May the guests multiply, says Zomato for Onam
This 360-degree campaign by Zomato will be amplified across movies, OOH, mall branding, bags and Metro wrap
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Linen Club releases heart-warming campaign for Onam
The brand also launched a festive song ‘Ponnonamkathiradi ‘to pay its ode to the state of Kerala for its most revered festival
Personalization at scale is key for modern banking: Ravi Santhanam, HDFC Bank
At the e4m BFSI Summit 2024, Ravi Santhanam of HDFC Bank detailed how digital transformation and data privacy are reshaping the direct-to-consumer banking landscape
Mankind Pharma ropes in Sonam Kapoor as the face of Ova News
The Ova News Ovulation Detection Kit is a product designed to help women with family planning
Eastern celebrates Kerala's culinary heritage ahead of Onam
The campaign celebrates Eastern's legacy in the state
Debjani Ghosh steps down as Nasscom President, Rajesh Nambiar to take over
Debjani Ghosh has been the President of the National Association of Software & Services Companies (NASSCOM) since April 2018
This Onam, ad spends likely to bloom as shopping window extends
Industry watchers share that despite the recent Wayanad tragedy the Kerala market is expected to show resilience, contributing to robust advertising growth across TV, print and digital platforms
Sonam Pama joins AV Organics new Head of Marketing for Evocus
Sonam Pama joins AV Organics with over 15 years of experience in strategic marketing, brand management, and digital marketing
Is Karan Johar’s Dharma Productions looking for investors?
The potential investors are believed to be three top business houses based out of Mumbai, Kolkata and Ahmedabad
Swiggy Instamart names Sairam Krishnamurthy as Senior VP & COO
Sairam Krishnamurthy has over 18 years of experience in leadership roles in retail and FMCG industries
Sonam Bajwa tells women to step up their personal styles in Campus ad for sneaker line
The "You Go Girl" campaign aims to redefine narratives and encourage women to be their original selves
S Balasubramanian re-elected President of Advertising Club Madras
Murugan K of Jaya TV has been elected Vice President
Sonam Kapoor banters with dad Anil Kapoor over Johnson’s Baby's promise of protection
The ad by DDB Mudra with the father-daughter duo reinforces the brand's commitment towards protecting infant skin from day 1
MMTV to celebrate Onam with special entertainment lineup
Special line-ups have been prepared for Mazhavil Manorama, manoramaMAX, and Manorama News
SPNI announces retirement of Ashok Nambissan and Nitin Nadkarni
General Counsel Ashok Nambissan and CFO Nitin Nadkarni will be in office until August 31, 2024
42nd Dinamalar MADDYS culminates successfully
MADDYS 2024 has received 1,015 entries from over 10 states and participation from 116 agencies and clients
Dinamalar MADDYS 2024 announces shortlisted entries
MADDYS has record entries this year with 1015 entries judged by 27 eminent diversified juries who had short-listed 424 entries
Shark Tank Row: Affected D2C startups question judges’ 'silence'
Meta allegedly blocked Ad and social media accounts of several startups and their founders, who participated in Sony’s Shark Tank India show, for allegedly violating the copyrights
Happy to see campaign with a purpose getting recognised at Cannes: Ravi Santhanam
HDFC Bank’s ‘Lulumelon EOSS’ campaign won a Silver at the Cannes Lions 2024
Publicis India crafts campaign for Enamor
The campaign "Fabulously Futuristic" is a series of six digital films
‘CTV gives you the experience of big screen with the precision of digital’
At e4m’s Connected TV Conference 2024, experts mulled over the possibilities of leveraging AI and CTV to their maximum potential
Namit Sharma joins Arré as CEO of studio biz
Namit Sharma is an industry veteran with over 25 years in M&E sector, working with names like Sony, Wizcraft Entertainment, Zee Network & Reliance Entertainment
ABC vs RNI: Choose your credibility yardstick
Guest Column: L Adimoolam, Publisher, Dinamalar, decodes the mechanism, impact and meaning of ABC and RNI for the publishing industry
The RCB partnership will help us reach out to today’s digital natives: Ravi Santhanam
Ravi Santhanam, Group Head, Chief Marketing Officer & Head of Direct to Consumer Business at HDFC Bank, spoke to e4m on leveraging IPL to expand PayZapp’s reach
Udan Panam set to come back on Mazhavil Manorama
This edition of the show will feature actor Jayaram
enba: Gunjan Dixit, Vedant Agarwal bag ‘Young Professionals of Year’ title – Hindi/English
Priyanshi Chaudhary, Anamika Gaur, Shreya Tiwari, Divyankar Tiwari, Asawari Jindal were others winners in this category
Ananda Vikatan to host Nambikkai Awards 2023 on March 29
Nambikkai Awards seeks to shine a spotlight on the remarkable achievements of individuals across sectors
Tata Salt presents the different flavours of its iconic jingle
Conceptualized by Ogilvy, the campaign includes a series of 11 light-hearted films showcasing the jingle’s presence in various moments of a consumer’s daily life
Breaking down is never an option for her, says Patanjali hair oil campaign
The campaign features actress Tamannaah Bhatia as the brand ambassador
Ideacafe conceptualizes anamorphic-3d billboard for Piramal Realty
This 3D OOH execution is part of Piramal Realty's marketing campaign for its latest phase at Piramal Revanta
Noted political strategist and TV personality PKD Nambiar no more
Nambiar was the Founder-MD of B-Square and the Chairman of the B-Square Group of Companies
Poonam Pandey opens up about death stunt: 'Some people benefited monetarily'
Without taking names, actor Poonam Pandey urged the audience to investigate 'who made it (the death stunt) commercial' and also said that she has received legal notices from stakeholders
Poonam Pandey shockvertising: Now Schbang Founder Harshil Karia apologizes
Harshil Karia says the incident is a learning experience for them and they will never repeat the mistake
Human + Machine: A CMO’s vision for 2024 & beyond
Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank, writes on embracing AI, influencer marketing and other trends
Valentine's Day: Self-love and singletons at the heart of brand campaigns this year
There has been a shift in focus for brands in 2024 with an ironic 'Anti-Valentine's' approach in their marketing initiatives this year
Ranveer Singh and Johnny Sins star in Bold Care ad, Internet in disbelief
The ad by Earlyman Films lampooning saas-bahu serials features Johnny Sins and Ranveer Singh as brothers amid a family-style 'kalesh'
MSD ends association with Schbang: ‘Poonam Pandey death stunt grossly irresponsible’
The pharma giant, who is the manufacturer of the Gardasil vaccine for HPV, has categorically stated that it did not know about Schbang's association with Poonam Pandey
How far is too far in Shockvertising?
Can ends justify the means? In light of the recent Poonam Pandey death hoax, industry experts discuss the fine line between shocking and surprising in ethical marketing
boAt partners with Namma Bengaluru Foundation to teach computer to govt school kids
The move is part of boAt’s Corporate Social Responsibility
Dinamalar makes Pongal sweeter for its readers
The initiative was conceptualised Havas
Poonam Pandey’s death hoax: Good cause with a bad taste?
Poonam Pandey’s stunt to raise awareness about the HPV vaccine has received backlash on social media; Schbang, the agency that conceptualised the campaign, has issued an apology
Nambi Narayanan explains Cadbury 5 Star's time-defying plan to 'erase' Valentine's Day
On the 14th of February, Cadbury's volunteers will embark on a mission to fast-forward the day from their timelines, through an event that will be live-streamed
'An industry doubt that needs clarity'
L. Adimoolam, Publisher - Dinamalar, writes on the 'irregularities and the weaknesses in the IRS'
Nora Fatehi & Vigil Aunty fight deep fakes & frauds in HDFC Bank campaign
FCB Kinnect has conceptualised the bank's 'EOSS: End of Scam Sale' campaign
Enamor’s vision is to be more than just a brand: Shekhar Tewari
Shekhar Tewari, Chief Category & Operations Officer, Modenik Lifestyle, talks about Enamor's new campaign, transforming bridal couture, digitally-driven marketing, product innovation and more
CNN-News18 Indian of the Year: SRK, Mani Ratnam among prominent names who will attend
Many other celebrated personalities to join the award ceremony on 10th January in New Delhi
Thomas Cook’s OOH campaign uses 3D anamorphic creative to show Europe’s scenic beauty
The campaign was conceptualised and executed by Outdoor Advertising Professionals
YouTube ads: The unskippable dilemma for brands?
'How much is too much?' ponder industry watchers as they argue whether frequent ads on YouTube could cause ad fatigue and reduce the effectiveness of the commercials
We are a Rs 30L cr company today & will surely reach Rs 300L cr: Ravi Santhanam, HDFC Bank
Ravi Santhanam, Group Head, CMO, HDFC Bank, engaged in a freewheeling chat with e4m Editor Naziya Alvi on the banking sector’s growth, challenges, customer expectations, trends and more
Zee Media, Havas Play and Namami Gange unite to launch ‘Ganga Kinare’
The inaugural edition of the festival will take place on December 9