vr

The full-funnel marketing campaign features Kiku Sharda, Sumona Chakravarti and Gaurav Gera
e4m Staff Apr 30, 2024 12:34 PM

Grover has teamed up with partner Aseem Ghavri to launch the app, which offers financing options up to Rs 5 lakh for medical expenses
e4m Desk Apr 16, 2024 11:49 AM

As the official beverage partner of the ICC T20 World Cup, Thums Up roped in Yuvraj Singh and Virender Sehwag as part of the campaign
e4m Staff Mar 26, 2024 12:55 PM

Navroze Dhondy, Founder & Managing Director, Creatigies Communications, remembers ad veteran FaliVakeel and his sense of humour
Navroze Dhondy Mar 18, 2024 5:56 PM

This collaboration between marks a significant step towards revolutionizing the movie-watching experience
e4m Staff Mar 8, 2024 12:25 AM

Samsonite has roped in six celebs, including Amitabh Bachchan, Milind Soman and Yuvraj Singh for the campaign
e4m Staff Jan 24, 2024 2:20 PM

PVR INOX broadcasted the significant ceremony live with AAJ TAK across 160+ cinemas across 70+ cities of India
e4m Staff Jan 23, 2024 1:07 PM

Ideacafe has conceptualized the Out of Home and digital OOH campaign in sync with Team Vredestein
e4m Staff Dec 13, 2023 12:56 PM

As PVR INOX launches its monthly subscription model ‘Passport’, industry experts chime in on whether this will work in a market like India or not
Chehneet Kaur Oct 18, 2023 9:16 AM

Stanford alumnus Suvrat Bhooshan, the founder of Gan.ai, spoke to e4m about commercialising the personalized video tech and how it impacts businesses across the board
Shantanu David Sep 18, 2023 8:57 AM

He joined the group in August last year as National Head (New Initiatives)
exchange4media Staff Sep 11, 2023 2:02 PM

An entirely new way of creating and consuming branded content and advertising is in the making, share industry heads
Shantanu David Jun 26, 2023 8:53 AM

Experts discuss the different functions of technology in the health marketing world and what kind of responsibilities comes with the power of MarTech in the very sensitive health sector
Nilanjana Basu Jun 6, 2023 8:55 AM

The ad has been created and conceptualised by What’s Your Problem
exchange4media Staff Apr 5, 2023 11:48 AM
#CheerForAllSports takes an inclusive approach towards sports like wrestling, boxing, hockey, table tennis, etc. which are often sidelined for cricket
exchange4media Staff Mar 31, 2023 10:51 AM
The commercial has been conceptualised by What’s Your Problem, a Wondrlab company
exchange4media Staff Mar 30, 2023 10:27 AM

The cricketing greats have come together for Spinny's IPL campaign
exchange4media Staff Mar 29, 2023 2:03 PM

He has also taken on the additional role of SVP, Strategy for Asia Pacific, Middle East and Africa
exchange4media Staff Mar 2, 2023 10:11 AM

The Mars Wrigley account will be handled by DDB Tribal, which is an integrated agency consisting of 22Feet Tribal and DDB Mudra Delhi
Tanzila Shaikh Feb 16, 2023 4:45 PM

The site was inaugurated by Chief Minister of Madhya Pradesh, Shivraj Singh Chouhan
exchange4media Staff Feb 3, 2023 6:53 PM

'Tested like Samsonite' is a three-film campaign by Lowe Lintas with Amitabh Bachchan, Yuvraj Singh and Mithali Raj
exchange4media Staff Feb 1, 2023 1:36 PM

We are looking at an explosion of possibilities with 5G supporting AR, VR and a host of virtual integrations, say industry observers
Shantanu David Jan 2, 2023 9:06 AM

It was an eventful year with industrialists acquiring big media properties and pandemic-led woes bringing rivals together
exchange4media Staff Dec 28, 2022 8:36 AM

ECOSTP Technologies P Ltd was awarded ‘Start-Up Entrepreneur of the Year’ and Queppelin Technology Solutions Private Limited was awarded ‘MSME Entrepreneur of the Year
exchange4media Staff Dec 8, 2022 8:32 PM

To extend the spirit of nurturance, the pack will come with a seed paper neck tag which when sowed in soil and watered regularly, grows into a plant
exchange4media Staff Nov 15, 2022 3:48 PM

PVR shares a history with the movie as its legacy property PVR Priya in Vasant Vihar, New Delhi screened the movie for the first time in 1995
exchange4media Staff Nov 2, 2022 12:25 PM

Six guests will have insider access to the cricketer’s three-bedroom holiday home
exchange4media Staff Sep 21, 2022 12:02 PM

In-cinema advertising has already achieved 70% of its pre-Covid levels and is expected to cover 100% by Q4, say experts
Sonam Saini Sep 8, 2022 8:55 AM

As a cancer survivor, icon and influencer, Yuvraj’s association is expected to strengthen the brand’s presence across India
exchange4media Staff Jul 26, 2022 11:06 AM

The company said Q1 FY’23 was its best-ever quarter in terms of revenue, EBITDA and PAT
exchange4media Staff Jul 22, 2022 1:37 PM

The T20 International matches are being live-streamed on Fancode
exchange4media Staff Jun 24, 2022 1:27 PM

The T20 International matches are being live-streamed on Fancode
exchange4media Staff Jun 24, 2022 1:06 PM

In conversation with Fred Levron, Global CCO at Dentsu International, about creativity and technological innovation, integration of Dentsu’s creative agencies and plans for India
Neeta Nair Jun 23, 2022 9:12 AM

VR Rajesh will be elevated to Group President, Ogilvy India, effective 1st June 2022
exchange4media Staff Apr 15, 2022 1:36 PM

Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech – GroupM India, Emerging Tech Lead - WPP India, writes how metaverse encapsulates virtual worlds - AR, VR, NFTs and blockchain
Niraj Ruparel Mar 3, 2022 8:45 AM

The company said the quarter gone by has been the best quarter for it since Mar’20 when the business was adversely impacted on account of the pandemic
exchange4media Staff Jan 22, 2022 8:17 AM