TV ad volume saw 11% drop in 2025
As per a TAM Report, with a 21% share food and beverages was the largest advertising sector on TV, followed by personal care and hygiene at 15%
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How TV news should diversify beyond ads to thrive in 2026
With strong viewership across regional and rural India, TV news is poised to unlock new revenue opportunities
Is CTV really as measurable as marketers believe?
India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as it’s seen as privacy-safe, measurable, and performance-friendly
12-min TV ad cap ruling soon: Broadcasters call for forbearance
Industry watchers have suggested that a compromise ruling is a possibility; court could allow slight flexibility for channels or offer exemptions for specific types of programming
Thalapathy Vijay’s political entry: What it means for his brand, films and endorsements
Actor Vijay’s brand now spans cinema and politics, prompting questions about how his films and public image influence each other and the potential implications for his brand
Paramount Skydance defends Warner Bros Discovery bid with ‘greater value’ promise
In its argument, Paramount has said that the cable business at the centre of Netflix’s proposal holds little to no standalone value
Sony’s organisational rejig plan sparks layoff buzz
SPNI India is expected to announce an organisational rejig this month, with sources indicating that up to 180 to 200 roles could be impacted as part of a cost rationalisation exercise
Why are Indian TV and OTT players betting big on start-up reality shows?
Start-up shows offer real stakes, real money and real consequences, something scripted reality formats had begun to lack, note industry experts
India’s media & entertainment sector projected to expand to Rs 3.07 trillion by 2027: TRAI
According to TRAI Annual Report 2024–25, the country has approximately 60 million cable TV households, around 2 million HITS subscribers, and 56.92 million active DTH subscribers as of 31 March, 2025
From moment marketing to core strategy: The rise of fastvertising
Fastvertising is real-time marketing that joins live cultural moments with relevance, letting brands earn attention rather than buy it in a market of scarce focus
Three decades, one industry: The professional legacy of Avinash Kaul
Avinash Kaul's next move is not known but it is believed he has been approached by large media and tech players to lead their operations and also to serve on the board of these large enterprises
Senior journalist Amitabh Agnihotri to move on from TV9 Network
Amitabh Agnihotri will be launching a new media venture
Artificial scarcity debate returns as govt readies DD Free Dish FY26 slot auctions
Industry awaits clarity on capacity, slot disclosures and auction rules ahead of FY26 DD Free Dish bidding
TRP policy consultation: IBDF skips MIB queries on landing page
According to sources, IBDF’s silence stems from sharp differences of opinion among its members
Swiggy Instamart opens first offline store in Gurugram
The store carries a limited assortment compared with Instamart’s online catalogue and is positioned as a touchpoint for consumers to interact with products in person
Activate To Engage
How brand activations let consumers touch, feel and engage with brands by tapping into 'Experience Culture'
Sanjeev Mulchandani elevated to President-Sales at Associated Broadcasting (TV9)
Sanjeev Mulchandani has also held senior roles at ZEEL, iTV Network, Network18, among others
Senior TV journalist Sumit Awasthi quits NDTV
Awasthi had been associated with NDTV India for nearly two and a half years as Consulting Editor
YouTube TV and Disney end 2-week blackout with new carriage deal
The dispute became public after YouTube accused Disney of using ‘the threat of a blackout on YouTube TV as a negotiating tactic’
Dish TV loss widens from Rs 37 crore to Rs 132 crore in Q2 FY26
Revenue of the company fell 26%
Landing pages may now carry watermark as part of MIB TRP reforms
As per sources, the watermark-based identification will make a clear distinction between normal broadcast feeds and landing page feeds
Bharat Srivastava Resigns from NDTV India
Senior journalist may return to AajTak as Editor, but no official confirmation yet
Who will be e4m Influencer of the Year 2023?
After Naveen Tewari of InMobi & Glance and Prasanth Kumar of GroupM, who will take home the title of e4m Influencer of the Year 2023? Read all about the nominees!
BARC gears up for CTV measurement, panels ordered
Over 5,000 panels have been ordered to be fitted at premium homes to measure their CTV consumption
How Gaurav Banerjee is revamping Sony
Sources say several shows—including Pukaar Dil Se Dil Kavya- Ek Jazbaa, Ek Junoon, Jubilee —will be off-air due to low TRPs
Senior journalist Anshuman Tiwari quits TV9 Network
Before joining TV9 Network Tiwari was part of India Today Magazine (Hindi)
May the guests multiply, says Zomato for Onam
This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap
Happy birthday Nishant Chaturvedi: Celebrating milestones of an editorial and media leader
Nishant Chaturvedi is the Senior Executive Editor at TV9 Bharatvarsh
Sun TV Network’s income from cricket franchises grew 138% in FY24
According to Sun TV Network’s annual report, the network’s income from subscription grew 5% whereas income from advertising and sale of broadcast slots declined by 1.89%
DistroTV strikes partnership with GTPL Hathway Limited
This integration will allow GTPL users access to DistroTV's streaming channels
Sonia Shenoy moves on from CNBC TV18
Sonia Shenoy was the Assistant Executive Editor at the business news channel
Purva Misra appointed Chief People Officer of NDTV Group
Prior to this, Purva Misra was the Chief Human Resources Officer (CHRO) of India Today Group and Chief Operating Officer (COO) of India Today Media Institute
Shamsher Singh joins Network18 as Group Consulting Editor
Shamsher Singh has held senior editorial roles in leading media houses for over two decades
ZEE5 champions connected TV adoption in new AVOD brand campaign
The campaign 'ZEE5 TV Dekha Kya' educates users about the convenience of watching TV shows on ZEE5’s AVOD proposition, ZEE5 TV Apna TV
Disney Star-RIL to dominate 80% sports broadcasting: Will it change rules of the game?
The merger, however, could be an opportunity for advertisers as the sheer reach and diversity of the new entity mean they can now connect with audiences on a larger scale, across multiple platforms
India TV announces new sales team structure
Mini Harrison to head India TV Television; Avdhesh Kumar to lead Connected TV and Streaming Platforms and Sourav Dev will oversee Speed News
Dr. Anil Singh appointed Editor-at-Large for Business Broadcast News
Dr. Anil Singh has been in broadcast journalism for more than 2 decades
Samsung TV Plus launches two FAST channels - Aaj Tak HD & The Lallantop
This is TV Today Network's first venture into the FAST sector in India
SPNI channels back on Tata Play
Tata Play removed Sony TV's linear channels from its bouquets on August 1, saying they were restructuring their channel bouquets by removing less-watched channels
NDTV launches new series ‘India Through the Eyes of Its Icons’
This series is being jointly hosted by Nikunj Garg, Senior Managing Editor of NDTV and Marya Shakil, Executive Editor (National Affairs) of the channel
Jackie Shroff asks the judgemental to judge for the right reasons in Sa Re Ga Ma Pa ads
Jackie Shroff stars in this light-hearted campaign ‘Sahi Jagah Judge Karo’ that encourages people to channel their judgemental tendencies to judge something good
‘There’s a preference for consuming content on digital platforms rather than TV’
Pankaj Krishna, Founder & CEO of Chrome Data Analytics & Media, spoke at the third edition of e4m English Journalism 40 under 40 conference on the world of CTV and its dynamics
Dish TV reports net loss of Rs 1.5 crore in Q1 FY25
Advertising revenue of the company increased to Rs 10 crore in Q1 FY25 from Rs 9 crore in Q1 FY24
Scalability the only way to up brand visibility on traditional media: Rajiv Dubey, Dabur
At e4m’s 40 under 40 Journalism Conference, Rajiv Dubey, Head of Media at Dabur India spoke about the relevance of traditional media and the importance of doing everything on scale
Prasar Bharati OTT: Content that doesn’t generate positive rev in 180 days may be removed
The pubcaster in the content sourcing policy for its new OTT platform, shared the revenue-sharing model for TV, OTT and digital networks
Sun TV posts revenue degrowth for Q1
The company’s profit stood at Rs 559 crore in Q1 FY25
85% of Indians with access to TV tune in every week: Kartik Mahadev, ZEEL
Kartik Mahadev, the CMO for Content SBU Brand Management at Zee, challenges the notion that pay TV is on the decline at the e4m Business Leaders Retreat
YouTube Pause Ads: A good break from routine formats?
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
Super Vasmol Kesh Kala 33’s new TVC talks to young woman trying hair color for first time
The brand film, created by Lowe Lintas, has been released in Hindi, Odia, Tamil, Telugu, Bengali and Assamese languages
Prasar Bharati OTT: Hindi news, music & movie channels apply; big players may stay away
Experts, however, say Prasar Bharati’s OTT raises significant concerns for DPOs, as the move to offer free registration & revenue sharing could disrupt the industry and negatively impact rev streams