lux
Samreen Tungekar has been appointed as Managing Editor and Neelangana Vasudeva as Fashion Editor
With her embodiment of confidence and authenticity, Suhana represents the spirit of a new generation – bold, unapologetic, and empowered, the company said
Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share industry players
Kanchan Srivastava Feb 19, 2024 8:31 AM
Saurabh Bharara has in the past worked with hotel brands like Oberoi Hotels and Resorts, The Leela Palaces and Resorts, Marriott International
e4m Staff Jan 29, 2024 3:26 PM
The launch recognises the significant transformation and disruption to the creative marketing of brands in the luxury space
e4m Staff Oct 19, 2023 6:50 PM
The account will be serviced from the Gurgaon office of the agency
exchange4media Staff Aug 24, 2023 4:00 PM
Asthana was previously the Chief Business Officer at Nykaa Fashion
exchange4media Staff Jul 10, 2023 11:35 AM
She joins the league of Shah Rukh Khan, Deepika Padukone and Alia Bhatt as the face of the brand
exchange4media Staff Apr 17, 2023 12:50 PM
The Indian pen manufacturer has teamed up with the German brand for a new portfolio of innovative writing instruments
exchange4media Staff Mar 17, 2023 12:45 PM
Mohua Das Gupta, Head - Marketing, Tata CLiQ Luxury, talks about the thought behind their new campaign, marketing strategies and more
Tanzila Shaikh Feb 27, 2023 9:33 AM
The campaign has been curated by Wunderman Thompson Kolkata
exchange4media Staff Jan 29, 2023 7:00 PM
The campaign is live across television, social media, outdoor, print, and on-ground channels
exchange4media Staff Dec 4, 2022 2:00 PM
The mandate will involve creating end-to-end media solutions and accelerating the brand's growth journey in India
exchange4media Staff Nov 4, 2022 1:06 PM
#EscapeInABottle campaign has a series of videos showing daily dilemmas of people, like the nervousness one faces before a job interview
exchange4media Staff Oct 29, 2022 8:15 AM
The brand has also flagged off the association with a 20-second ad film featuring the cricketer
exchange4media Staff Sep 23, 2022 11:54 AM
The digital film encapsulates the sentiments and moods of a bride and her bridesmaids on her wedding day
exchange4media Staff Sep 11, 2022 10:00 AM
The film is part of the company's move to reposition its brand Lux Venus
exchange4media Staff Sep 3, 2022 7:11 AM
Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift towards content-enabling commerce as part of their marketing mix
Mohua Das Gupta Jun 20, 2022 8:39 AM
The campaign for Dulux Aquatech has been conceived by Mullen Lintas Delhi
exchange4media Staff Jun 7, 2022 1:02 PM
DeepFlux Co-founder Abhimanyu Vyas will join Yogesh Kothari in leading the new entity as Business Head
exchange4media Staff May 19, 2022 12:07 PM
Conceived by Mullen Lintas Delhi, the ‘Dulux Velvet Touch – feels like home’ campaign will be promoted across the brand’s online channels and other offline mediums
exchange4media Staff Apr 19, 2022 4:09 PM
Saxena, Business Head–Global Luxury, Tata CLiQ Luxury, shares insights on The Luxe Life 2, social commerce, evolving proposition and more
Ritika Raj Apr 8, 2022 8:44 AM
The agency will spearhead digital branding, media buying, planning & mandate campaign strategies across all social channels
exchange4media Staff Apr 1, 2022 12:27 PM
The e4m Pitch CMO summit saw an interesting panel discussion on ‘Creating Brand Trust in the Digital Age’
exchange4media Staff Mar 28, 2022 12:10 PM
The launch of the campaign is timed to celebrate the 10th-anniversary milestone of the actor's association with Swiss watchmaker as global brand ambassador
exchange4media Staff Nov 2, 2021 2:50 PM
There can't be any loss of reputation, goodwill or brand equity from Amul's ad that was essentially banned for 14 years ago, said Lux industries Executive Director Saket Todi
exchange4media Staff Sep 27, 2021 10:56 AM
We bring you a roundup of the news that made headlines this past week
exchange4media Staff Sep 11, 2021 8:43 AM
The industry is squeamish about Lux Cozi’s recent campaign, which it believes could create problems for the brand due to its objectifying imagery
Mansi Sharma Sep 8, 2021 8:24 AM
The complainant has termed it as a case of 'opportunistic branding', accusing Lux Cozi of taking advantage of the 'Toing' ad equity
exchange4media Staff Sep 7, 2021 1:09 PM
The #WhatAreYouWaitingFor campaign has been conceptualised in partnership with ANC
exchange4media Staff Aug 29, 2021 8:00 PM
On the launch of eyewear brand ARNETTE in India, Banerjee, Brand Manager, Luxottica Group, India and South Asia, shares the roadmap ahead, distribution, & marketing strategy, and more
Ritika Raj Jul 7, 2021 1:17 PM
The former CEO of Electrolux Kelvinator succumbed to Covid-related complications
exchange4media Staff May 12, 2021 10:53 AM
Under the visionary and astute leadership of Founder & Editor-in-Chief Uzma Irfan, the magazine has today become the benchmark for luxury journalism and reportage in India
exchange4media Staff Apr 12, 2021 3:47 PM
The film has been conceptualized by Wunderman Thompson South Asia
exchange4media Staff Jan 30, 2021 7:59 AM
HUL responded with a newspaper advertisement of its own, which claimed Dove is the No.1 dermatologist-recommended brand
Misbaah Mansuri Jan 11, 2021 9:11 AM
Bhatia will be driving strategy, growth initiatives and contributing towards building a globally benchmarked online luxury brand
exchange4media Staff Dec 28, 2020 11:45 AM
The appointment sees OMG take on the complete paid media duties for all of Electrolux’s brands
exchange4media Staff Dec 21, 2020 12:26 PM
Conceptualised by Wunderman Thompson South Asia, the film explores a first time creative thought of multilingual songs, all with references to the moon, beauty and glow
exchange4media Staff Sep 8, 2020 5:47 PM
Guest Column: PB Venugopal, P B Venugopal, President, Lexus India, writes that post-pandemic, technology will play a dominant role in fostering new relations between brands & consumers
P B Venugopal Jul 17, 2020 2:12 PM
