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Industry executives argue that while licence renewals are a regulatory process, stopping ongoing operations before the process is completed creates uncertainty for the entire sector
Advertisers, broadcasters, agencies and investors face an unprecedented measurement vacuum; industry warns prolonged suspension could reshape media buying and TV economics
With TRPs suspended at the start of the crucial festive planning cycle, advertisers may divert budgets to digital platforms where campaign performance can be measured in real time
Industry executives argue that while licence renewals are a regulatory process, stopping ongoing operations before the process is completed creates uncertainty for the entire sector
The latest communication comes after industry executives expected news ratings to return this week following the expiry of the four-week suspension period that ended on June 28
The study found that celebrity-endorsed advertisements accounted for 61% of total advertising volumes on Linear TV, compared with 49% on Connected TV
As per the TAM Sports-IPL 19 Advertising Report, TV ad volumes rose 2% after 48 matches versus the same period last season
e4m Staff Jun 18, 2026 10:00 AM
While Sushant Sinha is making a fresh start with "Desh Ki Pathshaala" on News18 India, Times Now Navbharat has handed over the reins of its popular show "News Ki Pathshaala" to Rubika Liyaquat
e4m Staff Jun 18, 2026 8:50 AM
The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards
e4m Staff Jun 17, 2026 2:59 PM
The conference will be followed by the 17th edition of e4m News Broadcasting Awards (ENBA) awards
e4m Staff Jun 17, 2026 2:56 PM
Services emerged as the largest advertising sector on both Linear TV and CTV during IPL 2026
e4m Staff Jun 17, 2026 10:13 AM
Connected TV emerged as the fastest-growing consumption platform with a 22% Y-o-Y growth
e4m Staff Jun 17, 2026 10:11 AM
Industry stakeholders have until July 27 to submit comments on the draft framework
e4m Staff Jun 17, 2026 10:07 AM
Bhuvan Lall, former Secretary General of the Indian Broadcasting Foundation, pays tribute to CNN founder Ted Turner following his passing
e4m Desk Jun 16, 2026 11:30 AM
FIFA 2026, Zee5, and the moment India's CTV story stops being a conversation and starts being history
e4m Staff Jun 15, 2026 5:27 PM
The dispute traces its origins to a public exchange over coaching influencers and media coverage of the education sector
The move also raises questions about the extent of governmental involvement in the operational and commercial functioning of BARC
The 4th edition of the conference is set to take place in Mumbai on June 11
e4m Staff May 31, 2026 3:58 PM
Twitter honors women's voices and empowerment through the #EveryWoman campaign, highlighting impactful conversations and initiatives for International Women's Day.
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
e4m Staff Jan 21, 2026 10:49 AM
With strong viewership across regional and rural India, TV news is poised to unlock new revenue opportunities
e4m Staff Jan 19, 2026 11:57 AM
India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly
e4m Staff Jan 19, 2026 11:53 AM
Industry watchers have suggested that a compromise ruling is a possibility; court could allow slight flexibility for channels or offer exemptions for specific types of programming
e4m Staff Jan 16, 2026 12:44 PM
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Pooja Yadav Jan 12, 2026 12:46 PM
In its argument, Paramount has said that the cable business at the centre of Netflix’s proposal holds little to no standalone value
SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
e4m Staff Jan 9, 2026 11:34 AM
Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts
According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS subscribers, and 56.92 million active DTH subscribers as of 31 March, 2025
e4m Staff Jan 7, 2026 11:31 AM
Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus
e4m Staff Jan 7, 2026 11:00 AM
Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises
e4m Staff Jan 7, 2026 10:47 AM
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
Tasmayee Laha Roy Jan 5, 2026 10:56 AM
According to sources, IBDF’s silence stems from sharp differences of opinion among its members
e4m Staff Dec 24, 2025 12:38 PM
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
e4m Staff Dec 24, 2025 10:38 AM
How brand activations let consumers touch, feel and engage with brands by tapping into 'Experience Culture'
e4m Staff Dec 24, 2025 10:33 AM
Sanjeev Mulchandani has also held senior roles at ZEEL, iTV Network, Network18, among others
e4m Staff Dec 4, 2025 10:06 AM
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
e4m Staff Nov 21, 2025 9:39 AM
The dispute became public after YouTube accused Disney of using ‘the threat of a blackout on YouTube TV as a negotiating tactic’
e4m Staff Nov 17, 2025 12:49 PM
As per sources, the watermark-based identification will make a clear distinction between normal broadcast feeds and landing page feeds
Nitin Reporter Nov 11, 2025 2:44 PM
Senior journalist may return to AajTak as Editor, but no official confirmation yet
e4m Desk Jul 23, 2025 11:09 AM
After Naveen Tewari of InMobi & Glance and Prasanth Kumar of GroupM, who will take home the title of e4m Influencer of the Year 2023? Read all about the nominees!
e4m Staff Nov 25, 2024 11:04 AM
Over 5,000 panels have been ordered to be fitted at premium homes to measure their CTV consumption
e4m Staff Sep 20, 2024 12:01 PM
Sources say several shows—including Pukaar Dil Se Dil Kavya- Ek Jazbaa, Ek Junoon, Jubilee —will be off-air due to low TRPs
neeraj test Sep 11, 2024 10:37 AM
Before joining TV9 Network Tiwari was part of India Today Magazine (Hindi)
e4m Staff Sep 7, 2024 11:18 PM