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According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
e4m Staff Aug 28, 2024 11:41 AM
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
As Infosys Co-founder Co-owner Narayana Murthy celebrates his 78th birthday today, we look at the contributions of the ‘father of the Indian IT sector’
e4m Staff Aug 20, 2024 12:57 PM
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts familiar with the broadcast industry
Aditi Gupta Aug 13, 2024 8:45 AM
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
e4m Staff Jul 31, 2024 9:06 AM
With the #ManforceHaiTohPossibleHai campaign, the brand aspires to create awareness around the issue of overpopulation on the occasion of World Population Day
e4m Staff Jul 11, 2024 12:58 PM
This partnership will help Reliance General Insurance provide hyper-personalised and unique customer experiences
e4m Staff Jun 28, 2024 1:19 PM
In a meeting held with stakeholders yesterday, MIB shared that it is setting up a core committee to finalize its submission to the Supreme Court
Chehneet Kaur Jun 26, 2024 9:00 AM
Some of the channels called out by the PIB have more than 1 million subscribers
e4m Staff Jun 14, 2024 9:17 AM
The Father’s Day campaign is an extension of the year-long campaign #CondomNahiManforceBolo campaign
e4m Staff Jun 13, 2024 5:22 PM
In a letter to MIB secy Sanjay Jaju, ISA members raised concerns about security, technical snags and ambiguity related to the process of submitting self-declaration certificates
e4m Staff Jun 13, 2024 2:58 PM
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
Chehneet Kaur Jun 12, 2024 8:40 AM
The meeting to be held on June 11 will be chaired by MIB Secretary Sanjay Jaju, said a news report
The campaign encourages women to make informed decisions about their sexual wellness
e4m Staff May 23, 2024 11:37 AM
The campaign aims to capture the space of online search around the word ‘condom’ by replacing it with 'Manforce'
e4m Staff May 14, 2024 12:41 PM
The brand has unveiled its new campaign #VotingVirgin for the general elections
e4m Staff Apr 19, 2024 2:14 PM
The fake product, Realgasm is part of the condom brand's April Fool's Day prank and is accompanied by an ad
e4m Staff Apr 2, 2024 12:35 PM
Writing for e4m’s She is Strength, Sumeet Singh, Info Edge India, tells us how her friend has stood by her in tough times
Sumeet Singh Mar 15, 2024 9:19 AM
The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
Chehneet Kaur Feb 22, 2024 7:29 PM
Sanjay Jaju has helmed various public service roles across departments and earned several laurels
Chehneet Kaur Feb 5, 2024 8:35 AM
Apurva Chandra has been appointed as the Secretary, Department of Health and Family Welfare, according to an order issued by the Personnel Ministry
The sector together contributed 3.6 percent in the overall FDI inflow of Rs 31,720 crore during the period
e4m Staff Dec 6, 2023 12:32 PM
The Policy will enable the Central Bureau of Communication to empanel agencies and organisations in the OTT and Video on on-demand space
e4m Staff Nov 10, 2023 1:26 PM
As per the advisory, any such content is to be removed within 36 hours of being reported
e4m Staff Nov 8, 2023 11:23 AM
The ministry had earlier sought inputs regarding the formulation of accessibility standards from self-regulatory bodies of Online Curated Content Publishers
Aditi Gupta Oct 28, 2023 8:45 AM
The imprisonment provisions have been now replaced with a monetary penalty
The ministry issued an advisory after a TV channel featured a person belonging to a banned organisation who made several untoward comments on air
e4m Staff Sep 22, 2023 8:40 AM
As per media reports quoting DPIIT figures, the foreign direct investment for FY23 stands at Rs 3745 crore, compared to Rs 1129 crore in the last FY
exchange4media Staff Aug 14, 2023 8:41 AM
Aaryan has been roped in as the brand ambassador of the condom brand
exchange4media Staff Aug 7, 2023 1:03 PM
Kohli will lead Infomo Global’s mission to deliver advanced advertising personalization to the ad ecosystem worldwide
exchange4media Staff Jul 31, 2023 1:21 PM
Rohit Verma, Infomo’s Global Chief of Strategy & New Initiatives, on the main strengths of the ad tech company, its AI and ML offerings and more
NATIVE CONTENT Jul 10, 2023 4:59 PM
The Managing Director and Group CEO of Infomo, Ananda Rao, spoke to exchange4media on his vision for the company, the business in India, expansion plans and major challenges
Kanchan Srivastava May 1, 2023 9:01 AM
Promotes Rohit Verma to Global Chief of Strategy and New Initiatives
exchange4media Staff Apr 27, 2023 5:19 PM
Speaking at the CII Dakshin South India Media & Entertainment Summit 2023, the I&B minister stated that the Indian M&E sector is estimated to reach the target of US $70 billion by the year 2030
exchange4media Staff Apr 21, 2023 8:35 AM
The new Bill, if passed by the Parliament, would replace the current Information Technology Rules, which was notified in 2011
exchange4media Staff Apr 12, 2023 3:38 PM
Stakeholders had sought clarification on Clause 11(3) (f), saying that the it could be misinterpreted
exchange4media Staff Mar 29, 2023 3:44 PM
Before joining Infogain, Kathuria was the Global Head of Marketing at LTIMindtree
exchange4media Staff Mar 14, 2023 4:11 PM
Joshi will join Tech Mahindra from Infosys where he was the President
exchange4media Staff Mar 11, 2023 12:24 PM
According to the report, at least two more consultations on the bill will be held by March 20
exchange4media Staff Mar 10, 2023 9:14 AM
The campaign #LoveUpWithManforce has been conceptualized and executed by Grapes
exchange4media Staff Feb 13, 2023 12:42 PM
The association has requested the government to withdraw the amendment
exchange4media Staff Jan 23, 2023 6:48 PM
At e4m-DNPA Future of Digital Media Conference, the MIB secy said new publishers getting fair share of revenue is important for the growth of news industry
exchange4media Staff Jan 23, 2023 8:33 AM
Among Lewis' immediate tasks include launching Infobip's One Communications Platform brand positioning across all audiences and channels to drive awareness
exchange4media Staff Dec 19, 2022 11:29 AM
As per figures shared by the I&B minister in the Rajya Sabha, the government has spent Rs 154.07 cr on advertising in the current FY; the total expenditure for the last five years stands at Rs 3723 cr
exchange4media Staff Dec 16, 2022 9:01 AM
As per the ministry’s report, the expenditure for the fiscal stands at Rs 3728.99 crore
Sonam Saini Dec 7, 2022 8:53 AM
Total number of registered MSOs stand at 1748 as of November 30, 2022
exchange4media Staff Dec 1, 2022 3:03 PM
