learning
The e4m Business Leaders Retreat saw Amit Verma, the co-founder and CEO of DigitUp, diving deep into the mechanism of the ML SEO process
Partnership engages 1.6 million women students across 8,200+ technical colleges
Contextual advertising continues to attract marketers due to its ability to reach the target without using personal data; innovations in machine learning have powered it further, share experts
Shantanu David Jul 5, 2024 9:06 AM
Through this campaign, Lighthouse Learning challenges the age-old tradition of leaving notebook pages blank, advocating for sustainable practices in education
At the e4m POI Chennai Conference 2023, industry leaders discuss the powerful marketing strategy as a key to success
e4m Staff Jan 26, 2024 10:34 AM
Its gross revenue stood at Rs 1194 crore, up 96% from Rs 608 crore in the previous financial year.
e4m Staff Nov 30, 2023 3:22 PM
On one hand where brand building helps build an emotional connect with the consumer, performance marketing is gaining muscle for its promising ROI. But does one take priority over the other?
Chehneet Kaur Sep 4, 2023 9:08 AM
LLM technology has the possibility of bringing in impactful campaigns, which will provide brands and marketers with a better ROI, say industry experts
Shantanu David Jun 29, 2023 8:35 AM
Industry heads are unanimous that advancements in tech will make voice search more accessible, convenient and personalized, unlocking more opportunities for e-commerce brands and related domains
Nilanjana Basu Apr 4, 2023 8:37 AM
This is a self-paced certification program for advertisers, marketers and businesses
exchange4media Staff Mar 4, 2023 8:12 AM
Web3 can build solutions that prioritise user privacy & security while improving the overall user experience, say industry players
Shantanu David Jan 9, 2023 8:42 AM
Kohli urges professionals to invest in upskilling as it can be the best investment in the uncertain macroeconomic conditions of today
exchange4media Staff Dec 5, 2022 7:04 PM
Prior to this, Barjatya was with WWE India for over two years as Marketing Director
exchange4media Staff Jan 31, 2022 5:00 PM
While Google is rolling back FLoC, the third-party cookie deprecation will have a huge impact on digital advertising as Google Chrome controls over 50% of browser market & web traffic globally
exchange4media Staff Jan 27, 2022 8:38 AM
The company has partnered with musical legend Asha Bhosle as part of its brand campaign to popularise it’s Music offering to aspirants
exchange4media Staff Oct 28, 2021 3:27 PM
Menon has extensive experience in media and marketing across different forums
Shantanu David Oct 22, 2021 11:39 AM
The next phase of the company’s ‘Born on Instagram’ program, launched in 2019, will offer creators across India an opportunity to learn through a self-paced e-learning course
exchange4media Staff Sep 30, 2021 12:17 PM
In his new role, Singh will be responsible for scaling up the company's international operations and services
exchange4media Staff Sep 23, 2021 12:45 PM
The campaign by The Womb is inspired by upGrad alumni who have climbed up the professional ladder with job placements, hikes and promotions
exchange4media Staff Sep 20, 2021 1:47 PM
The campaign has been conceptualised by The Script Room and produced by Dreampunk films
exchange4media Staff Sep 11, 2021 8:25 AM
Current and former employees, along with educators, who have vested ESOPs may liquidate between 20% and 100%
exchange4media Staff Sep 9, 2021 6:39 PM
In his most recent role, Shroff has held the position of Chief Marketing Officer since September 2020
exchange4media Staff Sep 7, 2021 2:29 PM
The agency will be responsible for conceptualisation and execution of the upcoming TVC campaigns with brand ambassador Virat Kohli
exchange4media Staff Sep 6, 2021 2:53 PM
The account was won in a multi-agency pitch and will be handled by Madison Media Infinity
exchange4media Staff Jul 13, 2021 9:49 AM
Sinha joined the company in September 2020 as the Senior Vice President of the Test Preparation Business
exchange4media Staff Jul 2, 2021 12:16 PM
Banerjee will be joining Pearson from Games24x7 where he is the Chief Revenue & Marketing Officer
exchange4media Staff Jun 28, 2021 1:13 PM
The film garnered over 800K views across social media and digital platforms, with positive reviews
exchange4media Staff Jun 19, 2021 8:41 AM
Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication
Misbaah Mansuri Apr 29, 2021 8:18 AM
Great Learning CMO Aparna Mahesh said that Virat Kohli works perfectly as the face of the brand & the campaign because he embodies this trait of continuously upskilling at the core of his personality
Mansi Sharma Apr 21, 2021 8:21 AM
Unacademy learners will be coached and mentored by the legend through a series of live interactive classes
exchange4media Staff Feb 23, 2021 10:31 AM
Conceptualized by McCann Worldgroup, the thematic TVC captures the inseparable bond of school friendships and the joy of learning together
exchange4media Staff Feb 2, 2021 1:58 PM
In his previous role, Gandevia was working as President, Asia Pacific, and the Middle East with Fox Networks Group Asia for 14 years
exchange4media Staff Jan 12, 2021 10:00 AM
Both mentors will be collaborating on two separate tracks with these artists and guide them through the journey
exchange4media Staff Jan 7, 2021 3:05 PM
The platform aims at bringing equality in non-academic learning, by blurring the boundaries of availability and reach of celeb mentors
exchange4media Staff Jan 6, 2021 11:44 AM
Astrology, Music Learning, Comedy shows, Mental wellness, Personal Finance and Language Learning connected creators and consumers the most through over 12,000 sessions
exchange4media Staff Nov 10, 2020 7:32 PM
Panellists Ankit Oberoi, Abhishek Gupta, Karan Gupta, Samyuka Iyer and Sunny Nagpal shared insights on optimizing digital with programmatic advertising
exchange4media Staff Oct 31, 2020 8:02 AM
Jhalani, Global CMO & MD India, Square Panda, talks about the key initiatives of his company, leveraging digital, challenges faced in the country and more
Nafisa Shaheen Oct 26, 2020 9:24 AM
The TVC will be aired on 40 national channels and on Disney + Hotstar throughout IPL 2020
exchange4media Staff Oct 21, 2020 12:35 PM
Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID
Nafisa Shaheen Oct 21, 2020 9:06 AM
Industry experts discuss whether ed-tech apps, who are some of the most active advertisers on TV today, will be fazed by educational institutions' decision to let students visit schools for guidance
Neeta Nair Sep 21, 2020 8:39 AM
Kohli will lead the brand’s latest ‘Power Ahead’ campaign, which underlines the importance of lifelong learning
exchange4media Staff Sep 14, 2020 12:28 PM
The account will be managed by Mindshare’s Bengaluru office
exchange4media Staff Sep 10, 2020 3:27 PM
Panellists presented their views on 'Enhancing the user experience in online education through quality digital content delivery 2.0'
exchange4media Staff Sep 4, 2020 8:59 AM
Watch the panelists discuss 'enhancing the user experience in online education through quality digital content delivery 2.0'
exchange4media Staff Sep 3, 2020 8:57 AM
Guest Column: Deepa Mohan, Marketing Director, IPM India Wholesale Trading, writes on how marketers will lead the transformation in businesses, helping them bounce back faster and stronger
Deepa Mohan Aug 27, 2020 9:13 AM
Through this campaign, the ed-tech company aims to amplify the importance of upskilling as a necessary step towards career progression in the digital economy
exchange4media Staff Aug 24, 2020 4:12 PM
Frontrunner Tata dropping out after their set of conditions was unmet also worked in the gaming platform's favour
Dipali Banka Aug 19, 2020 8:34 AM
In a chat with e4m, Redickaa Subrammanian, CEO & Co-founder, Resulticks shares her views about India’s digital transformation and innovative marketing technologies in the light of the pandemic
Simran Sabherwal Aug 13, 2020 3:29 PM
