Sanjeev Mehta quits Standard Chartered, set to launch Greenfield Venture
Sanjeev Mehta was with Standard Chartered Bank for 17 years
green
Droga5 appoints Mark Green as new global CEO
Mark Green is at present the Co-Founder and CEO of Australia's The Monkeys
Best ads of the week: Swiggy Instamart’s Rakhi tie-up, Greenpeace’s race to end plastics
Here’s a roundup of all the commercials we loved in Week 3 of August
Tonic Worldwide bags digital mandate for Greenply
The account will be managed by the agency’s Mumbai office
World leaders race to end single-use plastics in Greenpeace ad
The 75-second ad by the creative agency We Are Social aims to shine the spotlight on the Global Plastics Treaty negotiations set to take place in Busan in November
PV Sindhu invests in and becomes brand ambassador for Greenday’s Better Nutrition
The collaboration aims to combat micronutrient deficiencies in India, the company said
Greenpanel launches TVC with Delhi Capitals’ Rishabh Pant, David Warner, Anrich Nortje
The commercial launch is a part of the brand’s association with the IPL franchise as its Principal Sponsor
Cosmos Group ventures into Alternative Investment Funds
The fund aims to raise INR 500 crore, with an additional green shoe option of INR 250 crore
Greenpanel announces second edition of Delhi Capitals partnership for IPL 2024
The MDF company has been onboarded as the team's Principal Sponsor for the second time
Zomato renames 'pure veg mode' to 'veg only'
In an update on X, Zomato said, the veg-only feature will go live next week
Marketers, be authentic at any cost, consumers today can't be fooled: Devndra Chawla
At the Pitch CMO Summit 2024, Devndra Chawla, CEO and MD, GreenCell Mobility, elaborated on how NueGo is working towards creating a premium bus-travel experience centred on safety and sustainability
Why did Zomato’s ‘green fleet’ get red-flagged?
It's perhaps not wrong to cater to the needs of India's formidable vegetarian consumer base; however, it's equally important to acknowledge the human repercussions in any business move, say experts
Tetley challenges skin-deep notions of fitness in new ad for green tea
This is the sequel to Tetley Green Tea Immune's #everyBODYcan campaign released last year
Key Communications launches Key Comm Green to pioneer green publicity in India
Key Comm Green aims to revolutionize the PR industry with its focus on promoting businesses and ideas committed to a greener and more sustainable future
BW SustainabilityWorld celebrates changemakers at Greener Tomorrow 2024 Conclave & Awards
BW Businessworld and BW SustainabilityWorld’s awards recognise the contributions and work of the changemakers in the recycling industry, providing a platform for insightful panel discussions
'The Green Revolution in Advertising'
Arvind Nair, Vice President, Mirum India, writes on the new ASCI guidelines on greenwashing in advertisements
2nd Edition of Greener Tomorrow Conclave & Awards 2024 to be held on Jan 30
The event will navigate the terrain of and the advancements in the recycling industry in India
ASCI cracks down on greenwashing with new guidelines for brands
Effective February 15, 2024, these guidelines aim to ensure that environmental claims made by advertisers are reliable, verifiable, and transparent
Greenpanel launches outdoor marketing campaign in Ayodhya
As a part of the campaign, the brand will be placing multiple wall wraps on key routes connecting the Ayodhya highway
Udit Narayan sings a heartfelt ode to carpenters in Greenply film
The song 'Humein Aage Badhna Aata Hai' is the official anthem for the second season of the Hindustan ki Shaan awards
Can ASCI curb the white lies of 'green' brands?
With the rise of a new breed of environmentally conscious consumers, brands have been indulging in 'greenwashing.' In the light of this, ASCI's new guidelines are the need of the hour, say experts
Diwali ads: Love and homecoming at the heart of campaigns this festive season
This year, brands aim to redefine what Diwali means beyond the celebrations
Greenlam Industries celebrates inner beauty in Diwali campaign
The digital film has been produced by The Titus Upputuru Company
L&K Saatchi & Saatchi’s spins quirky tale for Greenpanel
The TVC highlights the durability and superiority of Greenpanel’s product line
e4m Pitch Top 50 Brands 2023: Celebrating timeless brands in the ‘Evergreens’ category
The category will showcase brands that have been built and preserved their identity over the years
Sanspareil Greenlands ropes in Smriti Mandhana as ambassador
Mandhana will endorse SG products, like former brand ambassadors Sunil Gavaskar and Virender Sehwag
Jr NTR says 'Hero ka favourite Zero' in new Greenply ad
The brand's new campaign is centred on 'Zero Emission' proposition
Greenply Industries unveils new campaign with Jr NTR
The campaign is for its Zero Emission product range
Airtel Payments Bank’s new brand campaign showcases ‘The Green Way to Pay’
The campaign revolves around the bank’s newest offering for its customers, eco-friendly debit card
Going Green: EV marketing hits the fast track
EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, say industry players
No wooden acting in Greenpanel’s latest IPL spot with Delhi Capitals
What we thought about the latest IPL ad, starring Delhi Capitals' David Warner, Manish Pandey and Prithvi Shaw
L&K Saatchi & Saatchi rolls out pan India campaign for Greenpanel
The ad features Delhi Capitals’ David Warner, Prithvi Shaw and Manish Pandey
Pawan Sarda moves out of Wingreens
He joined as Group CMO and Head of D2C in July last year
Kinetic Green appoints Vijay Bhatt as Senior Executive Vice President – 2 Wheelers
Bhatt has 21 years of expertise in the automotive sector
Greenlam Industries shows what a seed of love can do
The Titus Upputuru Company has conceived a film for the brand promoting sustainability
Michael Phelps, Naomi Osaka and Nathan Chen in Panasonic Green Impact campaign
The campaign highlights the environmental challenges that the world faces today
We want to be seen as a brand that is active in responsible marketing: Rajat Abbi
Rajat Abbi, vice president, global marketing, Schneider Electric, opens up about the company's groundbreaking Green Yodha initiative
AdLift wins SEO and Content Marketing duties of Wingreensworld.com
The account was won in a multi-agency pitch
Blue Dart names Priya Zutshi as Head – PR, Corp Comm and Sustainability
Prior to this, she worked as Lead – Corp Comm with GreenCell Mobility
Greenlam Laminates celebrates the joy of building a home together in new ad
The new campaign is conceptualized by Dentsu Creative
Influencer.in, INCA & Greenroom walk away with e4m Media ACE awards
The awards in the Influencer Marketing category honours the growing importance of influencer marketing in the advertising and marketing industry
Pawan Sarda joins Wingreens Group as CMO & Head of D2C
Prior to this, Sarda worked with Future Group as Group CMO for six years
Greenply urges people to choose safe healthy material for interior spaces in new campaign
The campaign features actor Dia Mirza and architects Sanjay Puri and Asheish Shah
Wingreens appoints Ramesh Menon as Group CEO
Prior to this, Menon was the CEO of Radio and Digital innovation businesses at HT Media
Greenply launches cheer anthem to bolster association with Lucknow Super Giants
The brand has joined hands with the team as Associate Partner
Greenply joins hands with Lucknow Super Giants as Associate Partner
The players and official members of Lucknow Super Giants team will be sporting the Greenply logo on the right-side chest of their match day jersey
Akansha Joshi joins Greenroom Now as Business Director
Prior to this, Joshi has worked with BBC, LinkedIn, TimesInternet and MissMalini
Taking the green route: Zest Outdoor generates electricity through solar billboards
Zest Outdoor Media Founder Mustafa Akolawala & Business Head Rajneesh Bahl talk about the concept behind the offering and road ahead
Rishabh Pant extends partnership with Sanspareils Greenland
The renewed terms of the association makes Pant among the highest-paid bat endorsers in the country
How green marketing has started seeping in deeper than just communication level
A recent Mintel survey shows that 44% Indians want to see more brands implementing sustainability while 47% want to see brands promote environmentally friendly products