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The regulatory body said that many companies have been selling or marketing reconstituted juices as '100% fruit juice', which can be misleading for consumers
Payal Gwalani Jun 7, 2024 7:22 PM
Deepak Jolly, Chairman, Ind Food & Beverage Association and Founder, Consocia Advisory, reminisces his cherished memories with Shantanu Guha Ray
Deepak Jolly Mar 28, 2024 4:26 PM
Sushant Kumar has also had previous stints at Snapdeal & Lendingkart
e4m Staff Mar 26, 2024 12:18 PM
The video showcases inspiring testimonials and success stories of women breaking barriers in a traditionally male-dominated industry
Ranbir Kapoor will be seen elevating 7UP’s ‘Super Duper Refresher’ positioning in India
e4m Staff Dec 18, 2023 12:40 PM
Incumbent Ahmed ElSheikh may take on a global role early next year, said a news report
e4m Staff Nov 27, 2023 9:18 AM
The brand film is set to premiere during the 2023 ICC World Test Championship
exchange4media Staff Jul 5, 2023 2:27 PM
At Uber, Sharma was leading EV and Sustainability, India & South Asia
exchange4media Staff Jun 14, 2023 1:32 PM
The TVC is set to premiere during the 2023 ICC World Test Championship
exchange4media Staff Jun 7, 2023 3:18 PM
Priyadarshi, the brand’s Communications and Sustainability Officer, has earlier worked with companies like Tetra Pak, PepsiCo India and Pfizer
exchange4media Staff May 9, 2023 9:00 AM
The Telugu star has been signed as the face of the brand in the Andhra Pradesh and Telangana markets
exchange4media Staff Apr 24, 2023 3:43 PM
As part of the collaboration, B Natural has launched a campaign #MatchReadyBNaturalDeNaal
exchange4media Staff Apr 3, 2023 12:53 PM
The cola brand has roped in Shahrukh Khan and Vijay Deverakonda for the new campaign ‘Toofan Glass Mein Nahin, Glass Se Peete Hain’
exchange4media Staff Mar 29, 2023 11:28 AM
The IIHB has just released the TIARA South Research Report 2023, covering 18 celebrities from the South of India
exchange4media Staff Jan 16, 2023 9:55 AM
The existing promoters, Hajoori family, will continue to own the remaining stake in SHBPL
exchange4media Staff Jan 4, 2023 9:45 AM
Suresh Narayanan, the Chairman and Managing Director of Nestlé India, spoke to e4m on the sidelines of the 6th CII Marketing Leadership Summit 2022 in Mumbai on Tuesday
Kanchan Srivastava Dec 21, 2022 9:21 AM
Vasudev joins Universal Beverages Limited from AB InBev India
exchange4media Staff Nov 29, 2022 6:06 PM
The Marketing Director of Bacardi India shares more on how the brand navigates the surrogate advertising space, the challenges of the Indian market and what drives the brand’s growth
Kanchan Srivastava Nov 15, 2022 8:54 AM
The growth has been driven by the success of locally adapted, occasion-based global marketing campaigns and screentime, the company said
exchange4media Staff Oct 27, 2022 10:01 AM
The actor will be part of marketing campaigns of the brand alongside Virat Kohli, Vicky Kaushal and Kiara Advani
exchange4media Staff Oct 20, 2022 12:46 PM
Brand insights agency Nepa conducted an online survey in seven markets across the world to find out what people wish would come true in 10 years’ time in food & beverage, FMCG & retail sectors
exchange4media Staff May 20, 2022 1:02 PM
The brand will host the Holi party in the virtual world on March 18 & 19
exchange4media Staff Mar 19, 2022 2:14 PM
Kovoor was most recently SVP International Away From Home, at PepsiCo’s global HQ in New York
exchange4media Staff Jan 7, 2022 1:56 PM
At ZEEL, he was Director-Digital Alliances and Partnerships
exchange4media Staff Sep 18, 2021 8:53 AM
Azariah was earlier associated with The Himalaya Drug Company as General Manager, Corporate Communications
exchange4media Staff Jul 19, 2021 4:40 PM
The Business Intelligence – Alcohol: Beer + Spirits report states that digital advertising will account for 30% of alcohol ad spend in 2023, up from 21% in 2019
exchange4media Staff May 24, 2021 11:34 AM
Advertising experts weigh in on the spot that had to face ire from the Congress party
Misbaah Mansuri Apr 29, 2021 9:02 AM
Ad industry experts say that there will always be restrictions but it is up to advertisers to be creative and find ‘elegant’ solutions for their campaigns
Misbaah Mansuri & Noel Dsouza Jan 27, 2021 8:48 AM
Puneet Das, SVP– Marketing, Beverages – India, TATA Consumer Products, tells us how the brand is restaging the premium product in the Southern markets by making its value pack accessible to all
Ritika Raj Jan 27, 2021 8:43 AM
Bhatia, Founder and CEO, Simba Craft Beer, tells us about the company’s newest launch, foray into the gourmet category, marketing strategies and expectations from the festive season
Eularie Saldanha Oct 22, 2020 9:01 AM
The SWAD TVC featuring actress Onima Kashyap has been filmed by ace creative director Roop Naik
exchange4media Staff Oct 13, 2020 12:49 PM
The platform features an array of domestic and international coffees, coffee machines, merchandise, accessories and more
exchange4media Staff Oct 1, 2020 2:28 PM
It is also learnt that the agencies in question are required to have considerable global exposure
Misbaah Mansuri Aug 28, 2020 8:21 AM
Puneet Das, Vice President Marketing - Beverages India at Tata Consumer Products on the campaign, Tata Tea’s focus on social issues, tea industry during the lockdown and more
Nafisa Shaheen Aug 21, 2020 9:33 AM
Radio Jockeys – Hrishikesh Kannan, Jane Jeyakumar and Prithvi Vishwanath - highlight’s the brand’s attention to detail and high standards of safety in the new digital campaign
exchange4media Staff Aug 11, 2020 10:49 AM
The 20-second TVC depicts a cartoon skit where the central character is preparing to fight a monster
exchange4media Staff Jul 13, 2020 3:16 PM
In keeping with the brand's 'desi' identity, the new campaign explores what it means to be truly Indian
exchange4media Staff Jul 11, 2020 10:09 AM
The company's 'Trust Shop 2.0' campaign is a 'buy-now-pay-later' service for customers in need
exchange4media Staff Jun 27, 2020 2:00 PM
The brand marks the transition with a new logo, sonic identity and mass media campaign
exchange4media Staff Jun 26, 2020 2:05 PM
In an innovative activation by brand McDonald’s, the statues of the iconic mascot will now be seen sporting masks across all outlets to encourage people to adopt safe practices
exchange4media Staff Jun 22, 2020 4:01 PM
Reinventing the strategy to help consumers steer away from the lockdown monotony, OREO introduced its latest digital campaign ‘#AtHomewithOreo’
exchange4media Staff Jun 8, 2020 3:16 PM
ITC Hotels has partnered with Swiggy to offer diners responsible dining experiences in the comfort of their home
exchange4media Staff May 30, 2020 2:00 AM
#OruTeaSollunga campaign has been conceptualised to combat stressful times faced by the community of tea sellers
exchange4media Staff May 24, 2020 10:00 AM
The video was launched on Instagram & Facebook and is being promoted on Instagram using the story feature
exchange4media Staff May 23, 2020 9:58 AM
The new product, part of Bonn's NUHealth range, comprises a mix of vitamins, protein, iron and a host of other nutrients for a balanced and a healthy diet during the pandemic
exchange4media Staff May 22, 2020 12:00 AM
The brand’s new 'Vocal for Local' creatives feature brand ambassadors Alia Bhatt, Varun Dhawan and Allu Arjun
exchange4media Staff May 21, 2020 1:09 PM
Ajit Krishna Kumar has been appointed as the Chief Operating Officer
exchange4media Staff Apr 7, 2020 12:14 PM
