The all-cash transaction is expected to enhance PVR INOX’s profit, free cash flow, and return ratios, the company said
The campaign is titled “Fresh Dekho. Bada Dekho
The full-funnel marketing campaign features Kiku Sharda, Sumona Chakravarti and Gaurav Gera
Grover has teamed up with partner Aseem Ghavri to launch the app, which offers financing options up to Rs 5 lakh for medical expenses
As the official beverage partner of the ICC T20 World Cup, Thums Up roped in Yuvraj Singh and Virender Sehwag as part of the campaign
Navroze Dhondy, Founder & Managing Director, Creatigies Communications, remembers ad veteran FaliVakeel and his sense of humour
This collaboration between marks a significant step towards revolutionizing the movie-watching experience
Samsonite has roped in six celebs, including Amitabh Bachchan, Milind Soman and Yuvraj Singh for the campaign
PVR INOX broadcasted the significant ceremony live with AAJ TAK across 160+ cinemas across 70+ cities of India
Ideacafe has conceptualized the Out of Home and digital OOH campaign in sync with Team Vredestein
As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not
The film is crafted by Campen Factory and directed by Ripunjoy B'yum
#VicksKholIndiaBol Cheer Anthem celebrates the nation's boundless enthusiasm for cricket
Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it impacts businesses across the board
He joined the group in August last year as National Head (New Initiatives)
VRL News Media reported a revenue of Rs 17 crore in FY 2021-22
VRL Media runs Digvijaya News
The film has been produced by The Titus Upputuru Company
He was earlier with Adfactors PR for nearly six years
An entirely new way of creating and consuming branded content and advertising is in the making, share industry heads
Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power of MarTech in the very sensitive health sector
Evrenos joined Wavemaker in September 2021
The ad has been created and conceptualised by What’s Your Problem
The campaign is part of brand’s narrative ‘Go Far’
#CheerForAllSports takes an inclusive approach towards sports like wrestling, boxing, hockey, table tennis, etc. which are often sidelined for cricket
The commercial has been conceptualised by What’s Your Problem, a Wondrlab company
The cricketing greats have come together for Spinny's IPL campaign
He has also taken on the additional role of SVP, Strategy for Asia Pacific, Middle East and Africa
The Mars Wrigley account will be handled by DDB Tribal, which is an integrated agency consisting of 22Feet Tribal and DDB Mudra Delhi
The site was inaugurated by Chief Minister of Madhya Pradesh, Shivraj Singh Chouhan
'Tested like Samsonite' is a three-film campaign by Lowe Lintas with Amitabh Bachchan, Yuvraj Singh and Mithali Raj
The merged entity will be known as PVR-Inox
We are looking at an explosion of possibilities with 5G supporting AR, VR and a host of virtual integrations, say industry observers
It was an eventful year with industrialists acquiring big media properties and pandemic-led woes bringing rivals together
ECOSTP Technologies P Ltd was awarded ‘Start-Up Entrepreneur of the Year’ and Queppelin Technology Solutions Private Limited was awarded ‘MSME Entrepreneur of the Year
To extend the spirit of nurturance, the pack will come with a seed paper neck tag which when sowed in soil and watered regularly, grows into a plant
PVR shares a history with the movie as its legacy property PVR Priya in Vasant Vihar, New Delhi screened the movie for the first time in 1995
Mukesh Rajpoot named Editor-in-Chief
Six guests will have insider access to the cricketer’s three-bedroom holiday home
In-cinema advertising has already achieved 70% of its pre-Covid levels and is expected to cover 100% by Q4, say experts
This is Tivrekar’s second innings at Rediffusion DY&R
As a cancer survivor, icon and influencer, Yuvraj’s association is expected to strengthen the brand’s presence across India
The company said Q1 FY’23 was its best-ever quarter in terms of revenue, EBITDA and PAT
The T20 International matches are being live-streamed on Fancode
The T20 International matches are being live-streamed on Fancode
In conversation with Fred Levron, Global CCO at Dentsu International, about creativity and technological innovation, integration of Dentsu’s creative agencies and plans for India
Dentsu Creative will be led by Fred Levron
VR Rajesh will be elevated to Group President, Ogilvy India, effective 1st June 2022
Sanjeev Kumar to be appointed as Executive Director
Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, writes how metaverse encapsulates virtual worlds - AR, VR, NFTs and blockchain