tv
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 10:49 AM
With strong viewership across regional and rural India, TV news is poised to unlock new revenue opportunities
e4m Staff Jan 19, 2026 11:57 AM
India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly
e4m Staff Jan 19, 2026 11:53 AM
Industry watchers have suggested that a compromise ruling is a possibility; court could allow slight flexibility for channels or offer exemptions for specific types of programming
e4m Staff Jan 16, 2026 12:44 PM
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Pooja Yadav Jan 12, 2026 12:46 PM
In its argument, Paramount has said that the cable business at the centre of Netflix’s proposal holds little to no standalone value
SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
e4m Staff Jan 9, 2026 11:34 AM
Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts
According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS subscribers, and 56.92 million active DTH subscribers as of 31 March, 2025
e4m Staff Jan 7, 2026 11:31 AM
Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus
e4m Staff Jan 7, 2026 11:00 AM
Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises
e4m Staff Jan 7, 2026 10:47 AM
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Tasmayee Laha Roy Jan 5, 2026 10:56 AM
According to sources, IBDF’s silence stems from sharp differences of opinion among its members
e4m Staff Dec 24, 2025 12:38 PM
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
e4m Staff Dec 24, 2025 10:38 AM
How brand activations let consumers touch, feel and engage with brands by tapping into 'Experience Culture'
e4m Staff Dec 24, 2025 10:33 AM
Sanjeev Mulchandani has also held senior roles at ZEEL, iTV Network, Network18, among others
e4m Staff Dec 4, 2025 10:06 AM
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
e4m Staff Nov 21, 2025 9:39 AM
The dispute became public after YouTube accused Disney of using ‘the threat of a blackout on YouTube TV as a negotiating tactic’
e4m Staff Nov 17, 2025 12:49 PM
As per sources, the watermark-based identification will make a clear distinction between normal broadcast feeds and landing page feeds
Nitin Reporter Nov 11, 2025 2:44 PM
Senior journalist may return to AajTak as Editor, but no official confirmation yet
e4m Desk Jul 23, 2025 11:09 AM
After Naveen Tewari of InMobi & Glance and Prasanth Kumar of GroupM, who will take home the title of e4m Influencer of the Year 2023? Read all about the nominees!
e4m Staff Nov 25, 2024 11:04 AM
Over 5,000 panels have been ordered to be fitted at premium homes to measure their CTV consumption
e4m Staff Sep 20, 2024 12:01 PM
Sources say several shows—including Pukaar Dil Se Dil Kavya- Ek Jazbaa, Ek Junoon, Jubilee —will be off-air due to low TRPs
neeraj test Sep 11, 2024 10:37 AM
Before joining TV9 Network Tiwari was part of India Today Magazine (Hindi)
e4m Staff Sep 7, 2024 11:18 PM
This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap
According to Sun TV Network’s annual report, the network’s income from subscription grew 5% whereas income from advertising and sale of broadcast slots declined by 1.89%
This integration will allow GTPL users access to DistroTV's streaming channels
e4m Staff Sep 4, 2024 10:36 AM
Sonia Shenoy was the Assistant Executive Editor at the business news channel
Prior to this, Purva Misra was the Chief Human Resources Officer (CHRO) of India Today Group and Chief Operating Officer (COO) of India Today Media Institute
Shamsher Singh has held senior editorial roles in leading media houses for over two decades
The campaign 'ZEE5 TV Dekha Kya' educates users about the convenience of watching TV shows on ZEE5’s AVOD proposition, ZEE5 TV Apna TV
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
Sonam Saini Aug 30, 2024 9:16 AM
Mini Harrison to head India TV Television; Avdhesh Kumar to lead Connected TV and Streaming Platforms and Sourav Dev will oversee Speed News
e4m Staff Aug 29, 2024 2:10 PM
Dr. Anil Singh has been in broadcast journalism for more than 2 decades
e4m Staff Aug 26, 2024 10:22 AM
This is TV Today Network's first venture into the FAST sector in India
e4m Staff Aug 23, 2024 11:22 AM
Tata Play removed Sony TV's linear channels from its bouquets on August 1, saying they were restructuring their channel bouquets by removing less-watched channels
e4m Staff Aug 23, 2024 8:54 AM
This series is being jointly hosted by Nikunj Garg, Senior Managing Editor of NDTV and Marya Shakil, Executive Editor (National Affairs) of the channel
e4m Staff Aug 16, 2024 5:13 PM
Jackie Shroff stars in this light-hearted campaign ‘Sahi Jagah Judge Karo’ that encourages people to channel their judgemental tendencies to judge something good
e4m Staff Aug 16, 2024 3:44 PM
Pankaj Krishna, Founder & CEO of Chrome Data Analytics & Media, spoke at the third edition of e4m English Journalism 40 under 40 conference on the world of CTV and its dynamics
e4m Staff Aug 14, 2024 9:24 AM
Advertising revenue of the company increased to Rs 10 crore in Q1 FY25 from Rs 9 crore in Q1 FY24
e4m Staff Aug 14, 2024 9:20 AM
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
e4m Staff Aug 14, 2024 9:04 AM
The pubcaster in the content sourcing policy for its new OTT platform, shared the revenue-sharing model for TV, OTT and digital networks
e4m Staff Aug 13, 2024 3:38 PM
Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business Leaders Retreat
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
Sohini Ganguly Aug 9, 2024 8:51 AM