ames

The ban on real-money gaming knocks Rs 10,000 cr AdEx off the board. What’s the next play for brands and advertisers?

e4m Desk Sep 3, 2025 1:46 PM

Leigh Terry will assume direct leadership of Initiative APAC, as per media reports

e4m Desk Aug 30, 2024 12:08 PM

Paralympic Games Paris 2024 is scheduled to take place from August 28 to September 8

e4m Staff Aug 28, 2024 1:06 PM

Prior to this, Bhumika Nirmal was with Purplle as Senior Director – Growth and Marketing

e4m Desk Aug 23, 2024 11:02 AM

The acquisition will be an all-cash transaction for the IP-based gaming studio

e4m Staff Aug 8, 2024 3:21 PM

Despite the decision to retire from wrestling and the disqualification from Olympics, brand experts say Vinesh Phogat's brand value will majorly remain unaffected

Chehneet Kaur Aug 8, 2024 9:08 AM

Guest Column: Ramesh Narayan, Founder of Canco Advertising Pvt. Ltd, Director Strategy, remembers adman Bobby Sista's efforts to bring gender on top of the creative agenda

Ramesh Narayan Jul 28, 2024 2:29 PM

The Opening Ceremony will be presented in English, Hindi, Tamil, and Telugu

e4m Staff Jul 26, 2024 2:51 PM

The big swing in Asia Pacific has been driven by the bounce back of India, said CEO James Quincey during the earnings call

Chehneet Kaur Jul 24, 2024 8:52 AM

Rameshwar Agarwal has over 28 years of extensive experience in finance and leadership roles at prominent banking institutions including HDFC and ICICI

e4m Staff Jun 28, 2024 4:13 PM

At the e4m Golden Mikes Radio & Audio Conference 2024, BIG FM’s Abe Thomas and Fever Network’s Ramesh Menon shared insights on ‘The roadmap ahead for radio in the digital era’

e4m Staff Jun 27, 2024 8:54 AM

India’s awards tally at Cannes Lions has shrunk to 18 this year, from 25 in 2023 and 47 a year before. The downward trend has sparked a debate about the state of India's creative prowess

Kanchan Srivastava Jun 24, 2024 8:24 AM

Siddharth Kedia was earlier CEO of Nodwin Gaming

e4m Desk Jun 17, 2024 1:02 PM

The games with their instant play feature are accessible across desktop, tablet and mobile devices

e4m Staff Jun 7, 2024 8:14 AM

e4m caught up with Saroj Panigrahi, COO of Games24x7 to understand how he plans to leverage the IPL opportunity with My11circle becoming the official fantasy sports partner of the tournament

Kanchan Srivastava May 20, 2024 8:43 AM

Most recently, he held the position of Country Head of UK & EMEA at Datawrkz

e4m Staff May 9, 2024 10:57 AM

Tridib Mukherjee has served as the Vice President of Data Science and Artificial Intelligence at Games24x7 for over six years

e4m Staff May 3, 2024 2:52 PM

Parameswaran has been elevated as global head of Uber for Business, Business Development and Fleets

e4m Staff May 2, 2024 6:08 PM

Brands daring to 'go there' should be wary of consequences and fully commit to the idea; some decorum won't hurt either, say experts

Sandhya Raghavan Apr 24, 2024 8:37 AM

The investors include Blume Ventures, MIXI, Inc and Gemba Capital

e4m Staff Apr 18, 2024 8:46 AM

While addressing the audience at the FICCI FRAMES 2024 event, Prasar Bharati CEO Gaurav Dwivedi asserted that there has been consistent growth in the only free-to-air (FTA) DTH service in India

Aditi Gupta Mar 6, 2024 9:22 AM

Speaking at the 24th edition of FICCI Frames, Gaurav Dwivedi, CEO of Prasar Bharati, said there is a need for a regulatory framework that takes into account the convergence of media and telecom

Sonam Saini Mar 6, 2024 9:15 AM

At the 24th edition of FICCI Frames, Kevin Vaz, CEO - Broadcast Entertainment, Viacom18, and Chair, FICCI Media and Entertainment Committee, spoke on the country’s diverse media consumption habits

Sonam Saini Mar 5, 2024 12:12 PM

The current classification system puts most urban consumers in just two buckets despite huge disparity among their socio-economic status and buying behaviour, experts say

Kanchan Srivastava Mar 1, 2024 8:48 AM

The campaign, spearheaded by Anil Kapoor, aims to break stereotypes surrounding poker by showcasing it as a game accessible to everyone

e4m Staff Feb 23, 2024 11:53 AM

Ramesh Narayan, Founder of Canco Advertising, Director Strategy, Asian Federation of Advertising Associations and Mancom Member India Chapter IAA, remembers Kavita Chaudhary as Surf’s Lalitaji

Ramesh Narayan Feb 20, 2024 12:19 PM

In its earning calls, the company said that its revenue grew by 7% in Q4 FY23 and it has created $15 billion in incremental retail sales for its customers in the year 2023

Aditi Gupta Feb 15, 2024 8:40 AM

Ramesh Menon, CEO, Fever FM, writes on the inspiration behind recalibration of Fever FM

Ramesh Menon Feb 14, 2024 2:15 PM

The industry-first move offers Indian entrepreneurs investment opportunities beyond direct sale to global PR Firms

e4m Staff Feb 14, 2024 1:56 PM

The campaign is titled #RahoHameshaSuper

e4m Staff Feb 7, 2024 6:10 PM

The star athelete has also joined Team Visa ahead of the Olympic Games Paris 2024

e4m Staff Feb 6, 2024 3:44 PM

Games24x7 has launched 'Khelo Befikar, Jeeto RummyCircle Par' campaign for RummyCircle with Hrithik Roshan at its forefront

e4m Staff Jan 23, 2024 4:23 PM

The move changes the in-app purchase ecosystem largely, and is a big win for consumers as well as publishers, say experts

Shantanu David Dec 18, 2023 8:48 AM

The new visual identity features a stack of 'G' letterforms, with the vibrant orange brushstroke

e4m Staff Dec 11, 2023 3:05 PM

Sehrawat will take centre stage in the brand's upcoming campaign

e4m Staff Nov 28, 2023 4:27 PM

YouTube has substantially given marketers a platform to create captivating content and a dynamic playground for brands, opine industry experts

Shantanu David Nov 24, 2023 8:51 AM

Neela Mediatech is the gaming, animation and E-commerce, a business extension of the IP of ‘Taarak Mehta Ka Ooltah Chashmah

e4m Staff Nov 22, 2023 12:36 PM

As e-commerce players continue to vie for consumer attention and time so as to fulfill metrics like ‘time spent on site’ and ‘click through rates’, they’ve turned to games to engage customers

Shantanu David Oct 27, 2023 8:34 AM

The tournament has showcased India's diversity across gaming titles, creating multiple avenues for brands to invest in and connect with different demographics of PC and console gaming, say experts

Shantanu David Oct 12, 2023 3:05 PM

Guest Column: Veteran adman Ramesh Narayan remembers Kurien Mathews as a friendly soul who made a mark on anyone who met him

Ramesh Narayan Oct 6, 2023 2:50 PM

Both have been inducted into the IAA India Chapter Hall of Fame

e4m Staff Oct 6, 2023 2:02 PM

The campaign has been brought to life by Ogilvy India

e4m Staff Sep 25, 2023 4:19 PM

The campaign PV Sindhu, Abhinav Bindra, PR Sreejesh and Sushila Chanu

e4m Staff Sep 25, 2023 1:07 PM

Bastawalla, Head Marketing & On-Air Promotions, Sony Sports Network, SPNI (Culver Max), shares the network’s strategy for the Asian Games coverage, the media mix and more

Aditi Gupta Sep 23, 2023 8:02 AM

The grand campaign has the nation's stalwarts joining the broadcaster’s mission and sharing their messages for the participating athletes

e4m Desk Sep 14, 2023 2:10 PM

The Asian Games will be held at Hangzhou, China, from 23 Sept to 8 Oct

e4m Desk Sep 8, 2023 12:02 PM

Liberty Shoes will lend a smart touch to the ceremonial dress designed for the members of the Indian team for the opening and closing ceremonies

e4m Desk Sep 7, 2023 3:28 PM

Google has announced that it will be extending a grace period for a year-long pilot project set to conclude by the end of September; the new deadline is January 2024

Shantanu David Sep 7, 2023 8:36 AM

The members of the Indian contingent will travel to the Games with premium suitcases

e4m Desk Sep 4, 2023 3:09 PM

As per reports, the Uday Shankar and James Murdoch-promoted company has acquired a further 2.89% stake in the media company

e4m Desk Aug 22, 2023 9:25 AM