2020 to 30 September 2021, there had been 13.51 million conversations around online shopping on Twitter in India, recording a 97% year-on-year growth, says Twitter
The industry is expecting a spike in sales and several players are looking forward to touch the pre-pandemic sales numbers this festive season
The industry is using digital media and the power of regional language content to spur the growth further
The category has been seeing robust consumer movement for the past few quarters because of the changing lifestyle
The 360-degree marketing campaign involves Hrithik Roshan, Kiara Advani, Samantha Akkineni, Vijay Deverkonda, Dulquer Salmaan, Silambarasan, and Disha Patani
The survey outlines consumer sentiments and behaviours toward India’s festive season sales and channels that marketers can leverage upon to maximise the effectiveness of their ad campaigns
Founder-CEO Singh also shares that the brand is about to close an integrated agency partner to support its marketing efforts
The film has been conceptualized by DDB Mudra Group
According to Wunderman Thompson Commerce’s Future Shopper Report 2021, Amazon ranked highest in terms of service and experience they provide to Indian consumers
The new app will offer 7,000 sustainable home furnishing products along with product recommendations, ratings, and reviews
The video and shopping platform also notes that over 70% of purchases on the Trell Shop are from Tier-II and Tier-III cities
As per a TAM AdEx report, ad volumes of the category on TV grew by 5% in 2020 over 2019
The platform will offer products from a wide range of categories like mobile, electronics, lifestyle, home, kitchen, and more, from the top brands across India
CRED has rolled out a number of offers for its members
As brands entice consumers with offers and new launches, Print re-emerges as the advertisers’ go-to-medium this festive season
Sakshi’s Special Hyderabad Shopping Supplement on 17th October saw participation from advertisers across sectors like education, retail, real estate, textiles and health
This year, Indians are willing to spend INR 15,000 on an average for shopping, states the report
The focus will now be on digital-led mediums as consumers are increasingly turning to digital devices to keep themselves entertained, say marketers
The new report maps out the four phases of market recovery in the new normal and predicts trends by analysing current & past consumer behaviour
According to Google's 'What is India searching for: Insights for Brands Report', people are using their time going digital to binge-watch, read, learn & seek new ideas during the lockdown
The hirings will not only help plug customer demand but also provide employment to those who need it the most