bank
Ganapathy Viswanathan, Communication Consultant & Author, examines how HDFC Bank’s leadership transition underscores trust, transparency and communication in times of uncertainty
e4m Staff Jul 13, 2026 4:55 PM
Prior to her promotion, Himika Gupta held the role of Senior Brand Manager at the bank
e4m Staff Jul 13, 2026 4:53 PM
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jul 2, 2026 10:42 AM
Influencer industry experts say with brands evaluating audience trust, relevance & engagement quality, RBI's new norms will bring in stricter checks around disclosures, approvals & creator education
From watch parties and creator streams to fan rewards and interactive experiences, marketers are finding new ways to turn football fandom into engagement
e4m Staff Jun 23, 2026 12:27 PM
Citing RBI data, PIB Fact Check stated that the share of gold in India's foreign exchange reserves has been steadily increasing
e4m Staff Jun 17, 2026 10:35 AM
As per the central bank said the objective was to ensure that incentive structures do not encourage aggressive sales practices or lead to the mis-selling of products
e4m Staff Jun 17, 2026 10:05 AM
Anoop Manohar, Chief Marketing Officer at Axis Bank, said digital now contributes over 50% of the bank’s marketing mix, with the brand also exploring influencer collaborations
e4m Staff Mar 17, 2026 2:41 PM
Prior to joining DBS Bank, Karen Ngui worked at Standard Chartered Bank
e4m Staff Jan 12, 2026 12:50 PM
Vishal Subharwal, CMO & Group Head – Strategy, HDFC Life, talks about the brand’s first regional multimedia campaign, association with Rishabh Pant, and the enduring relevance of ‘Sar Utha Ke Jiyo’
e4m Staff Nov 25, 2024 10:58 AM
Speaking at the Pitch BFSI Marketing Summit 2024, Anoop Manohar, CMO of Axis Bank, tells us why brands should rethink strategies to cater to the digital-first generation as they come of age
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
The campaign underscores the bank's policy to give customers the freedom to bank at their convenience
Sumit Bali is an accomplished banking professional with over 30 years of experience in Retail Lending and Collections
e4m Staff Aug 26, 2024 6:39 PM
Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India
Neeta Nair Aug 5, 2024 12:48 PM
At DBS Bank, Batra held the position of Executive Director & Head of Marketing, Customer Experience & Analytics (Consumer Banking)
e4m Desk Jul 31, 2024 11:51 AM
The move is in alignment with the bank’s philosophy to support emerging Indian sportspersons
e4m Staff Jun 20, 2024 4:38 PM
HDFC Bank’s ‘Lulumelon EOSS’ campaign won a Silver at the Cannes Lions 2024
e4m Staff Jun 20, 2024 3:47 PM
Azmat Habibulla's last stint was at South Indian Bank as Chief Marketing Officer
e4m Staff Jun 10, 2024 10:27 AM
Apurva Sircar, Head of Marketing, Bandhan Bank, talks about the bank's incredible journey, its campaign strategies, and a lot more
e4m Staff May 6, 2024 12:29 PM
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
Sonam Saini Apr 29, 2024 8:10 AM
Delhi Metro Rail Corporation (DMRC) awards the naming rights for Inderlok, South Extension & Rajouri Garden metro stations to Bank of Baroda
e4m Staff Mar 26, 2024 5:51 PM
Prior to joining Kotak, Prasanna led Corporate Communication for Visa across India and South Asia
e4m Staff Feb 27, 2024 3:45 PM
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
Ravi Santhanam Feb 15, 2024 8:14 AM
The campaign is jointly executed by Havas Media India and Havas Worldwide India
RBI said an audit report revealed persistent non-compliances and continued material supervisory concerns
e4m Staff Jan 31, 2024 7:25 PM
FCB Kinnect has conceptualised the bank's 'EOSS: End of Scam Sale' campaign
e4m Staff Jan 30, 2024 1:46 PM
MVS Murthy, CMO, Federal Bank, talks about collaborating with Indian shuttler HS Prannoy, becoming 'digital champs,' long-term goals and more
Anjana Naskar Jan 30, 2024 1:09 PM
With his massive youth appeal, Sidharth Malhotra has several brands in his roster of endorsements such as Quaker, Myntra, IndusInd Bank and more
e4m Staff Jan 16, 2024 8:25 AM
Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations, trends and more
Naziya Alvi Rahman Dec 5, 2023 7:54 AM
At e4m Pitch BrandTalk, Anoop Manohar, CMO, Axis Bank, sat down for a conversation with Dr. Annurag Batra
e4m Staff Nov 22, 2023 5:35 PM
The tribunal adjourned the hearing of Wednesday after the counsel sought time to complete the pleading
The brand films have been conceptualized and executed by Leo Burnett India
e4m Staff Oct 21, 2023 8:31 AM
The campaign will be broadcast on TV, Print, Radio, OOH and digital platforms
e4m Staff Oct 17, 2023 12:43 PM
At the Pitch BFSI summit, V. Vaidyanathan, MD & CEO, IDFC First Bank, engaged in a keynote discussion with Dr. Annurag Batra, Chairman & Editor-in-Chief, BW BusinessWorld and Founder, e4m Group
e4m Staff Oct 12, 2023 8:46 AM
The theme for the inaugural edition is ‘BFSI Marketing: Today and Beyond’
e4m Staff Oct 9, 2023 11:08 AM
The campaign has been conceptualised by Publicis Worldwide India and will be aired during the Men’s Cricket World Cup
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
e4m Staff Sep 29, 2023 8:27 AM
Sharma joins from RBL Bank where he served as the Chief Operating Officer
e4m Staff Sep 22, 2023 1:51 PM
The bank has appointed Amitava Goswami, who currently oversees branch banking and customer service operations at the bank, as the new Chief Compliance Officer
exchange4media Staff Sep 11, 2023 6:12 PM
Apurva Sircar, Head of Marketing, Bandhan Bank, talks about the pressure banks are facing to match up to the nimbleness of fintechs, their IT transformation process, and more
Sohini Ganguly Sep 6, 2023 8:58 AM
