lma
OpenAI's President and Co-Founder Greg Brockman is also taking a sabbatical through the end of the year
While the show’s makers say roping Anil Kapoor was to maximise engagement & reach across different platforms while scaling profitably, industry observers say the move is likely for streamlining costs
Sonam Saini Jun 28, 2024 8:49 AM
Jaaved Jaaferi and Sourav Ganguly have lent their voices to the ad campaign conceptualised by DDB Mudra
e4m Staff Jun 6, 2024 12:25 PM
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
e4m Staff Feb 26, 2024 5:36 PM
In his capacity as Brand Custodian for Fortune, Jignesh Shah will ensure its relevance and resonance in the dynamic FMCG landscape
e4m Staff Feb 14, 2024 11:21 AM
Spread over four weekends, the tournament will be live-streamed starting 23rd February 2024
The development comes months after Binny Bansal sold his remaining stake in the company
From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans spread across print, TV, digital and outdoor for the event
Kanchan Srivastava Jan 18, 2024 8:37 AM
Salman Khan's four-decade-long endorsement journey is a rich tapestry of brands across categories like colas, automobiles and even masalas
Tanzila Shaikh Dec 27, 2023 8:30 AM
Brands like Mercedes, BMW, Jeep, Range Rover, and Volkswagen were seen in action sequences along with Khan
e4m Staff Nov 18, 2023 9:21 AM
Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising spends, expansion plans and more
Kanchan Srivastava Nov 6, 2023 4:43 PM
Hyundai, Dabur BAE Fresh Red Gel, TRESemmé, Appy Fizz, Harpic, Ching’s Schezwan Chutney and Glance among sponsors
e4m Staff Oct 12, 2023 5:54 PM
In his new role, Sharma will take on the broad agenda of driving business for the two hotels by developing sales strategies across various market segments
The move is aimed at strengthening the brand’s connect in South India
exchange4media Staff Aug 25, 2023 2:15 PM
Directed by renowned ad-filmmaker Prakash Varma, the campaign is conceptualised by DDB Tribal
exchange4media Staff Jul 31, 2023 1:57 PM
According to industry experts, BBOTT 2 right after IPL could prove to be a great strategic move for Jio Cinema in retaining the new subscribers
Aditi Gupta Jul 12, 2023 8:50 AM
The season is being telecast Live 24 hours and is available at no cost
exchange4media Staff Jul 7, 2023 11:37 AM
The ad aims to reinforce the brand's position as the preferred choice for consumers who appreciate genuine taste and quality.
exchange4media Staff Jun 6, 2023 1:36 PM
The brand has launched a new digital campaign, ‘Achaar Ka Perfect Jodidaar’ to highlight the role of kachi gani mustard oil
exchange4media Staff May 9, 2023 1:55 PM
The new TVC for Bahamas is a part of an all-round campaign
exchange4media Staff Apr 27, 2023 1:07 PM
The new design was unveiled by the Chief Minister of Kerala, Pinarayi Vijayan, at a special ceremony
exchange4media Staff Apr 21, 2023 1:41 PM
The ad has been created and conceptualised by What’s Your Problem
exchange4media Staff Apr 5, 2023 11:48 AM
The honour recognises Dr. Chaturvedi's incredible contributions to the fields of strategic advisory, public policy, corporate affairs and communications
exchange4media Staff Mar 23, 2023 12:01 PM
This honour recognises Dr. Chaturvedi's incredible contributions to the fields of strategic advisory, public policy, corporate affairs, and communications
exchange4media Staff Mar 23, 2023 10:44 AM
DQ joins Varun Dhawan as the brand’s ambassador for the south markets
exchange4media Staff Feb 26, 2023 6:00 PM
Khan has also been roped in as the brand ambassador for the skill-based gaming platform
exchange4media Staff Feb 18, 2023 8:25 AM
Rakesh Thukral is named COO and Adrian Warr moves into a regional role, as Warren Fernandez reshapes leadership team
exchange4media Staff Feb 17, 2023 1:58 PM
Chawla has over 26 years of experience, holding various leadership positions
exchange4media Staff Feb 5, 2023 5:56 PM
The actor will be featured in a series of digital and print campaigns
exchange4media Staff Jan 27, 2023 10:34 AM
Mishra, VP - Sales and Marketing, Adani Wilmar, lets us in on the impact of Russia Ukraine war on the company’s revenues, views on competitors and more
Imran Fazal Jan 13, 2023 8:33 AM
Khan is among the most valued celebs in India and has added scores of brands to his endorsement kitty in the recent years
Tanya Dwivedi Dec 27, 2022 8:46 AM
The TVC is part of the brand’s 360-degree campaign ‘zameen se judey’
exchange4media Staff Nov 15, 2022 4:03 PM
Somany roped in Salman as the brand ambassador in the year 2019
exchange4media Staff Oct 11, 2022 4:50 PM
The brand campaign focuses on tension-free motor insurance renewals
exchange4media Staff Sep 24, 2022 9:06 AM
Pathak has in the past worked with Wunderman Thompson, BBH, BMB and Ogilvy
exchange4media Staff Sep 22, 2022 3:13 PM
The film is part of the company's move to reposition its brand Lux Venus
exchange4media Staff Sep 3, 2022 7:11 AM
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Arshya Harjani, Senior Account Executive, Edelman India, explains how communication professionals should embrace changes in the industry
Ruchika Jha Aug 22, 2022 12:26 PM
Crypto brands have been using celebrity power to target the pulse of the youth and to penetrate deeper into the country
Kanchan Srivastava Jul 25, 2022 8:21 AM
