Nikita Abhanave named Head of Digital Marketing at Skoda Auto Volkswagen India
Nikita Abhanave was earlier Senior Director - Digital at Mindshare
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Personalization at scale is key for modern banking: Ravi Santhanam, HDFC Bank
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
Archana Jain's 34-year's journey to becoming the leading lady of PR
With over 34 years of experience, Archana Jain's journey from the hotel industry to becoming the leading lady in PR is truly exceptional
‘Personalisation means better customer retention; if I retain them, I serve them better’
Gunnidhi Singh Sareen, Vice President – Marketing at Head Digital Works, shares insights on how personalisation builds brand affinity, and why gaming platforms should propagate responsible gaming
NDTV moves out of Archana Shopping Complex: Report
The media company occupied the office for over two decades
It's crucial for brands to strive for consistency in customer experience: Gopal Asthana
At e4m TechManch 2024, Gopal Asthana, CEO-Tata CLiQ, spoke about tech trends shaping the future of digital
Valueleaf Group launches first chapter of ‘Mitra – The Chanakya Way’
Hosted in Macau, the marketing event brought together top marketing professionals and thought leaders from leading companies
Keerthana Ramakrishnan, CMO of Deepika Padukone-owned brand 82°E, moves on
Keerthana Ramakrishnan joined the company in October 2022
Happy to see campaign with a purpose getting recognised at Cannes: Ravi Santhanam
HDFC Bank’s ‘Lulumelon EOSS’ campaign won a Silver at the Cannes Lions 2024
‘Understanding tech & data can take PR professionals from listening to the driving seat’
At IPRCCC, Rachana Chowdhary, founder of MediaValueWorks, shared her thoughts on building resilient relations in the AI age
e4m TechManch: Tata Cliq’s Gopal Asthana to discuss key tech trends shaping digital realm
Gopal Asthana, CEO, TATA Cliq, will share insights on the topic ‘Tech Trends Shaping the Future of Digital’
Smriti Mandhana celebrates fun times with Maggi and IPL in new campaign
The campaign comprises a digital film & social media activation.
Dot & Key Skincare announces Shanaya Kapoor as brand ambassador
Shanaya Kapoor is Dot & Key’s first ambassador
Lux turns 100, onboards Suhana Khan as brand ambassador
With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered, the company said
The RCB partnership will help us reach out to today’s digital natives: Ravi Santhanam
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
Archana Aggarwal moves on from Airtel as VP of Media
Archana Aggarwal was associated with the telecom company for over 10 years
Colgate Active Salt addresses the one 'kursi' even politicians are petrified of
The ad marks the launch of the renewed Colgate Active Salt and reminds viewers of the consequences of ignoring oral health
Are women in cricket smashing boundaries of the endorsement game?
Female cricketers may have limited exposure and score low on recall, but they can endorse a much wider variety of brands than their male counterparts, say experts
Tata IPL 2024 viewers win gold on JioCinema’s Jeeto Dhan Dhana Dhan
Mumbai-based Antony Joseph Dcruz won the top prize of gold worth INR 50 lakhs
Groom India Salon & Spa appoints cricketer Smriti Mandhana as brand ambassador
She will endorse D2C skin care products
A23 gets Smriti Mandhana for responsible gaming campaign
A23 Cares is an initiative to raise awareness about healthy practices while playing online real-money games
PR always keeps challenging its practitioners to be better each day: Archana Jain
In today’s ‘Love for Profession’ series, Archana Jain, CEO, PR Pundit Havas Red, talks about transitions and her love for the PR and Corp Comm industry
Remembering Ameen Sayani: The sole gateway to pop culture for 70s teens
Archana Kapoor, founder of Radio Mewat & The Radio Festival, remembers how Ameen Sayani's Binaca Geetmala wasn't just a source of music but a steadfast companion for listeners
Archana Vohra joins Google as MD, Payments & Commerce, APAC
Prior to joining Google, Archana Vohra was Senior Director, Global Business Group Mid Market and SMB at Meta
Vikrant Massey puns his way through new Aditya Birla Health Insurance ads
The four ad film series features Vikrant Massey talking about the benefits of the company's newly launched service, Activ One
Deepika Padukone hands-on with 82°E's product development journey: Keerthana Ramakrishnan
Keerthana Ramakrishnan, Chief Marketing Officer, 82°E, takes us through the journey of the Deepika Padukone-led brand
Curativity appoints Aarti Srinivasan and Neha M Dhanani to leadership team
The duo will lead the charge for Curativity Brand Partners as Head of Creative and Head of Business respectively
Human + Machine: A CMO’s vision for 2024 & beyond
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
Shana Susan Ninan appointed Cluster Director of Marketing for 17 Marriott hotels in India
In her role, Shana will oversee Marketing Communication activities, lead Public Relations initiatives, formulate Digital/Print Marketing Strategies
TVS Eurogrip comes on board as Title Sponsor with JioCinema’s Jeeto Dhan Dhana Dhan
TVS Eurogrip is presenting the play along game for the India – England series
Nora Fatehi & Vigil Aunty fight deep fakes & frauds in HDFC Bank campaign
FCB Kinnect has conceptualised the bank's 'EOSS: End of Scam Sale' campaign
'Duration of the content doesn't matter as long as it is good'
During the session on ‘The Future of Content Creation and Curation’, panelists deliberated on how interactive storytelling is changing the way narratives are created and experienced
The Archies: Why brands want to join the Riverdale gang
Cohorts, collabs and content is the love triangle for the ages, say brands about teaming up with the Zoya Akhtar film
We are a Rs 30L cr company today & will surely reach Rs 300L cr: Ravi Santhanam, HDFC Bank
Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations, trends and more
An Orry-ginal brand story
Mystery, authenticity and provocation: A masterclass in personal branding from the boy genius himself
Rachana Lokhande announces partnership with OOH Capital
She has been onboarded as the company's designated partner for India
Ravi Santhanam promoted to Group Head & CMO at HDFC Bank
He was previously the CMO and the Head of Corporate Communications, Head - Liability Products and Managed Programs
Smriti Mandhana highlights the only 'problem' with using Gulf Pride Scooter Plus in new ad
The cricketer has starred in the brand's latest campaign which is centred on the value proposition of 'Insta Zoom'
Smriti Mandhana and Wrangler team up for new ad
The brand campaign film will run on Disney+Hotstar and digital platforms such as YouTube, Facebook, Twitter and Instagram during the ICC Men’s Cricket World Cup 2023
If you're not in the experience business, you're not in business: Ravi Santhanam, HDFC
The CMO of HDFC Bank was speaking at the 10th-anniversary edition of Kantar BrandZ India event
e4m-Samsung Ads CTV roundtable to be held in Gurugram today
At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’
HT Media ad revenue sees 12% uptick in FY23
PAT margin decreased to 13.6% in FY 2022-23
Sanspareil Greenlands ropes in Smriti Mandhana as ambassador
Mandhana will endorse SG products, like former brand ambassadors Sunil Gavaskar and Virender Sehwag
Kareena, Kiara and Suhana celebrate nuances of beauty in campaign for Tira
The brand has launched its first 360-degree campaign 'For Every You'
Puma announces Shanaya Kapoor as Gen Z ambassador
The brand has launched Shanaya’s snapchat account as part of the association
Archana Vohra leaves Meta India
Vohra headed Meta India’s SMB portfolio
Gopal Asthana appointed as CEO of Tata CLiQ
Asthana was previously the Chief Business Officer at Nykaa Fashion
Flipkart’s new campaign has Jackie Shroff and Archana Puran Singh
The campaign is based on the insight of discovering value across an array of categories bringing unparalleled joy and excitement to customers
Smriti Mandhana extends partnership with Baseline Ventures
The cricketer signed with Baseline in 2017
Leading from the front: Shobhana Bhartia
In today’s edition of the series, we look at the journey of Shobhana Bhartia who scripted history by becoming the first Indian woman to take on the role of the Chief Executive of a newspaper