From founder diaries to character-driven stories, brands are turning their social feeds into serialised experiences that audiences return to instead of scrolling past
New Omni integrates data, identity, creativity, media, commerce intelligence & AI into a single marketing architecture and would be a direct challenger to Publicis’ Epsilon
Prior to the elevation, Milan Partani was General Manager - User Growth and Content Commerce
Industry observers say that creators who approached gigs like a business, with structure and planning, saw sustainable growth, but those chasing only virality may have struggled with consistency
Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts
As part of the new extended deal, fans will now be able to subscribe to F1 TV Pro and F1 TV Premium directly via FanCode
The agency won 3 golds and 2 silver metals for its impressive work
The agency won 3 golds and 2 silver metals for its impressive work
Navin Sharma has over 18 years of industry experience
e4m Blog: In this post, we explore the nuances of influencer marketing, the importance of choosing the right influencers, the challenges and more
According to guidelines issued by the Department of Information and Public Relations, roping in influencers & digital platforms will help the govt in increasing the reach of its schemes and policies
The affidavit was reportedly filed by Senthil Rajan, Joint Secretary in the MIB, seeking exemption for ad agencies, and exclusion of programmatic ads and user-generated content from the SDC system
e4m Blog: In this article, we dive deep into the current trends in the mobile marketing ecosystem, the evolving mobile advertising techniques in digital age and more
Number of active paid subscriptions stagnant at 10 crore, reveals Ormax OTT Audience Report
Pankaj Krishna, Founder & CEO of Chrome Data Analytics & Media, spoke at the third edition of e4m English Journalism 40 under 40 conference on the world of CTV and its dynamics
Given the lengthy and contentious process surrounding the Bill, a delay at this stage could hinder progress and add to industry uncertainty, believe legal experts familiar with the broadcast industry
Sindhu Sharma joins Enormous from Lowe Lintas where she was the Executive Creative Director
The letter, addressed to I&B Minister Ashwini Vaishnaw, alleges that the consultation process excludes key public stakeholders, including digital media content creators and the general public
The deal, as per news agencies, is worth 1.2 billion pounds
According to Ormax Media-Streaming Originals Mid-Year Report, TVF’s Panchayat Season 3 on Amazon Prime Video is the most watched Hindi web series in H12024
DigitUp founder Amit Verma shares his journey of growth, the way ahead for the company, & more
Ads are now being accepted as a fair exchange for quality content sans the exorbitant prices, say industry watchers about the OTT landscape
In a meeting held with stakeholders yesterday, MIB shared that it is setting up a core committee to finalize its submission to the Supreme Court
TRAI in its recommendations on the National Broadcast Policy has said it was crucial to identify districts and blocks with low-density television penetration
Siddharth Kedia was earlier CEO of Nodwin Gaming
Some of the channels called out by the PIB have more than 1 million subscribers
In a letter to MIB secy Sanjay Jaju, ISA members raised concerns about security, technical snags and ambiguity related to the process of submitting self-declaration certificates
Stakeholders, who will be impacted by SC’s self-declaration certificate mandate, express how the decision has not been thought through and entails more challenges than benefits
The meeting to be held on June 11 will be chaired by MIB Secretary Sanjay Jaju, said a news report
As per reports, in the wake of Monday’s billboard crash Central Railway authorities have also asked its divisions to conduct audit of outdoor hoardings
A balance between revenue generation and user experience will likely drive the continued coexistence of new ad-supported streaming models like FAST and Always On, say experts
The streaming platform bagged the awards in content & talent categories
As CTV continues to grow, experts say they hope to see more technological advancements that can integrate multiple screens, channels, formats and help advertisers get a more holistic view of campaigns
The Draft Digital Competition Bill, 2024 identifies large digital platforms and prescribes various obligations for them aimed at preventing anti-competitive conduct
Soni was earlier with Performics as Executive Director
The new campaign is titled #VanishTheDifference in children’s uniforms
Sumit Mathur has been named the new Country Head - India and South Asia
Shalini Gupta won the ‘Entrepreneur of the Year’ award at the 4th edition of PR & Corp Comm Women Achievers’ Awards
The platform by Razorpay will enable users to create a podcast within minutes on a topic of their choice
Kunal Joshi was previously with Lowe and has worked on brands like Unilever, Tata Motors, Axis Bank, Etisalat, Flipkart and Swiggy
Incumbent PDG Manish Desai’s tenure ended on 31 March
Before this, Gaurav Sabharwal worked with Diageo in various commercial leadership roles
As per the Ormax Sports Audience Report: 2024, cricket, football & kabaddi are the most-watched sports in the country
Experts say while many D2C brands and startups prioritize performance marketing, there is now a growing recognition among advertisers of the importance of branding as well
As per the Uniform Code for Pharmaceutical Marketing Practices, pharma firms cannot offer financial advantages, gifts or personal benefits to healthcare professionals
The inclination towards performance marketing is because it offers a data-driven, ROI-focused approach, allowing D2Cs to pay only for tangible results, industry players shared
FanCode will be the exclusive broadcast partner to Formula 1 streaming all race weekends in India, including practice and qualifying sessions, F1 Sprint events and Grands Prix
Traditional media offers wide reach and can effectively build brand awareness and credibility, which are essential for D2C brands looking to expand their market share, say experts
The new system of CBC is designed to enhance transparency and efficiency in media planning processes, said MIB
The helpline will be available for the public to use in March 2024