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The campaign with Sen will play out on her social media channels to attract maximum visibility
Manushi Chhillar will be the face of a series of marketing campaigns that showcase the portfolio of real estate projects at Geetanjali Homestate
'We are thrilled to present this plant-based food innovation,' said Virat Kohli about the association
e4m Staff Aug 27, 2024 2:14 PM
Anushree Ghosh, Head of Digital and D2C, ITC Ltd - Foods Division, India, shares her experience of being part of the Creative Data Jury at the Cannes Lions 2024 International Festival of Creativity
Simran Sabherwal Jun 21, 2024 9:05 AM
Manushi Chhillar features in the brand’s latest campaign ‘Coffee to Club with Clovia’
e4m Staff May 14, 2024 1:27 PM
On Anushka Sharma's birthday, we look back at her endorsement journey for brands like PUMA, Slurrp Farm, Prega News and more
Anusheela Saha will also take on the additional role of Head of Design
e4m Staff Feb 21, 2024 12:45 PM
In a chat with e4m, Indian actor and former Miss World, Manushi Chhillar opens up about her endorsement journey and her wish to associate with a chocolate brand someday
Sohini Ganguly Feb 12, 2024 4:21 PM
L’Oréal Paris has unveiled its latest innovation for the Indian market – the Glycolic Bright Dark Circle Eye Serum
Brands and endorsers have opted for stirring controversies on the internet to grab eyeballs. But does this have any adverse long term impacts? Brand experts chime in
Chehneet Kaur Dec 11, 2023 8:45 AM
Conceptualized by TILT, the campaign comes with a horror-comic twist and puts the spotlight on everyday interior issues
e4m Staff Oct 23, 2023 12:25 PM
Previously, she was the COO (Publicity and Communications Strategy) at Raindrop Media Pvt Ltd
e4m Staff Oct 10, 2023 2:48 PM
At the exclusive roundtable, experts will share insights on the theme ‘How to Leverage the Power of Screen’
e4m Staff Sep 27, 2023 7:52 AM
The cricketer called out a news report that said he and his wife Anushka Sharma invested Rs 19.24 crore for an eight-acre area of land in Alibuag to build a farmhouse
exchange4media Staff Aug 16, 2023 8:38 AM
Anushree Tainwala, Executive Director, Samsonite South Asia, shares the company’s strategy to work with influencers, reaching consumers in tier cities and more
Tanzila Shaikh Jul 3, 2023 9:05 AM
The brand has partnered with Sharma to launch a series of mirrored messages appearing in private spaces - women’s restrooms - in malls across Delhi
exchange4media Staff Jun 20, 2023 6:07 PM
To launch the partnership, Orangutan also released a digital film on social media with the hashtag #AlsoAnAthlete
exchange4media Staff May 24, 2023 12:54 PM
Anushka Sharma is seen rocking her Adriatic color sports bra, which is part of PUMA’s new First Mile Collection
exchange4media Staff May 9, 2023 3:31 PM
The actress is the face of several brands, including Myntra and Puma
exchange4media Staff May 1, 2023 7:23 PM
The brand ambassadors made an unannounced visit to a coworking space and a residential complex to promote adoption of sports and fitness culture
exchange4media Staff Apr 24, 2023 7:03 PM
The campaign humours the Indian audience with trending reels of cricket legends showing off what factor makes them a Champion
exchange4media Staff Apr 18, 2023 11:26 AM
The partnership between brands and celebrities is a win-win for both, say experts, as the former get capital and the latter get an income earning opportunity that extends beyond their careers
Kanchan Srivastava Apr 18, 2023 8:58 AM
The campaign that features Amitabh Bachchan, Yuvraj Singh & Mithali Raj highlights the durability of Samsonite's range of products
exchange4media Staff Apr 15, 2023 12:23 PM
Brands rope in star couples as they bring relatability to campaigns and increase the sense of authenticity, say experts
Tanzila Shaikh Feb 14, 2023 8:48 AM
'Yes Moms' is a support group for mothers who want to discuss, debate and engage with one another on topics related to kids' nutrition
exchange4media Staff Jan 24, 2023 3:15 PM
Sharma is the brand ambassador for the platform's beauty category
exchange4media Staff Jan 10, 2023 1:04 PM
Anushree Chandran, Head Of Corporate Communications, Publicis Groupe South Asia, was bestowed with ‘Emerging Leader in Corp Comm’ award at e4m PR & Corp Comm Women Achievers Awards
exchange4media Staff Dec 28, 2022 11:34 AM
The TVC created by Rediffusion Brand Solutions is an extension of the brand's 'Hamesha Ke Liye Strong' campaign
exchange4media Staff Dec 26, 2022 2:47 PM
The banter was staged by the brand to create intrigue and to engage Sharma's active fanbase on social media
exchange4media Staff Dec 20, 2022 6:18 PM
Prior to this, she was associated with Max Healthcare as General Manager
exchange4media Staff Nov 21, 2022 12:50 PM
The actor will be seen in upcoming campaigns for the watch brand
exchange4media Staff Nov 15, 2022 1:21 PM
The star power couple will work with the brand to build a connect with users across all key markets
exchange4media Staff Sep 26, 2022 4:05 PM
The festive campaign from Myntra will be amplified across TV, digital and social media
exchange4media Staff Sep 12, 2022 4:35 PM
The brand will soon be releasing a campaign film with the actor
exchange4media Staff Sep 7, 2022 2:25 PM
Chhillar’s campaign will be featured on digital and social platforms
exchange4media Staff Aug 4, 2022 11:04 AM
We speak to Ashwini Deshpande, Sumitra Sengupta and Anusheela Saha to know their feelings on being part of the shortlist jury
exchange4media Staff Jun 1, 2022 8:37 AM
The campaign will be featured on OTT platforms like SonyLiv and Hotstar as well as social media platforms like Instagram and Youtube
exchange4media Staff Apr 23, 2022 12:00 PM
Anushka will also be the brand ambassador for flagship brand Slurrp Farm, and all future brands of Wholsum Foods
exchange4media Staff Apr 19, 2022 12:47 PM
Varun AR, AVP, Marketing, Livspace, talks about the brand’s association with Disney+ Hotstar for the T20 league, second year in a row
Sonam Saini Mar 24, 2022 9:14 AM
At the e4m GameOn 2022 Summit, an expert panel deliberated on the topic 'Winning the hearts of gamers' and explored its various aspects
Shrabasti Mallik Mar 14, 2022 4:44 PM
The celebrity couple associated with the plant-based meat brand with an aim to make a conscious change in the lifestyle in order to save the planet
exchange4media Staff Feb 8, 2022 2:27 PM
The company, which engaged Ranveer Singh as a brand ambassador in October 2021, aims to capture the imagination of the youth
exchange4media Staff Dec 6, 2021 1:44 PM
Conceptualized by Law & Kenneth Saatchi & Saatchi, the film weaves a story on the brand’s philosophy of depicting selfless goodness that shines through a small act of kindness
exchange4media Staff Nov 29, 2021 4:41 PM
