OpenAI Co-Founder John Schulman quits to join Anthropic
OpenAI's President and Co-Founder Greg Brockman is also taking a sabbatical through the end of the year
lma
Anil Kapoor not Salman Khan in Bigg Boss OTT: Money matters or jhakaas factor?
While the show’s makers say roping Anil Kapoor was to maximise engagement & reach across different platforms while scaling profitably, industry observers say the move is likely for streamlining costs
Fortune Soya Chunks celebrates culinary spontaneity in 'Banao Kuchh Hatke' campaign
Jaaved Jaaferi and Sourav Ganguly have lent their voices to the ad campaign conceptualised by DDB Mudra
Bigg Boss OTT Season 3 to stream on JioCinema Premium
Platform releases trailer of the reality show
Fortune wants you to rediscover the joy of 'ghar ka khana'
Crafted by Ogilvy India and directed by Piyush Pandey, the campaign's narrative unfolds in a restaurant setting
Jignesh Shah to head media and digital marketing at Adani Wilmar
In his capacity as Brand Custodian for Fortune, Jignesh Shah will ensure its relevance and resonance in the dynamic FMCG landscape
JioCinema to live-stream 10th season of Celebrity Cricket League
Spread over four weekends, the tournament will be live-streamed starting 23rd February 2024
Q32024: Adani Wilmar’s revenue down 17%
Adani Wilmar’s net profit also declined by 18%
Binny Bansal quits Flipkart board
The development comes months after Binny Bansal sold his remaining stake in the company
Havas appoints David Shulman as CEO for global CX network
Shulman arrives from VML to lead global network of more than 1,800
Ayodhya Ram Mandir: How brands are queueing up for Jan 22
From Dabur to Adani Wilmar to House of Abhinandan Lodha, India’s leading firms have come up with special marketing plans spread across print, TV, digital and outdoor for the event
Adani Wilmar Marketing Head Sanjay Adesara moves on
Sanjay Adesara was associated with the company for nearly 16 years
Salman Khan turns 58: Ads and endorsements of the Bhai of brands
Salman Khan's four-decade-long endorsement journey is a rich tapestry of brands across categories like colas, automobiles and even masalas
Somany Ceramics unveils TVC with Salman Khan
The TVC is for the brand’s premium bathware collection
Fortune Chakki Fresh Atta shows what it takes to be the 'breadwinner'
The campaign has been conceptualised by Ogilvy South
Tiger 3: Auto brands ride with Salman Khan-starrer
Brands like Mercedes, BMW, Jeep, Range Rover, and Volkswagen were seen in action sequences along with Khan
Adani Sportsline names Sanjay Adesara as CBO
Adesara comes from Adani Wilmar
Well-rounded approach fuelled our success in FMCG: Vineeth Viswambharan, Adani Wilmar
Vineeth Viswambharan, Associate Vice President – Marketing & Sales, AWL, spoke to e4m on the company’s marketing success story, advertising spends, expansion plans and more
Bigg Boss’ new season to begin Oct 15
Hyundai, Dabur BAE Fresh Red Gel, TRESemmé, Appy Fizz, Harpic, Ching’s Schezwan Chutney and Glance among sponsors
Himanshu Sharma is Director of Sales & Marketing at Pullman & Novotel New Delhi Aerocity
In his new role, Sharma will take on the broad agenda of driving business for the two hotels by developing sales strategies across various market segments
Bisleri partners with Dulquer Salmaan-starrer 'King of Kotha'
The move is aimed at strengthening the brand’s connect in South India
Rice brand Kohinoor launches ‘Khushboo Kuchh Khaas’ campaign
Directed by renowned ad-filmmaker Prakash Varma, the campaign is conceptualised by DDB Tribal
Bigg Boss OTT 2: More viewers, more brands, higher revenue, says industry
According to industry experts, BBOTT 2 right after IPL could prove to be a great strategic move for Jio Cinema in retaining the new subscribers
Bigg Boss OTT gets over 40 crore video views in 2 weeks: JioCinema
The season is being telecast Live 24 hours and is available at no cost
King's Kachi Ghani Pure Mustard Oil highlights promise of purity in new TVC
The ad aims to reinforce the brand's position as the preferred choice for consumers who appreciate genuine taste and quality.
TATA Starbucks renews focus on personal ties with #ItStartsWithYourName campaign
The campaign has been conceptualised by Edelman India
Fortune celebrates summertime nostalgia of pickling in new campaign for mustard oil brand
The brand has launched a new digital campaign, ‘Achaar Ka Perfect Jodidaar’ to highlight the role of kachi gani mustard oil
Salman Khan urges everyone to kick stress out in new Relaxo Bahamas ad
The new TVC for Bahamas is a part of an all-round campaign
Milma gets Almond Branding to revamp branding and packaging
The new design was unveiled by the Chief Minister of Kerala, Pinarayi Vijayan, at a special ceremony
Salman turns into a magician for Navratna Oil
The ad has been created and conceptualised by What’s Your Problem
Dr. Subi Chaturvedi wins LMA outstanding achiever award 2023 for corporate excellence
The honour recognises Dr. Chaturvedi's incredible contributions to the fields of strategic advisory, public policy, corporate affairs and communications
Dr. Subi Chaturvedi Wins LMA Outstanding Woman Achiever Award 2023
This honour recognises Dr. Chaturvedi's incredible contributions to the fields of strategic advisory, public policy, corporate affairs, and communications
Gaurav Malhotra joins Edelman Smithfield as India Lead
Prior to this, he was with MobiKwik
Parle Agro gets Dulquer Salmaan grooving for ‘SMOODH’
DQ joins Varun Dhawan as the brand’s ambassador for the south markets
Dulquer Salmaan collabs with Wellbeing Nutrition for digital film series
The film explains the tech behind the brand’s melts range
Salman Khan revisits his iconic style in new Zupee ad
Khan has also been roped in as the brand ambassador for the skill-based gaming platform
Edelman APAC goes for new leadership
Rakesh Thukral is named COO and Adrian Warr moves into a regional role, as Warren Fernandez reshapes leadership team
Former Spencer's Retail CEO & MD Devendra Chawla joins GreenCell Mobility as CEO
Chawla has over 26 years of experience, holding various leadership positions
The NEW Shop ropes in Rajkummar Rao as brand ambassador
The actor will be featured in a series of digital and print campaigns
TV is still the biggest medium for us: Mukesh Mishra, Adani Wilmar
Mishra, VP - Sales and Marketing, Adani Wilmar, lets us in on the impact of Russia Ukraine war on the company’s revenues, views on competitors and more
Salman Khan turns 57: A 'dabangg' brand journey
Khan is among the most valued celebs in India and has added scores of brands to his endorsement kitty in the recent years
Somany celebrates being desi with Salman Khan
The TVC is part of the brand’s 360-degree campaign ‘zameen se judey’
Salman Khan adds 'more fizz' to Pepsi
The TVC will be amplified with a 360-degree campaign
Somany extends its association with Salman Khan for another 2 years
Somany roped in Salman as the brand ambassador in the year 2019
Hit bhi hai, fit bhi hai: Salman Khan grooves to Himani Best Choice's tunes
The campaign promotes the brand’s soyabean oil
Alia, Aamir & Dulquer battle pesky sales calls in new PhonePe campaign
The brand campaign focuses on tension-free motor insurance renewals
Ashish Pathak joins Edelman India as ECD
Pathak has in the past worked with Wunderman Thompson, BBH, BMB and Ogilvy
Lux Industries rolls out ‘Sabko Maangta Hai’ campaign with Salman Khan
The film is part of the company's move to reposition its brand Lux Venus
‘PR is one of the most dynamic, flexible and fast-evolving professions’
In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Arshya Harjani, Senior Account Executive, Edelman India, explains how communication professionals should embrace changes in the industry
Crypto Crash: Will it fade the shine of star endorsers?
Crypto brands have been using celebrity power to target the pulse of the youth and to penetrate deeper into the country