Team Pumpkin will be managing the digital marketing services for KSL and will be responsible for developing and executing comprehensive social media strategies
Srinivas Injeti (IAS) has been appointed as the Chairman of the Board, with D Sundaram & Ravi Venkataraman as Independent Directors
Kedar Ravangave was Head-Marketing, Brand and Category at Amazon India
The campaign spans TV commercials, digital platforms, outdoor displays and social media channels
The campaign promotes Kotak’s flagship offering, ActivMoney
According to sources, while the account encompasses the entire media buying and selling mandate, the group has a strong focus on digital
Arun Shukla is with the company for over 11 years
Rohit Bhasin, President - Retail Liabilities Product and CMO, Kotak Mahindra Bank talks about his switch from FMCG to BFSI, the evolving role of the marketer, digital innovation and more
The campaign features Rajkummar Rao
Brands explored a gamut of themes to pay tribute to the spirit of fatherhood
Shripal Shah, currently President and COO at Kotak Securities, will take over from Jaideep Hansraj as the new Managing Director & CEO for Kotak Securities
He joins from Kotak Cherry, the digital wealth management arm run by Kotak Mahindra Bank
Prior to joining Kotak, Prasanna led Corporate Communication for Visa across India and South Asia
The brand won 2 golds and 1 silver metals across categories for their impressive work
The digital-first campaign is live across social media and OTT platforms
The actor’s professional and hardworking personality resonates with Kotak Life’s philosophy, said the company
The digital advertising campaign is named 'Khushiyon Ka Cover'
The campaign unfolds through three films that portray the repercussions of procrastination
In a letter to shareholders, the MD and CEO of Kotak Mahindra Bank has said the bank intends to ‘nurture internal talent that is future-ready’
The campaign has been conceptualised and created by Cartwheel Creative Consultancy
He is the founder of Insciple, an EdTech start-up
Her previous stint was with National Payments Corporation of India as External Communications Lead
The ‘Soch Ke Liya Hai’ campaign features Vinay Pathak as the concerned father
Bhasin brings over two decades of experience in building consumer brands in India and several Asian markets
Bhasin has spent almost 25 years at Unilever
Netizens dug out tweets by Bhat from 2013 where he joked about Hindu gods, forcing the company to pull down its latest campaign featuring the comedian
A marketing initiative by WebEngage: To develop a relationship with customers that goes beyond a mere transaction, companies need to adopt a customer-centric approach
The campaign #SamayKoSahiKaamPeLagao by Schbang stars stand-up comedian Samay Raina alongside Bhat
He will now take on an advisory role
Reports say that the non-fare revenue generated from the exercise is pegged at Rs 40 crore annually
Lathia comes with 25 years of global experience, including 18 years at Amazon
Tonic Worldwide, in association with Swaraj Productions, has created the film
The creative and script have been developed by marketing agency Ripple Links
The campaign #KaroLifeKiSearchShuru aims to create awareness amongst people who tend to procrastinate their decision to secure the future of their loved ones
At e4m Pitch CMO Summit 2022, an expert panel deliberated on the topic of 'Building salience for EMI service for online purchases' and explored its various aspects
The ad campaign is live on TV, print, outdoor, digital media, OTT platforms & social networks
The campaign has been conceptualized and executed by Fulcro
The ‘Girl Power is Gold Power’ campaign has been conceptualized by Enormous
On Day 2 of the e4m eTechmach, panellists spoke at large about growing importance of digital marketing and change in strategies implemented post Covid
While real-life Eid celebrations were muted this pandemic, here's how brands like Facebook and Nivea tried to keep the spirit of the festival alive for their followers on social media
Balasubramanian takes over from Murlidhar Gangadharan who was with the company for 20 years
The campaign has been conceptualised by Cartwheel Consultancy Pvt Ltd
KMBL is introducing the 2nd innings of the MyTeam Card this year – a range of Cricket-themed Debit and Credit Cards, designed especially for ardent MI fans
Prior to this, Dash was Associate Vice President - Corporate Communications at IDFC FIRST Bank.
The data-driven campaign has been conceptualized and executed by Fulcro
Industry experts shared their insights on the growing adoption of mobile in business and how Covid-19 further accelerated the growth
The campaign also aims to amplify the launch of Kotak MyTeam Debit and Credit cards
Official Team Partner of Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, Mumbai Indians, Rajasthan Royals and Sunrisers Hyderabad
The report released by WPP & Kantar said that the total value of the BrandZ India Top 75 fell by 6 per cent in 2020, shedding $13 billion in value for a total brand value of $215.608 billion
Industry sees it as a step towards collaboration among advertisers, agencies, and media owners