hana
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
With over 34 years of experience, Archana Jain's journey from the hotel industry to becoming the leading lady in PR is truly exceptional
Ritika Upmanyu Sep 2, 2024 4:13 PM
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
Simran Sabherwal Aug 23, 2024 9:09 AM
At e4m TechManch 2024, Gopal Asthana, CEO-Tata CLiQ, spoke about tech trends shaping the future of digital
e4m Staff Jul 22, 2024 9:18 AM
Hosted in Macau, the marketing event brought together top marketing professionals and thought leaders from leading companies
HDFC Bank’s ‘Lulumelon EOSS’ campaign won a Silver at the Cannes Lions 2024
e4m Staff Jun 20, 2024 3:47 PM
At IPRCCC, Rachana Chowdhary, founder of MediaValueWorks, shared her thoughts on building resilient relations in the AI age
e4m Staff Jun 19, 2024 3:43 PM
Gopal Asthana, CEO, TATA Cliq, will share insights on the topic ‘Tech Trends Shaping the Future of Digital’
With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered, the company said
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
Sonam Saini Apr 29, 2024 8:10 AM
Archana Aggarwal was associated with the telecom company for over 10 years
The ad marks the launch of the renewed Colgate Active Salt and reminds viewers of the consequences of ignoring oral health
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Chehneet Kaur Mar 29, 2024 8:47 AM
Mumbai-based Antony Joseph Dcruz won the top prize of gold worth INR 50 lakhs
e4m Staff Mar 28, 2024 7:05 PM
A23 Cares is an initiative to raise awareness about healthy practices while playing online real-money games
e4m Staff Mar 26, 2024 11:40 AM
In today’s ‘Love for Profession’ series, Archana Jain, CEO, PR Pundit Havas Red, talks about transitions and her love for the PR and Corp Comm industry
Ritika Upmanyu Feb 26, 2024 1:00 PM
Archana Kapoor, founder of Radio Mewat & The Radio Festival, remembers how Ameen Sayani's Binaca Geetmala wasn't just a source of music but a steadfast companion for listeners
Archana Kapoor Feb 21, 2024 6:19 PM
Prior to joining Google, Archana Vohra was Senior Director, Global Business Group Mid Market and SMB at Meta
e4m Staff Feb 19, 2024 3:44 PM
The four ad film series features Vikrant Massey talking about the benefits of the company's newly launched service, Activ One
e4m Staff Feb 19, 2024 1:30 PM
Keerthana Ramakrishnan, Chief Marketing Officer, 82°E, takes us through the journey of the Deepika Padukone-led brand
Ritika Raj Feb 16, 2024 1:00 PM
The duo will lead the charge for Curativity Brand Partners as Head of Creative and Head of Business respectively
e4m Staff Feb 15, 2024 2:43 PM
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
Ravi Santhanam Feb 15, 2024 8:14 AM
In her role, Shana will oversee Marketing Communication activities, lead Public Relations initiatives, formulate Digital/Print Marketing Strategies
e4m Staff Feb 12, 2024 5:49 PM
TVS Eurogrip is presenting the play along game for the India – England series
e4m Staff Feb 12, 2024 4:19 PM
FCB Kinnect has conceptualised the bank's 'EOSS: End of Scam Sale' campaign
e4m Staff Jan 30, 2024 1:46 PM
During the session on ‘The Future of Content Creation and Curation’, panelists deliberated on how interactive storytelling is changing the way narratives are created and experienced
Aditi Gupta Dec 7, 2023 4:09 PM
Cohorts, collabs and content is the love triangle for the ages, say brands about teaming up with the Zoya Akhtar film
Tanzila Shaikh Dec 7, 2023 8:53 AM
Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations, trends and more
Naziya Alvi Rahman Dec 5, 2023 7:54 AM
Mystery, authenticity and provocation: A masterclass in personal branding from the boy genius himself
Sandhya Raghavan & Tanzila Shaikh Dec 1, 2023 7:40 AM
He was previously the CMO and the Head of Corporate Communications, Head - Liability Products and Managed Programs
e4m Staff Nov 6, 2023 11:08 AM
The cricketer has starred in the brand's latest campaign which is centred on the value proposition of 'Insta Zoom'
e4m Staff Oct 31, 2023 4:59 PM
The brand campaign film will run on Disney+Hotstar and digital platforms such as YouTube, Facebook, Twitter and Instagram during the ICC Men’s Cricket World Cup 2023
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
e4m Staff Sep 29, 2023 8:27 AM
At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’
e4m Staff Sep 27, 2023 7:52 AM
Mandhana will endorse SG products, like former brand ambassadors Sunil Gavaskar and Virender Sehwag
e4m Staff Sep 20, 2023 1:32 PM
The brand has launched its first 360-degree campaign 'For Every You'
exchange4media Staff Sep 4, 2023 10:09 AM
The brand has launched Shanaya’s snapchat account as part of the association
exchange4media Staff Aug 10, 2023 2:27 PM
Asthana was previously the Chief Business Officer at Nykaa Fashion
exchange4media Staff Jul 10, 2023 11:35 AM
The campaign is based on the insight of discovering value across an array of categories bringing unparalleled joy and excitement to customers
exchange4media Staff Jun 22, 2023 3:32 PM
In today’s edition of the series, we look at the journey of Shobhana Bhartia who scripted history by becoming the first Indian woman to take on the role of the Chief Executive of a newspaper
exchange4media Staff Jun 7, 2023 6:01 PM
