According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
As Infosys Co-founder Co-owner Narayana Murthy celebrates his 78th birthday today, we look at the contributions of the ‘father of the Indian IT sector’
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts familiar with the broadcast industry
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
With the #ManforceHaiTohPossibleHai campaign, the brand aspires to create awareness around the issue of overpopulation on the occasion of World Population Day
In a letter to MIB secy Sanjay Jaju, ISA members raised concerns about security, technical snags and ambiguity related to the process of submitting self-declaration certificates
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
The ministry had earlier sought inputs regarding the formulation of accessibility standards from self-regulatory bodies of Online Curated Content Publishers
The Managing Director and Group CEO of Infomo, Ananda Rao, spoke to exchange4media on his vision for the company, the business in India, expansion plans and major challenges
Speaking at the CII Dakshin South India Media & Entertainment Summit 2023, the I&B minister stated that the Indian M&E sector is estimated to reach the target of US $70 billion by the year 2030
At e4m-DNPA Future of Digital Media Conference, the MIB secy said new publishers getting fair share of revenue is important for the growth of news industry
Among Lewis' immediate tasks include launching Infobip's One Communications Platform brand positioning across all audiences and channels to drive awareness
As per figures shared by the I&B minister in the Rajya Sabha, the government has spent Rs 154.07 cr on advertising in the current FY; the total expenditure for the last five years stands at Rs 3723 cr