ena
The platform integrates text, image, video, music, and voice generation tools, addressing issues related to fragmented workflows and inconsistent brand messaging
e4m Staff Aug 29, 2025 3:48 PM
Rs 200 crore was pumped in for the advertisement and promotion of ‘CM Majhi Ladki Bahin scheme’ on Thursday itself
Kanchan Srivastava Aug 16, 2024 6:06 PM
OpenAI's President and Co-Founder Greg Brockman is also taking a sabbatical through the end of the year
A cookieless future is inevitable, say experts as they recommend alternative technologies like FLoC and privacy-preserving mechanisms instead
Shantanu David Aug 5, 2024 9:37 AM
Guest Column: Bobby Sista was an original philanthropist who practised charity even before it became fashionable, writes Meenakshi Menon, Entrepreneur, Founder - Spatial Access
Meenakshi Menon Jul 28, 2024 2:19 PM
In an Instagram post, Zeenat Aman has spoken about inconvenient and unpleasant communications from brands that contact her for collaborations
e4m Staff Jul 24, 2024 7:18 PM
Meenakshi Burra, CDO and Vice President Data, Technology & Business Services (South Asia) at HUL, highlighted the key aspects of leveraging digital and AI to drive growth in consumer markets
e4m Staff Jul 22, 2024 9:13 AM
#IVFkiPehel is an initiative by the company that will emphasize the crucial role of seeking professional guidance with Kareena Kapoor Khan at the campaign's helm
e4m Staff Jul 1, 2024 12:31 PM
At e4m TechManch 2024, Meenakshi Burra, CDO (HUL) and VP - Data, Technology & Business Services (South Asia), Unilever, will explore how digital & AI can disrupt engagement with customers
e4m Staff Jun 26, 2024 9:07 AM
The campaign has been launched in multiple languages, including Hindi, Kannada, Telugu, Marathi, Gujarati and Bangla
e4m Staff Jun 18, 2024 5:49 PM
The campaign "Fabulously Futuristic" is a series of six digital films
e4m Staff Jun 9, 2024 10:00 AM
By partnering with Raveena Tandon, the brand aims to send a message of long-term commitment and reliability to its customers and shareholders.
e4m Staff May 22, 2024 1:28 PM
Ilya Sutskever was also the Chief Scientist of OpenAI and one of the visionaries behind ChatGPT
e4m Desk May 15, 2024 11:27 AM
OpenAI's Chief Technology Officer Mira Murati announced the company's upgrade to ChatGPT 3.5 by announcing the new ChatGPT 4o, touted to be a smarter version of its predecessor.
e4m Staff May 14, 2024 9:30 AM
The OpenAI CEO posted on X, rubbishing reports of launching a search engine or ChatGPT 5. Instead, today's event may tease updates on ChatGPT and ChatGPT 4
Prior to this, Meenakshi Samantaray held the role of Vice President Marketing & Communications at ZEEL
e4m Desk May 10, 2024 12:03 PM
Rolls out 360-degree marketing campaign across platforms and a refreshing TVC campaign titled "The Greatest Living Experience
Zeenah Vilcassim, CEO, Zomato Live talks to e4m about the growing relevance of events and immersive experiences and the promises they hold for brands
Chehneet Kaur Apr 12, 2024 8:31 AM
The only caveat for brands is to strike a balance so that gamification enhances, not detracts from, the app's core offerings, say experts
Shantanu David Apr 9, 2024 8:37 AM
The beauty brand by Serene Williams is a joint venture between the tennis icon and The Good Glamm Group
Sandeep Saxena served as Market Research Society of India’s Director General for more than seven years
e4m Staff Apr 3, 2024 11:36 AM
At the Pitch CMO Summit 2024, BFSI stalwarts discussed how Gen AI was helping them elevate businesses and offerings
e4m Staff Mar 23, 2024 8:48 AM
As per media reports, Rupert Murdoch, former Chairman of Fox and News Corp, is set to marry the molecular biologist in June
Guest Column: Writing for e4m's new series 'She Is Strength', Shashi Sinha, CEO of IPG Mediabrands India, shares how his wife has been a guiding light and a constant source of steadfast support to him
Shashi Sinha Mar 8, 2024 9:15 AM
Experts bust the myth of IPL being expensive on TV, believe it delivers the highest cost efficiency compared to other mediums
e4m Staff Feb 29, 2024 3:30 PM
PUMA has also onboarded Vineeta Singh, Masaba Gupta, Faye D’Souza to champion the cause of women’s cricket this WPL season
e4m Staff Feb 29, 2024 10:57 AM
Known as a chronicler of Maharashtra politics for three decades, Sujata Anandan had authored a book on the Shiv Sena
e4m Desk Feb 29, 2024 10:29 AM
This campaign by Ogilvy is part of ICICI Lombard’s comprehensive strategy with an integrated mass media approach
e4m Staff Feb 22, 2024 3:53 PM
Industry experts weigh in on whether authenticity, relevance, and cultural resonance are the new formula for successfully capturing young audiences
Ritika Raj Feb 22, 2024 3:50 PM
Meenakshi Menon, an entrepreneur who founded Spatial Access which is now part of Deloitte, remembers ‘Lalitaji’ Kavita Chaudhary
Meenakshi Menon Feb 21, 2024 8:49 AM
Guest Column: Rubeena Singh - Country Manager India & MENA, AnyMind Group writes that virtual influencers, armed with creative freedom and storytelling potential, can offer new opportunities to brands
Rubeena Singh Feb 12, 2024 11:12 AM
Gaurav Gandhi, it is believed, will continue to be stationed in Singapore for his APAC role
The campaign is jointly executed by Havas Media India and Havas Worldwide India
'Kareena's association with KPG Spices is not just as a celebrity but also as a storyteller of spices,' said the company
Shekhar Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about Enamor's new campaign, transforming bridal couture, digitally-driven marketing, product innovation and more
Ritika Raj Jan 18, 2024 1:12 PM
In her new role, Gargee Banerjee will work towards helping the company capture potential growth opportunities across mid-market segments/companies
e4m Staff Jan 16, 2024 1:39 PM
Generative AI has really changed the way marketing operates. However, Media Mix Modelling is still a complex task which only humans can perform well, say marketers
Kanchan Srivastava Dec 26, 2023 8:36 AM
The news report also hinted at the company’s plans to set up an India unit to leverage the growing AI ecosystem in the country
e4m Staff Dec 11, 2023 9:52 AM
A panel of experts at the e4m Screenage Conference deliberated on how AI has been transforming the art of storytelling
At the e4m Screenage Conference, marketers shared their e-commerce journeys and strategies
e4m Staff Dec 1, 2023 12:09 PM
At the e4m Screenage Conference, experts deliberated on how brands should make use of location-based marketing, and the required outlook for the best use of this data
e4m Staff Dec 1, 2023 10:50 AM
