technology
Prior to this, Valeri Liborski was Chief Technology Officer at HelloFresh
e4m Blog: In this article, we explore the role of native advertising in digital age, its benefits and impact on modern marketing strategies and more
On MarTech Day 2024, we ask experts about the importance of ownership, collaboration and alignment of objectives among C-suite executives when it comes to driving marketing tech in an organisation
Sohini Ganguly May 7, 2024 8:38 AM
Organisations are likely to optimise costs as they realise that marketers are harnessing just one-third of the technology's capabilities despite it consuming a quarter of their budget, say experts
Sohini Ganguly Oct 4, 2023 8:17 AM
Guest Column: Varghese M Thomas – Chief Communication Officer, Greaves Cotton Limited, writes about the transformative role of AI in communication, its benefits, challenges and considerations
Varghese M. Thomas Jun 14, 2023 6:48 PM
Industry leaders weigh in about stretching the frontiers of advertising with the infusion of tech with human ingenuity
Tanzila Shaikh May 29, 2023 9:06 AM
Team Rezolve speaks to exchange4media about the importance of deep technology, its use in Rezolve’s products and the future of the company
Nilanjana Basu Apr 14, 2023 8:53 AM
Prior to this, Sharma was heading Zee Digital’s technology brand BGR.in.
exchange4media Staff Apr 13, 2023 5:38 PM
The new Bill, if passed by the Parliament, would replace the current Information Technology Rules, which was notified in 2011
exchange4media Staff Apr 12, 2023 3:38 PM
The Global Director - Brand and Creative of consumer tech company Nothing spoke to e4m on the brand’s design and marketing philosophy, its brick-and-mortar plans in a digital future, and more
Shantanu David Mar 22, 2023 8:45 AM
According to the report, at least two more consultations on the bill will be held by March 20
exchange4media Staff Mar 10, 2023 9:14 AM
The association has requested the government to withdraw the amendment
exchange4media Staff Jan 23, 2023 6:48 PM
The move comes shortly after parent company Mohalla Tech's decision to shut down its fantasy gaming platform Jeet11 in December 2022
exchange4media Staff Jan 16, 2023 1:14 PM
Web3 can build solutions that prioritise user privacy & security while improving the overall user experience, say industry players
Shantanu David Jan 9, 2023 8:42 AM
The AI-powered service provides a customized diet plan to manage diabetes, based on age and dietary preferences while minding the diversity of food choices across the country
exchange4media Staff Nov 15, 2022 4:50 PM
The WhatsApp monthly report was issued in compliance with the new IT rules and revealed that the accounts were banned for spam, violation of policy, and other reasons
exchange4media Staff Nov 2, 2022 6:16 PM
The startup will utilise the funds for blockchain technology
exchange4media Staff Nov 1, 2022 12:01 PM
Industry watchers let us in on the creative trends that worked for brands this Diwali
Tanzila Shaikh Oct 27, 2022 9:03 AM
Guest column: Vishal Singh, GM - India and Global Marketing Head, writes how marketers can leverage this FOMO
Vishal Singh Oct 21, 2022 1:27 PM
Prior to this, Iyer held leadership roles at media organizations like Wavemaker MENA, Reliance Broadcast Network, Publicis Groupe Media, Group M’s Motivator, and more
exchange4media Staff Oct 10, 2022 4:53 PM
The Centre will build the metaverse network for the Company with the help of AR, VR & NFT led delivery models
exchange4media Staff May 13, 2022 6:58 PM
The ad film series is conceptualized by Vedantu’s internal brand team and Native Films as their production house
exchange4media Staff May 8, 2022 6:00 PM
The film has been released on Hotstar, social media platforms and youtube
exchange4media Staff Apr 17, 2022 10:00 AM
Guest Column: Katie Secret, Senior Director & Head of Demand Product Marketing, Outbrain, says that the industry needs a stronger foundation to provide a secure experience for all parties on open web
Katie Secret Apr 12, 2022 11:02 AM
Misra joined MobiKwik in May 2021 as Senior Vice President–Product
exchange4media Staff Apr 8, 2022 1:45 PM
During the year under review, the company's loss has narrowed 56% to Rs 130.05 crore against Rs 294.9 crore
exchange4media Staff Apr 7, 2022 9:15 AM
The brand will sponsor the team’s headgear with its logos on the side and back
exchange4media Staff Apr 4, 2022 4:48 PM
Gopal Vittal, Bharti Airtel MD & CEO India & South Asia, shares how the telecom giant is planning to use its digital marketplace capabilities to reach out to more customers
Javed Farooqui Mar 29, 2022 8:28 AM
Based in Hong Kong, Lee will report directly to Global CTO Dominic Shine
exchange4media Staff Mar 23, 2022 1:36 PM
Industry leaders opine that the surge in programmatic ads is the biggest challenge before brands and agencies to get the skilled workforce at the earliest
Kanchan Srivastava Mar 17, 2022 8:36 AM
The joint venture will be the vehicle for providing SES’s satellite data and connectivity services
exchange4media Staff Feb 14, 2022 11:12 AM
The company has also signed definitive documents for investing $5 million (Rs 37.38 crore) in Urban Piper Technology for a 5% stake as part of a larger $24 million round
exchange4media Staff Jan 31, 2022 10:13 AM
Already used by clients including Coca-Cola, Google and Unilever, Link AI is a state-of-the-art creative effectiveness solution that reliably predicts a TV ad’s in-market performance within 15 minutes
exchange4media Staff Jan 28, 2022 7:12 PM
With it, publishers can continue to maintain their editorial integrity and brand voice, while enabling readers to find more relevant content, resulting in increased readership and engagement
exchange4media Staff Jan 27, 2022 6:28 PM
Brands were awarded across 25 categories under six major verticals - Smartphones, TVs, Wearables, Audio Devices, Laptops, and Gadgets
exchange4media Staff Jan 7, 2022 6:26 PM
In today's 'Year-ender story of 2021' series, Gupta, Managing Partner, SPAG, shared that there is a need to present personalised campaign ideas in order to clearly reflect the communications thought
exchange4media Staff Jan 5, 2022 9:31 AM
OOH players discuss technological advancements in OOH sector and how these help strengthen the medium with the possibility of targeting audiences and measuring overall ad impact
Rasika Kiran Upasani Dec 29, 2021 9:10 AM
The analysis by Kantar’s BrandZ India also revealed that perceptions of a brand’s purpose and its ability to ‘make people’s lives better’ are crucial to establishing a brand’s meaningful quotient
exchange4media Staff Nov 25, 2021 6:47 PM
Sarkar, writer, director, ad filmmaker & Founder of Apocalypso Filmsworks, said that machines can’t decide right or wrong in the creative world, as there is a way of expression for everything
Mansi Sharma Oct 29, 2021 8:42 AM
The two companies will co-develop marketing solutions using Goals101’s cutting-edge AI and data technology, and provide brands with more sophisticated solutions
exchange4media Staff Oct 19, 2021 4:36 PM
The report, titled The Age of Agility, is a B2B technology buying survey for India
exchange4media Staff Oct 6, 2021 4:15 PM
As part of this, Ericsson also launches a new look and feel for its brand as well as a series of future scenarios it believes will emerge in an era of hyper connectivity
exchange4media Staff Sep 27, 2021 3:56 PM
Prior to joining Koo, Gururaj led Engineering and Product teams at redBus
exchange4media Staff Sep 3, 2021 2:28 PM
This round was co-led by Elevation Capital and Matrix Partners India
exchange4media Staff Sep 2, 2021 12:28 PM
