ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform
The campaign is in association with GSK
According to the company, the resort is part of the group's commitment towards the 3 Cs: Community, Collaboration, and Conservation
The e4m Do Good Awards jury will be chaired by Amitabh Kant, G20 Sherpa, GoI
Pawan Sarda, Chief Growth Officer, The House of Abhinandan Lodha, spoke to e4m on the company’s marketing strategies, the value of real estate and more
Amitabh Kant is the former Chief Executive Officer of NITI Aayog and presently G-20 Sherpa of India
Samsonite has roped in six celebs, including Amitabh Bachchan, Milind Soman and Yuvraj Singh for the campaign
The veteran actor has also bought a land parcel in the project named The Sarayu
Our pick of the most interesting ads between December 16 and 31
Shah Rukh Khan and Amitabh Bachchan are promoting Everest Pav Bhaji Masala
The TVC has been envisioned by Crayons
The film has Amitabh Bachchan, Jaya Bachchan and Katrina Kaif among other stars
The partnership is for a period of two years
From BPL to Everest, how Amitabh Bachchan became the compelling voice that lent gravitas to brands
As per ASCI, the case has been referred to the Central Consumer Protection Authority
The campaigns have been launched by 3BF
Our pick of the best ads between September 1 and 15
Instead of the automated payment confirmation message, shoppers and merchants will now hear the actor’s iconic voice
The campaign starring the superstars captures the essence of home-cooked meals and the emotions they evoke
Some industry watchers believe that KBC 15 may not see a 100% ad inventory sell-out as there could be a shift of eyeballs and ad spends
A media campaign with the star is in the offing, said the company
The ad films feature the actor in a unique avatar for the first time
The IKONZ team is working with the actor to capture the iconic attributes to deliver a unique experience to fans globally
GSK’s latest campaign film highlights the painful disease and its risk in adults above the age of 50 and the possibility of prevention
The campaign that features Amitabh Bachchan, Yuvraj Singh & Mithali Raj highlights the durability of Samsonite's range of products
The brand already has Amitabh Bachchan on board
The ‘Aam Wali Dildaari’ campaign has been conceptualized by Ogilvy India as a part of OpenX from WPP
'Tested like Samsonite' is a three-film campaign by Lowe Lintas with Amitabh Bachchan, Yuvraj Singh and Mithali Raj
Action taken after consumers call out Big B & Britannia for promoting Milk Bikis as substitute to milk & wheat for children
The 360-degree campaign is named ‘Kholiye Khushiyon Ki Tijori!’
The ad film has been produced by Corcoise and directed by Prasoon Pandey
Hansa lists the top four trends that ruled in 2022
The actor will help Nexus provide customers with a ‘Har Din Kuch Naya’ experience, the company said
The court has granted the actor interim protection of his personality and celebrity rights
In light of the Kanye West controversy, we examine instances of brands dropping celebs and vice versa
The campaign encourages consumers to gift “MediBuddy Gold” to their loved ones on Diwali
The host of the show Amitabh Bachchan headlines the campaign
The video has been conceptualised by Ogilvy
A look at Mr Bachchan's ad journey and his unflappable brand appeal on his 80th birthday
The video is being promoted through all major media outlets and social media platforms to spread mental health awareness
Also featuring in the film are Katrina Kaif, Akkineni Nagarjuna, Prabhu Ganesan, and Shiva Rajkumar
The association is aimed at introducing Gourmet Saudi Dates to India
Bishnoi joined the publication in 2009 as Assistant Vice President, Marketing
The new show weaves a tale of India’s legacy with contributions from a range of esteemed personalities and leaders
The film has Amitabh Bachchan, Ranbir Kapoor, Alia Bhatt, Mouni Roy and Nagarjuna Akkineni
Former NITI Aayog CEO & current G20 Sherpa Amitabh Kant shares the story behind the origins of the campaign and his role in branding India as a preferred tourist destination
Launches campaign with the actor in double role
The campaign is part of the Ministry of Culture’s ‘Azadi Ka Amritmahotsav’ for the 75th Independence Day and has been welcomed by netizens as well
The campaign film, conceptualized by Ogilvy, also features Pooja Hegde