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Over 100 million Indian students benefit from Samsung's largest multi-channel Back to Campus campaign
NATIVE CONTENT Sep 2, 2024 10:04 PM
Industry watchers share that the interactive nature of Shorts helps brands build a sense of community; its optimized algorithm for short-form content allows brands to connect with diverse audiences
Shantanu David Aug 30, 2024 9:16 AM
Advocates of Pause Ads say when users voluntarily pause a video, they're often in a receptive state, potentially making them more open to advertising messages
Sohini Ganguly Aug 9, 2024 8:51 AM
The platform has also introduced Animated Ads, Interactive Stickers and Interactive Gestures
YouTube has launched two new options for advertisers - Pause Ads and Branded QR Code
Ishan Chatterjee had been with YouTube for the last 13 years. He last served as Director for YouTube India
e4m Staff Aug 1, 2024 12:10 PM
According to the report, 93% Gen Z (online) use YouTube to consume content about the person or thing they’re a fan of at least weekly
e4m Staff Jul 30, 2024 4:34 PM
While Deadpool & Wolverine’s marketing budget came in at a cool $100 million, the film’s box office rakings have already made up both production and marketing spends in its first weekend
Shantanu David Jul 30, 2024 8:39 AM
Google has slashed rebates, which agencies receive in lieu of ad investments, by 25-35%. The tech giant has also revised the slab structure making smaller players ineligible for rebates
Kanchan Srivastava Jul 30, 2024 8:03 AM
Nearly half will stream it online (47%), while over a third will opt for coverage in newspapers or news sites (36%)
e4m Staff Jul 23, 2024 2:16 PM
The summit is scheduled for July 12 at Galgotias University in Greater Noida
e4m Staff Jul 12, 2024 11:48 AM
Posting content on YouTube is a common practice for broadcasters, but usually, it is either small clips or teasers. However, Sony has been uploading full episodes of most of its TV shows on YouTube
Aditi Gupta Jul 5, 2024 9:09 AM
As per the MSME Digital Index 2024, released by PayNearby, 65% of MSMEs use digital technology for daily business operations
e4m Staff Jun 26, 2024 1:42 PM
Some of the channels called out by the PIB have more than 1 million subscribers
e4m Staff Jun 14, 2024 9:17 AM
Ishan John Chatterjee, Director, YouTube discussed the significance of India as a market for the streaming giant and the prospects of launching YouTube TV in the country among other things
Shantanu David May 15, 2024 8:23 AM
Who's your gynac? web series featuring Azad bagged the award in the ‘Best Comedy Show on Web/OTT’ category
At e4m CTV Conference 2024, Ishan John Chatterjee, Director for YouTube India, explored the ‘Great Indian Screen Shift: How CTV is changing the living room'
e4m Staff May 10, 2024 8:30 AM
YouTube, WhatsApp, FB & X have lost 5-15 percent of their users in India over the past three years, while Instagram and SnapChat have gained, claims YouGov report
Kanchan Srivastava May 1, 2024 8:58 AM
The report adds that preference for Indic languages is higher in non-metros at 53% compared to metros at 39%
Alphabet has posted 15% increase in revenue at $80,539 million as compared to last year
e4m Desk Apr 26, 2024 10:36 AM
On its Community platform, YouTube has said it could take action against creators and viewers if its terms are violated
e4m Desk Apr 16, 2024 12:56 PM
Avg monthly active users of short videos dropped to 246 million in 2023 from 366 million in 2022, as per an industry report
Kanchan Srivastava Apr 10, 2024 8:44 AM
At e4m NewsNext Summit, journalists discussed how YouTube has become a powerful platform for reaching audiences and a revenue generator
As per Google's transparency report, 9,012,232 videos and 20,592,341 channels were removed between October 2023 and December 2023 for violation of its guidelines
e4m Staff Mar 27, 2024 11:40 AM
Only realistic content made from generative AI and other synthetic media will require disclosure, said the company
e4m Staff Mar 20, 2024 3:33 PM
Young female leaders share their journey of how they entered the PR and Comms industry, gained experience, and rise through the ranks
Availability of high quality and niche content on OTT and rise of Connected TV driving YouTube’s reach, says the report
Kanchan Srivastava Mar 7, 2024 10:42 AM
The contestants were tasked with conceptualizing integrated campaigns advocating for cleaner air and environmental sustainability
e4m Staff Feb 27, 2024 7:20 PM
As per industry reports & observers, retail media is the third-fastest-growing advertising channel; brands keen on this medium since ‘focused ads’ offer a scope to go beyond search and social media
Shantanu David Feb 23, 2024 8:50 AM
Experts say by fostering this ecosystem, YouTube draws interesting and varied content, offering advertisers a dynamic platform to reach target audiences
Shantanu David Feb 14, 2024 8:49 AM
Industry experts are unanimous that YouTube is well-placed to grow at a rapid pace, revolutionise advertiser relationships and user experience, and present new opportunities to engage audiences
Shantanu David Feb 12, 2024 10:58 AM
YouTube CEO Neal Mohan said that the platform commits to democratizing access to AI
Industry experts discuss the nebulous concept of 'views' in the world of digital advertising where attribution has been plagued by the problem of plenty
Shantanu David Jan 24, 2024 8:45 AM
NCPCR head Priyank Kanoongo wrote to Mira Chatt, Head of Government Affairs & Public Policy, India, YouTube, asking her to appear at the statutory body’s office on Jan 15
e4m Staff Jan 13, 2024 8:20 AM
'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of the commercials
Shantanu David Dec 15, 2023 8:36 AM
YouTube has substantially given marketers a platform to create captivating content and a dynamic playground for brands, opine industry experts
Shantanu David Nov 24, 2023 8:51 AM
Many renowned journalists are leveraging the platform to connect with their audience in new and innovative ways
e4m Staff Oct 25, 2023 12:56 PM
The feature will be launched in the coming months in 11 Indian languages, Google said on Thursday
Shantanu David Oct 19, 2023 12:16 PM
