nam
This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap
The brand also launched a festive song ‘Ponnonamkathiradi ‘to pay its ode to the state of Kerala for its most revered festival
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
The Ova News Ovulation Detection Kit is a product designed to help women with family planning
e4m Staff Aug 28, 2024 1:53 PM
Debjani Ghosh has been the President of the National Association of Software & Services Companies (NASSCOM) since April 2018
e4m Desk Aug 22, 2024 11:11 AM
Industry watchers share that despite the recent Wayanad tragedy the Kerala market is expected to show resilience, contributing to robust advertising growth across TV, print and digital platforms
Sonam Saini Aug 22, 2024 9:13 AM
Sonam Pama joins AV Organics with over 15 years of experience in strategic marketing, brand management, and digital marketing
e4m Staff Aug 12, 2024 12:22 PM
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Kanchan Srivastava Aug 10, 2024 10:00 AM
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
e4m Staff Aug 5, 2024 12:58 PM
The "You Go Girl" campaign aims to redefine narratives and encourage women to be their original selves
e4m Staff Jul 29, 2024 2:46 PM
The ad by DDB Mudra with the father-daughter duo reinforces the brand's commitment towards protecting infant skin from day 1
e4m Staff Jul 26, 2024 1:05 PM
Special line-ups have been prepared for Mazhavil Manorama, manoramaMAX, and Manorama News
e4m Staff Jul 24, 2024 6:31 PM
General Counsel Ashok Nambissan and CFO Nitin Nadkarni will be in office until August 31, 2024
e4m Staff Jul 24, 2024 11:32 AM
MADDYS 2024 has received 1,015 entries from over 10 states and participation from 116 agencies and clients
MADDYS has record entries this year with 1015 entries judged by 27 eminent diversified juries who had short-listed 424 entries
e4m Staff Jun 26, 2024 11:15 AM
Meta allegedly blocked Ad and social media accounts of several startups and their founders, who participated in Sony’s Shark Tank India show, for allegedly violating the copyrights
Kanchan Srivastava Jun 26, 2024 9:18 AM
HDFC Bank’s ‘Lulumelon EOSS’ campaign won a Silver at the Cannes Lions 2024
e4m Staff Jun 20, 2024 3:47 PM
The campaign "Fabulously Futuristic" is a series of six digital films
e4m Staff Jun 9, 2024 10:00 AM
At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential
e4m Staff May 10, 2024 8:48 AM
Namit Sharma is an industry veteran with over 25 years in M&E sector, working with names like Sony, Wizcraft Entertainment, Zee Network & Reliance Entertainment
Guest Column: L Adimoolam, Publisher, Dinamalar, decodes the mechanism, impact and meaning of ABC and RNI for the publishing industry
L. Adimoolam Apr 29, 2024 10:02 AM
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
Sonam Saini Apr 29, 2024 8:10 AM
Priyanshi Chaudhary, Anamika Gaur, Shreya Tiwari, Divyankar Tiwari, Asawari Jindal were others winners in this category
Nambikkai Awards seeks to shine a spotlight on the remarkable achievements of individuals across sectors
e4m Staff Mar 28, 2024 11:12 AM
Conceptualized by Ogilvy, the campaign includes a series of 11 light-hearted films showcasing the jingle’s presence in various moments of a consumer’s daily life
e4m Staff Mar 21, 2024 2:40 PM
The campaign features actress Tamannaah Bhatia as the brand ambassador
e4m Staff Mar 11, 2024 1:33 PM
This 3D OOH execution is part of Piramal Realty's marketing campaign for its latest phase at Piramal Revanta
e4m Staff Feb 26, 2024 9:31 AM
Nambiar was the Founder-MD of B-Square and the Chairman of the B-Square Group of Companies
e4m Staff Feb 23, 2024 11:35 PM
Without taking names, actor Poonam Pandey urged the audience to investigate 'who made it (the death stunt) commercial' and also said that she has received legal notices from stakeholders
e4m Staff Feb 22, 2024 4:51 PM
Harshil Karia says the incident is a learning experience for them and they will never repeat the mistake
e4m Staff Feb 17, 2024 8:49 AM
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
Ravi Santhanam Feb 15, 2024 8:14 AM
There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year
Tanzila Shaikh Feb 13, 2024 8:24 AM
The ad by Earlyman Films lampooning saas-bahu serials features Johnny Sins and Ranveer Singh as brothers amid a family-style 'kalesh'
e4m Staff Feb 12, 2024 12:45 PM
The pharma giant, who is the manufacturer of the Gardasil vaccine for HPV, has categorically stated that it did not know about Schbang's association with Poonam Pandey
Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line between shocking and surprising in ethical marketing
Tanzila Shaikh Feb 6, 2024 9:20 AM
Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that conceptualised the campaign, has issued an apology
Tanzila Shaikh Feb 5, 2024 9:12 AM
On the 14th of February, Cadbury's volunteers will embark on a mission to fast-forward the day from their timelines, through an event that will be live-streamed
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
L. Adimoolam Jan 31, 2024 2:25 PM
FCB Kinnect has conceptualised the bank's 'EOSS: End of Scam Sale' campaign
e4m Staff Jan 30, 2024 1:46 PM
Shekhar Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about Enamor's new campaign, transforming bridal couture, digitally-driven marketing, product innovation and more
Ritika Raj Jan 18, 2024 1:12 PM
Many other celebrated personalities to join the award ceremony on 10th January in New Delhi
The campaign was conceptualised and executed by Outdoor Advertising Professionals
e4m Staff Dec 18, 2023 12:56 PM
'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of the commercials
Shantanu David Dec 15, 2023 8:36 AM
Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations, trends and more
Naziya Alvi Rahman Dec 5, 2023 7:54 AM
