Tata Tea Premium celebrates regional pride with hyperlocal campaigns
The commercials have been crafted by Mullen Lintas
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IPG turns down bid for MullenLowe: Reports
Reports have quoted IPG as saying that the offer was not credible and that it was an ‘unsolicited approach’
Cannes Lions 2024: Inside MullenLowe Lintas Group's entries this year
This time, the group has sent four of its best works for Lifebuoy, Pepsodent, Britannia and Tetley
MullenLowe Lintas Group commissions study to deconstruct Indian cultures
The study, named State of States, will be carried out in collaboration with Quantum Solutions
Hari Krishnan exits Mullen Lintas
Hari Krishnan took over as CEO of the agency in January 2020
Fali Vakeel, the last of Indian adland's Mad Men: MullenLowe Lintas Group
In a statement, the group expressed grief at Fali Vakeel's passing and said that his impact extended beyond the boardroom
Twinkle Khanna reminds women of their unique health needs in FGII ad
The #DontBeAPlus1 campaign urges women to take control of their health and financial well-being
Ind vs Pak: Why Lifebuoy told cricket lovers to ‘spare the nails’
The ad created by MullenLowe Lintas Group scored big among netizens
Mullen Lintas wins creative account of Yousta
The account was won after a multi-agency pitch
‘Digital is no longer news – it’s a necessity’
Subramanyeswar S (Subbu), Group CEO, MullenLowe Lintas Group, and CSO - APAC, MullenLowe Group, spoke to us about the Lowe Lintas DX team, what makes them unique and their partnership with Meta
Beyond Advertising: How brands can use soft power to make a difference
Guest Column: Krishna Iyer, Director – Marketing at MullenLowe Lintas Group, writes on why a strong brand reputation is a valuable asset for a company
Tata Tea Premium unveils Independence Day campaign inspired by handlooms of India
The TVC has been conceptualized by Mullen Lintas with a rendering by Usha Uthup
‘There won’t be a successor to Amer Jaleel’
MullenLowe's Global CEO, Kristen Cavallo, and Subbu, the India CEO, speak to e4m on the sidelines of Cannes Lions about doing away with the joint leadership model and more
Future Generali India Insurance campaign encourages the power of choice
The campaign, conceptualised by Mullen Lintas Mumbai, comprises three videos of 45 seconds duration each
MullenLowe comes up with new brand identity
The new logo was created by MullenLowe U.S. and led by head of design João Paz
ABBY Awards 2023 receives 3301 entries
McCann WorldGroup, MullenLowe Lintas and Wunderman Thompson are back in the festival
Cannes Lions 2023: Inside MullenLowe Lintas Group's entries this year
The Group has sent four of its best campaigns centred on themes of inclusivity, diversity and equality.
Cannes Lions: Advertising that sells is a winning campaign, says Garima Khandelwal
Khandelwal, one of the 13 creative leaders chosen from India for the Cannes Lions Jury, shares her thoughts on the festival of creativity and the Indian advertising industry
Tata Tea Chakra Gold celebrates the 'Tamizh way of life' in campaign for new year
The ads have been conceptualized by Mullen Lintas and directed by V. K. Prakash
Ram Jayaraman takes over from Garima Khandelwal as Mullen Lintas Chief Creative Officer
Jayaraman joins the agency from Meta’s Creative Shop
Mullen Lintas appoints Sharon Picardo as Executive Director & Head of Mumbai
Picardo has 22 years of experience as P&L Head and Brand Strategist
Ishaan Khattar and Ashutosh Rana team up for Dulux TVC
The ad has been conceptualised by Mullen Lintas Delhi
Havells’ campaign talks of ‘Wires that don’t catch fire’
The campaign has been conceptualised by Mullen Lintas
Subbu named Group CEO of MullenLowe Lintas Group India, Amer Jaleel, Virat Tandon move on
Jaleel was the CCO and Chairman and Tandon was the Group CEO at the agency
Mullen Lintas wins creative mandate for Marico’s Saffola Honey & Saffola Soya
The win was a result of a multi-agency pitch
Future Generali introduces a health insurance you can use 'every day'
The quirky TVC debunks the belief that health insurance is a 'once-in-a-blue-moon' service
Vadilal promises 'quick treat' with Ranveer Singh
Mullen Lintas Delhi has conceived a new campaign for the ice-cream brand
Mullen Lintas Delhi wins creative duties for Vadilal Ice Creams
The agency will be responsible for driving growth objectives and business opportunities in the international markets for Vadilal Ice Creams
AkzoNobel India launches first-ever consumer campaign
The campaign for Dulux Aquatech has been conceived by Mullen Lintas Delhi
Lintas C:EX Entertainment teams up with Ravi Shastri for unscripted series
The show is slated to go live later this year
Recap: The Week That Was
We bring you a roundup of the news that made headlines this past week
‘H for Handwashing’: Inside MullenLowe’s entry for Cannes Lions
Sarvesh Raikar, Regional Creative Officer, Lowe Lintas, sheds light on how the agency roped in author Ruskin Bond for creating Lifebuoy’s popular and purposeful campaign
Mullen Lintas CCO Azazul Haque moves on, says ‘bored’ of traditional ad agencies
Not that I would quit writing or being a part of ad films but I want to know what I don't, says Haque who is tight-lipped about his next move
AkzoNobel unveils new campaign featuring Ronit Roy and Mrunal Thakur
Conceived by Mullen Lintas Delhi, the ‘Dulux Velvet Touch – feels like home’ campaign will be promoted across the brand’s online channels and other offline mediums
MullenLowe Lintas Group showcases its philosophy in ‘Brands to Stands’
Authored by S. Subramanyeswar (Subbu), Chief Strategy Officer – APAC & Head of Global Planning Council, MullenLowe Group, the compendium chronicles successful brand stories shaped by the group
KKR awards creative mandate to Mullen Lintas
The creative agency will be responsible for delivering the campaign idea for the latest IPL season
Havells uses social messaging in its 'Hawa badlegi’ campaign for STEALTH BLDC Fan range
The campaign has been conceptualised and created by Mullen Lintas Delhi
Lintas C:EX Entertainment appoints Niranjana H as Creative Director – Brand Solutions
Niranjana has been earlier associated with Discovery Communications, Zee Entertainment and Arré
Mullen Lintas wins creative duties for ITC’s Fabelle
The agency's Bangalore office will lead the account
Bajaj Almond Drops unveils 'Hair karenge dare' campaign featuring Parineeti Chopra
The campaign has been conceptualized by Mullen Lintas Mumbai
Mullen Lintas is communication partner for creative & social media mandate of FGII
The account will be managed out of the agency’s Mumbai office
Lintas C:EX Entertainment names Shailendra Jha as Lead Content Advisor–Fiction Originals
Prior to this, Jha held the content leadership position at Star India
MullenLowe Lintas creates campaign for Unacademy with MS Dhoni
The 85-second film 'Lesson no. 7' depicts a metaphorical representation of Dhoni’s life journey with the vision of helping learners pursue their dreams
Tata Tea Agni celebrates the ‘josh’ and strong determination of people of India
Conceptualised by Mullen Lintas, the campaign portrays real-life stories of three players of Indian women’s hockey team
Mullen Lintas wins creative duties for Ferns N Petals
The agency will be responsible for the brand's strategy and creative output
‘MullenLowe Lintas is not just an ad agency anymore, we are focussing on marketing now’
e4m caught up with Group CCO & Chairman Amer Jaleel and Group CEO Virat Tandon to understand the 53-year-old group's future strategy, pandemic experiences and more
Havells' campaign for Magnatron water heater showcases impact of 'shower that saves power'
The campaign has been conceptualized by Mullen Lintas Delhi
MullenLowe Lintas Group forays into content & entertainment biz
The business, named Lintas C:EX, will be led by Yogesh Manwani as President
Mullen Lintas strengthens North India operations with key appointments & elevations
Sunil Singh Manhas & Saumya Baijal have been appointed, and Nisheeth Srivastava & Sarabjit Singh have been elevated to Group Creative Director roles
Arko Provo Bose joins Enormous as CCO
Bose joins from MullenLowe Lintas