icici
The advertisement addresses the dilemma of a confused investor overwhelmed by the abundance of investment information available.
e4m Staff Jun 10, 2024 4:23 PM
This campaign by Ogilvy is part of ICICI Lombard’s comprehensive strategy with an integrated mass media approach
e4m Staff Feb 22, 2024 3:53 PM
The campaign, conceived by Vector Brand Solutions, emphasizes inclusivity and balance in one’s financial objectives
e4m Staff Jan 31, 2024 5:52 PM
The new campaign #KisneKhaya features a staged-reality film that shows participants how their savings are silently consumed by inflation
e4m Staff Dec 27, 2023 3:41 PM
The new Father's Day ad from the brand lauds the role of dads as a financial guide
exchange4media Staff Jun 19, 2023 11:11 AM
The campaign will reach the masses via a TVC mainly broadcasted across digital channels
exchange4media Staff Apr 17, 2023 4:44 PM
Sheena Kapoor, Head Marketing, Corporate Comm & CSR-ICICI Lombard on the brand’s approach towards advertising and how TV news gives brands access to consumers
NATIVE CONTENT Apr 10, 2023 9:02 AM
Phase 2 of the company's #UnbelievableButTrue campaign highlights its Health AdvantEdge Plus & Befit health insurance cover offers
exchange4media Staff Mar 29, 2023 1:12 PM
Manish Dubey, CMO, ICICI Prudential Life Insurance, speaks to e4m on how the brand is taking digital marketing channels to the next level of experience
Tanzila Shaikh Jan 17, 2023 8:54 AM
Yadav has been roped in as the face of the company's new digital-first campaign
exchange4media Staff Jan 8, 2023 1:00 PM
Brand to launch new digital-first campaign with the cricketer
exchange4media Staff Jan 5, 2023 6:15 PM
‘Get Some Sun’, now in its 7th edition, covers the 7 wonders of the world, the remarkable travel journeys of influencers while building awareness about international travel insurance
exchange4media Staff Dec 26, 2022 5:44 PM
A look at how the portrayal of men and masculinity in ads has undergone a sea change over the years
Sandhya Raghavan Nov 18, 2022 9:08 AM
On Thursdays, we revisit old ads to see how much has changed in ad sensibilities over the years
Sandhya Raghavan Nov 17, 2022 8:42 AM
ICICIDirect Markets’ app has teamed up with ‘NEXT by Rediffusion’ to launch its cutting-edge features to aid the millennials to start investing in an easy and smart way
exchange4media Staff Nov 14, 2022 5:45 PM
The Chief Marketing Officer of ICICI Prudential Life Insurance speaks on the changes in the insurance industry post-pandemic, tech making inroads into marketing, the power of social media and more
Kanchan Srivastava Sep 5, 2022 8:58 AM
Behari was earlier the Head at ICICI Amazon Credit Card Partnership
exchange4media Staff Jul 5, 2022 3:50 PM
The platform provides information regarding a host of value-added services related to higher studies in India and abroad, eliminating the need to contact multiple stakeholders
exchange4media Staff Jun 23, 2022 12:08 PM
Prior to this, Chandwani was associated with ICICI Bank as Senior Manager - Corporate Communications
exchange4media Staff Apr 28, 2022 11:10 AM
The campaign is a part of an investor education initiative and is live across media platforms such as TV, digital, social, performance and OTT to spread the awareness
exchange4media Staff Feb 21, 2022 2:25 PM
In this role, Kapoor will focus on developing and strengthening corporate advertising and branding, and customer-oriented awareness strategies, across all company product lines
exchange4media Staff Jan 25, 2022 4:00 PM
The 'Agar taiyaari sahi ho, toh jeet pakki hai' campaign has been rolled out digitally and across various social media platforms
exchange4media Staff Nov 13, 2021 8:47 AM
The past two weeks were all about the use of creativity in festive campaigns, ambassadors in new avatars and brand messaging
Mansi Sharma Oct 25, 2021 8:38 AM
The digital campaign highlights the newly launched ‘Cal Scan’ (calorie scan) feature in its IL TakeCare app
exchange4media Staff Sep 28, 2021 3:35 PM
With the world’s most popular football property, Premier League set for an August 14 kick off, we take a closer look at the platform and examine what the property and its fans have to offer brands
Christina Moniz Jul 12, 2021 5:14 PM
Shah will report to Vivek Malhotra, Group Chief Marketing Officer
exchange4media Staff Jul 2, 2021 7:03 PM
Sujatha V Kumar, Head of Marketing for India & South Asia, Visa, discusses the campaigns, RBI’s new guidelines for contactless card payments and the future of banking
Anjana Naskar Jun 3, 2021 8:29 AM
Abhinav Kumar will be taking over Kapany’s role apart from continuing as the company’s Vice President for Product Marketing
exchange4media Staff Feb 24, 2021 10:56 AM
Balakrishnan brings with him a rich experience of close to two decades in the Insurance and Finance Industry
exchange4media Staff Feb 11, 2021 12:12 PM
The campaign comprises a TV commercial as well as digital, outdoor media, and others
exchange4media Staff Nov 28, 2020 7:32 AM
The campaign is built on consumer data which shows that Covid-19 has resulted in higher awareness and interest in life insurance
exchange4media Staff Nov 17, 2020 6:42 PM
Manish Dubey, Chief Marketing Officer, ICICI Prudential Life on how a lot of communication elements are aligned to the way the younger generations consume content and media
Tasmayee Laha Roy Oct 2, 2020 9:35 AM
In this film, ICICI Lombard reminds consumers not give in to temptations
exchange4media Staff Sep 30, 2020 10:21 AM
The campaign has been launched in mass media with focus on digital channels and new-age platforms like OTT
exchange4media Staff Jul 4, 2020 8:56 AM
Prior to this, Mukherjee was associated with Bain & Company as Head Marketing, Corporate Communication and Editorial
exchange4media Staff Jun 2, 2020 2:56 PM
Brands such as Parle Products, Tata Motors and Paytm, among others, took to social media to wish netizens a happy Eid
exchange4media Staff May 25, 2020 7:00 PM
The unique campaign aims at getting the maximum number of people to sign a nationwide petition for launching the emoji
Misbaah Mansuri Feb 20, 2020 8:27 AM
From McDonald's India to ICICI Bank, brands took up the #DecadeChallenge highlighting how they have evolved over the decade
Shreshtha Verma Jan 9, 2020 8:56 AM
