Justhuman enters luxury skincare market with neurocosmetics-powered products
Launches Microshots™ AgeDefying Peptide⁶ Treatment Cream
lux
BurdaLuxury names Akshita M. Bhanj Deo Editor-in-Chief of Travel/Leisure India-South Asia
Samreen Tungekar has been appointed as Managing Editor and Neelangana Vasudeva as Fashion Editor
Nikos Bartzoulianos named CMO at Electrolux Group
Nikos Bartzoulianos joins from Samsung
Lux turns 100, onboards Suhana Khan as brand ambassador
With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered, the company said
Yash is the new brand ambassador for Dulux Weathershield
Yash features in a campaign crafted by Mullen Lintas Delhi
Quiet luxury over opulent display: How niche brands are making inroads in India?
Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share industry players
Saurabh Bharara named Vice President and Business Head at DLF Luxury Malls
Saurabh Bharara has in the past worked with hotel brands like Oberoi Hotels and Resorts, The Leela Palaces and Resorts, Marriott International
Cannes Lions to launch Luxury & Lifestyle Lions and close Mobile Lions
The launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space
Virat Kohli reveals the 'mantra and yantra' for success in ad for Luxor
The film showcases the Luxor Schneider LX MAX pen
Wondrous bags creative mandate for luxury boutique chain SINH Salon
The account will be serviced from the Gurgaon office of the agency
Gopal Asthana appointed as CEO of Tata CLiQ
Asthana was previously the Chief Business Officer at Nykaa Fashion
Rakul Preet Singh becomes the face of Lux
She joins the league of Shah Rukh Khan, Deepika Padukone and Alia Bhatt as the face of the brand
Luxor partners with Schneider Pen, onboards Virat Kohli as brand ambassador
The Indian pen manufacturer has teamed up with the German brand for a new portfolio of innovative writing instruments
Lux Cozi ropes in Vijay Deverakonda as its brand ambassador for south markets
Brings new TVC with the actor titled Super Feel
'Our new campaign captures the revolution that is driving a change in our desires'
Mohua Das Gupta, Head - Marketing, Tata CLiQ Luxury, talks about the thought behind their new campaign, marketing strategies and more
Lux brand ONN talks of ‘total comfort’ in new campaign
The campaign has been curated by Wunderman Thompson Kolkata
Ishaan Khattar and Ashutosh Rana team up for Dulux TVC
The ad has been conceptualised by Mullen Lintas Delhi
Lux Parker promises warmth and comfort this winter
The campaign is live across television, social media, outdoor, print, and on-ground channels
Omnicom Media Group bags integrated media duties of Electrolux
The mandate will involve creating end-to-end media solutions and accelerating the brand's growth journey in India
Milind Soman turns fortune teller for Bella Vita Luxury’s festive campaign
#EscapeInABottle campaign has a series of videos showing daily dilemmas of people, like the nervousness one faces before a job interview
AkzoNobel explores the joy of DIY in new Dulux Simply Refresh campaign
The ad has been conceived by Mullen Lintas Delhi
Sourav Ganguly named brand ambassador of Lux Cozi
The brand has also flagged off the association with a 20-second ad film featuring the cricketer
Indya Luxe celebrates sisterhoods in maiden campaign
The digital film encapsulates the sentiments and moods of a bride and her bridesmaids on her wedding day
Lux Industries rolls out ‘Sabko Maangta Hai’ campaign with Salman Khan
The film is part of the company's move to reposition its brand Lux Venus
Unilever promotes Nidhi Sehdev as Senior Global Brand Manager, Lux
Sehdev was earlier Senior Brand Manager, Lakme
Recognizing the power of blending content with commerce
Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift towards content-enabling commerce as part of their marketing mix
AkzoNobel India launches first-ever consumer campaign
The campaign for Dulux Aquatech has been conceived by Mullen Lintas Delhi
PivotRoots acquires DeepFlux to strengthen MarTech capability
DeepFlux Co-founder Abhimanyu Vyas will join Yogesh Kothari in leading the new entity as Business Head
AkzoNobel unveils new campaign featuring Ronit Roy and Mrunal Thakur
Conceived by Mullen Lintas Delhi, the ‘Dulux Velvet Touch – feels like home’ campaign will be promoted across the brand’s online channels and other offline mediums
Social commerce increases brand visibility and sales: Gitanjali Saxena, Tata CLiQ Luxury
Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more
iCubesWire wins digital mandate for Luxor
The agency will spearhead digital branding, media buying, planning & mandate campaign strategies across all social channels
‘Brands need to be more transparent in messaging & profiling’
The e4m Pitch CMO summit saw an interesting panel discussion on ‘Creating Brand Trust in the Digital Age’
Hrithik Roshan stars in new Rado Captain Cook High-Tech Ceramic campaign
The launch of the campaign is timed to celebrate the 10th-anniversary milestone of the actor's association with Swiss watchmaker as global brand ambassador
ASCI dismisses Amul Macho's allegations against Lux Cozi over 'copied ad'
There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
Sleaze, not plagiarism, should be Lux Cozi's bigger worry
The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery
Amul Macho takes feud with Lux Cozi to ASCI
The complainant has termed it as a case of 'opportunistic branding', accusing Lux Cozi of taking advantage of the 'Toing' ad equity
Lux Cozi unveils new campaign with Varun Dhawan
The campaign has been conceptualized by Yellow beetle
Now is the time to live your dreams, conveys Lodha Luxury in its latest campaign
The #WhatAreYouWaitingFor campaign has been conceptualised in partnership with ANC
Equinox Films, Great Guns International team up for Lux campaign with Virat-Anushka
The video has garnered over 2,00,000 views
ARNETTE is easy on the earth and easy on eyes: Suvashish Banerjee, Luxottica
On the launch of eyewear brand ARNETTE in India, Banerjee, Brand Manager, Luxottica Group, India and South Asia, shares the roadmap ahead, distribution, & marketing strategy, and more
Milagrow Robots founder Rajeev Karwal passes away
The former CEO of Electrolux Kelvinator succumbed to Covid-related complications
Magazine 'The Luxury Collection' re-launched on March 6, 2021
Under the visionary and astute leadership of Founder & Editor-in-Chief Uzma Irfan, the magazine has today become the benchmark for luxury journalism and reportage in India
Dulux Paints’ ‘Dulux Assurance’ campaign promises perfect colour and uniform finish
The campaign has been conceptualized by Mullen Lintas
Kareena Kapoor Khan addresses prejudices faced by women during pregnancy in new Lux film
The film has been conceptualized by Wunderman Thompson South Asia
Sebamed-HUL feud intensifies as latter plans to take 'suitable action'
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand
Tata CLiQ Luxury appoints Almona Bhatia as Chief Strategy Officer
Bhatia will be driving strategy, growth initiatives and contributing towards building a globally benchmarked online luxury brand
OMG appointed as AOR for Electrolux in APAC & MEA
The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands
Lux and Kareena present a new proposition of glow with 'Chand Sa Roshan Chehra'
Conceptualised by Wunderman Thompson South Asia, the film explores a first time creative thought of multilingual songs, all with references to the moon, beauty and glow
Driving towards a better tomorrow
Guest Column: PB Venugopal, P B Venugopal, President, Lexus India, writes that post-pandemic, technology will play a dominant role in fostering new relations between brands & consumers