orm
From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past
Aryendra Khan Jan 14, 2026 11:50 AM
New Omni integrates data, identity, creativity, media, commerce intelligence & AI into a single marketing architecture and would be a direct challenger to Publicis’ Epsilon
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts
As part of the new extended deal, fans will now be able to subscribe to F1 TV Pro and F1 TV Premium directly via FanCode
e4m Staff Dec 24, 2025 12:30 PM
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
e4m Staff Aug 28, 2024 11:41 AM
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
Number of active paid subscriptions stagnant at 10 crore, reveals Ormax OTT Audience Report
e4m Staff Aug 21, 2024 11:49 AM
Pankaj Krishna, Founder & CEO of Chrome Data Analytics & Media, spoke at the third edition of e4m English Journalism 40 under 40 conference on the world of CTV and its dynamics
e4m Staff Aug 14, 2024 9:24 AM
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts familiar with the broadcast industry
Aditi Gupta Aug 13, 2024 8:45 AM
Sindhu Sharma joins Enormous from Lowe Lintas where she was the Executive Creative Director
e4m Staff Aug 8, 2024 11:12 AM
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
e4m Staff Jul 31, 2024 9:06 AM
According to Ormax Media-Streaming Originals Mid-Year Report, TVF’s Panchayat Season 3 on Amazon Prime Video is the most watched Hindi web series in H12024
e4m Staff Jul 20, 2024 4:40 PM
DigitUp founder Amit Verma shares his journey of growth, the way ahead for the company, & more
Shantanu David Jul 11, 2024 8:55 AM
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
Shantanu David Jul 4, 2024 8:57 AM
In a meeting held with stakeholders yesterday, MIB shared that it is setting up a core committee to finalize its submission to the Supreme Court
Chehneet Kaur Jun 26, 2024 9:00 AM
TRAI in its recommendations on the National Broadcast Policy has said it was crucial to identify districts and blocks with low-density television penetration
e4m Staff Jun 20, 2024 1:33 PM
Some of the channels called out by the PIB have more than 1 million subscribers
e4m Staff Jun 14, 2024 9:17 AM
In a letter to MIB secy Sanjay Jaju, ISA members raised concerns about security, technical snags and ambiguity related to the process of submitting self-declaration certificates
e4m Staff Jun 13, 2024 2:58 PM
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
Chehneet Kaur Jun 12, 2024 8:40 AM
The meeting to be held on June 11 will be chaired by MIB Secretary Sanjay Jaju, said a news report
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
A balance between revenue generation and user experience will likely drive the continued coexistence of new ad-supported streaming models like FAST and Always On, say experts
Shantanu David May 14, 2024 9:21 AM
The streaming platform bagged the awards in content & talent categories
As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels, formats and help advertisers get a more holistic view of campaigns
Shantanu David May 3, 2024 9:15 AM
The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct
e4m Staff Apr 26, 2024 3:36 PM
The new campaign is titled #VanishTheDifference in children’s uniforms
Sumit Mathur has been named the new Country Head - India and South Asia
e4m Staff Apr 5, 2024 11:40 AM
Shalini Gupta won the ‘Entrepreneur of the Year’ award at the 4th edition of PR & Corp Comm Women Achievers’ Awards
The platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice
Kunal Joshi was previously with Lowe and has worked on brands like Unilever, Tata Motors, Axis Bank, Etisalat, Flipkart and Swiggy
e4m Staff Apr 1, 2024 11:13 AM
Before this, Gaurav Sabharwal worked with Diageo in various commercial leadership roles
e4m Staff Mar 20, 2024 3:23 PM
As per the Ormax Sports Audience Report: 2024, cricket, football & kabaddi are the most-watched sports in the country
e4m Staff Mar 20, 2024 12:22 PM
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
Shantanu David Mar 15, 2024 8:47 AM
As per the Uniform Code for Pharmaceutical Marketing Practices, pharma firms cannot offer financial advantages, gifts or personal benefits to healthcare professionals
e4m Staff Mar 13, 2024 12:33 PM
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared
Shantanu David Mar 7, 2024 8:51 AM
FanCode will be the exclusive broadcast partner to Formula 1 streaming all race weekends in India, including practice and qualifying sessions, F1 Sprint events and Grands Prix
e4m Staff Mar 1, 2024 11:43 AM
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts
Kanchan Srivastava Feb 26, 2024 8:43 AM
The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
Chehneet Kaur Feb 22, 2024 7:29 PM
