The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of the ML SEO process
Partnership engages 1.6 million women students across 8,200+ technical colleges
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts
Through this campaign, Lighthouse Learning challenges the age-old tradition of leaving notebook pages blank, advocating for sustainable practices in education
At the e4m POI Chennai Conference 2023, industry leaders discuss the powerful marketing strategy as a key to success
Its gross revenue stood at Rs 1194 crore, up 96% from Rs 608 crore in the previous financial year.
The mandate was won following a multi-agency pitch process
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
LLM technology has the possibility of bringing in impactful campaigns, which will provide brands and marketers with a better ROI, say industry experts
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related domains
This is a self-paced certification program for advertisers, marketers and businesses
Web3 can build solutions that prioritise user privacy & security while improving the overall user experience, say industry players
Kohli urges professionals to invest in upskilling as it can be the best investment in the uncertain macroeconomic conditions of today
Prior to this, Barjatya was with WWE India for over two years as Marketing Director
While Google is rolling back FLoC, the third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of browser market & web traffic globally
The company has partnered with musical legend Asha Bhosle as part of its brand campaign to popularise it’s Music offering to aspirants
Menon has extensive experience in media and marketing across different forums
The next phase of the company’s ‘Born on Instagram’ program, launched in 2019, will offer creators across India an opportunity to learn through a self-paced e-learning course
In his new role, Singh will be responsible for scaling up the company's international operations and services
The campaign by The Womb is inspired by upGrad alumni who have climbed up the professional ladder with job placements, hikes and promotions
The campaign has been conceptualised by The Script Room and produced by Dreampunk films
Current and former employees, along with educators, who have vested ESOPs may liquidate between 20% and 100%
In his most recent role, Shroff has held the position of Chief Marketing Officer since September 2020
The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns with brand ambassador Virat Kohli
The account was won in a multi-agency pitch and will be handled by Madison Media Infinity
Sinha joined the company in September 2020 as the Senior Vice President of the Test Preparation Business
Banerjee will be joining Pearson from Games24x7 where he is the Chief Revenue & Marketing Officer
The film garnered over 800K views across social media and digital platforms, with positive reviews
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
Great Learning CMO Aparna Mahesh said that Virat Kohli works perfectly as the face of the brand & the campaign because he embodies this trait of continuously upskilling at the core of his personality
Unacademy learners will be coached and mentored by the legend through a series of live interactive classes
Conceptualized by McCann Worldgroup, the thematic TVC captures the inseparable bond of school friendships and the joy of learning together
In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years
Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey
The platform aims at bringing equality in non-academic learning, by blurring the boundaries of availability and reach of celeb mentors
Astrology, Music Learning, Comedy shows, Mental wellness, Personal Finance and Language Learning connected creators and consumers the most through over 12,000 sessions
Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising
Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging digital, challenges faced in the country and more
The TVC will be aired on 40 national channels and on Disney + Hotstar throughout IPL 2020
Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID
Previously, she oversaw marketing for BankBazaar
Industry experts discuss whether ed-tech apps, who are some of the most active advertisers on TV today, will be fazed by educational institutions' decision to let students visit schools for guidance
Kohli will lead the brand’s latest ‘Power Ahead’ campaign, which underlines the importance of lifelong learning
The account will be managed by Mindshare’s Bengaluru office
Panellists presented their views on 'Enhancing the user experience in online education through quality digital content delivery 2.0'
Watch the panelists discuss 'enhancing the user experience in online education through quality digital content delivery 2.0'
Guest Column: Deepa Mohan, Marketing Director, IPM India Wholesale Trading, writes on how marketers will lead the transformation in businesses, helping them bounce back faster and stronger
Through this campaign, the ed-tech company aims to amplify the importance of upskilling as a necessary step towards career progression in the digital economy
Frontrunner Tata dropping out after their set of conditions was unmet also worked in the gaming platform's favour
In a chat with e4m, Redickaa Subrammanian, CEO & Co-founder, Resulticks shares her views about India’s digital transformation and innovative marketing technologies in the light of the pandemic